Presto

Distinguished group in Magnaz'o.r Salon at Convention, from
left to right: Phil Kellenuan, Honolulu; Owen J. Murphy,
Steinert's, Worchester, Mass.; R. C. Groffman, Magnavox Sales
Promotion Manager and Frank Freimann, Magnavox Vice-Presi-
dent, Fort Wayne, Ind.; diet Prouty, Steinert's, Springfield,
Mass.; Jerome Murphv, Sr., Steinert's, Boston; II. Rover Smith,
Philadelphia; Joe McKenna, Cambridge, Mass.; F. P. Bliss, Dis-
trict Manager; R. d. Warner, Account Executive, Wade Adver-
tising Agency, Fort Wayne, Ind.; District Managers: J. Warren
Butler, Atlanta; V. J. Sanborn, Cleveland; John Wirtz. New
York; C. II. Davis, Ardmore, Pa.
ME principal subject of conversation in the Magnavox
Salon at the Music Show was the fact that the Company
had chalked up the outstanding delivery record in the
industry. According to Mr. Frank Freimann, Vice
President, every effort is being made to guarantee the continuation
of this delivery performance. He remarked that he was quite hope-
ful the Company would he able to do this although, frankly,
Magnavox is looking after its present established dealers and not
expanding through new accounts.
Revisions Of Old Models
Two revisions ol old models of radio-phonographs and one new
one were shown Magnavox during the Show. This is in line with
the Company's policy of having no annual introduction of a com-
plete new line. The new model displayed was a Chippendale end
Magnavox Hepplewhite (Model 38-F)
automatic radio-phonograph combination
Magnavox Georgian (Model 521")
automatic radio-phonograph combination
table or Chairside model combination equipped with an automatic
record changer. A feature of the set is its double action lid which
facilitates playing the radio portion without lifting up the whole
top. The cabinet lists at $125.00 and is available in either mahog-
any or walnut.
A revised Georgian combination was also displayed, and is
priced at $225.00. Equipped for V. M. installation, this feature
may be added for $45.00 more. The set is available in old world
mahogany, bleached mahogany, and walnut.
The other revised model was the Heppelwhite. .Although this
instrument has been widely copied throughout the industry, the
management decided to continue with it because of its consistent
popularity. The Heppelwhite will list at $198.00.
It was pointed out that the good delivery record is attributed to
the fact that so many of the parts used are manufactured at the
Magnavox factory in Fort Wayne, the Company being one of the
largest producers of speakers, condensers, and transformers. No
slowing down in delivery is anticipated. The Company has sub-
stantial Government ordinance work, but because of ample facilities
does not believe that this will in any way curtail civilian produc-
tion. Prices are somewhat higher than at this time last year, and
are expected to go even higher, due to increased labor and material
costs.
Magnavox Chippendale End Table (Model 28M ) automatic
radio-phonograph combination
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