Presto
Issue: 1929 2228 - Page 24
June 1, 1929
P R E S T 0-T I M E S
24
CAMPAIGN FOR
EXPLOITING SLOGAN
"The Richest Child Is Poor Without Musical
Training" Is Soon to Be as Weil-Known
as "Say It with Flowers."
A complete exploitation campaign is now ready for
the use of the music industries of the country in
putting across the new music slogan:
"The Richest Child is Poor Without Musical Train-
ing."
That is the slogan which won the $1,000 prize in
a nation-wide popular contest last year, and the edi-
tors of Presto-Times are glad to present herewith the
result of the work of the Slogan Exploitation Com-
mittee of the Music Industries Chamber of Commerce
which for ten weeks has been perfecting the details
of the plan now ava'lable to all. In presenting them,
our simple admonition is: Let's go!
The fundamental decision of the Committee was to
incorporate the words of the winning slogan with an
art des:"gn of striking originality, so that the words
and design would together form an enduring symbol.
It was further decided that this symbol should be so
made that it could be modified for use by manufac-
turers, jobbers and dealers in all categories of instru-
ments.
Study the Cuts.
The results are visualized for our readers in the
cuts accompanying this article and throughout this
issue. Simplicity is the key. The design, so to speak,
strikes a single note. Seven varieties of design have
been prepared:
General Symbol, carrying a slightly allegorical de-
piction of the spirit of music, which is intended for
use by associations, clubs, societies, groups and indi-
viduals whose affairs do not call specifically for the
exploitation of any particular style of instrument.
The other symbols are for categories of instruments
typified by the piano, the violin, the saxophone, the
cornet, the banjo and the guitar.
Thus, there is a slogan symbol for everybody.
The Committee considered that, inasmuch as the
music dealers of the country constitute the point of
contact wili. the buying public, the principal effort
should be to provide dealers with equipment for using
the slogan in all of their advertising, publicity and
merchandising waiter. It was agreed to provide the
following:
1. An assortment of stereotypes, one of the gen-
eral design and one each of the other six designs;
these stereotypes to be available in three sizes; one-
inch width, one and a half inch width and two-inch
width.
2. A sticker for carrying the general design, size
one and a half inch width.
3. A rubber stamp carrying the general design,
size two inches
4. A colored display card, size eleven by fourteen
inches, carrying the peneral design.
A handbook, incorporating a series of suggestions
on how the above material might be employed by
dealers, has been printed for industry-wide distribu-
tion by the Music Industries Chamber of Commerce,
trade associations and manufacturers. An urgent re-
quest is made by the Slogan Exploitation Committee
for all groups, large and small, to cooperate to the
fullest in the dissemination of these handbooks as
well as in the use of the slogan itself.
We take the liberty of quoting from the slogan ex-
ploitation handbook, to show the widespread variety
of uses to which the slogan can and should be put:
Stereotypes
"Stereotypes of the slogan symbol doubtless will
help you most in making use of the following sug-
gestions. They are available in three sizes—one-inch,
one and a half inch and two-inch widths.
"Letterheads: The small design will fit conveniently
into many artistic arrangements of the firm's letter-
head. Use the slogan the next time you have any
printed.
"Direct-by-Mail Literature: Here is a fertile field
for the use of the slogan in stereotype form. No mat-
ter what the size or shape of your direct-by-mail ma-
terial, the slogan should find a place on it some-
where. Don't forget the slogan on your next circular
leaflet.
"Local Display Advertising: One of the most
potent uses to which the slogan can be put is to in-
corporate it, by means of these conveniently-sized
stereotypes, in all local space purchased by dealers.
No matter what type of instrument you handle, there
is a symbol design which will harmonize with your
copy.
"Wrapping Paper; Sealing Tape: Do not overlook
these essential pieces of store equipment as a means
of using the slogan. Print it on them the next time
you order a supply."
Stickers.
The attractive stickers which have been prepared
are available in small and large quantities with the
suggestion that they be used on letterheads, bill-
heads, envelopes, small packages, large shipping cases
and all other outgoing matter.
It is also suggested that dealers might order the
stickers in lots large enough to permit them to offer
the slogan in this attractive form to women's clubs,
music organizations and civic groups for distribution
as those bodies desire. In this manner, a widespread
and effective distribution of the slogan can be
achieved.
Rubber Stamp.
The rubber stamp has been prepared as a conven-
ient and quick method of putting the slogan on prac-
tically everything which leaves the office or shop of a
music dealer: letters, packages, envelopes, direct-by-
mail circulars, etc. The rubber stamp is particularly
available for use in placing the slogan on printed mat-
ter already in stock.
Display Cards.
