Music Trade Review

1'HE
62
MUSIC
TRADE
REVIEW
NOVEMBER 17, 1923
GETTING THE HOLIDAV BUSINESS
OLIVER DITSON CHRISTMAS MUSIC
SPECHT AT THE ALAMAC HOTEL
Ho w the Music Dealer Can Capitalize the Gift­
glvmg Spirit at Christmas Time by Offe ri ng
Music Publications of Rec ognized Value
Boston Publisher Featuring Christmas Anthems
and Carols
Orchestra to Appear in New York's Latest
Hotel for Fifty-two Weeks
The Ol iver Dit s o n Co., of Boston, Ma ss., is
featurin g a number of Chri s t mas carol s and
Seve ral weeks ago th ere appeared in the se
a nth em s to be use d durin g t he comin g hol iday
co lumn s an article covering the possibilities for
bus iness and profit to the sheet music dealer in ' sea,o n. Th ese are a rranged for mixed voices with
or ga n, wom en 's vo ices and va riou s ot her com­
featuring durin ,l< th e month of December holi­
bina ti ons.
.'\.mon l; thes e is "T h e Burn in g
day books, folios, ant hems, carols and other
F lam e," words and mu sic by Ceci l Forsyth.
ap pro pria te Chri s tmas offerings.
The re .has
There are "Si x Traditio nal Ca rol s for C hri s t­
been mo r e than a li tt le comment from retailer s
m as, " arra nged for wome n's vo ices, by Cha rl es
rega rding t h e art icle in questio n, most of wh ich
Fontey n ivIanney, namely, "God R est You,
, ubstantiate the views oi the w riter t hat there
Merry Gentlemen," "Here a Torch , Jean e tt e,
need be no inactivity in the stores of the dea ler
I sabell a," "Sing We Noe l," "0 Come On, You
during th e holid ay season .
Faithful" and "S ilent N ig ht. " N e w additio ns
'\.mo n g the materia l r ece ive d is a holiday cat­
to the Ch ri s tmas an them s are " S hou t the Gla d
,dog iss u,ed by the Oliver Dibon Co ., Boston,
Tidin gs," by Ar t hur H. R yder; "B reak Fo rth
::vfass" carr) in;; the captio n, "Ideal :Music Books
o Bea u teo us Ligh t" and " Thou Litt le Joy of
for Holid ay Gifts," in w hich is show n a wea lth
Heaven, " by Edwa rd Sh ippen Barn es, a Christ­
of material which is 'e specially appropriate as
mas caro l- anthem for mi xe d voices.
gif t ~ . It mi ght here be po in ted out that Christ­
l'ubli city Ila s been given to th e George B.
mas offe ri ngs nee d not be , nor shou ld be, con­
N ev in hol iday compositio n s, wh ich includ es can­
fin <:d who ll y to publica ti o ns re lating to Ch ri st­
talas, sacred so ngs, duet s and a nt hems, par­
mas itself. All books of a standard charact,e r
ticul a rly fea turin g " Let l ' s Now Go Even 'Cn to
a re welcome presen ts at a ll tim es b y the music
.l3e t hlc h em," for men's voices, a nd "Sing and
quden t, teacher a nd those who are musically
Rejoic e," for women 's voices wit h a sopra no
inc lined. "The Musician's Library," from th e
so lo.
Di tso n cata log, and s imilar publications are cer­
tai nly appropriate . \i\'indow displays an d a co n­
sp icuou s place upo n th e counter, the m a il ing of WITMARK & SONS NOVELTV NUMBERS
circulars and o th e r mater ia l re la tin g to th ese
pub lica tion s, all will produ ce a dd ed sa les. "T he "Bebe" and " Midnight Rose" Leading' These in
Point of PopUlarity and Demand
IOiano Col kction s" for chil dren, "Folk Song
Select ions," an d such publications as "The
The cata log o f M. Witmark & Sons, which
Fa mou s Romanti cis ts of :Mu s ic" sho uld be
eac
h seaso n co ntains some of th e mos t ac ti ve
placed where the musi c bu ye r and visitors to
sell ing ball ads in th e popular mus ic fi e ld an d
the store ca n see them .
w hi ch, in addi t ion, has the prestige o f th a t most
In asm uch a s the book let, "Idea l Music Books
s ucces ~ flll li st of songs, "Th e W itmark B lack
for Holiday Gifts" (Dilson), is ava il able for the
consumer, th e opportunity of call ing m usi c a nd Whit e Se ri es," is, this season, in t he add i­
ti ona l happy po sitio n of publish ing p robab ly
love rs' atte nti on to these partic ul ar pu blicat ions
more nO\'clty numbers t han a t a lmost a ny Jler iod
is open at a very small cost.
in th e h is tory of the company.
Thi s organization is to be con g ra tul ated o n
" l3 ebe" a nd " Midni g ht }{ose " are now reac h­
it s p lans for deale r co-opera tion; its monthly
in
g
theit h eig ht in point of popula rity and t hi s
tr ade notice carr ies Illany va luable suggestions
su ccess o n th es e two issues is n ot co nfin ed to
and a number of offers that the wise dealer
a n y parti cul a r territo r y, but is nationa l in scope.
