Presto
Issue: 1929 2227 - Page 18
18
PRESTO-TIMES
May 15, 1920
will be none in the piano," and the writer would like
to add that the quicker the American piano manu-
facturer and dealer starts boosting for music and gets
young America in tune with itself and assists in
bringing out some of the hidden talent, so much
quicker will our business again reach the pinnacle
By FRANK V. KELLY
where it belongs.
We recently had at our factory as guests the two
In quoting \V. B. Marshall of The Packard Piano ing radio, but the message carried into the highways
Company, Fort Wayne. Ind., that "the one big
and by-ways. The farmer naturally has his day best known radio broadcasters, I believe, there are in
this country, the famous pair, Jack and Gene from the
trouble with the average piano merchant is that he
dreams and looks forward to the day when his Billy
Croslcy Radio Station in Cincinnati. Gene says the
is mentally sick," the writer heartily agrees. Let
or Jenny may be broadcasting. He also hears the
us just shove back the calendar to 1913 or 1914 and better instruments and is brought to the full realiza- reason he can take so well the part of Jake and Lena
step up to 1915 when the war broke out—business, tion that music is no better than the instrument it is is due to the pleasure and satisfaction that he, as
Gene, gets out of the piano. It sure did us all good
in general, became panicky throughout this country.
to meet those two wonderful bovs and a picture of the
It hit bottom with a thud, then gathered up that
triumvirate of harmony is printed with this story in
which was good and started to build and organize.
the following order:
In making profits we certainly paid an awful price.
Taking this and many other things into consideration
the Packard Piano Company has taken the whole
GIVING SERVICE FOR 40 YEARS.
thing and put it into the laboratory for a complete
Malone's Music House, Columbia, S. C , distributes
analysis and out of it all came and was born the very
a circular postcard that illustrates in a clever way
idea that tve are carrying out today.
how Malone's service has satisfied its customers for
First, last, And all the time we promoted the music
40 years.
lesson plan of piano classes, the Packard-Curtis sys-
Alongside oi copy telling that Malone's deal in
tem: second, we went out into Allen County and or-
Steinways and other makes of sterling quality, are
ganized bands in each and every centralized school:
three pictures, the rirst of a woman in the garb of
third, we made a hook-up arrangement with the Eu-
forty years ago, seated at a piano of that period;
ropean School of Music, of our own city, whereby
the second, a woman in the costume of 1910, seated
some two hundred teachers registered all their pupils,
before a 1910 piano; the third, a Miss 1929 at an up-
and last but not least we were partially instrumental
to-date model. The three say in unison: "Our piano
in having the Sherwood School canvass in and around
canie from Malone's."
within a radius of sixty miles of Fort Wayne.
What we have undertaken to do is well known
FAIRALL STORE AT NEWARK, OHIO.
\
From the laboratory we got our plan for our build-
More than 2,000 persons visited the new location
ing; we then whipped our organization into shape.
THE HARMONY TRIO
of the Perley J. Fairall music store at Newark, Ohio,
Then proceeded to build the very best piece of mer-
Left, Jack; center. A. S. Bnr.rt, president of the Packard
at its opening last Saturday. In the display window
Piano Co., and Gene.
chandise that was humanly possible to build, with
aeroplane quality at submarine prices. Next came played upon. He today goes into the market to buy was shown a Spanish design of the Jesse French &
the piano classes; contact with the children was the not along the old lines of how cheap he can buy, but Sons grand piano, attractive in its appearance. The
second cornerstone: third was the band, which, tak- politely tells you he wants a piano with a good tone line of instruments handled by Mr. Fairall embrace
upright, grand and player-pianos, there being six
ing the name of Packard into all the public schools and good action.
grand pianos on display, from the Jesse French, Ivers
was the third cornerstone; fourth was the violin
& Pond and Lagondo. together with radios as well as
Piano Big Issue.
classes and talks by Mr. Alberts, of The European
other lines of musical instruments.
