Music Trade Review
Issue: 1918 Vol. 66 N. 4 - Page 4
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
THE FUTURE OUTLOOK
(Continued from page 3)
is indeed one of the industries essential to the
winning of this war.
The Message of Music
Therefore again, it is up to us to carry to the
civilian population the message of music, this
year, as never before. Not the message of big
talk and dubious value; but the message of
music. We must not sell people because of
absurd prices and impossible terms; but sell
them because of the necessity of music to them
all at this time. Music is a war industry and
a war necessity. Let us base our appeal on
those facts.
The Bureau for the Advancement of Music is
doing a good work. Not all of it gets published;
but it is good, and it is making good. Let us
support it as never before. We need it dur-
ing 1918 as never before.
Courage and Confidence
Courage and confidence. Disappointments al-
ways come; 1918 may not see peace. It ought
to, but it may not. Even so, courage and con-
fidence are our best weapons, now and till the
end comes. We are in it to the end. Courage
and confidence! The music industries will stand
up and do their part; and in doing it will not
suffer. Courage and confidence! We are in
this war with our great Allies to win. Courage
and confidence! "We are in it, together, to the
end."
PLAYER-PI ANOSJN DEMAND
Increased Popularity of These Instruments the
Subject of Editorial Comment in Last Satur-
day's Edition of the New York Times
Discussing the situation in the music trade in-
dustry the New York Times of Saturday last had
the following to say of the situation in the
player-piano field:
"There is reported to have been a pronounced
increase in the demand for player-pianos during
the last few months. According to reports from
representative manufacturers, the proportion of
sales of this type of instrument to the exclusively
hand-played piano is steadily growing larger, due,
it is thought, to the fact that every member of
the family can play it without regard to technical
knowledge. The song roll upon which words are
printed is also said to have been a decided hit,
partly on account of the craze for war songs,
and this apparently has added much to the popu-
larity of the player-piano."
ADJUSTABLE MUSIC ROLL SPOOL
D. C, January 21.—Clinton Evans
White, Irvington, N. J., was last week granted
Patent No. 1,251,603 for an adjustable music
roll spool for automatic musical instruments.
This invention relates to spools for the music
rolls of self-playing musical instruments, and
has for its object to provide an improved con-
struction of such rolls, so as to secure an ad-
justment of the roll length, within certain limits.
WASHINGTON,
DANQUARD ACTION SCHOOL REPORT
The report of the Danquard Player Action
School for the month of December has just been
issued, and shows that three new students were
registered in the day school cla"ss, they being
Jesse Mapes and B. W. Hampton, of Michigan,
and F. L. Jacquith, of New Hampshire. Mark
Hayward, of Kansas, was graduated from the
day school class, his percentage being 83%.
Q R S CALENDAR FOR 1918
The Q R S Co., Chicago, the prom.inent music
roll manufacturers, have sent to the trade a
wall calendar for 1918. The calendar is an elab-
orate production in colors, of the poster type,
and the center shows a Q R S roll partially un-
rolled, with the initials of the company promi-
nently displayed.
JANUARY 26, 1918
latest and greatest music roll, "If You Will Care.'*
Charley Straight's fame as a ragtime artisj;
"If You Will Care," Composed by Charley and composer has spread from Coast to Coast.*
Straight, Promises to Be One of the Song Hits Now comes a transition. Charley Straight makes
of the Year—Played by Ruth Hillis
his claim to fame as a ballad writer. Warfield
was great as a comedian—but as an emotional
CHICAGO, 111., January 21.—The Imperial Play-
actor he won the world. Straight is the War-
er Roll Co. has just put out a new roll which is field of the ivories. He can tickle you and cheer
expected to be the biggest ballad "hit" of the you and make you long for the polished floor—
season, entitled "If You Will Care," composed but as a ballad writer he twangs the heart
by Charley Straight. The roll is played by Ruth strings, wins you and holds you.
