Jan.-Feb., 1934
PRESTO-TIMES
The Retail Trade Code
This report names the following members of the
piano trade, for the purpose of coordinating, as
President Wulsin says "our efforts through the Na-
tional Association of Music Merchants with the Code
Authority of the General Retail Trade Code."
This committee consists of Theodore Steinway.
chairman, W. H. Alfring and Harry Sohmer. The
representatives of the National Association of Music
Merchants on the Code Authority of the Retail Trade
Code are Homer L. Kitt, Delbert L. Loomis.
Reduction of Evils in Retail Business
President Wulsin significantly issues this warning
in his report: "It is my belief that coordination of
action between these two bodies will help to reduce
some of the evils in the distribution of pianos."
Special Committee for Constructive Service
In this essential feature "NRA and the Piano Code
offer to the industry many other opportunities and
facilities for constructive service.
"For this purpose the Code Authority appointed a
special committee consisting of Messrs. Wood, Stein-
way and Meixell who presented at the last meeting
of the Code Authority some basic provisions selected
from the 'Model Code' recommended by the Legal De-
partment of NRA.
"There were adopted to meet the requirements of
the Piano Manufacturing Industry and have to do
with such matters as,
"Inaccurate or Bait Advertising; False Billing.
"Inaccurate References to Competitors, etc."
The report of President Wulsin adds:
"Apart from the very obvious and reprehensible
evils which these fundamental provisions aim at, there
are in our industry, certain conditions and practices
which many of our members contend are very bad
and should be dealt with by supplemental provisions
to the Code. Among these suggestions for suc'i
treatments are:
"1. Balancing the actual and potential productivity
of the Piano Manufacturing Industry against actua 1
and potential markets for pianos, both by control of
output and of control of number of manufacturers.
"2. Letting up minimum standards of quality and
durability of materials and workmanship for products
made by members of the industry.
"3. Forbidding sales of pianos below the cost of
production.
"4. Standard cost finding.
"5. Letting up open price agreements.
"6. Fixing uniform credit terms and discounts.
"7. Requiring that every piano manufactured must
carry the manufacturer's name in conspicuous letters
on or in the piano."
INQUIRY AND REPLIES ON NEW CABINET MINISTER
Just before going to press a proof of the editorial,
"Federal Action for Disposal of Leisure Time," which
appears in this issue of Presto-Times was sent to
various representative firms and individuals with the
inquiry, "What do you think of the proposition?" A
considerable number replied.
One reply boldly suggested a name, John Erskine,
for the proposed cabinet portfolio, and another one
said that if the proposition was ever adopted that he
Sec extracts from letters on first inside cover page.
Piano Keys Recovered
from
WIFE OF PRESIDENT OF GREAT
PIANO HOUSE AUTHOR OF NA-
TIONAL ANTHEM HEARD FOR
FIRST TIME AT ORCHESTRA
HALL, CHICAGO
A notable feature of one of the recent meetings of
the Sunday livening Club held at Orchestra Hall,
Chicago, was a special program of music under the
direction of Edgar Nelson with Stanley Martin,
•organist. A particular feature of this service was the
presentation for the first time of a new National
Anthem, entitled "Earth's Awakening," the words of
which were from the pen of Mrs. C. N. Kimball, wife
of the president of the W. W. Kimball Company.
Mrs. Kimball is noted as the author of several lyrics
and this last production, the "Earth's Awakening,"
entitles Mrs. Kimball to a high place in the ranks
of western literati. The music for this anthem was
composed by Mrs. Lulu Jones Downing.
ZJ= up
First Class Work and
Satisfaction Guaranteed
We are known in the trade
by the quality of our work
McMackin Piano Service
1719*21 Mondamin Ave*
Des Moines, Iowa
ANNOUNCEMENT
WHAT DO PIANO NAMES MEAN TO
THE DEALER NOW?
In the great changes that have taken place in the
piano industry in the last decade, the important ques-
tion as to "What do piano names mean to the dealer
now?" is before the piano trade today. The result
of mergers and other developments in the industry,
largely brought about by commercial exploiters and
others reasons, such as dry rot, decadence, business
vacuity, has had the effect on the dealer of making
him feel that many names on pianos that formerly
stood for artistic fame and reputation and high grade
quality are, in these times, commercial instruments
masquerading under false colors.
The dealer is becoming more and more posted on
the true inwardness of the piano name situation, for
outside of a limited number of names of real worth,
the dealer regards the balance from the standpoint of
price and not from the name on the fall board.
That is the present status in the piano trade and it
behooves the remaining makers, of which there are a
few left of established reputation which has with-
stood the ravages of time and change, to acquaint both
the dealer and the public with the facts as to name
value on pianos. Is there a new piano yet to come
before the public that will establish a real reputation
for itself.
knew "a grand man for the cabinet position."
With the name of John Erskine. he is admirably
fitted for this eminent position. He has a brilliant
mind, has a wide and cultural knowledge. He plays
the piano beautifully and once toured with the New
York Symphony Orchestra and he is a composer of
note. He is the president of the Juilliard Musical
Foundation. He has an amazing knowledge of mod-
ern art, as well as of ancient literature.
PRESTO BUYERS* GUIDE
1934 EDITION
The new Book of American Musical Instruments for 1934 will
be more complete than heretofore. The new issue is being prepared
with special care and its estimates of all pianos may be depended
upon in every particular. The book will be in three parts: Part 1—
Analytical guide to the instruments, arranged alphabetically. Part
2—List of miscellaneous, unknown and trade-marked pianos. Part
3—Industrial section in which manufacturers are classified.
Indispensible for Dealers and Salesmen
and a Reliable Guide for
Consumer-purchaser
EDITION OF 1934
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