These display cards are printed on heavy board, size
eleven by fourteen inches, in attractive colors. They
contain simply the words and the general symbol, and
are suitable for use anywhere: in windows, as counter
or wall displays within the store, on the sides of de-
livery wagons, etc.
The Slogan Exploitation Committee is composed of
Alfred L. Smith, acting chairman in the absence of
W. J. Haussler; Edward C. Boykin, of the Piano Pro-
motion Committee; H. C. Lomb, of the National
Musical Merchandise Association; Ben Pollak, of the
American Piano Company; E. H. Vogel, .of Kohler
and Campbell, Inc.; C. M. Tremaine, of the National
Bureau for the Advancement of Music; and B. J.
Schultz, of Gretsch & Brenner.
The Name
SOLE AGENTS FOR
"Mildred's Music Shop," Vincennes, Ind., will be
opened at 11 North Sth street, by Miss Mildred Irwin.
Her establishment will handle a complete line of sheet
music, phonograph records, portable talking machines
and musical accessories.
Philip W. Oetting &
Son, Inc.
213 East 19th Street, New York
STRICH & ZEIDLER
Weickert Hammer
and Damper Felts
Grand and
Upright Hammers
on a piano
is a guarantee of
QUALITY
Tha Heppa, Marcellua and Edouard Julsa Piano
manufactured by the
HEPPE PIANO COMPANY
ar* the only pianos In the world with
Three Sounding: Boards.
Patented In the United States. Great Britain,
France, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office. 1117 Chestnut St.
PHILADELPHIA. PA.
Expert piano makers of distinction
strive to preserve the reputation for
thoroughness achieved by the Up-
rights and Grands bearing the
STRICH & ZEIDLER NAME
The Homer Fiano, also made by
Strich & Zeidler, Inc., has the guar-
antee of dependability which dis-
tinguishes all the products of the
Made of Weickert Felt
STRICH & ZEIDLER, INC.
740-742 East 136th Street,
NEW YORK CITY, U. S. A.
FINE ACTION BUSHING CLOTHS, ETC.
99%
interested prospects become customers
ifj
w.^ ^y
A
w y ^^ •«•>
PERFECTION BENCHES
are used by people who have good taste, appreciate fine things and know sound value*.
De Luxe
Louis XV
Send for Catalogue
2267-2269 Clybourne Ave.
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T 0-T I M E S
24
CAMPAIGN FOR
EXPLOITING SLOGAN
"The Richest Child Is Poor Without Musical
Training" Is Soon to Be as Weil-Known
as "Say It with Flowers."
A complete exploitation campaign is now ready for
the use of the music industries of the country in
putting across the new music slogan:
"The Richest Child is Poor Without Musical Train-
ing."
That is the slogan which won the $1,000 prize in
a nation-wide popular contest last year, and the edi-
tors of Presto-Times are glad to present herewith the
result of the work of the Slogan Exploitation Com-
mittee of the Music Industries Chamber of Commerce
which for ten weeks has been perfecting the details
of the plan now ava'lable to all. In presenting them,
our simple admonition is: Let's go!
The fundamental decision of the Committee was to
incorporate the words of the winning slogan with an
art des:"gn of striking originality, so that the words
and design would together form an enduring symbol.
It was further decided that this symbol should be so
made that it could be modified for use by manufac-
turers, jobbers and dealers in all categories of instru-
ments.
Study the Cuts.
The results are visualized for our readers in the
cuts accompanying this article and throughout this
issue. Simplicity is the key. The design, so to speak,
strikes a single note. Seven varieties of design have
been prepared:
General Symbol, carrying a slightly allegorical de-
piction of the spirit of music, which is intended for
use by associations, clubs, societies, groups and indi-
viduals whose affairs do not call specifically for the
exploitation of any particular style of instrument.
The other symbols are for categories of instruments
typified by the piano, the violin, the saxophone, the
cornet, the banjo and the guitar.
Thus, there is a slogan symbol for everybody.
The Committee considered that, inasmuch as the
music dealers of the country constitute the point of
contact wili. the buying public, the principal effort
should be to provide dealers with equipment for using
the slogan in all of their advertising, publicity and
merchandising waiter. It was agreed to provide the
following:
1. An assortment of stereotypes, one of the gen-
eral design and one each of the other six designs;
these stereotypes to be available in three sizes; one-
inch width, one and a half inch width and two-inch
width.
2. A sticker for carrying the general design, size
one and a half inch width.
3. A rubber stamp carrying the general design,
size two inches
4. A colored display card, size eleven by fourteen
inches, carrying the peneral design.