('an take adva nt age of to hi s profit wi th out in­
Hut son gs of the sup e r-nov e lty order such as
vesting in stock which wi ll lie dormant o n his
''I'm S ittin' Pret ty in a Pretty Little C it y,"
s helves. A word regarding this appears in the
"I've Go t a Cross-Eyed Papa, But H e Looks
Ditson November trade noti ce undn the head­
S tr aig Jit to Me," "Tha t Bra n' New Gal of 'M in e,"
ing "Se llin g Points for New Musi c an d Dooks,"
arc fox-t rots with unu sual mel odies and rhythmi c
a nd is r eally va lu able.
quali ties which, of course, are s ub sta nti a lly add­
"Eve ry dea ler s ho uld see to it that every
ing to th e Witmark p ro fe ssi ona l band a nd or­
teac her and mu sic director in his terr itor y has
ch
es tra ani! sa les departments' a ctivities.
a copy of the particular book or piece of music
su ited to his needs p laced in his hands for ex­
JAMES ELLIOTT IN PORTLAND
am in a tio n. vVe wi ll send w it h return p ri vilege
POlnl ANO, ORE., November 9.- ·-The Portla nd
"Plea se pa y particular a t te nti on to piano
shee
t m us ic dea lers of the cit y w ere v isited la st
t eac h ers, voice t eac hers, sup er visors of mu sic
week b y J ilmcs E lliot t, of Roosey & Co" of
in t he public sc hool s , violinists, organists,
New York. Th e Doosey standard ca talo g was
church cho ir leade rs and dir ec to rs of musical
we ll received by the dea lers.
clubs, a ll of w hom wi ll apprecia te yo ur effort.
"H e re is yo ur chance to in crease your va lu e
to you r cus tomers and your sa les a lso."
Pa ul Specht a nd hi s int e rn ationa ll y know n
orc hes tr a were t he fea tur e at tr action ill the
Co n go Room o f th e n e\Nly built Hotel .\ Ia ma c,
New Yo rk Cit y, a t it:; opening" 011 ~ovelJlb er 1.
Th e Spec ht or ga ni zat ion will appear tlH;re for
fift y- two co nsec utiv e weeks. T he .\ Iamac Hotel,
whic h is in tro du cing a Ilumber of inn ova ti o n s
a nd wh ich s hould tend to take somt' of th e
cr owds away from th e congested dist ric t of
Broadw ay, is located a t Seve nty-first street.
Spec ht was th e r ecip ie nt of hundr eds of con­
g ratula tory lett e rs from a ll pans of the l. r ni t<' d
Sta te s, as we ll as ca bles from ' London and
Paris, o n th e open ing day. Durin g th e eveni n g
crowds sur ged into the Congo Room a t t h e
A lamac unti l two o'clock th e nex t morni n g.
A.mon'g the so ngs the S pe cht Orchestra fea ­
tured a t th e ope nin g w e re "My Swee tie Went
Away," " Easy Me lody," "Yawning," "Sun-Kist
Ro se," "My Pi ll ow and M e" a nd " H ear t broke n
Rose."
RAINBOW MAKING PROGRESS
New " Blues" Publisher Makes Successful Debut
in the Publishing Field
Th e Rainbow Music Corp., New Yo r k City,
rece nt ly organized to exploit "b lu e" numbers,
has made r emarkable progress for a new con­
ce rn . Several of il s nu mbers h ave a lready been
I ecorded on some of the lea din g talkin g ma­
chin e r eco rds and playe r roll s and the p rofes­
siona l department of th e compa n y is p lacin g
th e number in vaudevi lle acts speciali zin g in
t h e "blu e" type of so ngs.
"Mist r eatin' Daddy," one of the outs tanding
numbers of this n ew cata lo ,Q,', has been recorded
by s uch ar tists as M amie Sm ith , Viola M cCoy
and Ed na Hi cks. Other songs wort h mention­
ing from thi s ca ta log a re "Wi sh I Had You "
(And I 'm Going to Get You B lu es), "Love .'I.in't
B li nd No ~10re" a nd "Do Doodle Oom." All
these numbers a re go in g w ell.
"ROSES OF PICARDV" PRESENTATION
:Miri am La x, soprano, and Adrian Da Silva,
te nor, were o ne of the fea tu res of last we ek's
pro g ra m at the Rivoli Theatre, New York City,
wh e re they san g wit h unusua l s uccess Haydn
\\food's "Roses o f Pica rd y," from th e Chappe ll­
Harm s, In c. , catalog. So' popular was th e num ­
ber that it w as held over anoth er week.
"Steamboat Sal"
"You Wanted Some­
one to Play With, I
Wanted Someone
to Love"
"M. T. Pocket Blues"
"Mom-Ma"
"Little Town in the
QuId County Down"
REMICK'S 8EST SELLERS I
Dreamy Melody
I
Lou'siana
First, Last and Always
You Can't Make a Fool
Out 01 Me
Barney Google
That Big Blond Mamma
Nobody Knows But My
Pillow and Me
Somebody's Wrong
Do You-Don't You
Beside a Babbling Brook
I'm a Lonesome Cry Baby
JEROME
H.REMICK" co.
DETROIT
. . . NEW YORK . . . . CHICAGO
I
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
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T.TLE FOR ESTIMATE
311 Weat 43rd Street
New York City
BUY YOUR MUSIC FROM
BOSTON Publishers
Walter Jacobs, Inc.
B~~1~~7t~~ ,t~i;
JACOBS' PIANO FOLIOS
(vJf'sJ
A Com pl ete Library for PhotO-Play Pi anists
Oliver Ditson Company
BOSTON
NEW YOR K
Anticipate and s upply Every R equirement of 1\Jl1!'ic
Dealers
White-Smith Music Pub. Co.
PUBLlSJlI :RS.
PRINTERS AN!) E~ r.RA\ · FRS OF M I.:SIC
"{ain Offices; 40·44 \Vinchesi<'T St., noston. '
.Bran ch H ouses : . N t:w York and Chicago.
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