Music Trade Review
Issue: 1923 Vol. 76 N. 8 - Page 53
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
FEBRUARY 24, 1923
53
VSIC rVBLISHIN©
CONDUCTED BY V. D. WALSH
BASIC MISTAKES IN THE^ETTER MUSIC PROPAGANDA
Efforts to Bring People in One Step to Classic Music Defeat Own Purpose—The Type of Songs
Upon Which Those Engaged in This Campaign Should Concentrate Their Work
There has been much propaganda in recent
years for the purpose of inducing music lovers
to accept a better class of music. Some of it
has had an influence, but, generally speaking,
much of it has been futile. The best propa-
ganda during this period for better music has
probably been the enlarged orchestras of the
modern motion picture playhouses.
There has been a distinct drawback to most
of this campaign through the fact that the de-
sire of those interested seemingly has been
to interest music lovers in the super-classics;
in other words, they have endeavored to take
the desire of the ordinary music enthusiast
from the popular to what is considered the
very best.
This is all wrong. It is impossible for the
ordinary music lover to take such a wide step
at once. We have in mind a very successful
talking machine record retailer who claims to
have put successfully before the average record
purchaser of dance music the possibilities of
operatic selections.
The most healthful, profitable and successful
way of encouraging the appreciation of better
music is to, feed it to the prospect by degrees.
When one considers the wealth of good stand-
ard numbers which are popular, but not in any
sense the ordinary jazz or dance variety, there
seems to be no need to insist upon the long
step to the classics.
Years ago, before the present dance craze was
prevalent, there were several eating establish-
ments which became popular through the fact
that besides good food they had an orchestra
that played good music. However, the music
was not classic. It was the better class of
music, but it was popular as well. It was music
with melody containing strains that were ap-
pealing to the ear.
There are few such establishments left, but
it is still possible to find them, and when one
does it will be noted that one can have an eve-
ning of pleasure because the music is good.
Not only is there much music of an instru-
mental character of a better class which does
and should have, under new conditions, a wide
appeal, but there are also a wealth of songs
which as such and in instrumental form are
widely popular. Such numbers as Victor Her-
bert's "Kiss Me Again," Bartlett's "A Dream"
and similar works have a wide range of appeal
and induce the hearer to appreciate that which
is better in music. In such songs is the mate-
rial for the development of the appreciation of
better music. Any other step is dangerous;
any large jump cannot be accepted as being
of permanent value. Education for the better
things in music necessarily must come by de-
grees and when this is recognized and appre-
ciated by propagandists, dealers, musicians and
others who devote their interests to the good
things in music, greater results of their efforts
and energies will be possible.
quently by orchestras in East and Middle West
territory.
Offices Are in Roseland Building, 1658 Broad-
According to the officers of the company the
way—Company Engaged in Active Campaign drive on the above issues, in both trade and
professional circles, will be continued all
on Popular Numbers in Catalog
through the Spring months. The response
The Kondas Music Publishing Co., 52 Harbor from orchestra leaders has been particularly
avenue, Ashtabula, O., recently opened up an gratifying.
Eastern branch of the company with offices in
the Roseland Building, 1658 Broadway, New
NEW CHAMBERLAINJVALTZ NUMBER
York City. In addition to the above, the com-
pany is now operating offices in Cleveland, O , "Slumbering," by Simon and Berg, Proves Pop-
and Chicago, 111. The expansion of the Kondas
ular—Other New Numbers Recently Added to
Music Publishing Co. has been planned for the
This Firm's Catalog—Artists Feature Them
purpose of greatly extending its activities in
the popular music field and to assist materially
The Chamberlain Co., music publisher, 32
in. the exploitation of its issues.
West Adams avenue, Detroit, Mich., has re-
Among the songs active in the current cata- leased a new waltz ballad entitled "Slumbering."
log arc "Aw' C Mon," "Painting Pictures" and The melody of this number was written by
"Down the Lane to Beginning Again." The Howard Simon with lyrics by Harold C. Berg.
first number is a novelty fox-trot and the second The company is also publishing a new song by
is a fox-trot ballad. Both are being played fre- Richard W. Pascoe, who in the past has written
KONDAS OPENS EASTERN BRANCH
READY
*OOM FO«_
Hundreds of acte and 3inger3
beiruj constantly added to grea t
throncj novsinpin/'MARTJIA"
iff
En
I
The best sin^ina fox-
trot now before the.
public.
