Presto
Issue: 1928 2191 - Page 17
17
PRESTO-TIMES
July 28, 1928
BUILDING FUTURE SALES
The Far-Sighted Policy of the Musical Mer-
chandise Dealer Is Usually Accompanied
with the Achievement of Profits Today.
Some music dealers are interested only in sales
of the moment; others strive to build for the future
while accomplishing the business of today. Each may
be strenuous in his methods, but the one who looks
ahead is assuring more profits for his efforts. The
first makes money in fat years and suffers in lean
years; the second always has several new avenues of
exploitation available if times become slow in the
music business.
An excellent and promising phase of trade today is
that of school music, but it requires lots of effort
and thinking ahead and preparation generally. Even
from the purely immediate point of view it is easy to
understand how schools can turn much business in the
way of the music merchant. But the seeing ahead
phase of present action is the important topic sug-
gested by the opening sentences.
Making Future Customers.
Every pupil of the school who studies music in any
form is a possible future prospect for the dealer who
develops a connection with the school. It is under-
stood that the connection should be characterized by
satisfaction on the part of the dealer, the school fac-
ulty and the pupils. That is the kind of connection
that prolongs itself and pays dividends to the dealers
in the years to come.
In considering the musical life of a community one
reduces it to an observation of individuals. This one
leaves school to continue music study; another imme-
diately launches into a career as teacher or profes-
sional musician and still another develops as a music
lover and performer on this or that instrument. Each
one has his or her habits of buying and likes and
dislikes of places wherein to buy r . The attitude of
people towards a music store invariably is what it was
when they were students in school. The feeling
towards stores they imbibed in school days they
generally preserve in adult years. In that way the
store which cooperates with the school is assured of
a kindly memory with its graduates.
Why People Like Stores.
Likes and dislikes of people about stores are often
matters of habit. They may be unreasonable, but
they are definite. If a music dealer assists the schools
BANG!—WE'RE OFF!
Over 1000 orders were filled the past month to
Professional Artist for this "Song." In every
State of U. S. A.
THE MAN THAT CATCHES ME MUST
HAVE THE GOOD HARD CASH
(Comic with Extra Verses)
Regular Trade Pricer—Retails at 35c
Write for Special Introductory Rates
(Unsold copies can be exchanged.)
J. S. UNGER MUSIC HOUSE, Publishers
Reading
-
-
-
Pennsylvania
so that he earns the reputation of being a fine, altru-
istic man and a dealer willing to help those who come
to him for assistance, every graduate who takes nirsic
as a profession will remember this man as the one
who stood by the schools and showed his calibre by
doing some concrete good.
The Expenditure Part.
But the preparation suggested that leads to future
results may involve much expenditure of money and
time and with the possible returns all in the future.
There are cups and prize awards for contests, price
concessions in school purchases, gifts of instruments,
rolls and records; contribution to concert promotion
funds and other calls on the dealer's generosity. They
are investments for future profits, but the conscien-
tious music supervisor may be depended upon to do
his best to encourage immediate business to the
dealer. And the manner in which he acknowledges
the school's obligations to the dealer reacts on every
pupil interested in music in the school. The far-
sighted policy is usually associated with the achieve-
ment of profits today.
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
SENSATIONAL RUSSIAN FILM
"The Legend of the Bear's Wedding" or "The
Tragedy of the Unborn," the newest Russian film,
being a vivid drama showing the far-reaching and
tragic effects pre-natal influences may have on the
life of an individual, will open at the Playhouse, Chi-
cago, Sunday, July 29, for a week's run. This very
unusual film was produced by Sovkino, whose early
masterpieces, "Potemkin" and "Czar Ivan the Terri-
ble," everyone is familiar with. Lunacharsky, Soviet
Minister of Education, adapted the film story from an
old legend.
"The Legend of the Bear's Wedding" is a very
daring picture and treats a decidedly novel idea in a
mannera of forcefulness and restraint. It is a sincere
effort to interpret a Russian peasant legend and has
that eerie fascination so common to Edgar Allen
Poe's tales.
As an added attraction, the Playhouse will present
a film called "The Last of the Czars," which traces
the history of the Russian Imperial dynasties from
their start, and concludes with a number of scenes
showing Czar Nicholas and his family, including the
last pictures taken of him and the much discussed
Princess Anastasia.
Style C-2
FROM THE BIGGEST
ORCHESTRION
OPENS IN MANSFIELD, O.
The State Music Co., Mansfield, O., Miss Isabelle
Van Ness, treasurer and manager, has formally
opened its new quarters in the Van Ness Building, at
West Fourth and Walnut streets, handling Starr,
Hazelton Bros, and Behr Bros, pianos, phonographs
and other musical instruments. Miss Van Ness or-
ganized the company about four years ago, and is
president and treasurer of the company.
BUILDS IN OAKLAND, CAL.
Contracts have been awarded for the erection of the
new home of the Emporium-Capwell Corp., Oakland,
Cal., and work on the structure has already been
commenced. The building will be seven stories in
height and will cost $2,250,000, making it the costliest
ever erected in San Francisco's east bay suburb. The
concern was formerly the H. C. Capwell Co., but the
business of this concern was absorbed two years ago
by The Emporium.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. F. BOYER, Secy
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
The most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable ralve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to any point in the U. S. subject to six days' free trial. Branch stores
•r agencies will be found in all large cities. Write for catalogues, prices, etc.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave
CHICAGO
PRESTO
BUYERS' GUIDE—The Invaluable Aid to Dealers and Salesmen
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
July 28, 1928
BUILDING FUTURE SALES
The Far-Sighted Policy of the Musical Mer-
chandise Dealer Is Usually Accompanied
with the Achievement of Profits Today.
