Music Trade Review
Issue: 1912 Vol. 54 N. 5 - Page 44
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
TALKING MACHINE JOBBERS MEET.
ing almost identical with the illustrations in the
magazine and newspaper ads. The idea is this:
Reports of Officers and Business of Interest
The readers of the Saturday Evening Post, con-
Transacted at Executive Session—Conven-
siderably over 1,800,000 in number, see the Colum-
tion to Be Held at Atlantic City July 1 to
bia pages in the magazines and note the illustra-
3 at The Hotel Chalfonte.
tions; in their local newspapers they find a du-
plicate, and in passing the local dealers' window,
(Special to The Keview.)
still another duplicate is on view. It's a grand idea
Chicago, 111., Jan. 29, 1912.
and
promises far reaching results and is thoroughly
A meeting of the executive committee of the
in
keeping
with the usual Columbia progressiveness.
Talking Machine Jobbers' Association was held
yesterday at the Chicago Athletic Club. The
meeting had been called for the purpose of
1912 WILL ECLIPSE 1911
hearing the reports of the officers and the discus-
sion of matters and things pertaining to the asso- Says Louis F. Geissler in Discussing Business
Accomplishments for the Past Year and the
ciation and a number of matters which cannot be
Outlook for 1912 Is Very Optimistic.
made public at this time, but which will receive a
going over at the hands of the annual convention
Louis F. Geiss'.er, general manager of the Victor
in July. Those present were Lawrence McGreal,
Talking
Machine Co., has just sent out the follow-
Milwaukee, Wis., president; E. F. Taft, Boston,
Mass., vice-president; J. B. Miller, Philadelphia, ing "appreciation" to customers of the house, in
Pa., treasurer; J. C. Roush, Pittsburgh, Pa., secre- which he says:
"Our sales books for the year 1911 are closed,
tary ; Perry B. Whitsit, Columbus, O.; Rudolph
Wurlitzer, Cincinnati, O.; G. E. Mickel, Omaha, and we desire to extend very sincere and cordial
Neb.; H. H. Blish, Des Moines, la.; Lawrence thanks for the assistance which our dealers have
Lucker, Minneapolis, Minn.; A. O. Peterson, Cleve- rendered as during the past year in the exploita-
land ; J. Lowry, Minneapolis, Minn.; L. C. Wiswell, tion of the Victor product.
"The year 1912 stands out gloriously before us,
Fred Siemon and J. F. Bowers, of Chicago. There
were also present Edward Lyman Bill, of New and the record of 1911—which was an unparalleled
York, and E. V. Van Harlingen, of Chicago. The one—will again be eclipsed to the extent of what-
meeting lasted from 11 a. m. until 5 p. m., with an
interval at noon for luncheon.
CREATORE'S MUSIC IS REPRODUCED.
It was decided that the coming convention will
Bandmaster Delig'hted with Strains of His
be held in Atlantic City, July 1, 2 and 3. Monday
Pieces on the Columbia Phonograph.
and Tuesday, the 1st and 2d, will be the official
meeting days, and the 3d will be devoted to the
Signor Guiseppe Creatore, the vivacious band
meeting of the executive committee. The conven-
tion will be held in the Chalfonte Hotel. The asso- conductor, spared a few hours from rural pursuits
ciation banquet will be held on Tuesday night, on his farm near Hartsville, Bucks County, yes-
terday, and came to the headquarters of the Colum-
the 2d.
bia Phonograph Co., at 1109 Chestnut street, to
hear the first phonographic reproductions of his
COLUMBIA PUBLICITY CAMPAIGN.
band selections on the Columbia phonograph, for
which instrument he has contracted to play ex-
Double Spread Advertisement to Appear in
clusively.
the Saturday Evening Post Starts the Ball
Rolling—Points on How the Dealer May
The fiery and spectacular wielder of the baton
Take
Advantage
of This
ever factory extensions and additions we shall be
able to make.
"Our factories at present are a veritable beehive,
and every available machine and square foot is
being operated just as many hours as we dare.
