Music Trade Review

NOVEMBER 17, 1923
THE
MUSIC
TRADE
REVIEW
HANSON HOUSE TO HANDLE STIEFF IN SAN FRANCISCO
Well-known Music House Ta·kes Agency ' for Old Baltimore Piano-Ampico at California Indus­
tries Exposition-Oroville Music Co. Opens in Oroville, Handling the Baldwin Line
SAN FLL~:-;CISCO, CAL., November 9.- The Hanson
M. Gershkow it ch arrived here from Japan a
Music House announced this week that" it has
few days ago, accompanied by hi s wife, who is
taken over the piano line of Charles M. Stieff, also a musician. He is still the director of the
Inc., of Baltimore, one of th e oldest and mos t Tokyo Imperial Symphony Orchestra and had
I eputable
piano manufacturers in the United a reputation as a pianist of rare abi lit y, but his
States. Speaking of thi s, Ralph E liaser, sales
piano technique has been ruined by an injury
manager of th e Han so n Music House, said:
to the index finger of his right hand, sustained
"Vv'ith pianos, acknov,;lcdgcd to be amo n g the
cluring the earthq uake . This noted Russian mu­
best In the country, Sonora phonographs,
sician has come to give co ncerts in the United
Buescher instr uments and Pan\l1lount banjos,
States for earthquake sufferers. Speaking of
we feel that we have now reached a hi g h-water
l11usic in the Japanese Islands, he said: "Modern
mark." The StieH pianos, on display in the
I\lusic is just g'etting a foothold in Japan. Music,
Han s on salesroOIllS, includ e the Stieff "Petit" . as we know it, is so different from m usic as
g rand, which, in this line, replaces the baby
the Japanese know it that it will require much
gra nd, as well as o ther Stieff g rands and up­
effo rt an d more time before Japan ca n learn
ri g h (S.
to know, to unde rstand and to appreciate and
love our music."
Ampico for Industries Exposition
Kohler & Chase are preparing to install a
Hughes and Sibley Visit Fresno
special display at th e Califoruia Indus tries Ex­
George R. Hughes, secretary of the Wiley
position, which opens shortly in the Civic Audi­
B. .\lIen Co., and Beeman P. Sibley, Pacific
tori um . It is estimated th;)t over a million
Coast representative of the Kohler Industries"
visitors will at k 11(1 th e display, which has be­
have lilken a business trip together to Fresno.
corne an annual event anel c!ra\\'s visitors frum
Music C.o mpany o.pens Branch
Baldwin pianos and Brunswick phonographs
many parts of th ~ State, as wl·ll ;lS a large
and records will be carried by the new store at
Bay ,Cities attendance. The Ampico in the
Knabe will be a f eatured produ c t in the Kohler 511 Montgomery street, Oroville, which is now
& Chase booth. The Brun,>wick phonograph in the hands of painters and decorators. The
will als o be put forwil rd prominently. H. L.
IIame of the store is the Oroville Music Co.
Stoner, manager of the ,\mpico depar tment, will
and it is a branch of the Marysville Music Co.,
of ::I1arysville, also a Baldwin dealer. C. A.
be in charge of the piano sect ion of the booth,
.. \\'hich George Q. Chase, pr~sicle nt of Kohl er
Moore, of Marysville, will be the Oroville man­
& Chase, is arran ging to have installed. The
ager. The opening date is set for next Sat­
urda) .
Industries Exposition .is fronl November 17 to
December 2. Nat al ie Carossio has been en­
Enlarged Plant for Victor Factory
f'aged to stage a large ballet perform a nce as
Artists are as thick as flies around honey,
one of m ~ ny en tertainm en t fca tll res.
«ccor din g to the heads of th e construction de­
Extra Measure for Music Week
partm ent of the Victor factory, now being
.\s a sequr.! to the 1..£usic \~ ' clk cele bration,
er ected in Oakland, Cal. All those who are
an open-air iree recital was ",ive n in l ' nion
,Qifted Illusically are interested in the progress
square at noon on the sixth in st . The weather
of the plant, and singe rs, violinists, etc., go ve ry
was perfect for baskin~ in th e sunny outdoors,
fr equently to see for themselves how it is pro­
and thousands of listeners a sse ll lbled to hear
gr ess in g, and many are the questions asked re-.
vocal numbers by 1Iiss Oaire Dux, dramatic
ga rding the plans. Robert Bird, representative
soprano of the Chicago Grand Opera Company,
of the Victor Co., states that recently th e plans
accompanied by Paul ,\sl1 and the combined
have been cha nged to give the new plant a
orchestras from the California and Granada lar ger capacity than was at first planned. Work
Theatres.
is proceeding apace.
ANOTHER CARTOONIST ARRIVES
CLEVER CARD BRINGS PROSPECTS
Ned C. Strouse Proud Father of a Bouncing
Baby Boy-Makes Announcement in Cartoon
The Offer of a Free Picture Brings Actual and
Prospective Business to Starr Piano Co.
