Presto
Issue: 1928 2191 - Page 16
16
PRESTO-TIMES
July 28, 1928
SHEET MUSIC PROFITS
it must meet and wisely approximated profits which
must be realized by the managers.
Make Sheet Music Pay.
Well-Managed Stock Gives Satisfactory Re-
The chain stores make the sheet music pay because
turns and Department Is in the Nature
there is nothing blind in the anticipations or of a
gambling nature in the transactions. It proves that
of a Store Attraction.
there is no reason in some regular dealers' slighting
It is a fact that many music stores do not give the attitude towards a department of proven prolits.
sheet music stock the attention or consideration it
There is nothing of the venturesome in installing
deserves. To them sheet music is a commodity from a stock of sheet music. The assured increase in the
which they do not expect profit; it is merely a con- sale of pianos means that more music will be required.
venience, merchandised in a trivial, perfunctory way-
Radio has increased the interest in music; the spread
It is a mistaken attitude, and is in the nature of a of the band and orchestra spirit is a stimulation for
tradition with dealers whose interests throughout their every phase of sheet music and the year 1927 with
business careers were mostly directed towards the its schedule of piano playing contests and assured vast
sale of pianos.
increase in the number of music students, should be a
But many enthusiastic piano men, convinced of the period of incentive for the observant music dealer
commercial wisdom of the general store idea, have whose store is still without a sheet music counter.
included sheet music in their plans of expansion, and,
applying the same businesslike methods installed in
other departments, have made it profitable and at the
same time an attractive feature of the store.
Hoover meetings will be inspirated during the presi-
Points a Lesson.
dential campaign by "California. Here I Come," an
In the chain stores there are features in methods old-timer which has been revived for campaign pur-
that could profitably be adopted by the regular music poses. "Sidewalks of New York," another antique,
stores. For one thing the effort to give the sheet has also been resurrected for the uses of the Demo-
music department continuous prominence. The man- crats in boosting the cause of Governor Al. Smith.
"Lady Lindy, We're All for You" is the title of a
agers believe that sheet music may be merchandised
with good profits if properly pushed. They consider new topical song just published by M. Witmark &
everybody entering the store a prospect for sheet Sons. Of course, it is a number inspired by the first
music. The prominence given to the sheet music trans-Atlantic flight ever made by a member of the
department is a recognition of the fact that the large gentler sex. and the idea of the lyricist, Henry W.
majority of people like music and that a big percent- Neeiy. in calling Miss Earhart "Lady Lindy" is
age of visitors to the store will buy something in appreciated by the public.
Mayor James J. Walker of New York and Jesse
music if properly induced to do so. When a person
pauses at the sheet music counter, to listen to the Green were collaborators in the production of
song demonstrator at the piano, to curiously view the "Cheerio!," one of the song hits in "Say When," the
displayed bits or actually make an inquiry about a new Broadway musical comedy.
particular piece, he has declared himself a possible
NEW PHONOGRAPH ATTACHMENT.
buyer. From that point the direct selling efforts of
the clerks begin.
John L. Baird, radio-television inventor, has per-
It is an erroneous notion that the five-and-ten-cent fected a radio system which utilizes a phonograph rec-
stores and the others of the chain kind, consider the ord with two needle tracks, one of which reproduces
sheet music as merely an advertising means towards the voice of the singer while the other reproduces the
other ends. The chain stores are not run that way. singer's features, according to a representative of Cap-
The department lias a proportioned overhead which tain Oliver G. Hutchinson. Managing Director of
Baird International Television. Ltd., of London. The
device, which is said to be small and compact, will
plug into an ordinary radio set or phonograph. It can
be used to entertain the owner with either broadcast
television images intercepted simultaneously with the
radio artist's voice or prov'dc like entertainment en-
tirely from two recordings on the phonograph disk,
the representative of Captain Hutchinson said. The
machine is to be produced for home use as soon as
feasible. About a year ago Mr. Baird predicted that
a "sight machine" would some day be eas'ly applicable
of De Kalb, Illinois
to the ordinary phonograph, enabling the owner to
enjoy a "motion picture by putting on his mac'iine a
record combining the principles of television and the
phonograph."
SHEET MUSIC NOTES
SURFACER FOR MAHOGANY
The best surfacer for mahogany is bleached shellac,
and the gum should always be bone-dry, says "Ve-
neers." Methylated spirits, containing not less than
98 per cent grain alcohol, should be used as a solvent.
The greatest care should be exercised in using
bleached shellac, owing to its perishable nature.
Bleached or white shellac is orange shellac with the
yellow matter chemically extracted. The chemicals
used for bleaching shellac are chloride of lime, muri-
atic acid and soda. After the process of bleaching is
completed these chemicals are all washed out, so far
as possible, and the shellac is then dried. But not-
withstanding the utmost care, a small percentage of
the chemicals may remain in the shellac and render
it perishable after a year or so. This condition is
known as "calsing," and may be detected by straining
through book muslin or cheesecloth. When in this
condition it is impossible to strain it, as the strainer
will clog with what looks like partially dissolved
gum. Shellac in this condition is entirely unsuited
for mahogany, as it has lost much of its clear trans-
parency and will impart a milky cast to the work.
