Music Trade Review

Issue: 1912 Vol. 54 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
45
REVIEW
JANUARY TRADE AHEAD
Of the Same Month Last Year as Far as the
Sales of Victor Talking Machines Are Con-
cerned—This Is the Report Made by G. T.
Williams, General Manager of the New York
Talking Machine Co., Prominent Victor Job-
bers—Record
Trade
Unusually
Active—
Victrola Types of Machines Gaining in Favor.
The musical instrument that
has accomplished great things
G. T. Williams, general manager of the New
York Talking Machine Co., Victor jobbers and dis-
tributors, 83 Chambers street, New York, in a
chat with The Review this week, expressed himself
as well pleased with the 1912 outlook. Regarding
general business for the month past, Mr. Williams
said:
"January's closing days find us substantially
ahead of the same month in 1911. Just how heavy
the increase will prove we can't say until the books
are balanced for the month. The demand has not
been confined to any one style of instrument, but
rather has been strong and healthy for the entire
product of the Victor factories. We have enjoyed
a phenomenal sale of records of all classes, the de-
mand being so great as to almost cause a shortage.
This condition appears to be general throughout
the trade and is certainly an encouraging omen for
the future. Personally," concluded Mr. Williams,
"I am optimistic concerning the prospects for a
new year of brisk trade. Victrola types are gain-
ing in favor every day, with other Victor styles a
close second. The great demand for records in-
dicates a growing sentiment for high grade music,
and the talking machine industry on the whole is
far in advance of past years."
In the five and one-half
years the Victor -Victrola
has been before the public,
it has firmly established it-
self as the greatest musical
instrument the world has
ever known.
It has created an un-
dreamed-of musical activity
throughout the country.
It has won its way into
homes of culture and re-
finement where the best
music is demanded and
appreciated.
It has elevated the talk-
ing machine business into
an art industry.
It has e a r n e d great
profits for Victor dealers
and gained for them the
prestige that comes from
being associated with the
world's leading musical in-
strument.
A n d if t h e Victor-
Victrola has accomplished
these things in the first five
and one-half years of its
existence, just consider its
immense possibilities in the
next five and one-half years
with its completed line of
instruments at prices from
SETTLED IN NEW QUARTERS.
(Special to The Review.)
Lexington, Ky., Jan. 29, 1912.
The Talking Machine Co. is now settled in the
new quarters of the company at 161 East Main
street, the premises having been redecorated
throughout, and are displaying a full line of Victor
talking machines and Edison phonographs and the
records to accompany both. The company also
sells stationery and magazines and conducts a cir-
culating library.
SECURE NEW QUARTERS AFTER FIRE.
The Birmingham, Ala., branch of the Columbia
Phonograph Co., which recently suffered a total
loss by fire, has been moved to handsome quarters
at 2025 Second avenue, and Manager William Parks
and his staff have worked hard to get a fresh stock
of machines and records in place.
DICTAPHONES FOR PEABODY CO.
O. Brushaber, Dictaphone manager for New
York, with headquarters at the Columbia Phono-
graph Co. retail store at 89 Chambers street, re-
ports an excellent volume of January business.
January, 1912, has already eclipsed the sales record
for the corresponding month in 1911, with indica-
tions of even better things to come. One of the
recent orders for Dictaphones was for eleven ma-
chines for the H. W. Peabody Co., New York,
making a total of sixteen machines now in use
by that firm.
RETURNS FROM VISIT TO CHICAGO.
George W. Lyle, general manager of the Colum-
bia Phonograph Co., General, is back from a week
in Chicago, where he went on business for the
company.
#15 to $ 2 5 0 .
You certainly want to
share in this Victor-Victrola
prosperity!
MAKE EDISON RECORDS.
The Olive Mead Quartet and Charles Hackett,
tenor, have recently made their first Edison rec-
ords, some of which will appear shortly upon the-
lists of that company.
Victor Talking Machine Co.
The Victrola department in the store of O. J.
De Moll & Co., Washington, D. C, is now man-
aged by Clarence E. Gore. Mr. Gore was formerly
connected with E. F. Droop & Sons Co.
Always use Victor Records played with Victor Needles—
there is no other way to get the unequaled Victor tone.
Camden, N. J., U. S. A.
Berliner Gramophone Co., Montreal, Canadian Distributors.
Victor-Victrola IV
Oak, $15
Victor-Victrola IX
Mahogany or Oak, $50.
Victor-Victrola XVI
Mahogany or Quartered Oak, $200.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
MUSIC
TRADE
REVIEW
ment stretched across the wider end, which when
BUILDING UP A GOOD BUSINESS.
struck with the fingers makes an unexpectedly
Business for the Opening Month of the New loud sound. Then there are the "harp and lute,"
(Special to The Review.)
Year in the Musical Field Has Proven Sat- so often mentioned in the Psalms and the Songs
Philadelphia, Pa., Jan. 29, 1912.
isfactory Judging from Latest Reports.
of Solomon. There is also a drum used in the
Hafiifr & Sutphin, who opened a general whole-
East from time immemorial, and a stone inscribed sale jobbing and importing business in small musi-
January, 1912, with the musical merchandise with musical signs. No man can tell the age of cal merchandise in this city last April, are well
houses has proven entirely satisfactory, according these relics, which were brought from the East pleased with the progress made. They are steadily
by travelers so long ago that the date is lost.
to the personal opinions of the heads of the repre-
adding new customers to their line.
sentative firms conducting business in New York.
Both members of the firm are practical, John P.