Branch in Springfield, O.
~ ed C. Str.ouse, manager of the Hartford,
Conn., store bf the A. B. Clinton Piano Co., is
particularly well known
in the trade for his skill
" rjOt :1)0(;_
/
in applying his ability as
IT'S A BoY".
~artoonist to the dra ft­
ing of advertising that
has sold many thousand s
of dollars' worth of mu­
sical instruments throu g h
its appeal to the public.
But Ned became th e
proud father of a boun c­
ing baby boy recently,
therefore and nothin g 'Fopp~1'\
NE.!) ~.'j"T1lO~I"
was more natural
than
." nOL.~INC":II
/
•
•
that he acq uaInt hIS His OWN:'
friends of the fact with
one of his characteristic
cartoons as shown he re­
with.
I t might be said in explanation that the hand
pressing agains t the infant's stomach is not that
of the baby seeking to. allay the pangs of colic
-in fact, the closed mouth of the infant is
proof t6 the contrary-but is the good right
hand of the proud father, the hand that pro­
duces the cartoons.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
C. E. Moor\:, manager of the store of the
Starr Piano Co., at 109 East High street,
Spri ngfi eld, 0., has hit upon a most successful
plan for building up his prospect lis t through a
clever adaptation of the age-old idea of offering
something for nothing. Mr. Moore has distributed
through the mails and by ad cards offering a
reproduct ion of a notable pen and ink drawing
to everyon.e who presents the card, properly
filled out, at the Starr store. The card carries
space for the prespect's name, address, name of
piano and phonograph owned, or, where he
possesses no instrument, th.e name of piano 01'
phonograph in which he is interested.
"The resp onse to the cards have been won­
derful," declared :M r. );Ioore. "It brings the
sa lesman directly in contact with the prospective
buyer and many sales have been closed as a
resu lt, to say nothing of the dozens of real live
prospects that have been added to our li sts.
\Vhile I use the r.eproduction of the pen picture,
iUs possible to carry out th e same idea by offer­
ing any article that is generally attractive."
OPENS NEW MUSIC DEPARTMENT
WYMORE, NEB., November 12.-A music depart­
ment has just been opened by the Purity Drug
Store here. In addition to a complete l..ine of
shed music and accessories, a full line of pianos,
phol1ograph" "n,d records will be handled.
9
Player-Piano
NOTES
FROM THE LAUTER-HUMANA
FACTORY, NEWARK, N. J.
LAUTER-HUMANA SHOWN
AT MANY BIG FAIRS
Radebaugh Music Co. Has Fine Display
Thousands View "the W orid's Finest P1ayer­
Piarro" in This Manner-Many Sales Result­
Prospects Followed Up During Winter
\ 'V hen the Lauter-Humana player-piano IS
placed where people can see, hear and play it,
a sizable number of sales always result. Those
who have been accustomed to the o rdinar y
play er-pianos are surprised when they have the
opportunity of playing the Lauter-Humana. Its
operation is so extremely easy and its music
so natural that it a lways excites the most favor­
able comment. A number of Lauter dealers
capitalized this point during the month of Oc­
tober by featuring t h e Lauter-Humana player­
piano at some of the best known fairs in the
country.
RADEBAUGH DISPLAY FEATURES LAUTER-HUMANA
The Radebaugh Music Co., Columbus, 0., oc­
cupied a prominent space in the Ohio State
Fair and displayed the Lauter-Humana playe r­
piano exclusively, as the above photo shows.
This concern reports that they enjoyed unusual
success with the Lauter-H umana and feel more
than repaid for th eir efforts. The throngs that
passed through the Radebau! ibl y impressed b y "the world's finest player­
piano" and a number of direct sales resulted.
In addition, a large number of prospects were
secured. These names will provide material for
the Rad ebaugh sales force to work .on during
the next few months .
Other Lauter dealers who <.:xh ib ited at vari­
ous fairs and who reported excellent results, are
Reifsnyder & Sons, Lancaster and Ephrata, Pa., '
"Lancaster County Fair"; Cameron Piano Co"
Allentown and Lansford, Pa., "The Allentown
Fair"; Charles E. Shenk, H agerstown, Md., the
"Great Hagerstown Fair.' ;
Wholesale Manager A. E. Schmalzigan, who
has been in the West for the past five weeks,
last week visited Racine, Wis.; St. Louis and
Kan sas City. He has secured substantial orde rs
all durin g his trip and has added several new
agencies. Mr. Schmalzigan returned to ~ ew­
ark headquarters last week.
A. W. Musser has opened up eight new
agencies during the past ten days, in addition
to booking orders for established Lauter deal­
ers. He has covered such towns as Cortlandt,
N. Y.; Warren, Pa.; New Kensington, Pa.; Chil­
licothe, 0.; Coshocton, 0., and Huntington,
W. Va.