Presto

Issue: 1929 2227

18
PRESTO-TIMES
May 15, 1920
will be none in the piano," and the writer would like
to add that the quicker the American piano manu-
facturer and dealer starts boosting for music and gets
young America in tune with itself and assists in
bringing out some of the hidden talent, so much
quicker will our business again reach the pinnacle
By FRANK V. KELLY
where it belongs.
We recently had at our factory as guests the two
In quoting \V. B. Marshall of The Packard Piano ing radio, but the message carried into the highways
Company, Fort Wayne. Ind., that "the one big
and by-ways. The farmer naturally has his day best known radio broadcasters, I believe, there are in
this country, the famous pair, Jack and Gene from the
trouble with the average piano merchant is that he
dreams and looks forward to the day when his Billy
Croslcy Radio Station in Cincinnati. Gene says the
is mentally sick," the writer heartily agrees. Let
or Jenny may be broadcasting. He also hears the
us just shove back the calendar to 1913 or 1914 and better instruments and is brought to the full realiza- reason he can take so well the part of Jake and Lena
step up to 1915 when the war broke out—business, tion that music is no better than the instrument it is is due to the pleasure and satisfaction that he, as
Gene, gets out of the piano. It sure did us all good
in general, became panicky throughout this country.
to meet those two wonderful bovs and a picture of the
It hit bottom with a thud, then gathered up that
triumvirate of harmony is printed with this story in
which was good and started to build and organize.
the following order:
In making profits we certainly paid an awful price.
Taking this and many other things into consideration
the Packard Piano Company has taken the whole
GIVING SERVICE FOR 40 YEARS.
thing and put it into the laboratory for a complete
Malone's Music House, Columbia, S. C , distributes
analysis and out of it all came and was born the very
a circular postcard that illustrates in a clever way
idea that tve are carrying out today.
how Malone's service has satisfied its customers for
First, last, And all the time we promoted the music
40 years.
lesson plan of piano classes, the Packard-Curtis sys-
Alongside oi copy telling that Malone's deal in
tem: second, we went out into Allen County and or-
Steinways and other makes of sterling quality, are
ganized bands in each and every centralized school:
three pictures, the rirst of a woman in the garb of
third, we made a hook-up arrangement with the Eu-
forty years ago, seated at a piano of that period;
ropean School of Music, of our own city, whereby
the second, a woman in the costume of 1910, seated
some two hundred teachers registered all their pupils,
before a 1910 piano; the third, a Miss 1929 at an up-
and last but not least we were partially instrumental
to-date model. The three say in unison: "Our piano
in having the Sherwood School canvass in and around
canie from Malone's."
within a radius of sixty miles of Fort Wayne.
What we have undertaken to do is well known
FAIRALL STORE AT NEWARK, OHIO.
\
From the laboratory we got our plan for our build-
More than 2,000 persons visited the new location
ing; we then whipped our organization into shape.
THE HARMONY TRIO
of the Perley J. Fairall music store at Newark, Ohio,
Then proceeded to build the very best piece of mer-
Left, Jack; center. A. S. Bnr.rt, president of the Packard
at its opening last Saturday. In the display window
Piano Co., and Gene.
chandise that was humanly possible to build, with
aeroplane quality at submarine prices. Next came played upon. He today goes into the market to buy was shown a Spanish design of the Jesse French &
the piano classes; contact with the children was the not along the old lines of how cheap he can buy, but Sons grand piano, attractive in its appearance. The
second cornerstone: third was the band, which, tak- politely tells you he wants a piano with a good tone line of instruments handled by Mr. Fairall embrace
upright, grand and player-pianos, there being six
ing the name of Packard into all the public schools and good action.
grand pianos on display, from the Jesse French, Ivers
was the third cornerstone; fourth was the violin
& Pond and Lagondo. together with radios as well as
Piano Big Issue.
classes and talks by Mr. Alberts, of The European
other lines of musical instruments.
School of Music, over the radio.
The p:ano business is the big issue and it is the
Now the National Association comes along with
backbone of the whole structure. Because, if the
the 50 Prospect plan, which we are 100% behind, piano is taken out of the American home there are
Ninety-two business men of Chicago, known as the
and that is what will put the roof upon the building
very lew other instruments that will find their way in. Chicago Business Men's Orchestra, gave their closing
Stop and think what the radio today is doing for The Packard people have for years used as their concert of the season at Orchestra Hall, Chicago, on
slogan, "!f there is no harmony in the factory there the evening of May 14.
the dealer; not from the point alone" of merchandis-
Packard Sales Structure
Choose Your Piano As The Artists Do
Through Generations
Have Come Ludwig Ideals
HE Ludwigs, the Ericssons
and the Perrys created.
nearly a century ago, the stand-
ards to which the Ludwig has
been built. Their ideas and ideals have been car-
ried forward by the pjesent generation and today
the direct descendants of those early builders of artis-
tic pianos are the rrsen directing the destiny of the
Ludwig Piano.