W I ^jfcv ™ l
PUBLISHED BY
L
ALLTALKING* MACHINE3
O R D E R NOW
MIL
^ • • • ^
J.WjEUK\hfSSOH5 rtUSICG- I
[
KANSAS cnrr.no
Homesick
You Know You Belong to
Somebody Else (new)
(So Why Don't You Leave Me Alone ?)
Open Your Arms, My Alabamy
You Tell Her I Stutter (new)
Ivy (Cling to Me)
(new)
Dearest
leart)
Don't Bring Me Posies
Some Sunny Day
Truly
Just a Little Love Sonq
Yankee Doodle Blues
Early in the Morning (Blues)
Choo Choo Blues
Night
New Hampshire
Every Wednesday Night
Some Day You'll Cry Over Someone
Some Little Someone
Venetian Blues
Constantly
My Lost Pearl
Come on Home
Kissing Time (Waltz)
Universal Dance Folio for 1923
IRVING BERLIN'S NEW
Music Box Revue
Crinoline Days
Lady of the Evening
Pack Up Your Sins
and Go To The Devil
Porcelain Maid
Will She Come From the East?
The Little Red Lacquer Cage
Bring On the Pepper
1607 Broadway, New York
1.
Now beincj played by
every orchestra in the
counmj.
Irving Berlin's Big Hit
IRVING BERLIN, Inc.
4Reasons for "MARTHA' being a big hit
A simple rnelodybeautifulhj
arranged -combined With a?
consistent hjric.
SONGS THAT SELL
|
two successes sung by John McCormack, "Tum-
ble Down Shack in Athlone" and "Little Town
in the Ould County Down." Other active num-
bers in the above catalog are "Dreamy Chinee,"
"Mary Ellen," "Down in Picardy," "I Know
That Day-by-Day," "A Mother's Love," "Down
in the Old Apple Orchard" and "Carolina
Nights." The Wolverine Four, a popular Detroit
quartet, recently featured "Slumbering" and
"Dreamy Chinee" at the Arcadia Theatre, in
that city.
The Zoe Publishing Co., Quincy, 111., has re-
leased a new waltz ballad entitled "My Rose
of Temptation," with words and music by Zoe
Swanberg. Already this number is fast gaining
popularity among buyers.
THE MUSIC TRADE REVIEW
FEBRUARY 24, 1923
53
VSIC rVBLISHIN©
CONDUCTED BY V. D. WALSH
BASIC MISTAKES IN THE^ETTER MUSIC PROPAGANDA
Efforts to Bring People in One Step to Classic Music Defeat Own Purpose—The Type of Songs
Upon Which Those Engaged in This Campaign Should Concentrate Their Work
There has been much propaganda in recent
years for the purpose of inducing music lovers
to accept a better class of music. Some of it
has had an influence, but, generally speaking,
much of it has been futile. The best propa-
ganda during this period for better music has
probably been the enlarged orchestras of the
modern motion picture playhouses.
There has been a distinct drawback to most
of this campaign through the fact that the de-
sire of those interested seemingly has been
to interest music lovers in the super-classics;
in other words, they have endeavored to take
the desire of the ordinary music enthusiast
from the popular to what is considered the
very best.
This is all wrong. It is impossible for the
ordinary music lover to take such a wide step
at once. We have in mind a very successful
talking machine record retailer who claims to
have put successfully before the average record
purchaser of dance music the possibilities of
operatic selections.
The most healthful, profitable and successful
way of encouraging the appreciation of better
music is to, feed it to the prospect by degrees.
When one considers the wealth of good stand-
ard numbers which are popular, but not in any
sense the ordinary jazz or dance variety, there
seems to be no need to insist upon the long
step to the classics.
Years ago, before the present dance craze was
prevalent, there were several eating establish-
ments which became popular through the fact
that besides good food they had an orchestra
that played good music. However, the music
was not classic. It was the better class of
music, but it was popular as well. It was music
with melody containing strains that were ap-
pealing to the ear.
There are few such establishments left, but
it is still possible to find them, and when one
does it will be noted that one can have an eve-
ning of pleasure because the music is good.