Some music dealers are interested only in sales
of the moment; others strive to build for the future
while accomplishing the business of today. Each may
be strenuous in his methods, but the one who looks
ahead is assuring more profits for his efforts. The
first makes money in fat years and suffers in lean
years; the second always has several new avenues of
exploitation available if times become slow in the
music business.
An excellent and promising phase of trade today is
that of school music, but it requires lots of effort
and thinking ahead and preparation generally. Even
from the purely immediate point of view it is easy to
understand how schools can turn much business in the
way of the music merchant. But the seeing ahead
phase of present action is the important topic sug-
gested by the opening sentences.
Making Future Customers.
Every pupil of the school who studies music in any
form is a possible future prospect for the dealer who
develops a connection with the school. It is under-
stood that the connection should be characterized by
satisfaction on the part of the dealer, the school fac-
ulty and the pupils. That is the kind of connection
that prolongs itself and pays dividends to the dealers
in the years to come.
In considering the musical life of a community one
reduces it to an observation of individuals. This one
leaves school to continue music study; another imme-
diately launches into a career as teacher or profes-
sional musician and still another develops as a music
lover and performer on this or that instrument. Each
one has his or her habits of buying and likes and
dislikes of places wherein to buy r . The attitude of
people towards a music store invariably is what it was
when they were students in school. The feeling
towards stores they imbibed in school days they
generally preserve in adult years. In that way the
store which cooperates with the school is assured of
a kindly memory with its graduates.
Why People Like Stores.
Likes and dislikes of people about stores are often
matters of habit. They may be unreasonable, but
they are definite. If a music dealer assists the schools
BANG!—WE'RE OFF!
Over 1000 orders were filled the past month to
Professional Artist for this "Song." In every
State of U. S. A.
THE MAN THAT CATCHES ME MUST
HAVE THE GOOD HARD CASH
(Comic with Extra Verses)
Regular Trade Pricer—Retails at 35c
Write for Special Introductory Rates
(Unsold copies can be exchanged.)
J. S. UNGER MUSIC HOUSE, Publishers
Reading
-
-
-
Pennsylvania
so that he earns the reputation of being a fine, altru-
istic man and a dealer willing to help those who come
to him for assistance, every graduate who takes nirsic
as a profession will remember this man as the one
who stood by the schools and showed his calibre by
doing some concrete good.
The Expenditure Part.
But the preparation suggested that leads to future
results may involve much expenditure of money and
time and with the possible returns all in the future.
There are cups and prize awards for contests, price
concessions in school purchases, gifts of instruments,
rolls and records; contribution to concert promotion
funds and other calls on the dealer's generosity. They
are investments for future profits, but the conscien-
tious music supervisor may be depended upon to do
his best to encourage immediate business to the
dealer. And the manner in which he acknowledges
the school's obligations to the dealer reacts on every
pupil interested in music in the school. The far-
sighted policy is usually associated with the achieve-
ment of profits today.
COINOLAS
FOR
RESTAURANTS, CAFES and
A M U S E M E N T CENTERS
SENSATIONAL RUSSIAN FILM
"The Legend of the Bear's Wedding" or "The
Tragedy of the Unborn," the newest Russian film,
being a vivid drama showing the far-reaching and
tragic effects pre-natal influences may have on the
life of an individual, will open at the Playhouse, Chi-
cago, Sunday, July 29, for a week's run. This very
unusual film was produced by Sovkino, whose early
masterpieces, "Potemkin" and "Czar Ivan the Terri-
ble," everyone is familiar with. Lunacharsky, Soviet
Minister of Education, adapted the film story from an
old legend.
"The Legend of the Bear's Wedding" is a very
daring picture and treats a decidedly novel idea in a
mannera of forcefulness and restraint. It is a sincere
effort to interpret a Russian peasant legend and has
that eerie fascination so common to Edgar Allen
Poe's tales.
As an added attraction, the Playhouse will present
a film called "The Last of the Czars," which traces
the history of the Russian Imperial dynasties from
their start, and concludes with a number of scenes
showing Czar Nicholas and his family, including the
last pictures taken of him and the much discussed
Princess Anastasia.
Style C-2
FROM THE BIGGEST
ORCHESTRION
OPENS IN MANSFIELD, O.
The State Music Co., Mansfield, O., Miss Isabelle
Van Ness, treasurer and manager, has formally
opened its new quarters in the Van Ness Building, at
West Fourth and Walnut streets, handling Starr,
Hazelton Bros, and Behr Bros, pianos, phonographs
and other musical instruments. Miss Van Ness or-
ganized the company about four years ago, and is
president and treasurer of the company.
BUILDS IN OAKLAND, CAL.
Contracts have been awarded for the erection of the
new home of the Emporium-Capwell Corp., Oakland,
Cal., and work on the structure has already been
commenced. The building will be seven stories in
height and will cost $2,250,000, making it the costliest
ever erected in San Francisco's east bay suburb. The
concern was formerly the H. C. Capwell Co., but the
business of this concern was absorbed two years ago
by The Emporium.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. F. BOYER, Secy
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
The most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable ralve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to any point in the U. S. subject to six days' free trial. Branch stores
•r agencies will be found in all large cities. Write for catalogues, prices, etc.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
THE SMALLEST
KEYLESS
Manufactured by
The Operators Piano Co.
715-721 N. Kedzie Ave
CHICAGO
PRESTO
BUYERS' GUIDE—The Invaluable Aid to Dealers and Salesmen
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).