T
Ludwig *5t~Co.
THE BALDWIN PIANO COMPANY
Cincinnati
Chicago
New York
Indianapolis
San Francisco
Willow Ave. and 136th St.
NEW YORK
St. Louis
Louisville
Dallas
Denver
The Famous
established 18*3
STE1NERT PIANOS
CAROL ROBINSON
Write for catalogue
(Foramoat American PUniat) writaa i—
If H "takes great audiences to make great poets"... .it certainly takes
a great ptano to make great music. That piano la the STEINERTI
M. STEINERT & SONS
STIINERT HALL
fhe distinctive features of
Mathushek construction fur-
nish selling points not found
in other makes of pianos.
BOSTON, MASS.
MATHUSHEK PIANO MFG. CO.
132nd Street and Alexander A n n u e
NEW YORK
Presto Buyers' Guide Analyzes All Pianos
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
19
P R E S T 0-T I M E S
May 15, 1929
NEW YORK LETTER
(Continued from page 13)
ings for outings and music, so why try to sell us a
piano?"
"Now, obviously, it is the duty of every piano
manufacturer, dealer and salesman to help create a
demand for self-production of music through the me-
dium of the piano. This being plain, the next step
to consider is the method of arousing this demand.
If the convention at Chicago has some first-class sug-
gestions along this line, we'd be glad to hear them."
At the New York State Convention.
Among those in attendance at the state convention
of the New York Music Merchants' Association in
Binghamton, N. Y., Thursday and Friday, May 2
and 3, were Hermann Irion, of Steinway & Sons;
Delbert L. Loomis, executive secretary of the Na-
tional Music Merchants' Association; C. J. Roberts,
of Baltimore, president of the same association; and
K. R. Weeks, of Weeks & Dickinson, Steinway agents
in Binghamton. Mr. Weeks, president of the state
association, presided.
Mr. Loomis gave the assembled New Yorkers a
word picture of what is to be offered as new features
at the Chicago convention. One of these is the open
forum, which is to be led by Parham Werlein at the
joint session on Tuesday, June 4, and in which all
branches of the music business will be represented.
He delighted them when he told them that Nina Mor-
gana, coloratura soprano of the Metropolitan Opera
Co., New York, and Rudolf Ganz would be on the
program.
The subject of Mr. Roberts' talk will be, "What is
the Association Doing for the Merchants?"
Settergren Trade Is Good.
B. K. Settergren, of the B. K. Settergren Co.,
Bluffton, Tnd., was seen at his New York Office. 127
W. 43rd street, last week, by Presto-Times corres-
pondent. He had just come in from a trip through
New England, a section in which he found that con-
ditions in the piano line had considerably improved,
he said. Particularly was this true of Boston. Mr.
Settergren said last year was the biggest year for the
Settergren company's business since it was organized.
He was starting immediately for another trip into
New England. He said he got his business through
hustling, as he believes dead fish float down stream
and that it requires live ones to swim up against the
current.
Jacob Brothers' Radio Selling Fast.
The Jacob Brothers' Radio is now selling very fast
for all the Mathushek stores in the Metropolitan area
of New York. The manufacturers are not yet ready
to offer this fine new radio to the trade, but they
hope the trade will study it and shape up affairs for
placing orders before long.
Geo. H. Beverley Hustling.
George H. Beverly, representative for Jacob Doll
& Sons and the Premier Grand Piano Corporation in
and around New York city, was met a few days ago
by a Presto-Times reporter. Mr. Beverley has been
in the piano business for many years and counts
among his clientele several hundreds of professional
and musical people. He is always enthusiastic in the
presence of a good piano and he is never so happy as
when closing a sale. That he does close a good many
sales is one of the chief reasons why his employers
are so well pleased with his services.
A PIPE ORGAN FIRE.
The Schaefer Pipe Organ Company at Slinger suf-
fered a loss from a recent fire amounting- to more
than $10,000. Defective wires were blamed. A pipe
organ ready for shipment to the Lutheran church at
Gillett and valued at $3,500 was so badly damaged
by water that it will have to be rebuilt.
It was announced by officers of the company that
operations will be continued as soon as the interior
has been cleaned up and made ready for resumption
of work. The loss is partially covered by insurance.
MUSIC DEALERS
CONVENE IN N. Y.
(Continued from page 17)
Elmira, of M. Doyle Marks Co.; "How Can the
Merchandising of Radio Be Improved?" Reed A.
Dimmock, Fowler Piano Co., Binghamton; "Radio
from the Distrihutor's Standpoint," Edward T.
Hutchinson; "Radio from the Manufacturing Stand-
point," P. A. Ware, Philadelphia, Atwater-Kent Co.:
"Radio from the Broadcasting Standpoint," Dr. Sig-
mund Spaeth, New York.