F E D E R A T I O N ELECTS OFFICERS.
At a meeting of the Federated Radio Trades Asso-
ciation held in Buffalo, N. Y., recently Arthur T.
Haugh, general manager of the United Radio Corp.,
was elected honorary chairman, and Herbert C.
Siller, president of the Rochester Radio Trades, Inc..
was elected vice-chairman of the general committee to
take charge of the semi-annual convention of the
association to be held in Buffalo in February, 1929.
E. C. Metzger, president of the Buffalo Rad : o Asso-
ciation, will act as general chairman. Seven commit-
tees will he appointed to look after details of the
three-day convention. United in the federation are
those of Rochester. Utica, New York, Buffalo, De-
troit, Fort Wayne, Columbus, Dayton, Cincinnati,
Milwaukee, Chicago, St. Louis, Minneapolis, Kansas
City, Buffalo and Oklahoma City.
One of the old reliable rest cures is to go to work.
HIGH GRADE
Folding Organs
School Organs
THE FAMOUS
CLARK
ORCHESTRA ROLLS
CLARSM^QLLS
The Best for Automatic Playing Pianos
Organs and Orchestrions
Whether you sell automatic playing in-
struments or not, it will pay you to
handle and be able to furnish
CLARK ORCHESTRA ROLLS
Monthly bulletins of new records. Write
for lists, folders and FULL PARTICU-
LARS.
Clark Orchestra Roll Company
Manufacturers — Originators — Patentee*
De Kalb, Illinois
Practice Keyboards
D*al«iV Attention Solicited
A. L. WHITE MFG. CO.
215 Engleweod Avo., CHICAGO, ILL.
AMJSIC PRINTERS
ENGRAVERS AND LITHOGRAPHERS
PRINT ANYTHING IN MUSIC
BY ANY PROCESS
SEND FOR QUOTATION AND SAMPLES
NO ORDER TOO SMALL TO RECEIVE ATTENTION
THE LARGEST EXCLUSIVE MUSIC PRINTER WEST OF NEW YORK AND
THE LARGEST ENGRWHNG DEPARTMENT IN THE UNITED STATES.
ESTABLISHED 1876
REFERENCE ANY PUBLISHER.
& S O N CO..INC.
OHIO.
THE OTTO
CINCINNATI,
99%
interested prospects become customers
T* U"* £** A I T ^ TE*
PERFECTION BENCHES
are used by people who have good taste, appreciate fine things and know sound values.
De Luxe
Louis XV
Send for Catalogue
1514-20 Blue Island Ave.
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
July 28, 1928
SHEET MUSIC PROFITS
it must meet and wisely approximated profits which
must be realized by the managers.
Make Sheet Music Pay.
Well-Managed Stock Gives Satisfactory Re-
The chain stores make the sheet music pay because
turns and Department Is in the Nature
there is nothing blind in the anticipations or of a
gambling nature in the transactions. It proves that
of a Store Attraction.
there is no reason in some regular dealers' slighting
It is a fact that many music stores do not give the attitude towards a department of proven prolits.
sheet music stock the attention or consideration it
There is nothing of the venturesome in installing
deserves. To them sheet music is a commodity from a stock of sheet music. The assured increase in the
which they do not expect profit; it is merely a con- sale of pianos means that more music will be required.
venience, merchandised in a trivial, perfunctory way-
Radio has increased the interest in music; the spread
It is a mistaken attitude, and is in the nature of a of the band and orchestra spirit is a stimulation for
tradition with dealers whose interests throughout their every phase of sheet music and the year 1927 with
business careers were mostly directed towards the its schedule of piano playing contests and assured vast
sale of pianos.
increase in the number of music students, should be a
But many enthusiastic piano men, convinced of the period of incentive for the observant music dealer
commercial wisdom of the general store idea, have whose store is still without a sheet music counter.
included sheet music in their plans of expansion, and,
applying the same businesslike methods installed in
other departments, have made it profitable and at the
same time an attractive feature of the store.
Hoover meetings will be inspirated during the presi-
Points a Lesson.
dential campaign by "California. Here I Come," an
In the chain stores there are features in methods old-timer which has been revived for campaign pur-
that could profitably be adopted by the regular music poses. "Sidewalks of New York," another antique,
stores. For one thing the effort to give the sheet has also been resurrected for the uses of the Demo-
music department continuous prominence. The man- crats in boosting the cause of Governor Al. Smith.
"Lady Lindy, We're All for You" is the title of a
agers believe that sheet music may be merchandised
with good profits if properly pushed. They consider new topical song just published by M. Witmark &
everybody entering the store a prospect for sheet Sons. Of course, it is a number inspired by the first
music. The prominence given to the sheet music trans-Atlantic flight ever made by a member of the
department is a recognition of the fact that the large gentler sex. and the idea of the lyricist, Henry W.
majority of people like music and that a big percent- Neeiy. in calling Miss Earhart "Lady Lindy" is
age of visitors to the store will buy something in appreciated by the public.