"Plans have been drawn for a six-story exten-
sion to our record pressing plant, which will in-
crease our capacity by almost 1,000,000 records a
month.
"Our motor buildings will have substantial addi-
tions, and throughout our entire organization
every effort will be mnde to take care of our deal-
ers' orders during this year.
"Advertising appropriations have again been in-
creased.
"Increased cost of labor and materials has been
only partially offset by operating economies and
scientific management. The company would be jus-
tified in advancing prices, which have continuously
remained unchanged, or reduced, but have re-
frained from doing so, partly from competitive
reasons, but generally as a matter of broad selling
policy.
"We solicit your continued and increasing in-
terest in Victor goods, with every confidence that
the increased profits which you will derive from
special attention to this department will justify
all the energy and enterprise that you may put
behind our wares in 1912."
and Gannes' "La Victorie," followed, completing
the concert of the great conductor to himself.
Creatore was highly pleased with the work of
the Columbia machine in reproducing the music of
his band.
The Columbia Co. has been endeavoring for
some time to obtain records of Creatore's Band,
and it was only last month that he consented to
his music being copied. A representative of the
company said yesterday that Creatore is being paid
a higher price for the privilege than has ever been
given a band conductor for this purpose.
Machine Carefully Studied.
The Columbia Phonograph Co. declares that Cre-
atore merits the consideration, because before he
Work.
Under date of January 23 the Columbia Phono-
graph Co., General, New York, sent to its deal-
ers announcement of the publication of the first
advertisement opening the elaborate and compre-
hensive campaign scheduled for 1912. Number
one in this great series is to appear in the Satur-
day Evening Post, issue of February 17, and will
consist of a double page spread. The advertise-
ment, a proof of which was mared with the an-
nouncements, is striking and forceful and will
prove of the utmost value to dealers. The text
is directly to the point and tells the story of the
new fifty-nine dollar Grafonola "Favorite" in a
manner calculated to impress the public and cre-
ate immediate interest. The opening display lines,
in bold-face type, read as follows : "7,000 Columbia
dealers are ready to deliver this new Grafonola
with twelve double-disc records (twenty-four se-
lections), subject to three days' free trial, for
$59 cash—or for the same price at $7 down and
$o a month; no interest, no extras." Two half-
tone reproductions, one of the Grafonola and one
of twelve double disc records and record
album, follow, with general details regarding the
offer. Another proof enclosed, on pink paper,
shows a newspaper advertisement worked up to en-
able the dealer to supplement the Saturday Evening
Post announcement by running an advertisement
in the local newspapers. This advertisement, which
is very much like the one appearing' in the Post
in make-up, will do much to concentrate the effort
of the Post advertisement.
sank back in a chair before a Columbia machine
and the record of his adptation of Suppe's "Poet
and Peasant Overture" was run off. Creatore lis-
tened with wrapt attention, and at times forget-
ting himself, raised his hands in characteristic ges-
tures, as if leading his band, whose music issued
in faultless reproduction from the instrument.
Still another suggestion, on blue paper, accom-
panied the letter, completing the chain. This, in
the form of a window display to be used in con-
junction with both advertisements, the design be-
Creatore's own arrangement of "Nearer, My
God, to Thee," which his band has played with
so much success, was played and his own adaptation
of "The Hallelujah Chorus," from "The Messiah,"
( RKATORE L1STKNING TO PLAYING OF COLUMBIA RECORDS OF HIS BAND.
Band Master Highly Pleased.
accepted the contract from the company he made
a study of the instrument for the purpose of satis-
fying himself that the machine was capable of re-
producing his music in an accurate manner.
Through the Columbia machine the selections
of Creatore's Band will be heard with many new
and beautiful effects, and it is the intention of the
conductor, to have his entire repertoire preserved
on Columbia records. Much of this work will
be accomplished this winter before he takes his
band on a tour of the South and the Pacific Coast,
starting on February 27.—Philadelphia Press.
