Presto
Issue: 1929 2227 - Page 17
May 15, 1929
17
PRESTO-TIMES
THE SHEET MUSIC
TRADE CONVENTION
Annual Gathering Called June 3 at Drake
Hotel, Chicago, Will Discuss Important
Matters of the Most Acute Interest
to the Trade.
The sixteenth annual convention of the National
Association of Sheet Music Dealers will be held on
June 3, 4 and 5 at the Drake Hotel, Chicago, in con-
junction with the convention of the Music Industries
Chamber of Commerce. Members of the association
will be entitled to a reduction of one-half of the return
railroad fare, providing they secure certificates when
purchasing tickets to Chicago. The National Radio
Convention will be held in Chicago at the same time
A notice mailed to members advises that: The
principal topic for discussion at the convention will
be, "What Ts the Matter with the Music Business
and What Are the Retailers Going to Do About It?"
Can anything be done to counteract the waning inter-
est of the public in sheet music? Are retailers going
to be eliminated by the direct-to-consumer sales policy
of the music publishers? This subject is of vital im-
portance to every music dealer.
"The time has come when it is imperative that
drastic reforms be brought about. From the retailer's
point of view the problem of overproduction is be-
coming acute. Do the music publishers realize that
there is no market for the bulk of the new music
that is being issued?" is the statement. "With the
economic pressure what it is today can any concern,
either publisher or retailer, afford to consign music
to schools and teachers for a whole year and thereby
continue what in actual operation constitutes an un-
limited privilege? The publishers say that there is
no other way whereby they can get their music intro-
duced. Each avers that so long as other publishers
send music on sale there is no choice but to do the
same. The expense of handling the volume out and
back, with all the clerical and accounting work that
is attached thereto, leaves little if any profit. Most
of the music sent out is standard teaching material
Music that is returned for credit often goes out later
to the same school that returned it. The crowning
evil of the practice is that no patron feels obliged to
keep any music.
"In addition to chain stores and numerous others
outside of the sheet music trade a new competitor has
entered the field, namely, the moving-picture theaters.
These are selling the so-called "theme-songs" in their
lobbies. The publishers disclaim any responsibility
for this latest inroad on the retailer's province.
"Every business has to adjust itself to changes
that occur from time to time. The individual's knowl-
edge is limited to what he learns from his own expe-
rience. A conference of all the members of a trade
enables each to survey the entire field. The retailer
who keeps abreast of the times will survive. The
National Association of Sheet Music Dealers stemmed
the tide of disaster that threatened to engulf the
music industry. It has clamored for tolerable busi-
ness conditions during the fifteen years of its exist-
ence. It will continue its efforts toward that end for
which it was organized, the advancement of the legit-
imate interest of all dealers in music."
The officers of the National Association of Sheet
Music Dealers are: Robert T. Stanton, president;
John Harden, vice-president, and Thomas J. Donlan,
secretary-treasurer.
ATTRACTIVE DISPLAYS PAY
Artistic arrangement of his window space, as shown
by the photograph below, helps Henry C. Klaye
create an unusual sales activity in his Decatur and
Bloomington stores. As a piano man of long ex-
perience, Mr. Klaye knows the value of attractive
presentation and realizes that artistic arrangement
should not be confined to the layout of his stock in-
side the store.
"But mere arrangement is not enough. The mer-
chandise exhibited must be really high-grade and
satisfy a public demand. That is the reason why we
feature Straube pianos and radios both in our window
display and on the sales floors of our two stores."
NEW EVEREADY RECEIVERS.
The National Carbon Co. has announced the new
line of Eveready radio receivers specially designed for
the company. All the receivers in the line are identi-
cal so far as the chassis is concerned, the difference
is being in the casings. There are two types of con-
soles and a consolette all equipped with built-in dy-
namic speakers and there is also a table model. The
receiver is a seven-tube, single dial, antenna-operated,
all-electric A-C set.
WESSELL, NICKEL & GROSS
Manufacturers of
PIANO ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
FACTORIES!
MPUf
45thSt..l0tbAv«. AW46th l i t - W
V H P \C
I VJIxIV
OFFICEt
457 w. 45th Slrwt
MUSIC DEALERS
CONVENE IN N. Y.
Dealers and Manufacturers Hold Third Annual
Convention of State at Binghamton;
Choose Officers for Coming Year.
The third annual convention of the New York
State Music Merchants and Radio Dealers, held at
the Arlington Hotel, Binghainton, had a program re-
plete with addresses, music and demonstrations.
M. Doyle Marks, of Elmira, was elected president
of the association for the ensuing year. He succeeds
Edwin R. Weeks of Binghamton in that capacity.
Elmira was chosen as the city in which to held next
year's convention.
Music in Public Schools.
