Presto

Issue: 1929 2238

November 1, 1929
17
PRESTO-TIMES
advantages. During the dinner the guests were en-
tertained by clever singing and dancing.
Q R S SHOWS PLAYASAX.
The instrument that is creating a sensation in the
musical novelty field, the Q R S Playasax, was an
THE JESSE FRENCH RADIO.
object of much interest to visitors to the Q R S
The Jesse French radio, manufactured by Jesse booth. Among the officials of the Q R S-De Vry
French & Sons Piano Co., New Castle, Ind., is an Corp. who dropped in occasionally was George Ames,
Majestic Dealers to Burn Old Sets at Indian- instrument that spans the continent and brings to sales manager of the Playasax division, and inventor
your fireside endless hours of beautiful and truly re- of the Playasax. Jerry Plow, sales manager, and
apolis, Indiana, with Mock
produced entertainment. Following with rapid strides Ray Wert, advertising manager, were also on hand.
Burial.
the path of excellence chosen in 1875 for musical City salesmen in attendance during the visit of the
By HOWARD M. RUDEAUX.
instruments bearing the name of Jesse French, the Presto-Times reporter were P. B. Stinson, James
"Bloopers" and squealing regenerative radio re- new Jesse French Radio embodies technical improve- Swalwell, and Roy Rose.
ceivers of obsolete models, which have long cluttered ments and refinements in design and cabinet work
up the air of Indianapolis with their miniature broad- which have placed it among the leaders in the world
A BIG RADIO COMBINATION.
casts, will soon be a thing of the past if the plans of
of radio. It is rapidly becoming the choice of dis-
Gen. James G. Harboard, president of the Radio
the Indianapolis Majestic Dealers' Association is car- criminating buyers.
Corporation of America, has announced a combina-
ried out. Under the plan of the association all
tion of the Victor Talking Machine Co., the Radio
receivers of this type will be reduced to ashes in a
THE GRAYBAR HETERODYNE.
Corp. of America, the Westinghouse Electric Co. and
huge bonfire which members plan to hold Nov. 22.
The Graybar Heterodyne radio is described in the the General Electric Company for the production and
This action will not only tend to clear up interfer- advertising of its manufacturers as follows: "It's as
sale of radio equipment. The merger applies only to
ence in Indianapolis to some extent but also will rid
fine a radio as there is, bar none! There's a 'sparkle'
the market of second-hand receivers which have prac- to this radio that you don't often hear (due of course the radio equipment work and is to become effective
January 1. E. E. Shumacker, head of the Victor
tically no sales value. By experimentation it has been
to that most sensitive of all circuits—the Graybar
Company, will be president.
proved by government officials that "bloopers" are
Super-heterodyne). There's a grace and a smartness
actually miniature broadcasting stations and their sig- about its lines that you don't often see. There's a
nals have been heard as far as thirty miles from the
CAPEHART MODEL SHOWN.
"different" air about its tapestry covering that is
receiver. Their interference, a whistle or howling, altogether captivating. It's a radio your guests will
A working model of the Capehart Orchestrope held
is familiar to most every radio listener.
the attention of many a radio show crowd, who were
rave about!"
C. C. Mathews, general manager of the Capitol
amazed by the smoothness with which it operated.
Electric Company, Majestic radio distributor, has an-
Eletrically operated, reproducing 28 records on both
STEINITE
BUYERS
ARE
SAFE.
nounced that the bonfire will be preceded by a public
sides, 56 selections, without attention, turning, chang-
"When purchasing a new radio, the wise investor ing and playing the records automatically with an
mock funeral for the "pride of former years." All
receivers will be supplied by Majestic dealers, Mr. will not be misled by the mere factor of low price amazing tonal quality and astounding fidelity all the
alone," says Oscar Getz, vice-president of the Steinite art of the original creations—it is no wonder that it
Mathews said, who are now making liberal trade in
allowance on old receivers, regardless of age or con- Radio Company, of Fort Wayne, Indiana, "but con- is called "The Musical Marvel of the Age."
sidering the various technical and constructional fea-
dition, as partial payment on new Majestic receivers.
tures of the sets he is contemplating, will choose that
SUNDAY AFTERNOON CONCERTS.
one in which he sees a fair balance between the assur-
SPARTON DEALERS MEET AT DINNER.
ances for future satisfaction, and the initial cost."
The Ballman's Orchestra Sunday afternoon con-
Sparton radio dealers throughout northern New
certs at the North Side Turner Hall, 820 North Clark
York attended a dinner at the Hotel Woodruff in
street, Chicago, are very attractive and a rendezvous
SCHOOLS
ARE
GOOD
PROSPECTS.