Mayor James J. Walker of New York and Jesse
music if properly induced to do so. When a person
pauses at the sheet music counter, to listen to the Green were collaborators in the production of
song demonstrator at the piano, to curiously view the "Cheerio!," one of the song hits in "Say When," the
displayed bits or actually make an inquiry about a new Broadway musical comedy.
particular piece, he has declared himself a possible
NEW PHONOGRAPH ATTACHMENT.
buyer. From that point the direct selling efforts of
the clerks begin.
John L. Baird, radio-television inventor, has per-
It is an erroneous notion that the five-and-ten-cent fected a radio system which utilizes a phonograph rec-
stores and the others of the chain kind, consider the ord with two needle tracks, one of which reproduces
sheet music as merely an advertising means towards the voice of the singer while the other reproduces the
other ends. The chain stores are not run that way. singer's features, according to a representative of Cap-
The department lias a proportioned overhead which tain Oliver G. Hutchinson. Managing Director of
Baird International Television. Ltd., of London. The
device, which is said to be small and compact, will
plug into an ordinary radio set or phonograph. It can
be used to entertain the owner with either broadcast
television images intercepted simultaneously with the
radio artist's voice or prov'dc like entertainment en-
tirely from two recordings on the phonograph disk,
the representative of Captain Hutchinson said. The
machine is to be produced for home use as soon as
feasible. About a year ago Mr. Baird predicted that
a "sight machine" would some day be eas'ly applicable
of De Kalb, Illinois
to the ordinary phonograph, enabling the owner to
enjoy a "motion picture by putting on his mac'iine a
record combining the principles of television and the
phonograph."
SHEET MUSIC NOTES
SURFACER FOR MAHOGANY
The best surfacer for mahogany is bleached shellac,
and the gum should always be bone-dry, says "Ve-
neers." Methylated spirits, containing not less than
98 per cent grain alcohol, should be used as a solvent.
The greatest care should be exercised in using
bleached shellac, owing to its perishable nature.
Bleached or white shellac is orange shellac with the
yellow matter chemically extracted. The chemicals
used for bleaching shellac are chloride of lime, muri-
atic acid and soda. After the process of bleaching is
completed these chemicals are all washed out, so far
as possible, and the shellac is then dried. But not-
withstanding the utmost care, a small percentage of
the chemicals may remain in the shellac and render
it perishable after a year or so. This condition is
known as "calsing," and may be detected by straining
through book muslin or cheesecloth. When in this
condition it is impossible to strain it, as the strainer
will clog with what looks like partially dissolved
gum. Shellac in this condition is entirely unsuited
for mahogany, as it has lost much of its clear trans-
parency and will impart a milky cast to the work.
F E D E R A T I O N ELECTS OFFICERS.
At a meeting of the Federated Radio Trades Asso-
ciation held in Buffalo, N. Y., recently Arthur T.
Haugh, general manager of the United Radio Corp.,
was elected honorary chairman, and Herbert C.
Siller, president of the Rochester Radio Trades, Inc..
was elected vice-chairman of the general committee to
take charge of the semi-annual convention of the
association to be held in Buffalo in February, 1929.
E. C. Metzger, president of the Buffalo Rad : o Asso-
ciation, will act as general chairman. Seven commit-
tees will he appointed to look after details of the
three-day convention. United in the federation are
those of Rochester. Utica, New York, Buffalo, De-
troit, Fort Wayne, Columbus, Dayton, Cincinnati,
Milwaukee, Chicago, St. Louis, Minneapolis, Kansas
City, Buffalo and Oklahoma City.
One of the old reliable rest cures is to go to work.
HIGH GRADE
Folding Organs
School Organs
THE FAMOUS
CLARK
ORCHESTRA ROLLS
CLARSM^QLLS
The Best for Automatic Playing Pianos
Organs and Orchestrions
Whether you sell automatic playing in-
struments or not, it will pay you to
handle and be able to furnish
CLARK ORCHESTRA ROLLS
Monthly bulletins of new records. Write
for lists, folders and FULL PARTICU-
LARS.
Clark Orchestra Roll Company
Manufacturers — Originators — Patentee*
De Kalb, Illinois
Practice Keyboards
D*al«iV Attention Solicited
A. L. WHITE MFG. CO.
215 Engleweod Avo., CHICAGO, ILL.
AMJSIC PRINTERS
ENGRAVERS AND LITHOGRAPHERS
PRINT ANYTHING IN MUSIC
BY ANY PROCESS
SEND FOR QUOTATION AND SAMPLES
NO ORDER TOO SMALL TO RECEIVE ATTENTION
THE LARGEST EXCLUSIVE MUSIC PRINTER WEST OF NEW YORK AND
THE LARGEST ENGRWHNG DEPARTMENT IN THE UNITED STATES.
ESTABLISHED 1876
REFERENCE ANY PUBLISHER.
& S O N CO..INC.
OHIO.
THE OTTO
CINCINNATI,
99%
interested prospects become customers
T* U"* £** A I T ^ TE*
PERFECTION BENCHES
are used by people who have good taste, appreciate fine things and know sound values.
De Luxe
Louis XV
Send for Catalogue
1514-20 Blue Island Ave.
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).