School of Music, over the radio.
The p:ano business is the big issue and it is the
Now the National Association comes along with
backbone of the whole structure. Because, if the
the 50 Prospect plan, which we are 100% behind, piano is taken out of the American home there are
Ninety-two business men of Chicago, known as the
and that is what will put the roof upon the building
very lew other instruments that will find their way in. Chicago Business Men's Orchestra, gave their closing
Stop and think what the radio today is doing for The Packard people have for years used as their concert of the season at Orchestra Hall, Chicago, on
slogan, "!f there is no harmony in the factory there the evening of May 14.
the dealer; not from the point alone" of merchandis-
Packard Sales Structure
Choose Your Piano As The Artists Do
Through Generations
Have Come Ludwig Ideals
HE Ludwigs, the Ericssons
and the Perrys created.
nearly a century ago, the stand-
ards to which the Ludwig has
been built. Their ideas and ideals have been car-
ried forward by the pjesent generation and today
the direct descendants of those early builders of artis-
tic pianos are the rrsen directing the destiny of the
Ludwig Piano.
T
Ludwig *5t~Co.
THE BALDWIN PIANO COMPANY
Cincinnati
Chicago
New York
Indianapolis
San Francisco
Willow Ave. and 136th St.
NEW YORK
St. Louis
Louisville
Dallas
Denver
The Famous
established 18*3
STE1NERT PIANOS
CAROL ROBINSON
Write for catalogue
(Foramoat American PUniat) writaa i—
If H "takes great audiences to make great poets"... .it certainly takes
a great ptano to make great music. That piano la the STEINERTI
M. STEINERT & SONS
STIINERT HALL
fhe distinctive features of
Mathushek construction fur-
nish selling points not found
in other makes of pianos.
BOSTON, MASS.
MATHUSHEK PIANO MFG. CO.
132nd Street and Alexander A n n u e
NEW YORK
Presto Buyers' Guide Analyzes All Pianos
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
May 15, 1920
will be none in the piano," and the writer would like
to add that the quicker the American piano manu-
facturer and dealer starts boosting for music and gets
young America in tune with itself and assists in
bringing out some of the hidden talent, so much
quicker will our business again reach the pinnacle
By FRANK V. KELLY
where it belongs.
We recently had at our factory as guests the two
In quoting \V. B. Marshall of The Packard Piano ing radio, but the message carried into the highways
Company, Fort Wayne. Ind., that "the one big
and by-ways. The farmer naturally has his day best known radio broadcasters, I believe, there are in
this country, the famous pair, Jack and Gene from the
trouble with the average piano merchant is that he
dreams and looks forward to the day when his Billy
Croslcy Radio Station in Cincinnati. Gene says the
is mentally sick," the writer heartily agrees. Let
or Jenny may be broadcasting. He also hears the
us just shove back the calendar to 1913 or 1914 and better instruments and is brought to the full realiza- reason he can take so well the part of Jake and Lena
step up to 1915 when the war broke out—business, tion that music is no better than the instrument it is is due to the pleasure and satisfaction that he, as
Gene, gets out of the piano. It sure did us all good
in general, became panicky throughout this country.
to meet those two wonderful bovs and a picture of the
It hit bottom with a thud, then gathered up that
triumvirate of harmony is printed with this story in
which was good and started to build and organize.
the following order:
In making profits we certainly paid an awful price.