Watertown, N. Y., on the night of October 24, and
for many musical and music trade people. Excellent
Now that schools are again in full swing, efforts concerts are given and the programs are of unusual
heard an address by Thomas Bergan, president of the
Bergan Supply Company of Utica, N. Y., distributor to sell them radios should be started. Every season merit.
for the radio in the Utica territory. Mr. Bergan com- finds the school programs increasing in effectiveness.
plimented the northern New York dealers on the re- More and more the schools are turning to radio for
Mrs. Ona Pocius, famous Lithuanian opera singer
sults they are attaining in sales throughout this terri- use in music classes, current events, etc. A radio in
tory. H. A. Thibault, head of the service department a school in the vicinity is a wonderful advertisement of Chicago, and director of the Beethoven Conserva-
of the Bergan Supply Co., spoke on the mechanism for a dealer. It is worth considerable effort to get tory, 3259 South Halsted street, Chicago, died last
week.
of the new Sparton, pointing in detail its mechanical it there.
DOING AWAY WITH
HOWLING BLOOPERS
Choose Your Piano As The Artists Do
Through Generations
Have Come Ludwig Ideals
H E Ludwigs, the Ericssons
and the Perrys c r e a t e d ,
nearly a century ago, the stand-
ards to which the Ludwig has
been built. Their ideas and ideals have been car-
ried forward by the pjesent generation and today
the direct descendants of those early builders of artis-
tic pianos are the rr.ers directing the destiny of the
Ludwig Piano.
T
Ludwig
THE BALDWIN PIANO COMPANY
Cincinnati
Chicago
New York
Indianapolis
San Francisco
Willow Ave. and 136th St.
NEW YORK
St. Louis
Louisville
Dallas
Denver
The Famous
Established 1863
STEINERT PIANOS
CAROL ROBINSON
Write for catalogue
(Foramort American Pianist) write* i—
If H "takes great audiences to make great poets"... .It certainly takes
t great piano to make great music. That piano la the STEINERT!
M. STEINERT & SONS
8T1INERT HALL
fhe distinctive features of
Mathushek construction fur-
nish selling points not found
in other makes of pianos.
BOSTON, MASS.
MATHUSHEK PIANO MFG. CO.
132nd Street and Alexander Avenue
NEW YORK
Presto Buyers' Guide Analyzes All Pianos
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
18
PRESTO-TIMES
November 1, 1920
surely the most extensive in America, for this firm is
building- speakers from 107 different specifications.
Steinite.
The new Steinite uses three screen-grid tubes in a
Super screen grid circuit. Its tone is humless—its
performance thrilling! The new Steinite is an even
greater contribution to radio progress than America's
first low-priced electric set—produced years ago ny
Steinite. Representatives of the American Supply
Co., Chicago, wholesale distributors, showed the sets
to the public and the trade. They were: J. Rosen-
thai. E. Abelson and Messrs. Novak and Levy, Ray
Barnett, A. Williams, and G. W. Hall. The trio last
mentioned recently flew from Chicago to Fort Wayne
Balkeit.
and back for the dedication of the new Steinite fac-
Model C, the Balkeit leader, was a center of inter- tory.
est throughout the show. Five tuned stages, with uni-
Brunswick.
form sensitivity over the entire dial, give the Balkeit
Model C surpassing selectivity and consistency of
The quality of Brunswick radio cabinets was appar-
fine performance.
ent to show visitors at a glance. And what is most
important, they are designed and built by an organiza-
Gulbransens Precision Built.
tion that has specialized in the manufacture of repro-
The Gulbransen Precision Built Screen Grid Radio ducing' instruments for many, many years. S. C.
had a fine booth. In the literature handed out this Schulz, sales manager, had charge of the display. He
was said: "Gulbransen is giving radio listeners an was assisted by H. S. Donner, J. Waldron, E. J.
entirely new thrill in music reproduction. Regardless Ackerman, K. M. Schaefer, T. Murphy. S. J. Hein,
of what make of radio you are considering, the Gul- and S. Dubin.
bransen has a surprise for you."
The Concertone Radio.
A Majestic Publication.
The Sterling Manufacturing Company, Cleveland,
"Voice of the Air," a Majestic radio publication, had
Ohio, producing the Concertone radio, had a large
a booth. In the current number was this statement: booth at the show. Tts announcements said in part:
"Majestic radio gives your home every true colorful "Time-tried, dependable power units, electro-dynamic
tone. The human voice is as natural as if the speaker speakers of superlative quality, affording absolutely
were present."
faithful reproduction without the slightest distortion.
Roy S. Dunn Showed Edisons.