Hillis, whose interpretation of classics and play-
The music is composed around a beautiful
ing of accompaniments have attracted such wide- sentiment. The lyric is exceptionally beautiful
spread attention.
and well written. Combined with the sweet
Miss Hillis, who is one of the most popular melody and accompaniment, which run off into
Imperial artists, is winning hosts of new friends dreamy and bewitching minors at most unex-
with each succeeding roll. Her work is distinc- pected times, it is bound to be the notable bal-
tively individual. The variations she is able to lad hit of the season.
introduce into her records are marvelous. The
color and expression of all her interpretations
The National Automatic Music Co., of Grand
show an exceptional insight into and sympathy Rapids, Mich., recently declared its regular
with compositions of the masters. If one would monthly dividend of 1 per cent., and an addi-
accurately appreciate her artistry, there is no tional dividend of 2 per cent, for the year, the
better way than by hearing her rendition of her total disbursement amounting to $27,000.
NEW IMPERIAL MUSIC ROLL ISSUED
Our Great Player Year
And Yours!!
1918 ought to be, may be, can be—the greatest year for player-
piano business that the industry has ever known.
The nation's activities are tremendous. The prosperity of the
masses, despite high prices, is remarkable. The demand for
music is steadily increasing. The army itself—our army—is
going to the front a SINGING ARMY !
We all may suffer a little inconvenience, through the cheerful
obedience we shall give to the Government's orders as to fuel
conservation and other necessary matters. We may all suffer
this way; all manufacturers. But even so, you, MR. PIANO
MERCHANT, can sell during 1918
Every player-piano you can get hold of !
If the player-pianos you get hold of are, fortunately for you and
for your customers, the wonderful
M. Schulz Company
Player-Pianos
then, perhaps, you will be able to sell even more than you can keep on
your floors. Such was, indeed, the experience of many SCHULZ
dealers during the recent holidays.
To make the most of 1918, get in line with
the player-piano that makes the most for you.
Let us send you THE SCHULZ PLAYER BOOK, a mine of pneu-
matic facts. The best sales arguments ever put forth for the dealer's
benefit are contained in its pages.
The Schulz player proposition is the best on the market. AND WE CAN
PROVE IT! Let us show you!
M. SCHULZ COMPANY
General Offices
Established 1869
Schulz Building
3 Factories in
711 Milwaukee Ave.
CHICAGO
CHICAGO
Southern Wholesale Branch
1530 Candler Bid*.
ATLANTA, GA.
THE MUSIC TRADE REVIEW
THE FUTURE OUTLOOK
(Continued from page 3)
is indeed one of the industries essential to the
winning of this war.
The Message of Music
Therefore again, it is up to us to carry to the
civilian population the message of music, this
year, as never before. Not the message of big
talk and dubious value; but the message of
music. We must not sell people because of
absurd prices and impossible terms; but sell
them because of the necessity of music to them
all at this time. Music is a war industry and
a war necessity. Let us base our appeal on
those facts.
The Bureau for the Advancement of Music is
doing a good work. Not all of it gets published;
but it is good, and it is making good. Let us
support it as never before. We need it dur-
ing 1918 as never before.
Courage and Confidence
Courage and confidence. Disappointments al-
ways come; 1918 may not see peace. It ought
to, but it may not. Even so, courage and con-
fidence are our best weapons, now and till the
end comes. We are in it to the end. Courage
and confidence! The music industries will stand
up and do their part; and in doing it will not
suffer. Courage and confidence! We are in
this war with our great Allies to win. Courage
and confidence! "We are in it, together, to the
end."
PLAYER-PI ANOSJN DEMAND
Increased Popularity of These Instruments the
Subject of Editorial Comment in Last Satur-
day's Edition of the New York Times
Discussing the situation in the music trade in-
dustry the New York Times of Saturday last had
the following to say of the situation in the
player-piano field:
"There is reported to have been a pronounced
increase in the demand for player-pianos during
the last few months. According to reports from
representative manufacturers, the proportion of
sales of this type of instrument to the exclusively
hand-played piano is steadily growing larger, due,
it is thought, to the fact that every member of
the family can play it without regard to technical
knowledge. The song roll upon which words are
printed is also said to have been a decided hit,
partly on account of the craze for war songs,
and this apparently has added much to the popu-
larity of the player-piano."
ADJUSTABLE MUSIC ROLL SPOOL
D. C, January 21.—Clinton Evans
White, Irvington, N. J., was last week granted
Patent No. 1,251,603 for an adjustable music
roll spool for automatic musical instruments.