Frank C. Elliot was elected treasurer and Kenneth
Marks of Elmira, secretary. The directors elected in
addition to ex-President Weeks were S. H. Morecroft,
of Syracuse; T. A. Goold of Buffalo, and William
Lewis of Rochester.
A Vote of Thanks.
In a vote of thanks the association expressed its
appreciation to all individuals and organizations
which had a part in arrangements for the convention,
and for the hospitality extended by the city, the
Chamber of Commerce, Rotary, Kiwanis, the Live
Wire club, a singing organization. Arlington Hotel,
and others.
Hermann Irion Speaks.
Hermann Irion, president of the Music Industries
Chamber of Commerce, pleased his auditors when he
declared that if the country could be made musically-
minded as the Live Wire Club an enduring quality
would enter the hearts of the people. Music, the
speaker said, exerts an emotional and spiritual influ-
ence favoring the industry.
Kenneth D. Hines of Buffalo, winner of the na-
tional audition contest conducted by the Atwater
Kent Company, gave a number of selections that
called for repeated encore. He was accompanied at
the piano by Elizabeth Taylor Lamb. The Liberty
Quartet, appearing through the courtesy of Hor-
rocks-Ibbott-on of XJtica, rendered "Morning" and
"When I'm with You."
SATISFACTION FOR OWNER
and
Good Profits for Dealer
are assured by the
BECKER BROS.
HIGH GRADE PIANOS
PLAYER - PIANOS AND
REPRODUCING PIANOS.
When you complete the
sale of a piano with a
TONKBENCH
you absolutely insure your custo-
mer's complete satisfaction.
d There is a TONKBENCH to
match any piano in Style, Finish
and Quality.
Write for Descriptive Bulletin (P.G.)
TONK MANUFACTURING
COMPANY
1912 LEWIS STREET, CHICAGO
Pacific Coast Factory—4627 E. 50th St., Los Angeles
KREITER
The Leading and Most Popular
Pianos and Players
Grands, Players, Uprights and
Reproducing Pianos
The Results of Over Forty Years'
of Experience.
Kreiter Pianos Cover the Entire Line
and no Piano Dealer who tries these in-
strument* would supplant them by any
others. A trial will convince.
Kreiter Mfg. Co., Inc.
310-312 W. Water St., Milwaukee, Wis.
Factory i MarinotU, Wli.
RELIABILITY
in Construction and Tone is the assur-
ance applying to the Becker Bros. Piano.
BECKER BROS.
767-769 TENTH AVENUE
NEW YORK CITY, U. S. A.
SCHILLER
A GREAT NAME—A GREAT PIANO
THE SCHILLER
Makes Friends, Makes Customers, Makes
Money, for the Dealer
Super-Grands, Medium Grands, Small
Grands. Full Plate Uprights; Medium
Uprights; Small (3:7) Uprights.
Reproducing Grands, Uprights and
Players
Grands with the Famous Bauer
Patented Construction
The SCHILLER PIANO challenges
superiority in tone quality as in construc-
tion, workmanship, finish and appearance.
For Agency Proposition and All
Particulars, address
SCHILLER PIANO COMPANY
Factory and General Officea:
CLARK ROLL STANDARDIZED.
After an extensive survey of the automatic music
field, The Clark Orchestra Roll Company is adopt-
ing a standard price policy for each of its several
types of music rolls.
A discount of 5% will be given to all orders of 4
or more rolls under this definite price policy. This
discount is primarily intended to encourage the retail
customer to order at least four rolls per month.
This standard price plan involves effective nation-
wide advertising in several of the leading business
publications and trade-papers. Such a plan of ad-
vertising, specializing in standard prices of Clark-
Orchestra Rolls, should meet with the approval of the
thousands of automatic-piano owners and result in a
stimulation of the automatic-music field in general.
The price list, effective May 10, 1929, is:
Style Roll
Retail
65-Note Rewind f 10-tune)
$3.35
"O"—88-Note Orchestrion
4.30
Nclson-Wiggen 4-X
4.30
Marquette "M"—65-Note
4.30
Marquette Solo
5.75
Marcjuette Solo "Roll-of-the-Month" plan
4.75
NEW CONSTRUCTION
BAUER PIANOS
exemplify the most
radical and most pro-
gressive development
in piano building in
the present era. They
have no equal in tone
quality, substantial
construction or in-
dividuality.
JULIUS BAUER & COMPANY
OREGON, ILLINOIS
CHICAGO OFFICB:
State and Adams Sto.
MX B«pnbll« BM(.
NEW TOKK OFFICB t
ISO W. 42nd St.
Boah Terminal Bids.
Factory and Office: 1335-1345 Aftjeld Street
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 18: PDF File | Image

Download Page 19 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.