Each Sterling Concertone radio is equipped with a
Roy S. Dunn, western sales manager of the Radio- telephone jack for phonograph pick-up."
phonograph of Thomas A. Edison, Inc., West Orange,
Sparton.
N. J., had exhibits at the Coliseum and also in the
Once
more
there
comes
from the Sparton engineer-
Presidential Suite at the Congress hotel of the finest
ing
laboratories
a
noteworthy
development, the new
and latest makes of this great manufacturing corpora-
Model
ITT.
It
brings
radio
as
satisfying
as the actual
tion. Part of the time Alfred Hand, advertising man-
ager, was present, but Mr. Hand left for the East on presence of the musicians—an improvement even on
the remarkable face-to-face realism of previous Spar-
the morning of the 24th. Comparative tests have
tons.
shown that the new Edison Light-O-Matic receivers
Erla.
have a remarkable radio-frequency circuit. Dealers
Erla engineers have produced a radio receiver of
who have tested for themselves what the Edison can
the screen grid type, which has a number of outstand-
do are enthusiastic about it.
ing improvements and features that establish a higher
Continental Star-Raider.
degree of uniform satisfactory performance over the
President Boyd of the Continental Radio Corpora-
entire broadcast range that has been created in re-
tion, Fort Wayne, Ind., manufacturers of Slagle radio ceivers of this type heretofore.
and the famous Star-Raider, was accompanied by
Lyric.
other officials of the company at the convention exhi-
bition, both in the Congress hotel and the Coliseum.
Designed and built by pioneer builders of radio re-
J. B. Hess was one of these. W. W. Dowdell was
ceiving sets, the Lyric achieves a high standard of
another. This company had some of its finest models performance. Greater sensitivity—finer selectivity—
on display.
more positive control—more natural tone—greater
volume with less distortion—and new beauty in de-
Colonial Radio Corporation.
sign and finish of cabinets, are inherent in this truly
Advertising Manager Dielstein of the Colonial Ra-
magnificent set, the product of the Ail-American
dio Corporation, 25 Wilbur avenue. Long Island City, Mohawk Corp., Chicago.
N. Y., left for home on the 24th. This company had
Stewart-Warner.
an elaborate display.
This make came to the show backed by twenty-
Jesse French Radio Sales.
The Jesse French line of radios, although not ex- three years' electrical precision experience. Only
hibited at the show in the Coliseum, sold extraordi- proven design and construction enters into the manu-
narily well during that week just the same. Several facture of the new Stewart-Warner Radio. It was
dealers who came to Chicago switched off, either on represented by: W. J. Zucker, vice-president: O. F.
the way in or on the home trip, to visit New Castle, Jester, sales manager; A. B. Dikus, advertising man-
Ind., to see the Jesse French instruments made and ager, and members of the sales department.
to place orders. Therefore a goodly lot of sales
Kellogg.
resulted and several new agencies were made.
"Alive with power—yet automatically controlled"
is the manufacturer's description of the new Kellogg
Feebusch Exhibited Sentinel Models.
Charles P. Feebusch, director of sales of the radio screen-grid radio. A glance at the charming cabi-
nets justified radio showgoers in expecting corre-
division of the United Air Cleaner Co , manufac-
spondingly
remarkable tonal results. R. J. Newman,
turers of the Sentinel Radio-phonographs and the
advertising manager, was a visitor to the exhibit.
Quam speakers, 9705 Cottage Grove avenue, Chicago,
had exhibits of Models 444, 666-C and 666 at the
Sonora.
Congress hotel. While this company is compara-
Sonora displayed its 1929-30 line, which includes
tively new as a radio concern, it is of long standing radios with synchro-tone modulator and screen-grid
as the manufacturer of phonograph motors, a line tubes, radios with studio and de luxe unitized chassis,
that there is less call for than some years ago.
and Sonora melodon combinations. For eighteen
The Mills Novelty Company.
years the Sonora Phonograph Company, Inc., has
The Mills Novelty Company, 4100 Fullerton ave- been famous as the makers of better-class musical
nue, Chicago, had a fine display, showing five models. reproducing instruments, and this exhibit confirmed
thn public's high estimate of its quality.
This company claims that its radio has "tone freed of
all mechanical, electrical, metallic impurities—start-
Bremer-Tully.
'
lingly realistic."
The public had an opportunity to see that Bremer-
Cable Radio Tube Corporation.
Tully console receivers incorporate every latest radio
Speed radio tubes were exhibited in the big hall refinement of proven worth. Nine tubes, including
by the Cable Radio Tube Corporation, 84-90 North rectifier and voltage regulator, four tuned stages, push-
Ninth street, Brooklyn, N. Y. This company showed pull audio using two latest type 245 tubes. Cabineted
the public how to tune with speed station locating in beautiful, exquisitely finished walnut consoles in
chart. This chart enables the person tuning in to two distinctive styles.
reach out through the country and pick the enter-
Insulite Board for Broadcasting.
tainment desired.
