Music Trade Review

Issue: 1918 Vol. 66 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
THE FUTURE OUTLOOK
(Continued from page 3)
is indeed one of the industries essential to the
winning of this war.
The Message of Music
Therefore again, it is up to us to carry to the
civilian population the message of music, this
year, as never before. Not the message of big
talk and dubious value; but the message of
music. We must not sell people because of
absurd prices and impossible terms; but sell
them because of the necessity of music to them
all at this time. Music is a war industry and
a war necessity. Let us base our appeal on
those facts.
The Bureau for the Advancement of Music is
doing a good work. Not all of it gets published;
but it is good, and it is making good. Let us
support it as never before. We need it dur-
ing 1918 as never before.
Courage and Confidence
Courage and confidence. Disappointments al-
ways come; 1918 may not see peace. It ought
to, but it may not. Even so, courage and con-
fidence are our best weapons, now and till the
end comes. We are in it to the end. Courage
and confidence! The music industries will stand
up and do their part; and in doing it will not
suffer. Courage and confidence! We are in
this war with our great Allies to win. Courage
and confidence! "We are in it, together, to the
end."
PLAYER-PI ANOSJN DEMAND
Increased Popularity of These Instruments the
Subject of Editorial Comment in Last Satur-
day's Edition of the New York Times
Discussing the situation in the music trade in-
dustry the New York Times of Saturday last had
the following to say of the situation in the
player-piano field:
"There is reported to have been a pronounced
increase in the demand for player-pianos during
the last few months. According to reports from
representative manufacturers, the proportion of
sales of this type of instrument to the exclusively
hand-played piano is steadily growing larger, due,
it is thought, to the fact that every member of
the family can play it without regard to technical
knowledge. The song roll upon which words are
printed is also said to have been a decided hit,
partly on account of the craze for war songs,
and this apparently has added much to the popu-
larity of the player-piano."
ADJUSTABLE MUSIC ROLL SPOOL
D. C, January 21.—Clinton Evans
White, Irvington, N. J., was last week granted
Patent No. 1,251,603 for an adjustable music
roll spool for automatic musical instruments.
This invention relates to spools for the music
rolls of self-playing musical instruments, and
has for its object to provide an improved con-
struction of such rolls, so as to secure an ad-
justment of the roll length, within certain limits.
WASHINGTON,
DANQUARD ACTION SCHOOL REPORT
The report of the Danquard Player Action
School for the month of December has just been
issued, and shows that three new students were
registered in the day school cla"ss, they being
Jesse Mapes and B. W. Hampton, of Michigan,
and F. L. Jacquith, of New Hampshire. Mark
Hayward, of Kansas, was graduated from the
day school class, his percentage being 83%.
Q R S CALENDAR FOR 1918
The Q R S Co., Chicago, the prom.inent music
roll manufacturers, have sent to the trade a
wall calendar for 1918. The calendar is an elab-
orate production in colors, of the poster type,
and the center shows a Q R S roll partially un-
rolled, with the initials of the company promi-
nently displayed.
JANUARY 26, 1918
latest and greatest music roll, "If You Will Care.'*
Charley Straight's fame as a ragtime artisj;
"If You Will Care," Composed by Charley and composer has spread from Coast to Coast.*
Straight, Promises to Be One of the Song Hits Now comes a transition. Charley Straight makes
of the Year—Played by Ruth Hillis
his claim to fame as a ballad writer. Warfield
was great as a comedian—but as an emotional
CHICAGO, 111., January 21.—The Imperial Play-
actor he won the world. Straight is the War-
er Roll Co. has just put out a new roll which is field of the ivories. He can tickle you and cheer
expected to be the biggest ballad "hit" of the you and make you long for the polished floor—
season, entitled "If You Will Care," composed but as a ballad writer he twangs the heart
by Charley Straight. The roll is played by Ruth strings, wins you and holds you.