THE
MUSIC TRADE
REVIEW
TALKING MACHINE JOBBERS MEET.
ing almost identical with the illustrations in the
magazine and newspaper ads. The idea is this:
Reports of Officers and Business of Interest
The readers of the Saturday Evening Post, con-
Transacted at Executive Session—Conven-
siderably over 1,800,000 in number, see the Colum-
tion to Be Held at Atlantic City July 1 to
bia pages in the magazines and note the illustra-
3 at The Hotel Chalfonte.
tions; in their local newspapers they find a du-
plicate, and in passing the local dealers' window,
(Special to The Keview.)
still another duplicate is on view. It's a grand idea
Chicago, 111., Jan. 29, 1912.
and
promises far reaching results and is thoroughly
A meeting of the executive committee of the
in
keeping
with the usual Columbia progressiveness.
Talking Machine Jobbers' Association was held
yesterday at the Chicago Athletic Club. The
meeting had been called for the purpose of
1912 WILL ECLIPSE 1911
hearing the reports of the officers and the discus-
sion of matters and things pertaining to the asso- Says Louis F. Geissler in Discussing Business
Accomplishments for the Past Year and the
ciation and a number of matters which cannot be
Outlook for 1912 Is Very Optimistic.
made public at this time, but which will receive a
going over at the hands of the annual convention
Louis F. Geiss'.er, general manager of the Victor
in July. Those present were Lawrence McGreal,
Talking
Machine Co., has just sent out the follow-
Milwaukee, Wis., president; E. F. Taft, Boston,
Mass., vice-president; J. B. Miller, Philadelphia, ing "appreciation" to customers of the house, in
Pa., treasurer; J. C. Roush, Pittsburgh, Pa., secre- which he says:
"Our sales books for the year 1911 are closed,
tary ; Perry B. Whitsit, Columbus, O.; Rudolph
Wurlitzer, Cincinnati, O.; G. E. Mickel, Omaha, and we desire to extend very sincere and cordial
Neb.; H. H. Blish, Des Moines, la.; Lawrence thanks for the assistance which our dealers have
Lucker, Minneapolis, Minn.; A. O. Peterson, Cleve- rendered as during the past year in the exploita-
land ; J. Lowry, Minneapolis, Minn.; L. C. Wiswell, tion of the Victor product.
"The year 1912 stands out gloriously before us,
Fred Siemon and J. F. Bowers, of Chicago. There
were also present Edward Lyman Bill, of New and the record of 1911—which was an unparalleled
York, and E. V. Van Harlingen, of Chicago. The one—will again be eclipsed to the extent of what-
meeting lasted from 11 a. m. until 5 p. m., with an
interval at noon for luncheon.
CREATORE'S MUSIC IS REPRODUCED.
It was decided that the coming convention will
Bandmaster Delig'hted with Strains of His
be held in Atlantic City, July 1, 2 and 3. Monday
Pieces on the Columbia Phonograph.
and Tuesday, the 1st and 2d, will be the official
meeting days, and the 3d will be devoted to the
Signor Guiseppe Creatore, the vivacious band
meeting of the executive committee. The conven-
tion will be held in the Chalfonte Hotel. The asso- conductor, spared a few hours from rural pursuits
ciation banquet will be held on Tuesday night, on his farm near Hartsville, Bucks County, yes-
terday, and came to the headquarters of the Colum-
the 2d.
bia Phonograph Co., at 1109 Chestnut street, to
hear the first phonographic reproductions of his
COLUMBIA PUBLICITY CAMPAIGN.
band selections on the Columbia phonograph, for
which instrument he has contracted to play ex-
Double Spread Advertisement to Appear in
clusively.
the Saturday Evening Post Starts the Ball
Rolling—Points on How the Dealer May
The fiery and spectacular wielder of the baton
Take
Advantage
of This
ever factory extensions and additions we shall be
able to make.
"Our factories at present are a veritable beehive,
and every available machine and square foot is
being operated just as many hours as we dare.
