Music Trade Review

10'
THE
MUSIC
TRADE
REVIEW
!\OVEMBER
17, 1923
ST. LOUIS BEGINS NOVEMBER WITH INCREASED DEMAND
TO TEACH RETAIL MUSIC SALESMEN
Month Has Good Beginning in the Local Stores-Phil Lehman to Re-open Warerooms Shortly­
Endowment Drive for St. Louis Orchestra-Kieselhorst Returns From East-Many Visitors
Chamber Appoints New Committee to W'ork on
Correspondence Course for Retail Salesmen
ST. LOI ' [S, Mo., November 13,- N ovember busi­
lIess is off to a good start and going strong
with every prospect of making- a better showing
than l\overnber last year. There is noticeable
increas e in the number of inquiries and sales
are b,e inp; made with less effort than was re­
quired a little while back. There is a fair
sprinkling of sales of high-prIced grands and a
good movement of small grands and players.
All the mu sic merchants and the sa lesmen are
s peeding up th,eir work. There is a notice "b1e
illcrease of activity all along Olive street an d
in the neighborhood stores. The Christmas
trade has set in and everybody knows that the
Richard VI/. La wrence, president of th e }f usic
Industries Chamber of Commerce, has appointed
the followin g committee to de velo p a corre­
s pondence course on ~alesmanship for retail
salesmen in music s tores: E. Paul Hamilton,
Chickerin g Warerooms, Baltimore; Jame s E.
Rya n, Rudolph vVurlitzer Co., New York; C. T.
Purd y, Hardman, Peck & Co., New York; vVil­
li am H. Alfrin g, Aeolian Co., New York; George
'\. Scofield, P ease -Behning Co., New York, and
\oI,' illiam ]. Haussler, C. Bruno & Sons, New
York.
The appointlllent of this committee is (he
outcome of a suggestion on the part of Mr.
Hamilton and it is expected that through its
activities results of great value will be achieved
in raising the s tandards of retail salesmanship
in music stores.
"III
.{if
Why
Are So Many Dealers Fea­
turing the Profit-Producing
Melostrelle?
erO
.L
know the wonderful musical
qualities and sales appeal of this
superb, qUick-selling Melostrelle,
you must first see and play this
remarkable instrument. Then
you will understand our enthusi­
asm for it.
Remember, the Melostrelle is
Easy 10 Sell!
That is why dealers unani­
mously declare it to be the best
value in quality they ba;"e ever
seen at the price.
Dealers who sell the Melostrelle
tell us they would like nothing
better than the opportunity of go­
. ing on the road as wholesale rep-
resentatives for the Melostrelle.
They want to tell other dealers
what a wonderful player-piano it
is-and how it brings success.
This, we regard as the highest
tribute that can be paid.
Why not write for our whole­
sale quotation-today? The Mel­
ostrelle's low price will satisfy
you!
STEGER & SONS
I
!
1'1
,I,I
I,
Piano Manufacturing Company
Founded by John V. Stefler, 1879
II
I
II!I
best results will be won by the dealers and
salesm e n who work the hardest, and so hard
work is the order of the day.
Phil Lehman, after being out of the running
for three months, on account of the fire which
burned him out at ELeventh and Olive streets,
is warming up' to get back in the race. The
work of restoring the building is being rushed.
Shipments of Schul z, Mehlin and Price & Tee­
ple pianos have arrived and are waiting at the
frei ght stations to be placed 0-11 the floors as
soon a~ possible. ).tlr. Lehman hopes to be open
for business at the old stand by the end of
next week. Harry Turner will have charge of
sales. ]. E. Reger, late of th,e Conroy Piano
Co., will be on the selling staff. The organiza ­
tion will be completed by next week and will at
oner sta rt to work.
,\ drive is on for an endowment of $500,000
for the St. Louis Symphony Orchestra and the
Illusic merch a nts are doing their part, both in
so liciting and contributing. The Aeolian Co. of
j'dissouri leads the music merchants' list with a
subscription of $3,300. The total for the music
merchants is over $9,000 and still growing. The
subscriptions are payable in three annual instal­
ments. Over ~300,000 has been rai sed and the
tolal will soon be rea ched.