Supt. of Schools Daniel J. Kelly gave an interesting
address entitled "Music in the Public Schools." Dur-
ing the course of his talk, Mr. Kelly declared that
instrumental music has come to be one of the im-
portant features in connection with school learning.
He related the rapid strides that have been made in
an effort to teach the growing students the rudiments
of music.
The Local Committee.
The following members served on the local Bing-
hamton committee:
Erancis Larkin, Reed A. Dimmick, H. S. Freed-
man, George S. Carver, Cecil D. Masten, Frank C.
Elliot, M. I.. Sullivan, J. J. Dubrava, Edward A.
Griffin, C. Addison Keeler, William S. Richardson,
Paul S. Sprout, Frank S. Bump, Edwin C. Wehle,
Harry Rubin, George T. Link, Morris Horowitz, I.
E. Green, J. H. Carpenter and B. W. Livingston.
Other officers elected were: First vice-president,
John T. Glynn. of New York; second vice-president,
B. E. Neal, of Buffalo; both re-elected.
Delbert Loomis Talks.
"The National Music Convention in Chicago" was
the subject of an interesting address by Delbert L.
Loomis, Executive Secretary of the National Assn.
of Music Merchants, and C. J. Roberts, of Baltimore,
president of the Rational Association of Music Mer-
chants, talked upon the question, "What Is the Na-
tional Association Doing for Merchants?"
A demonstration of piano class instruction was
given by Miss Helen Curtis, of Chicago.
The banquet and luncheons were of the finest that
the Empire State could produce.
A Radio Session.
The radio session was held in the Art Gallery, the
features being as follows:
"Local Radio Associations," Kenneth W. Marks,
(Continued on page 19)
MOVING TRUCKS
for
PIANOS
Orthophonic Victrolas
Electric Refrigerators
Write for catalog and prices for End Trucks, SilJ
Trucks. Hoists, Covers and Special Straps.
JULIUS BRECKWOLDT & SON, INC.
DOLGEVILLE. N Y .
Manufacturer* at
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
J BRECKWOLDT. Prw.
W. A. BRBCKWOLDT. MM. & Tr«u.
Manufactured by
Self-Liftinir PianoTruck Co.
FINDLAY, OHIO
THE O S. KELLY CO.
Manufacturers
PRESTO BUYERS' GUIDE
TELLS ALL ABOUT ALL PIANOS
of
Might
Grade
PIANO PLATES
SPRINGFIELD
-
-
OHIO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
17
PRESTO-TIMES
THE SHEET MUSIC
TRADE CONVENTION
Annual Gathering Called June 3 at Drake
Hotel, Chicago, Will Discuss Important
Matters of the Most Acute Interest
to the Trade.
The sixteenth annual convention of the National
Association of Sheet Music Dealers will be held on
June 3, 4 and 5 at the Drake Hotel, Chicago, in con-
junction with the convention of the Music Industries
Chamber of Commerce. Members of the association
will be entitled to a reduction of one-half of the return
railroad fare, providing they secure certificates when
purchasing tickets to Chicago. The National Radio
Convention will be held in Chicago at the same time
A notice mailed to members advises that: The
principal topic for discussion at the convention will
be, "What Ts the Matter with the Music Business
and What Are the Retailers Going to Do About It?"
Can anything be done to counteract the waning inter-
est of the public in sheet music? Are retailers going
to be eliminated by the direct-to-consumer sales policy
of the music publishers? This subject is of vital im-
portance to every music dealer.
"The time has come when it is imperative that
drastic reforms be brought about. From the retailer's
point of view the problem of overproduction is be-
coming acute. Do the music publishers realize that
there is no market for the bulk of the new music
that is being issued?" is the statement. "With the
economic pressure what it is today can any concern,
either publisher or retailer, afford to consign music
to schools and teachers for a whole year and thereby
continue what in actual operation constitutes an un-
limited privilege? The publishers say that there is
no other way whereby they can get their music intro-
duced. Each avers that so long as other publishers
send music on sale there is no choice but to do the
same. The expense of handling the volume out and
back, with all the clerical and accounting work that
is attached thereto, leaves little if any profit. Most
of the music sent out is standard teaching material
Music that is returned for credit often goes out later
to the same school that returned it. The crowning
evil of the practice is that no patron feels obliged to
keep any music.
"In addition to chain stores and numerous others
outside of the sheet music trade a new competitor has
entered the field, namely, the moving-picture theaters.
These are selling the so-called "theme-songs" in their
lobbies. The publishers disclaim any responsibility
for this latest inroad on the retailer's province.
"Every business has to adjust itself to changes
that occur from time to time. The individual's knowl-
edge is limited to what he learns from his own expe-
rience. A conference of all the members of a trade
enables each to survey the entire field. The retailer
who keeps abreast of the times will survive. The
National Association of Sheet Music Dealers stemmed
the tide of disaster that threatened to engulf the
music industry. It has clamored for tolerable busi-
ness conditions during the fifteen years of its exist-
ence. It will continue its efforts toward that end for
which it was organized, the advancement of the legit-
imate interest of all dealers in music."