Hillis, whose interpretation of classics and play-
The music is composed around a beautiful
ing of accompaniments have attracted such wide- sentiment. The lyric is exceptionally beautiful
spread attention.
and well written. Combined with the sweet
Miss Hillis, who is one of the most popular melody and accompaniment, which run off into
Imperial artists, is winning hosts of new friends dreamy and bewitching minors at most unex-
with each succeeding roll. Her work is distinc- pected times, it is bound to be the notable bal-
tively individual. The variations she is able to lad hit of the season.
introduce into her records are marvelous. The
color and expression of all her interpretations
The National Automatic Music Co., of Grand
show an exceptional insight into and sympathy Rapids, Mich., recently declared its regular
with compositions of the masters. If one would monthly dividend of 1 per cent., and an addi-
accurately appreciate her artistry, there is no tional dividend of 2 per cent, for the year, the
better way than by hearing her rendition of her total disbursement amounting to $27,000.
NEW IMPERIAL MUSIC ROLL ISSUED
Our Great Player Year
And Yours!!
1918 ought to be, may be, can be—the greatest year for player-
piano business that the industry has ever known.
The nation's activities are tremendous. The prosperity of the
masses, despite high prices, is remarkable. The demand for
music is steadily increasing. The army itself—our army—is
going to the front a SINGING ARMY !
We all may suffer a little inconvenience, through the cheerful
obedience we shall give to the Government's orders as to fuel
conservation and other necessary matters. We may all suffer
this way; all manufacturers. But even so, you, MR. PIANO
MERCHANT, can sell during 1918
Every player-piano you can get hold of !
If the player-pianos you get hold of are, fortunately for you and
for your customers, the wonderful
M. Schulz Company
Player-Pianos
then, perhaps, you will be able to sell even more than you can keep on
your floors. Such was, indeed, the experience of many SCHULZ
dealers during the recent holidays.
To make the most of 1918, get in line with
the player-piano that makes the most for you.
Let us send you THE SCHULZ PLAYER BOOK, a mine of pneu-
matic facts. The best sales arguments ever put forth for the dealer's
benefit are contained in its pages.
The Schulz player proposition is the best on the market. AND WE CAN
PROVE IT! Let us show you!
M. SCHULZ COMPANY
General Offices
Established 1869
Schulz Building
3 Factories in
711 Milwaukee Ave.
CHICAGO
CHICAGO
Southern Wholesale Branch
1530 Candler Bid*.
ATLANTA, GA.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 26,
THE MUSIC TRADE
1918
REVIEW
USE
An Analysis of the Grieg Concerto in A Minor, Which Was Recently Used
at the Concert Given in the Wanamaker Auditorium, New York, at Which
the Ampico Reproducing Piano Was Accompanied by the Rialto Orchestra
Last month we undertook to set forth a short
description of the very beautiful and fascinat-
ing concerto for piano and orchestra in G minor
composed by Camille Saint-Saens, and which
was so remarkably performed some weeks ago
in New York through the agency of a Duo-Art
record made by Harold Bauer accompanied by
the Damrosch orchestra. It will be remem-
bered that almost at the same time, an Ampico
record of Grieg's concerto in A minor was
played at the Wanamaker Auditorium in New
York, with the assistance of the Rialto Orches-
tra, the record itself having been made by the
Bohemian pianist, Marguerite Volavy. Consid-
ering the interest aroused everywhere in the
trade by these two unique performances, it
seemed well to encourage player-pianists to ac-
quaint themselves with two such charming
works, whether through ordinary rolls or by
means of special Ampico and Duo-Art instru-
ments and records. The Saint-Saens concerto
was treated last month. We now turn to Ed-
vard Ilagerup Grieg.