A handbook, incorporating a series of suggestions
on how the above material might be employed by
dealers, has been printed for industry-wide distribu-
tion by the Music Industries Chamber of Commerce,
trade associations and manufacturers. An urgent re-
quest is made by the Slogan Exploitation Committee
for all groups, large and small, to cooperate to the
fullest in the dissemination of these handbooks as
well as in the use of the slogan itself.
We take the liberty of quoting from the slogan ex-
ploitation handbook, to show the widespread variety
of uses to which the slogan can and should be put:
Stereotypes
"Stereotypes of the slogan symbol doubtless will
help you most in making use of the following sug-
gestions. They are available in three sizes—one-inch,
one and a half inch and two-inch widths.
"Letterheads: The small design will fit conveniently
into many artistic arrangements of the firm's letter-
head. Use the slogan the next time you have any
printed.
"Direct-by-Mail Literature: Here is a fertile field
for the use of the slogan in stereotype form. No mat-
ter what the size or shape of your direct-by-mail ma-
terial, the slogan should find a place on it some-
where. Don't forget the slogan on your next circular
leaflet.
"Local Display Advertising: One of the most
potent uses to which the slogan can be put is to in-
corporate it, by means of these conveniently-sized
stereotypes, in all local space purchased by dealers.
No matter what type of instrument you handle, there
is a symbol design which will harmonize with your
copy.
"Wrapping Paper; Sealing Tape: Do not overlook
these essential pieces of store equipment as a means
of using the slogan. Print it on them the next time
you order a supply."
Stickers.
The attractive stickers which have been prepared
are available in small and large quantities with the
suggestion that they be used on letterheads, bill-
heads, envelopes, small packages, large shipping cases
and all other outgoing matter.
It is also suggested that dealers might order the
stickers in lots large enough to permit them to offer
the slogan in this attractive form to women's clubs,
music organizations and civic groups for distribution
as those bodies desire. In this manner, a widespread
and effective distribution of the slogan can be
achieved.
Rubber Stamp.
The rubber stamp has been prepared as a conven-
ient and quick method of putting the slogan on prac-
tically everything which leaves the office or shop of a
music dealer: letters, packages, envelopes, direct-by-
mail circulars, etc. The rubber stamp is particularly
available for use in placing the slogan on printed mat-
ter already in stock.
Display Cards.
These display cards are printed on heavy board, size
eleven by fourteen inches, in attractive colors. They
contain simply the words and the general symbol, and
are suitable for use anywhere: in windows, as counter
or wall displays within the store, on the sides of de-
livery wagons, etc.
The Slogan Exploitation Committee is composed of
Alfred L. Smith, acting chairman in the absence of
W. J. Haussler; Edward C. Boykin, of the Piano Pro-
motion Committee; H. C. Lomb, of the National
Musical Merchandise Association; Ben Pollak, of the
American Piano Company; E. H. Vogel, .of Kohler
and Campbell, Inc.; C. M. Tremaine, of the National
Bureau for the Advancement of Music; and B. J.
Schultz, of Gretsch & Brenner.
The Name
SOLE AGENTS FOR
"Mildred's Music Shop," Vincennes, Ind., will be
opened at 11 North Sth street, by Miss Mildred Irwin.
Her establishment will handle a complete line of sheet
music, phonograph records, portable talking machines
and musical accessories.
Philip W. Oetting &
Son, Inc.
213 East 19th Street, New York
STRICH & ZEIDLER
Weickert Hammer
and Damper Felts
Grand and
Upright Hammers
on a piano
is a guarantee of
QUALITY
Tha Heppa, Marcellua and Edouard Julsa Piano
manufactured by the
HEPPE PIANO COMPANY
ar* the only pianos In the world with
Three Sounding: Boards.
Patented In the United States. Great Britain,
France, Germany and Canada.
Liberal arrangements to responsible agents only.
Main Office. 1117 Chestnut St.
PHILADELPHIA. PA.
Expert piano makers of distinction
strive to preserve the reputation for
thoroughness achieved by the Up-
rights and Grands bearing the
STRICH & ZEIDLER NAME
The Homer Fiano, also made by
Strich & Zeidler, Inc., has the guar-
antee of dependability which dis-
tinguishes all the products of the
Made of Weickert Felt
STRICH & ZEIDLER, INC.
740-742 East 136th Street,
NEW YORK CITY, U. S. A.
FINE ACTION BUSHING CLOTHS, ETC.
99%
interested prospects become customers
ifj
w.^ ^y
A
w y ^^ •«•>
PERFECTION BENCHES
are used by people who have good taste, appreciate fine things and know sound value*.
De Luxe
Louis XV
Send for Catalogue
2267-2269 Clybourne Ave.
Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).