C. .'\lfred Wa,c:ner, of the .\m er ican Piano
Co., i\[ ew York, was in St. Louis last week
Other visitors were: :v1r. Browne, of the ~iess­
ner Piano Co., Milwaukee, Wis.; 1'. P. Clancy,
,c:eneral manager of th.e Wurlitzer Co., Cincin­
nati, 0.; E. VV. Furbu~h, of the Haddorff Piano
Co., returning to Chicago from a Western trip.
Charles F. Lippman, of the Ficld-Lippman
Piano Co., has returned from a two weeks' out­
ing near Steelville, Mo., hunting and fishing. He
\\ as accompani,ed by Mrs. Lippman.
The .\eolian Co., of Missouri, sold last week
to Lindenwood College, St. Charles, Mo., two
Ar istoc rat mod el Premi er pianos.
The anniversary sale of the Scru g[,s , Vander­
voort & Barney Co., after continuing two w(',eks,
closecl Salurday night. Good sale s were made
in the piano department.
E. A. Kieselhorst, president of the Kiesel­
horst Piano Co., rcturt'1ed yesterclay from an
Easte rn trip. J. E. Mayer, formerly with the
Kaemmern Piano Co., and E . M. ' Alsh, for­
merly with Scrugl!:S, V an dervoort & Barney Co.,
have join ed the Kie se lhorst forces.
NEW ASSISTANT TO TREMAINE
Kenneth S. Clark, Formerly With Community
Service, to Join Forces of National Music
Bureau to Work on Music Week
Kenneth S. Clark, who has bee n connected
w ith Community Service since 1919, is within
a JIlonth to become associated with C. M . Tre­
main e, director of the ::-Jational Bureau for the
Advancement of Music. He will first take up
the duties of assistant secretary of the )/ational
Mu sic Week Committee, of which Mr, Tremain e
is the secretary. Following the N atio nal Mu sic
Week, May 4 to 10, 1924, Mr. Clark will assist
Mr. Tr ema ine in the work of the :"Jational Bu­
reau for the !\dvancement of Music. Mr. Clark
is a com poser an d was for five years orr the
editorial staff of Musical /\merica. During the
wa r he was the army son g leader of the Sev­
enty-ninth Division, both in this country and
in Franc e. Following his return to America
he join ed the musical staff of Community Serv­
ice and for the las t two yea rs he has bee n in
charge of that organization 's Bureau of Com­
munity :\Iu~ic .
HEARINGS ON PULLMAN SURCHARGES
Postponed by Interstate Commerce Commission
Until January 16-Mileage Book Case Now
Before Supreme Court for Early Decision
'vVASHI NGTON, D. c., November 13., -H earings on
(he question of surcharges for Pullman accom­
modations, scheduled to be held on November
13 before the Interstate Commerce Commission,
have been postponed until January 16, it is an­
noun ce d by the commission. It is understood
that the postponement was made for the pur ­
pose of permitting attorneys for the railroads
to develop a plan which they ha ve formulated
for a new method of collecting the surcharge
\\ hich will, it is claimed, meet the objections
which have been raised by traveling m en and
others.
While the Interstate Commerce Commission
is discussing the Pullman surcharge at its
offices, the United State s Supreme Court, in the
Capitol, will be hearing arguments in the mile­
age book case. Efforts are to be made to con­
clude both cases with as little delay as pos·
sible, an ambition which mens with th e hearty
approval of bu s iness Illen . From th e business
man's point of view, th ese are two of the Illost
important llIatters now pending before the COlli'
ITIISSlon.
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade:
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We fix" 0 n e p ric e " ­
wholesale and retail.
Steger Building, Chicago, Ill.
Factorl~s:
Steger. illinoiS. whel"e the
.. Lincoln" and .. Dlx~e" Highways Meet
~asy
to Sell-The MELOSTRELLE
Parkp.r Beard, who purchased the DuBeau
Music Store in Faribault, Minn., a short while
ago, has just installe'd' his goods into the new
location in the Central Drug Store. He han'dles
a full line.
The Deppe Piano Co.
PHILADELPHIA, PA.