Not only is there much music of an instru-
mental character of a better class which does
and should have, under new conditions, a wide
appeal, but there are also a wealth of songs
which as such and in instrumental form are
widely popular. Such numbers as Victor Her-
bert's "Kiss Me Again," Bartlett's "A Dream"
and similar works have a wide range of appeal
and induce the hearer to appreciate that which
is better in music. In such songs is the mate-
rial for the development of the appreciation of
better music. Any other step is dangerous;
any large jump cannot be accepted as being
of permanent value. Education for the better
things in music necessarily must come by de-
grees and when this is recognized and appre-
ciated by propagandists, dealers, musicians and
others who devote their interests to the good
things in music, greater results of their efforts
and energies will be possible.
quently by orchestras in East and Middle West
territory.
Offices Are in Roseland Building, 1658 Broad-
According to the officers of the company the
way—Company Engaged in Active Campaign drive on the above issues, in both trade and
professional circles, will be continued all
on Popular Numbers in Catalog
through the Spring months. The response
The Kondas Music Publishing Co., 52 Harbor from orchestra leaders has been particularly
avenue, Ashtabula, O., recently opened up an gratifying.
Eastern branch of the company with offices in
the Roseland Building, 1658 Broadway, New
NEW CHAMBERLAINJVALTZ NUMBER
York City. In addition to the above, the com-
pany is now operating offices in Cleveland, O , "Slumbering," by Simon and Berg, Proves Pop-
and Chicago, 111. The expansion of the Kondas
ular—Other New Numbers Recently Added to
Music Publishing Co. has been planned for the
This Firm's Catalog—Artists Feature Them
purpose of greatly extending its activities in
the popular music field and to assist materially
The Chamberlain Co., music publisher, 32
in. the exploitation of its issues.
West Adams avenue, Detroit, Mich., has re-
Among the songs active in the current cata- leased a new waltz ballad entitled "Slumbering."
log arc "Aw' C Mon," "Painting Pictures" and The melody of this number was written by
"Down the Lane to Beginning Again." The Howard Simon with lyrics by Harold C. Berg.
first number is a novelty fox-trot and the second The company is also publishing a new song by
is a fox-trot ballad. Both are being played fre- Richard W. Pascoe, who in the past has written
KONDAS OPENS EASTERN BRANCH
READY
*OOM FO«_
Hundreds of acte and 3inger3
beiruj constantly added to grea t
throncj novsinpin/'MARTJIA"
iff
En
I
The best sin^ina fox-
trot now before the.
public.
W I ^jfcv ™ l
PUBLISHED BY
L
ALLTALKING* MACHINE3
O R D E R NOW
MIL
^ • • • ^
J.WjEUK\hfSSOH5 rtUSICG- I
[
KANSAS cnrr.no
Homesick
You Know You Belong to
Somebody Else (new)
(So Why Don't You Leave Me Alone ?)
Open Your Arms, My Alabamy
You Tell Her I Stutter (new)
Ivy (Cling to Me)
(new)
Dearest
leart)
Don't Bring Me Posies
Some Sunny Day
Truly
Just a Little Love Sonq
Yankee Doodle Blues
Early in the Morning (Blues)
Choo Choo Blues
Night
New Hampshire
Every Wednesday Night
Some Day You'll Cry Over Someone
Some Little Someone
Venetian Blues
Constantly
My Lost Pearl
Come on Home
Kissing Time (Waltz)
Universal Dance Folio for 1923
IRVING BERLIN'S NEW
Music Box Revue
Crinoline Days
Lady of the Evening
Pack Up Your Sins
and Go To The Devil
Porcelain Maid
Will She Come From the East?
The Little Red Lacquer Cage
Bring On the Pepper
1607 Broadway, New York
1.
Now beincj played by
every orchestra in the
counmj.
Irving Berlin's Big Hit
IRVING BERLIN, Inc.
4Reasons for "MARTHA' being a big hit
A simple rnelodybeautifulhj
arranged -combined With a?
consistent hjric.
SONGS THAT SELL
|
two successes sung by John McCormack, "Tum-
ble Down Shack in Athlone" and "Little Town
in the Ould County Down." Other active num-
bers in the above catalog are "Dreamy Chinee,"
"Mary Ellen," "Down in Picardy," "I Know
That Day-by-Day," "A Mother's Love," "Down
in the Old Apple Orchard" and "Carolina
Nights." The Wolverine Four, a popular Detroit
quartet, recently featured "Slumbering" and
"Dreamy Chinee" at the Arcadia Theatre, in
that city.
The Zoe Publishing Co., Quincy, 111., has re-
leased a new waltz ballad entitled "My Rose
of Temptation," with words and music by Zoe
Swanberg. Already this number is fast gaining
popularity among buyers.
Future scanning projects are planned by the International Arcade Museum Library (IAML).