Amateur music-lovers and musicians alike have
always regarded the Grieg piano concerto in A
minor as one of the most fascinating and allur-
ing things of its kind, whether for the hearer or
for the performer. The melodies are fresh
and new, and the feeling they show of intimacy
with the cold clear beauty of Norwegian lands
gives them a potency all their own. Grieg is
the Norwegian musician par excellence for the
non-Xorw r eg;an world; and in spite of his ob-
vious limitations, his piano music, more espe-
cially in the smaller forms, is nearly always de-
lightful, and often witching. Indeed, such pieces
as the song "I Love Thee," the Nocturne, the
Spring Song, the "Wedding Day" and, above
all, the elfishly enchanting Peer Gynt Suite,
are enough of themselves to give the Norwegian
composer his place among the great men of
music; even though he does not stand quite
among the immortals.
It is a fact that the piano concerto of which
we are to speak and the Peer Gynt Suite pieces,
have always been excellent sellers in music roll
form. Although Grieg's name is so well known
to the casual music-lover, it often turns out that
individual acquaintance with his work is very
superficial. Hence the present remarks.
Biographical
Kdvard Hagerup Grieg was born at Bergen
in Xorway, June 15, 1843, and died in the same
city June 4, lWT'. after a career of remarkable
prosperity and popularity.
Actually, Grieg
traced back his ancestry to Scottish forbears,
for h's great-grandfather was a Scotsman,
Alexander Greig, who fled to Norway from his
native land when the sun" of the Young Pre-
tender set forever at the end of the bloody rout
at Culloden. Greig was a Jacobite and had
supported the last Stuart prince vigorously.
Fleeing from Scotland in 1745, immediately after
the defeat at Culloden, Alexander Greig set-
tled in Bergen, and started in business as an
importer of. British goods. His son and grand-
son were British consuls at Bergen and the for-
mer changed the' family name from Greig to
Grieg, conform'ng it better to the Norwegian
pronunciation. Edvard Hagerup Grieg was the
son of the latter.
Grieg's mother was a cultivated amateur mu-
sician and. gave Kdvard his first lessons. At the
age of fifteen, and on the recommendation of
the great Xorwegian violinist ( )lc Bull, young
Grieg was sent to the great conservatorium at
Leipsic and stayed there four years studying
with Richter, the harmonist; Reinecke the com-
poser, and Moscheles the pianist, who had been
teacher and lifelong friend to Mendelssohn. The
influence of Leipsic, at this time thoroughly
Mendelssohnian, may have hindered Grieg in the
development of his peculiar genius, though it
also certainly gave him the technical command
he needed for composition. After returning
home in 1862 and doing something towards the
foundation of a propaganda for a national school
of music in Norway, Grieg visited Germany and
Italy in 1865 and also in 1879 again, in the in-
terim founding a musical society in Christiania,
teaching, conducting and composing. During
the 1878 visit he had the opportunity of playing
the solo part of his piano concerto to the great
Liszt, who was then living in Rome. The
wizard of the piano took one of his generous
likings to the young Norwegian and assisted
him to make this brilliant work well known,
even helping to revise some rough spots, ac-
cording to tradition.
In 1879 Grieg was invited to play the solo part
of his concerto at one of the Gewandhaus con-
certs at Leipsic, which brought him more prom-
inently before the musical world of Europe. His
reputation was now made, and he henceforth
remained almost entirely at home with his
charming wife, the singer Nina Hagerup. Until
his death he continued to compose, occasion-
ally to play in public, and for some years con-
ducted the symphony concerts at Christiania.
His music became extremely popular, and he
undoubtedly reaped an adequate financial re-
ward for his work. He died at the age of sixty-
four very suddenly while just about to leave
home for a trip to Christiania. His life for
many years had been quietly spent at Trold-
haugen, a few miles from Bergen, on one of
those lovely fjords which run up into the deeply
indented Norwegian coast for miles and whose
cold beauty and clear charm leave an indelible
impression on all who have had the good for-
tune to see them.