The Insulite Company, Chicago, had its acoustic
Oxford.
boards in use at the Crystal Broadcasting Studio on
Under the direction of H. L. Bodamer, assistant the second floor of the Coliseum at the south end of
sales manager, the Oxford Radio Corp., 3200 West the structure. These boards are made of a sound and
vibration-absorbing material. Some noted artists
Carroll avenue, Chicago, displayed its full line of
dynamic speakers, ranging from models for the home took part in the broadcasting demonstrations that
to reproducers capable of filling the largest audito- were conducted during most of the convention time.
rium without distortion of tone. The Oxford line is
(Continued on page 21)
THE GREAT CHICAGO RADIO SHOW
Crowds Attend to View the Latest Models and Hear Explanations of Devices
and How to Use Them, While Dealers Order Sets at Wholesale—
Demonstrations Included Broadcasting, Television and Theremin
The great radio show at the Coliseum has come
and gone. It was the main attraction in Chicago all
of last week, overshadowing in interest the great Lake
Michigan storm, which did not deter the vast crowds
from attending.
Tt was a rare show, differing from any previous
radio propaganda and the visitors had fewer mere
sightseers than in former years, for men and women
are now more radio-conscious.
Chicago was the focal point of the radio industry
during the week of October 21-28, when the eighth
annual Chicago Radio Show was staged in the mas-
sive Coliseum. More than $1,000,000 worth of the
world's finest radio receivers, the product of 82 set
and cabinet makers, were displayed.
Radio dealers of Chicago and the Middle West
flocked to a special demonstration each day two hours
before the time set for the admission of the general
public. Almost all of the exhibitors reported having
booked a satisfactory number of orders.
Technical Advances.
The outstanding technical developments of the
show are an almost universal trend to screen grid
tubes in the radio frequency amplifier, a general im-
provement in the tone quality of speakers, wide adap-
tation of automatic station selecting devices and of
remote control, complete shielding of the working
parts of the cabinets, and, most noticeable, a trend to
real artistry in cabinet manufacture.
Reception Committee.
For the first time during the eight years of radio
shows in Chicago there was a reception committee at
the Chicago exhibit. It consisted of seven of the
leaders in the industry, namely:
H. B. Richmond, president of the Radio Manufac-
turers' association, Cambridge, Mass.; T. K. Webster,
treasurer, and Henry Forster, vice president, of Chi-
cago; Maj. Herbert H. Frost, director and former
R. M. A. president, New York city; Capt. William
Sparks, Jackson, Mich., vice president; Morris Met-
calf, Springfield, Mass., vice president; and C. C.
Colby, Boston, Mass., director and former R. M. A.
president.
R. M. A. Directors Meet.
The Radio Manufacturers directors met Wednes-
day, Oct. 23, at the Congress Hotel, Chicago. A
joint luncheon with officers and directors of the
Federated Radio Trades Association and the Radio
Wholesalers' Association, the national organizations
of radio distributers, followed.
Theremin Surprises.
A mysterious new kind of a musical instrument, the
Theremin, played simply by moving the hands in the
air above a polished mahogany cabinet, was a source
of endless interest. Theremin has no keyboard,
strings, reeds or other mechanical aids for manipula-
tion, and there is nothing but atmosphere between the
player and the instrument itself. One hand controls
the tone, and the other the volume, the position of
each hand in relation to the Theremin determining
the sounds produced. Theremin is the invention of a
young Russian scientist. Prof. Leon Theremin, and
it is being manufactured and sold by the Radio-Victor
Corporation.
$100,000 Radio Pageant.
A radio pageant of progress prepared at a cost of
more than $100,000 by the Radio Corporation of
America showed in successive stages the development
of radio from the first experiments of Marconi in the
early '90s until the present. The radio pageant was
without parallel in its completeness, range of ma-
terial, technical scope, and historic appeal.
Demonstrations were given of the television ap-
paratus invented and perfected by Dr. E. F. W. Alex-
anderson, consulting engineer of the Radio Corpora-
tion of America.
Radio dealers who will not take on an adequate
stock of radio for fear that forthcoming improve-
ments will suddenly antiquate their stock are advised
by President H. B. Richmond of the RMA that: "No
radical change in the construction of radio receiving
sets this year is in prospect and television still is some
years off although there are sure to be constant ad-
vancements in manufacturing refinements, especially
in beauty of design of cabinets."
AMONG THE EXHIBITS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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