The officers of the National Association of Sheet
Music Dealers are: Robert T. Stanton, president;
John Harden, vice-president, and Thomas J. Donlan,
secretary-treasurer.
ATTRACTIVE DISPLAYS PAY
Artistic arrangement of his window space, as shown
by the photograph below, helps Henry C. Klaye
create an unusual sales activity in his Decatur and
Bloomington stores. As a piano man of long ex-
perience, Mr. Klaye knows the value of attractive
presentation and realizes that artistic arrangement
should not be confined to the layout of his stock in-
side the store.
"But mere arrangement is not enough. The mer-
chandise exhibited must be really high-grade and
satisfy a public demand. That is the reason why we
feature Straube pianos and radios both in our window
display and on the sales floors of our two stores."
NEW EVEREADY RECEIVERS.
The National Carbon Co. has announced the new
line of Eveready radio receivers specially designed for
the company. All the receivers in the line are identi-
cal so far as the chassis is concerned, the difference
is being in the casings. There are two types of con-
soles and a consolette all equipped with built-in dy-
namic speakers and there is also a table model. The
receiver is a seven-tube, single dial, antenna-operated,
all-electric A-C set.
WESSELL, NICKEL & GROSS
Manufacturers of
PIANO ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
The Wessell, Nickel & Gross action is a
guarantee of the grade of the instrument
in which it is found.
FACTORIES!
MPUf
45thSt..l0tbAv«. AW46th l i t - W
V H P \C
I VJIxIV
OFFICEt
457 w. 45th Slrwt
MUSIC DEALERS
CONVENE IN N. Y.
Dealers and Manufacturers Hold Third Annual
Convention of State at Binghamton;
Choose Officers for Coming Year.
The third annual convention of the New York
State Music Merchants and Radio Dealers, held at
the Arlington Hotel, Binghainton, had a program re-
plete with addresses, music and demonstrations.
M. Doyle Marks, of Elmira, was elected president
of the association for the ensuing year. He succeeds
Edwin R. Weeks of Binghamton in that capacity.
Elmira was chosen as the city in which to held next
year's convention.
Music in Public Schools.
Supt. of Schools Daniel J. Kelly gave an interesting
address entitled "Music in the Public Schools." Dur-
ing the course of his talk, Mr. Kelly declared that
instrumental music has come to be one of the im-
portant features in connection with school learning.
He related the rapid strides that have been made in
an effort to teach the growing students the rudiments
of music.
The Local Committee.
The following members served on the local Bing-
hamton committee:
Erancis Larkin, Reed A. Dimmick, H. S. Freed-
man, George S. Carver, Cecil D. Masten, Frank C.
Elliot, M. I.. Sullivan, J. J. Dubrava, Edward A.
Griffin, C. Addison Keeler, William S. Richardson,
Paul S. Sprout, Frank S. Bump, Edwin C. Wehle,
Harry Rubin, George T. Link, Morris Horowitz, I.
E. Green, J. H. Carpenter and B. W. Livingston.
Other officers elected were: First vice-president,
John T. Glynn. of New York; second vice-president,
B. E. Neal, of Buffalo; both re-elected.
Delbert Loomis Talks.
"The National Music Convention in Chicago" was
the subject of an interesting address by Delbert L.
Loomis, Executive Secretary of the National Assn.
of Music Merchants, and C. J. Roberts, of Baltimore,
president of the Rational Association of Music Mer-
chants, talked upon the question, "What Is the Na-
tional Association Doing for Merchants?"
A demonstration of piano class instruction was
given by Miss Helen Curtis, of Chicago.
The banquet and luncheons were of the finest that
the Empire State could produce.
A Radio Session.
The radio session was held in the Art Gallery, the
features being as follows:
"Local Radio Associations," Kenneth W. Marks,
(Continued on page 19)
MOVING TRUCKS
for
PIANOS
Orthophonic Victrolas
Electric Refrigerators
Write for catalog and prices for End Trucks, SilJ
Trucks. Hoists, Covers and Special Straps.
JULIUS BRECKWOLDT & SON, INC.
DOLGEVILLE. N Y .
Manufacturer* at
Piano Backs, Boards, Bridges, Bars,
Traplevers and Mouldings
J BRECKWOLDT. Prw.
W. A. BRBCKWOLDT. MM. & Tr«u.
Manufactured by
Self-Liftinir PianoTruck Co.
FINDLAY, OHIO
THE O S. KELLY CO.
Manufacturers
PRESTO BUYERS' GUIDE
TELLS ALL ABOUT ALL PIANOS
of
Might
Grade
PIANO PLATES
SPRINGFIELD
-
-
OHIO
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).