Music Trade Review
Issue: 1912 Vol. 54 N. 5 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
45
REVIEW
JANUARY TRADE AHEAD
Of the Same Month Last Year as Far as the
Sales of Victor Talking Machines Are Con-
cerned—This Is the Report Made by G. T.
Williams, General Manager of the New York
Talking Machine Co., Prominent Victor Job-
bers—Record
Trade
Unusually
Active—
Victrola Types of Machines Gaining in Favor.
The musical instrument that
has accomplished great things
G. T. Williams, general manager of the New
York Talking Machine Co., Victor jobbers and dis-
tributors, 83 Chambers street, New York, in a
chat with The Review this week, expressed himself
as well pleased with the 1912 outlook. Regarding
general business for the month past, Mr. Williams
said:
"January's closing days find us substantially
ahead of the same month in 1911. Just how heavy
the increase will prove we can't say until the books
are balanced for the month. The demand has not
been confined to any one style of instrument, but
rather has been strong and healthy for the entire
product of the Victor factories. We have enjoyed
a phenomenal sale of records of all classes, the de-
mand being so great as to almost cause a shortage.
This condition appears to be general throughout
the trade and is certainly an encouraging omen for
the future. Personally," concluded Mr. Williams,
"I am optimistic concerning the prospects for a
new year of brisk trade. Victrola types are gain-
ing in favor every day, with other Victor styles a
close second. The great demand for records in-
dicates a growing sentiment for high grade music,
and the talking machine industry on the whole is
far in advance of past years."
In the five and one-half
years the Victor -Victrola
has been before the public,
it has firmly established it-
self as the greatest musical
instrument the world has
ever known.
It has created an un-
dreamed-of musical activity
throughout the country.
It has won its way into
homes of culture and re-
finement where the best
music is demanded and
appreciated.
It has elevated the talk-
ing machine business into
an art industry.
It has e a r n e d great
profits for Victor dealers
and gained for them the
prestige that comes from
being associated with the
world's leading musical in-
strument.
A n d if t h e Victor-
Victrola has accomplished
these things in the first five
and one-half years of its
existence, just consider its
immense possibilities in the
next five and one-half years
with its completed line of
instruments at prices from
SETTLED IN NEW QUARTERS.
(Special to The Review.)
Lexington, Ky., Jan. 29, 1912.
The Talking Machine Co. is now settled in the
new quarters of the company at 161 East Main
street, the premises having been redecorated
throughout, and are displaying a full line of Victor
talking machines and Edison phonographs and the
records to accompany both. The company also
sells stationery and magazines and conducts a cir-
culating library.
SECURE NEW QUARTERS AFTER FIRE.
The Birmingham, Ala., branch of the Columbia
Phonograph Co., which recently suffered a total
loss by fire, has been moved to handsome quarters
at 2025 Second avenue, and Manager William Parks
and his staff have worked hard to get a fresh stock
of machines and records in place.
DICTAPHONES FOR PEABODY CO.
O. Brushaber, Dictaphone manager for New
York, with headquarters at the Columbia Phono-
graph Co. retail store at 89 Chambers street, re-
ports an excellent volume of January business.
January, 1912, has already eclipsed the sales record
for the corresponding month in 1911, with indica-
tions of even better things to come. One of the
recent orders for Dictaphones was for eleven ma-
chines for the H. W. Peabody Co., New York,
making a total of sixteen machines now in use
by that firm.
RETURNS FROM VISIT TO CHICAGO.
George W. Lyle, general manager of the Colum-
bia Phonograph Co., General, is back from a week
in Chicago, where he went on business for the
company.
#15 to $ 2 5 0 .
You certainly want to
share in this Victor-Victrola
prosperity!
MAKE EDISON RECORDS.
The Olive Mead Quartet and Charles Hackett,
tenor, have recently made their first Edison rec-
ords, some of which will appear shortly upon the-
lists of that company.
Victor Talking Machine Co.
The Victrola department in the store of O. J.
De Moll & Co., Washington, D. C, is now man-
aged by Clarence E. Gore. Mr. Gore was formerly
connected with E. F. Droop & Sons Co.
Always use Victor Records played with Victor Needles—
there is no other way to get the unequaled Victor tone.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal, Canadian Distributors.
Victor-Victrola IV
Oak, $15
Victor-Victrola IX
Mahogany or Oak, $50.
Victor-Victrola XVI
Mahogany or Quartered Oak, $200.
