November 1, 1929
17
PRESTO-TIMES
advantages. During the dinner the guests were en-
tertained by clever singing and dancing.
Q R S SHOWS PLAYASAX.
The instrument that is creating a sensation in the
musical novelty field, the Q R S Playasax, was an
THE JESSE FRENCH RADIO.
object of much interest to visitors to the Q R S
The Jesse French radio, manufactured by Jesse booth. Among the officials of the Q R S-De Vry
French & Sons Piano Co., New Castle, Ind., is an Corp. who dropped in occasionally was George Ames,
Majestic Dealers to Burn Old Sets at Indian- instrument that spans the continent and brings to sales manager of the Playasax division, and inventor
your fireside endless hours of beautiful and truly re- of the Playasax. Jerry Plow, sales manager, and
apolis, Indiana, with Mock
produced entertainment. Following with rapid strides Ray Wert, advertising manager, were also on hand.
Burial.
the path of excellence chosen in 1875 for musical City salesmen in attendance during the visit of the
By HOWARD M. RUDEAUX.
instruments bearing the name of Jesse French, the Presto-Times reporter were P. B. Stinson, James
"Bloopers" and squealing regenerative radio re- new Jesse French Radio embodies technical improve- Swalwell, and Roy Rose.
ceivers of obsolete models, which have long cluttered ments and refinements in design and cabinet work
up the air of Indianapolis with their miniature broad- which have placed it among the leaders in the world
A BIG RADIO COMBINATION.
casts, will soon be a thing of the past if the plans of
of radio. It is rapidly becoming the choice of dis-
Gen. James G. Harboard, president of the Radio
the Indianapolis Majestic Dealers' Association is car- criminating buyers.
Corporation of America, has announced a combina-
ried out. Under the plan of the association all
tion of the Victor Talking Machine Co., the Radio
receivers of this type will be reduced to ashes in a
THE GRAYBAR HETERODYNE.
Corp. of America, the Westinghouse Electric Co. and
huge bonfire which members plan to hold Nov. 22.
The Graybar Heterodyne radio is described in the the General Electric Company for the production and
This action will not only tend to clear up interfer- advertising of its manufacturers as follows: "It's as
sale of radio equipment. The merger applies only to
ence in Indianapolis to some extent but also will rid
fine a radio as there is, bar none! There's a 'sparkle'
the market of second-hand receivers which have prac- to this radio that you don't often hear (due of course the radio equipment work and is to become effective
January 1. E. E. Shumacker, head of the Victor
tically no sales value. By experimentation it has been
to that most sensitive of all circuits—the Graybar
Company, will be president.
proved by government officials that "bloopers" are
Super-heterodyne). There's a grace and a smartness
actually miniature broadcasting stations and their sig- about its lines that you don't often see. There's a
nals have been heard as far as thirty miles from the
CAPEHART MODEL SHOWN.
"different" air about its tapestry covering that is
receiver. Their interference, a whistle or howling, altogether captivating. It's a radio your guests will
A working model of the Capehart Orchestrope held
is familiar to most every radio listener.
the attention of many a radio show crowd, who were
rave about!"
C. C. Mathews, general manager of the Capitol
amazed by the smoothness with which it operated.
Electric Company, Majestic radio distributor, has an-
Eletrically operated, reproducing 28 records on both
STEINITE
BUYERS
ARE
SAFE.
nounced that the bonfire will be preceded by a public
sides, 56 selections, without attention, turning, chang-
"When purchasing a new radio, the wise investor ing and playing the records automatically with an
mock funeral for the "pride of former years." All
receivers will be supplied by Majestic dealers, Mr. will not be misled by the mere factor of low price amazing tonal quality and astounding fidelity all the
alone," says Oscar Getz, vice-president of the Steinite art of the original creations—it is no wonder that it
Mathews said, who are now making liberal trade in
allowance on old receivers, regardless of age or con- Radio Company, of Fort Wayne, Indiana, "but con- is called "The Musical Marvel of the Age."
sidering the various technical and constructional fea-
dition, as partial payment on new Majestic receivers.
tures of the sets he is contemplating, will choose that
SUNDAY AFTERNOON CONCERTS.
one in which he sees a fair balance between the assur-
SPARTON DEALERS MEET AT DINNER.
ances for future satisfaction, and the initial cost."
The Ballman's Orchestra Sunday afternoon con-
Sparton radio dealers throughout northern New
certs at the North Side Turner Hall, 820 North Clark
York attended a dinner at the Hotel Woodruff in
street, Chicago, are very attractive and a rendezvous
SCHOOLS
ARE
GOOD
PROSPECTS.
Watertown, N. Y., on the night of October 24, and
for many musical and music trade people. Excellent
Now that schools are again in full swing, efforts concerts are given and the programs are of unusual
heard an address by Thomas Bergan, president of the
Bergan Supply Company of Utica, N. Y., distributor to sell them radios should be started. Every season merit.
for the radio in the Utica territory. Mr. Bergan com- finds the school programs increasing in effectiveness.
plimented the northern New York dealers on the re- More and more the schools are turning to radio for
Mrs. Ona Pocius, famous Lithuanian opera singer
sults they are attaining in sales throughout this terri- use in music classes, current events, etc. A radio in
tory. H. A. Thibault, head of the service department a school in the vicinity is a wonderful advertisement of Chicago, and director of the Beethoven Conserva-
of the Bergan Supply Co., spoke on the mechanism for a dealer. It is worth considerable effort to get tory, 3259 South Halsted street, Chicago, died last
week.
of the new Sparton, pointing in detail its mechanical it there.
DOING AWAY WITH
HOWLING BLOOPERS
Choose Your Piano As The Artists Do
Through Generations
Have Come Ludwig Ideals
H E Ludwigs, the Ericssons
and the Perrys c r e a t e d ,
nearly a century ago, the stand-
ards to which the Ludwig has
been built. Their ideas and ideals have been car-
ried forward by the pjesent generation and today
the direct descendants of those early builders of artis-
tic pianos are the rr.ers directing the destiny of the
Ludwig Piano.
T
Ludwig
THE BALDWIN PIANO COMPANY
Cincinnati
Chicago
New York
Indianapolis
San Francisco
Willow Ave. and 136th St.
NEW YORK
St. Louis
Louisville
Dallas
Denver
The Famous
Established 1863
STEINERT PIANOS
CAROL ROBINSON
Write for catalogue
(Foramort American Pianist) write* i—
If H "takes great audiences to make great poets"... .It certainly takes
t great piano to make great music. That piano la the STEINERT!
M. STEINERT & SONS
8T1INERT HALL
fhe distinctive features of
Mathushek construction fur-
nish selling points not found
in other makes of pianos.
BOSTON, MASS.
MATHUSHEK PIANO MFG. CO.
132nd Street and Alexander Avenue
NEW YORK
Presto Buyers' Guide Analyzes All Pianos
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