His Music
Grieg's music is Norway. That is the best
and simplest way of expressing it. In the pref-
ace to an edition of Grieg's smaller pieces
Thomas Tapper reminds us of how Anton Seidl
once called Grieg a "painter of beautiful water
colors." That is an apt description. Grieg's
music is the music of the cold, beautiful Norway,
a land of short, lovely summers, and long, equal-
ly lovely winters. You will find in his music
none of the ardent passion of Italy, the warmth
of Spain or the caprice of France. Neither will
you find the stodginess of Leipsic. It is cu-
riously fascinating, and yet curiously filling, if
one may put it that way. You cannot stand too
much of it. Grieg has made use of Norwegian
folk songs and traditional country tunes wonder-
fully; and he has worked them into the classic
forms of sonata and song with great skill and
cunning. You cannot make a musical meal out
of Grieg, for he is just a bit too national, too
individual, too provincial, as it were. He has
not the universality of the immortal- But his
is particularly fine music nevertheless and ex-
ceedingly fascinating.
The Concerto
The concerto in A minor is written in the
customary three movements and these can be
obtained in most of the editions, both straight-
cut and as arranged for two pianists fliid hand-
played.
The first movement, Allegro molto moderato
(gay but in moderate time), opens with roll
of drums, ending in a brilliant high chord, which
runs out into glittering arpeggios down the
piano and then up again, leading into the charm-
ing strain of the first theme, a dainty but char-
acteristic melody in a sort of dance rhythm.
This is worked out by the orchestra and leads
to some fine passage work in which the solo
part shows off its brilliancy. The second theme
steals out, tender and gentle, like a song heard
far away up a shining fjord. The first theme
returns, the piano works in brilliant passages,
then orchestra accompanies piano in a further
statement of the first theme. There is a famous
passage following in which the first theme is
shouted out by the full orchestra while the piano
alternates with it in cascades of roaring bass
octaves. This leads rapidly into the final repe-
tition of the ma'n theme, from which springs
out, as at the first, the drum-roll, the brilliant
arpeggios and a rushing sonorous finish.
The player-pianist using a roll which contains
both the solo and the accompaniment parts in
one, will find much pleasure in working out this
movement. The main theme is light and sharp
like winter sunshine glancing from snow, and
should be played without any notion of solid
footed heaviness. The interesting part in the
middle of the movement must be looked for
where the theme is played with an accompani-
ment both above and below it. Then the con-
trast in mood between the sharpness of the first
theme, its wintry sharpness and clearness, and
the warmer yearning of the second must be ob-
served. The rolling bass octaves towards the
end must not be given too tumultuously.
Andante
The second movement, Andante Maestoso
(gently but with dignity), opens with a very
lovely Norwegian love-song theme, or such it
seems, which is played by the orchestra and is
worked out for a considerable distance until one
comes to a passage where the piano breaks in
with a sort of counter-melody, gradually work-
ing out to a fine duet-passage between the two
parts, in which the theme is set forth strongly.
Then follows a return to the quiet mood and
the movement ends in calmest tranquillity, with
a charming soft arpeggio passage for the piano
ending on a gently sounded tone in the high
treble. Clean melody and absence of roughness
must be the characteristics of this movement.
Rondo
The brilliant Rondo that ends the concerto
is extraordinarily attractive. It is built on a
lively jiggling dance which appears immediately
after the brilliant chords of the introduction, and
which can best be called, perhaps, a sort of
goblin frolic by the jolliest sort of goblins only.
The orchestra and piano alternate, but the bril-
liancy is all for the latter, which is predominant
all the way through. The movement can scarce-
ly be surpassed for glitter and sparkle and it
rushes along to its appointed end without pause
or even lies tation, in one cascade of coruscat-
ing tones. Xo wonder the pianists like it. The
ending is tremendous in its sweep and in the
very unusual method chosen to bring the wind-
up. This is one of the surprises, and a very
agreeable one at that.
Liszt knew music if any man did. When he
showed himself-pleased with Grieg's early work
he showed his discrimination. If you ever get
a chance to hear Percy Grainger, of Australia,
and of the IT. S. Army, play it, spend your last
cent, if necessary to buy a seat. For Grieg
taught that long-legged wonder how to do it;
Grieg himself.

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