In summing up a series of interviews The Review
Hafner
having started in 1875 with the old firm of
ORDERS FOR LYON & HEALY
finds the situation in trade circles, as compared to
Klemm & Bro. on Market street. From there he
last January, of much higher tone. Orders are From the U. S. Government for Band Instru- went with C. F. Zimmermann in 1877 and helped
coming in in goodly quantities, with no apparent
ments—Military Organization of Girard Col- him to make his first auto'harps. In 1887 he joined
signs of the prophesied election year slump.
the forces of Robt. C. Kretschmer, remaining there
lege Also Supplied.
Another encouraging feature is the fact that in all
until he started in business for himself. Mr. Sut-
sections of the country the same brisk, healthy up-
Lyon & Healy, Chicago, recently shipped to the phin was also with the Kretschmer house for over
lift prevails. The South, which, owing to the low Quartermaster's Department, Washington, D. C, nineteen years.
price offered in the cotton market has been sort for the United States Government, a band equip-
of a thorn in the side of really good times, has at ment costing $2,000, for use in the government
E. B. Holmes, manager of the music department
last begun to pick up and the volume of shipments service. Several other government orders have of Jordan, Marsh Co., Boston, sails Feb. 13 for a trip
to that part of the country are steadily increasing, been received at Lyon & Healy's band department through the musical merchandise spots of Europe,
with indications of normal conditions at an early
where he will seek new novelties. Mr. Holmes is
within the past month.
date. The Western coast and Northwest generally
The military organization of Girard College, one of the very few buyers of department stores
are maintaining the same progressive boom as char-
Philadelphia, has also placed an order with Lyon who go abroad every year.
acterized those sections throughout 1911. New Eng- & Healy comprising twelve American professional
land and the East are certainly not backsliding; cornets and six Lyon & Healy cornets.
if anything, there is a tendency toward better busi-
ness. Boston and all of Massachusetts, in fact,
la our best advertisement and musi-
HOHNER ACCORDEONS
cians using YORK Instruments are
have produced substantial gains for January.
—satisfied. YORK instruments bare
been tested in the grind of experience,
Now, with the abolishment of political strife
with the fire of a public musical opin-
Have Proven Exceedingly Popular as Selling
ion, and have not been found wanting.
and petty labor troubles, there is great promise of
This test has covered a period of 80
Factors with Prominent Musical Merchandise
years and each year has made YORK
an unprecedented year's business. Presidential
Houses Throughout the Country.
a greater success. Does this mean
anything to you? If you are on the
election is bound to hurt some, but the general
anxious seat we want you to
opinion seems to be that it will not have its usual
One of the various popular lines manufactured
"LET US PROVE I T "
effect this year. Anyway, it is better to accept
by M. Hohner, Trossingen, Germany, and enjoy-
by sending our catalogue and dealers' proposition. Do
January's good showing at its face value and build
ing an unusual volume of popularity in America
It today or some live one may do you out of your
chance.
the hopes of a lively eleven months to come on the through the efforts of the sales force of the New
J. W. York & Sons, Grand Rapids, Mich.
solid foundation already established.
York headquarters, 114-U6 East 16th street, is the
Hohner accordeons and blow-accordeons. Although
the above line has been on the market but a com-
SELLS OUT HIS INTERESTS.
paratively short time the goods have established for
Max Schemmeyer, formerly of the firm of themselves a splendid reputation, and their quality
and value have gained for them much appreciation.
Sweetland-Schcmmeyer Co., Chicago, engaged in
The material, workmanship and other accessories
the manufacture of harps, has sold his interest in
are fully in accordance with the high Hohner
that firm and gone with one of the retail stores of
standard. They are the product of a factory
a Chicago manufacturer.
specially built, wherein all parts of the instrument
SOME ANCIENT MUSICAL INSTRUMENTS. are made. This fact is the best assurance of the '
uniform quality of Hohner accordeons. The cata-
log containing colored illustrations and full par-
Among the relics preserved in the London Scrip-
ticulars of the many styles comprising the Hohner
tural Museum and considered by some as the most
line of accordeons is well worth having on file, for,
precious relics of that institute are a number of
as this publication states: "Hohner accordeons are
timbrels, or drums, of historic lineage. They are
as necessary to a small goods business to-day as
all ticketed with a verse in Scripture which men-
salt is to a dinner table. You can do without
tions each instrument. There is the "loud tim-
brel," made of potter's clay, with ancient parch- both, but it's miditv inconvenient."
REVIEW OF TRADE CONDITIONS.
A Satisfied Customer
Black Diamond
Strings
THE WORLD'S BEST
CH. WEISS on a Harmonica stands for Highest Quality
Manufacturers of the
National Musical String Co.
New Brunswick, N. J .
"BRASS BAND" AND OTHER FAMOUS BRANDS
' Factories at TROSSINGEN, GERMANY.
UEGELEISEN
& JACOBSON
113-115 University Place
NEW YORK
Y///////7Z&
V//Y/////A
NEW YORK. 393 BROADWAY
Largest Jobbers in America of
-
-ODERN
USICAL
ERCHANDISE
WRITE FOR NEW CATALOG
A PROBLEM
SOLVED!
Warranted that itflthir Bow Strew Rings nor Caps ein fall oft on Bow Screws as above Illustrated.
H% advanoo In prioo If Violin Bows art purehasod having tho Patented Scrow Attached to tho Frog.
WM.
R. G R A T Z I M P O R T C O . ,
35-37 Wost 31st Street, lew York City
M US I CAL
Merchandise
Chicago
Cincinnati
THE PATON-PERRY CO.
Leominster, Mass.
Manufacturers of
"Made In America Quality'*
MUSICAL MERCHANDISE
Ebony Pegs—Shell Picks, etc.
Send for samples & prices

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