Taking this and many other things into consideration
the Packard Piano Company has taken the whole
GIVING SERVICE FOR 40 YEARS.
thing and put it into the laboratory for a complete
Malone's Music House, Columbia, S. C , distributes
analysis and out of it all came and was born the very
a circular postcard that illustrates in a clever way
idea that tve are carrying out today.
how Malone's service has satisfied its customers for
First, last, And all the time we promoted the music
40 years.
lesson plan of piano classes, the Packard-Curtis sys-
Alongside oi copy telling that Malone's deal in
tem: second, we went out into Allen County and or-
Steinways and other makes of sterling quality, are
ganized bands in each and every centralized school:
three pictures, the rirst of a woman in the garb of
third, we made a hook-up arrangement with the Eu-
forty years ago, seated at a piano of that period;
ropean School of Music, of our own city, whereby
the second, a woman in the costume of 1910, seated
some two hundred teachers registered all their pupils,
before a 1910 piano; the third, a Miss 1929 at an up-
and last but not least we were partially instrumental
to-date model. The three say in unison: "Our piano
in having the Sherwood School canvass in and around
canie from Malone's."
within a radius of sixty miles of Fort Wayne.
What we have undertaken to do is well known
FAIRALL STORE AT NEWARK, OHIO.
\
From the laboratory we got our plan for our build-
More than 2,000 persons visited the new location
ing; we then whipped our organization into shape.
THE HARMONY TRIO
of the Perley J. Fairall music store at Newark, Ohio,
Then proceeded to build the very best piece of mer-
Left, Jack; center. A. S. Bnr.rt, president of the Packard
at its opening last Saturday. In the display window
Piano Co., and Gene.
chandise that was humanly possible to build, with
aeroplane quality at submarine prices. Next came played upon. He today goes into the market to buy was shown a Spanish design of the Jesse French &
the piano classes; contact with the children was the not along the old lines of how cheap he can buy, but Sons grand piano, attractive in its appearance. The
second cornerstone: third was the band, which, tak- politely tells you he wants a piano with a good tone line of instruments handled by Mr. Fairall embrace
upright, grand and player-pianos, there being six
ing the name of Packard into all the public schools and good action.
grand pianos on display, from the Jesse French, Ivers
was the third cornerstone; fourth was the violin
& Pond and Lagondo. together with radios as well as
Piano Big Issue.
classes and talks by Mr. Alberts, of The European
other lines of musical instruments.
School of Music, over the radio.
The p:ano business is the big issue and it is the
Now the National Association comes along with
backbone of the whole structure. Because, if the
the 50 Prospect plan, which we are 100% behind, piano is taken out of the American home there are
Ninety-two business men of Chicago, known as the
and that is what will put the roof upon the building
very lew other instruments that will find their way in. Chicago Business Men's Orchestra, gave their closing
Stop and think what the radio today is doing for The Packard people have for years used as their concert of the season at Orchestra Hall, Chicago, on
slogan, "!f there is no harmony in the factory there the evening of May 14.
the dealer; not from the point alone" of merchandis-
Packard Sales Structure
Choose Your Piano As The Artists Do
Through Generations
Have Come Ludwig Ideals
HE Ludwigs, the Ericssons
and the Perrys created.
nearly a century ago, the stand-
ards to which the Ludwig has
been built. Their ideas and ideals have been car-
ried forward by the pjesent generation and today
the direct descendants of those early builders of artis-
tic pianos are the rrsen directing the destiny of the
Ludwig Piano.
T
Ludwig *5t~Co.
THE BALDWIN PIANO COMPANY
Cincinnati
Chicago
New York
Indianapolis
San Francisco
Willow Ave. and 136th St.
NEW YORK
St. Louis
Louisville
Dallas
Denver
The Famous
established 18*3
STE1NERT PIANOS
CAROL ROBINSON
Write for catalogue
(Foramoat American PUniat) writaa i—
If H "takes great audiences to make great poets"... .it certainly takes
a great ptano to make great music. That piano la the STEINERTI
M. STEINERT & SONS
STIINERT HALL
fhe distinctive features of
Mathushek construction fur-
nish selling points not found
in other makes of pianos.
BOSTON, MASS.
MATHUSHEK PIANO MFG. CO.
132nd Street and Alexander A n n u e
NEW YORK
Presto Buyers' Guide Analyzes All Pianos
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).