Presto

PRESTO TIMES
Established 1884—THE AMERICAN MUSIC TRADE JOURNAL—Established
1881
Published bi-monthly by Presto, Publishing
M | I M R c D 0071 Entered as second class matter Apr. 3, 1932. at
NUMBER 2 2 7 1 , p o s t o m c e > Chicago, under act of Mar. 3, 1879.
II I
I AM F F R
ILL., J AIN.-r E.D.,
Co., 417 S. Dearborn St.,' CQlibafeo, His
YEAR
THE NEW YORK
P
ASTOS, tcNOX
TII.DEN FuUauATION 5
SKYSCRAPER STEEL
would not be strong enough
THE shimmering, iridescent spray that plays
above the melody in a Chopin nocturne requires
the utmost delicacy of touch . . . but the
Steinway strings which produce that ethereal
beauty are made of steel six times as strong as
the steel of a skyscraper beam.
strings, he would obtain a tone correspondingly
purer and more brilliant. And characteristi-
cally, he redesigned his whole piano. Today
Steinway strings, made from the finest carbon
steel, are drawn to a tensile strength of 375,000
pounds to the square inch!
It was Theodore Steinway who discovered
that if he could double the strength of his
The price of a Steinway just now is very low
and the terms are very convenient.
Steinway
THE INSTRUMENT OF THE IMMORTALS
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