THE
MUSIC TRADE
45
REVIEW
JANUARY TRADE AHEAD
Of the Same Month Last Year as Far as the
Sales of Victor Talking Machines Are Con-
cerned—This Is the Report Made by G. T.
Williams, General Manager of the New York
Talking Machine Co., Prominent Victor Job-
bers—Record
Trade
Unusually
Active—
Victrola Types of Machines Gaining in Favor.
The musical instrument that
has accomplished great things
G. T. Williams, general manager of the New
York Talking Machine Co., Victor jobbers and dis-
tributors, 83 Chambers street, New York, in a
chat with The Review this week, expressed himself
as well pleased with the 1912 outlook. Regarding
general business for the month past, Mr. Williams
said:
"January's closing days find us substantially
ahead of the same month in 1911. Just how heavy
the increase will prove we can't say until the books
are balanced for the month. The demand has not
been confined to any one style of instrument, but
rather has been strong and healthy for the entire
product of the Victor factories. We have enjoyed
a phenomenal sale of records of all classes, the de-
mand being so great as to almost cause a shortage.
This condition appears to be general throughout
the trade and is certainly an encouraging omen for
the future. Personally," concluded Mr. Williams,
"I am optimistic concerning the prospects for a
new year of brisk trade. Victrola types are gain-
ing in favor every day, with other Victor styles a
close second. The great demand for records in-
dicates a growing sentiment for high grade music,
and the talking machine industry on the whole is
far in advance of past years."
In the five and one-half
years the Victor -Victrola
has been before the public,
it has firmly established it-
self as the greatest musical
instrument the world has
ever known.
It has created an un-
dreamed-of musical activity
throughout the country.
It has won its way into
homes of culture and re-
finement where the best
music is demanded and
appreciated.
It has elevated the talk-
ing machine business into
an art industry.
It has e a r n e d great
profits for Victor dealers
and gained for them the
prestige that comes from
being associated with the
world's leading musical in-
strument.
A n d if t h e Victor-
Victrola has accomplished
these things in the first five
and one-half years of its
existence, just consider its
immense possibilities in the
next five and one-half years
with its completed line of
instruments at prices from
SETTLED IN NEW QUARTERS.
(Special to The Review.)
Lexington, Ky., Jan. 29, 1912.
The Talking Machine Co. is now settled in the
new quarters of the company at 161 East Main
street, the premises having been redecorated
throughout, and are displaying a full line of Victor
talking machines and Edison phonographs and the
records to accompany both. The company also
sells stationery and magazines and conducts a cir-
culating library.
SECURE NEW QUARTERS AFTER FIRE.
The Birmingham, Ala., branch of the Columbia
Phonograph Co., which recently suffered a total
loss by fire, has been moved to handsome quarters
at 2025 Second avenue, and Manager William Parks
and his staff have worked hard to get a fresh stock
of machines and records in place.
DICTAPHONES FOR PEABODY CO.
O. Brushaber, Dictaphone manager for New
York, with headquarters at the Columbia Phono-
graph Co. retail store at 89 Chambers street, re-
ports an excellent volume of January business.
January, 1912, has already eclipsed the sales record
for the corresponding month in 1911, with indica-
tions of even better things to come. One of the
recent orders for Dictaphones was for eleven ma-
chines for the H. W. Peabody Co., New York,
making a total of sixteen machines now in use
by that firm.
RETURNS FROM VISIT TO CHICAGO.
George W. Lyle, general manager of the Colum-
bia Phonograph Co., General, is back from a week
in Chicago, where he went on business for the
company.
#15 to $ 2 5 0 .
You certainly want to
share in this Victor-Victrola
prosperity!
MAKE EDISON RECORDS.
The Olive Mead Quartet and Charles Hackett,
tenor, have recently made their first Edison rec-
ords, some of which will appear shortly upon the-
lists of that company.
Victor Talking Machine Co.
The Victrola department in the store of O. J.
De Moll & Co., Washington, D. C, is now man-
aged by Clarence E. Gore. Mr. Gore was formerly
connected with E. F. Droop & Sons Co.
Always use Victor Records played with Victor Needles—
there is no other way to get the unequaled Victor tone.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal, Canadian Distributors.
Victor-Victrola IV
Oak, $15
Victor-Victrola IX
Mahogany or Oak, $50.
Victor-Victrola XVI
Mahogany or Quartered Oak, $200.
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