"Plans have been drawn for a six-story exten-
sion to our record pressing plant, which will in-
crease our capacity by almost 1,000,000 records a
month.
"Our motor buildings will have substantial addi-
tions, and throughout our entire organization
every effort will be mnde to take care of our deal-
ers' orders during this year.
"Advertising appropriations have again been in-
creased.
"Increased cost of labor and materials has been
only partially offset by operating economies and
scientific management. The company would be jus-
tified in advancing prices, which have continuously
remained unchanged, or reduced, but have re-
frained from doing so, partly from competitive
reasons, but generally as a matter of broad selling
policy.
"We solicit your continued and increasing in-
terest in Victor goods, with every confidence that
the increased profits which you will derive from
special attention to this department will justify
all the energy and enterprise that you may put
behind our wares in 1912."
and Gannes' "La Victorie," followed, completing
the concert of the great conductor to himself.
Creatore was highly pleased with the work of
the Columbia machine in reproducing the music of
his band.
The Columbia Co. has been endeavoring for
some time to obtain records of Creatore's Band,
and it was only last month that he consented to
his music being copied. A representative of the
company said yesterday that Creatore is being paid
a higher price for the privilege than has ever been
given a band conductor for this purpose.
Machine Carefully Studied.
The Columbia Phonograph Co. declares that Cre-
atore merits the consideration, because before he
Work.
Under date of January 23 the Columbia Phono-
graph Co., General, New York, sent to its deal-
ers announcement of the publication of the first
advertisement opening the elaborate and compre-
hensive campaign scheduled for 1912. Number
one in this great series is to appear in the Satur-
day Evening Post, issue of February 17, and will
consist of a double page spread. The advertise-
ment, a proof of which was mared with the an-
nouncements, is striking and forceful and will
prove of the utmost value to dealers. The text
is directly to the point and tells the story of the
new fifty-nine dollar Grafonola "Favorite" in a
manner calculated to impress the public and cre-
ate immediate interest. The opening display lines,
in bold-face type, read as follows : "7,000 Columbia
dealers are ready to deliver this new Grafonola
with twelve double-disc records (twenty-four se-
lections), subject to three days' free trial, for
$59 cash—or for the same price at $7 down and
$o a month; no interest, no extras." Two half-
tone reproductions, one of the Grafonola and one
of twelve double disc records and record
album, follow, with general details regarding the
offer. Another proof enclosed, on pink paper,
shows a newspaper advertisement worked up to en-
able the dealer to supplement the Saturday Evening
Post announcement by running an advertisement
in the local newspapers. This advertisement, which
is very much like the one appearing' in the Post
in make-up, will do much to concentrate the effort
of the Post advertisement.
sank back in a chair before a Columbia machine
and the record of his adptation of Suppe's "Poet
and Peasant Overture" was run off. Creatore lis-
tened with wrapt attention, and at times forget-
ting himself, raised his hands in characteristic ges-
tures, as if leading his band, whose music issued
in faultless reproduction from the instrument.
Still another suggestion, on blue paper, accom-
panied the letter, completing the chain. This, in
the form of a window display to be used in con-
junction with both advertisements, the design be-
Creatore's own arrangement of "Nearer, My
God, to Thee," which his band has played with
so much success, was played and his own adaptation
of "The Hallelujah Chorus," from "The Messiah,"
( RKATORE L1STKNING TO PLAYING OF COLUMBIA RECORDS OF HIS BAND.
Band Master Highly Pleased.
accepted the contract from the company he made
a study of the instrument for the purpose of satis-
fying himself that the machine was capable of re-
producing his music in an accurate manner.
Through the Columbia machine the selections
of Creatore's Band will be heard with many new
and beautiful effects, and it is the intention of the
conductor, to have his entire repertoire preserved
on Columbia records. Much of this work will
be accomplished this winter before he takes his
band on a tour of the South and the Pacific Coast,
starting on February 27.—Philadelphia Press.
Future scanning projects are planned by the International Arcade Museum Library (IAML).