This invention relates to spools for the music
rolls of self-playing musical instruments, and
has for its object to provide an improved con-
struction of such rolls, so as to secure an ad-
justment of the roll length, within certain limits.
WASHINGTON,
DANQUARD ACTION SCHOOL REPORT
The report of the Danquard Player Action
School for the month of December has just been
issued, and shows that three new students were
registered in the day school cla"ss, they being
Jesse Mapes and B. W. Hampton, of Michigan,
and F. L. Jacquith, of New Hampshire. Mark
Hayward, of Kansas, was graduated from the
day school class, his percentage being 83%.
Q R S CALENDAR FOR 1918
The Q R S Co., Chicago, the prom.inent music
roll manufacturers, have sent to the trade a
wall calendar for 1918. The calendar is an elab-
orate production in colors, of the poster type,
and the center shows a Q R S roll partially un-
rolled, with the initials of the company promi-
nently displayed.
JANUARY 26, 1918
latest and greatest music roll, "If You Will Care.'*
Charley Straight's fame as a ragtime artisj;
"If You Will Care," Composed by Charley and composer has spread from Coast to Coast.*
Straight, Promises to Be One of the Song Hits Now comes a transition. Charley Straight makes
of the Year—Played by Ruth Hillis
his claim to fame as a ballad writer. Warfield
was great as a comedian—but as an emotional
CHICAGO, 111., January 21.—The Imperial Play-
actor he won the world. Straight is the War-
er Roll Co. has just put out a new roll which is field of the ivories. He can tickle you and cheer
expected to be the biggest ballad "hit" of the you and make you long for the polished floor—
season, entitled "If You Will Care," composed but as a ballad writer he twangs the heart
by Charley Straight. The roll is played by Ruth strings, wins you and holds you.
Hillis, whose interpretation of classics and play-
The music is composed around a beautiful
ing of accompaniments have attracted such wide- sentiment. The lyric is exceptionally beautiful
spread attention.
and well written. Combined with the sweet
Miss Hillis, who is one of the most popular melody and accompaniment, which run off into
Imperial artists, is winning hosts of new friends dreamy and bewitching minors at most unex-
with each succeeding roll. Her work is distinc- pected times, it is bound to be the notable bal-
tively individual. The variations she is able to lad hit of the season.
introduce into her records are marvelous. The
color and expression of all her interpretations
The National Automatic Music Co., of Grand
show an exceptional insight into and sympathy Rapids, Mich., recently declared its regular
with compositions of the masters. If one would monthly dividend of 1 per cent., and an addi-
accurately appreciate her artistry, there is no tional dividend of 2 per cent, for the year, the
better way than by hearing her rendition of her total disbursement amounting to $27,000.
NEW IMPERIAL MUSIC ROLL ISSUED
Our Great Player Year
And Yours!!
1918 ought to be, may be, can be—the greatest year for player-
piano business that the industry has ever known.
The nation's activities are tremendous. The prosperity of the
masses, despite high prices, is remarkable. The demand for
music is steadily increasing. The army itself—our army—is
going to the front a SINGING ARMY !
We all may suffer a little inconvenience, through the cheerful
obedience we shall give to the Government's orders as to fuel
conservation and other necessary matters. We may all suffer
this way; all manufacturers. But even so, you, MR. PIANO
MERCHANT, can sell during 1918
Every player-piano you can get hold of !
If the player-pianos you get hold of are, fortunately for you and
for your customers, the wonderful
M. Schulz Company
Player-Pianos
then, perhaps, you will be able to sell even more than you can keep on
your floors. Such was, indeed, the experience of many SCHULZ
dealers during the recent holidays.
To make the most of 1918, get in line with
the player-piano that makes the most for you.
Let us send you THE SCHULZ PLAYER BOOK, a mine of pneu-
matic facts. The best sales arguments ever put forth for the dealer's
benefit are contained in its pages.
The Schulz player proposition is the best on the market. AND WE CAN
PROVE IT! Let us show you!
M. SCHULZ COMPANY
General Offices
Established 1869
Schulz Building
3 Factories in
711 Milwaukee Ave.
CHICAGO
CHICAGO
Southern Wholesale Branch
1530 Candler Bid*.
ATLANTA, GA.
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