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Presto

Issue: 1928 2168 - Page 4

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PRESTO-TIMES
ENTER THE "MARIONETTE"
The "Marionette," the new pro-
duction of the M. Schulz Co., Chi-
cago, is a three-foot eight-inch
grand in a Louis XVI case,
equipped with the Schulz Aria Di-
vina Reproducing action. It is
four feet wide and has a 73-note
scale. Because of its small di-
mensions, it takes very little more
room than an armchair' and for
that reason, should prove very
popular in small homes or apart-
ments. The element of size is
suggestive of a strong argument
by salesmen. But despite its de-
sirable small d i m e n s i o n s the
"Marionette" has great tonal depth,
and volume sufficient for the re-
quirements of a room of any size.
In this respect, it is scarcely dis-
tinguishable from . a -fi-v e - i o o t
grand.
The "Marionette" is, in every
sense, a high grade musical in-
strument, remarkable for the
purity and beauty of its tone. Its
reproducing action makes music of
the highest standard a delightful
assurance.
The scale of t h e
"Marionette" is the work of Albert
Collignon, who for many years
was superintendent of the Schulz
grand department and is recog-
nized as an expert in that line.
"We believe there is a real place
M. SCHULZ MARIONICTTE REPRODUCING GRAND
for a reproducing grand of this
size," said Otto Schulz, jr., vice-president of the M. as our five-foot Colony grand. This was made pos-
Schul/. Co., "and especially when it can be retailed sible by using the 73-note scale. In height, the key
for about $850, as the 'Marionette' can. One of the bed is about an inch lower than the larger grand.
most important qualities of the "Marionette" is its The 'Marionette' is finished in clear lacquer, high
appearance. The case is built in perfect symmetry.
The length and width are in exactly the same ratio lighted and rubbed by hand."
February 18, 1928
RECENT DOINGS IN
NEW YORK TRADE
Improved Conditions in Industry and Com-
merce at Large Has Natural Reaction of
a Cheerful Kind on the Music Busi-
ness of Manhattan.
ITEMS SHOW ACTIVITY
What Firms and Individuals in the Music Field Are
Doing and Planning to Do Are Indica-
tions of Conditions.
. . ,
By HENRY MAC MULLAN.
Smoke puffing from the tall chimneys of the great
plants of Jacob Doll & Sons, Southern boulevard,
Xew York, this week indicated in a convincing way
what was going on there—making pianos and many
of them. It was the liveliest-looking plant that had
been seen for hours by the Presto-Times man—a
place always busy. And inside, the same activity
prevailed. But this was the heart of things, while
the exterior view was only the smoke. "Watch our-
smoke" may be made the motto of the company by
Otto Doll. Smoke indicates where business is active.
Otto Doll says business is improving more and
more as spring approaches. He believes the cycle is
beginning to turn up the lucky numbers on the wheel
of piano manufacturers' fortunes; that from now on
it will turn up more and better business. And George
Doll, his brother, is right in the spirit of going after
all the trade that is to be had which, in the case of
Jacob Doll & Sons, is always a good deal.
At Wurlitzer's.
Wurlit/.er's carried out a successful "Lincoln's
Birthday Sale" last week at their big store, 120 West
42nd street, Xew York, where they declare themselves
"the world's largest Victor dealers." The sale in-
cluded Radiola-Victrola combinations, orthophonic
Victrolas, genuine Victrolas, used and demonstration
models.
Welte-Mignon Sales.
"The
instrument
that "immortalizes the playing of
A variety of .circumstances, many of them ness of scale, high grade of workmanship and
the
masters"
is
the
announcement made by the
extreme care in the use of only the finest ma-
distinctive, have contributed to the success of
Welte-Mignon studios, 695 Fifth avenue, concerning
the M. Schulz Co., Chicago. To analyze it one terial. As in the beginning, the tone quality the Welte-Mignon electrically impelled reproducing
of the M. Schulz pianos is a characteristic that pianos." which may be had at amazing liquidation
should probably go back to the origin of the
gives them such a high rating in the piano prices, $500 to $2,400.
company; to the notable day in 1869 when the
Chickering Period Styles.
industry.
founder. Mathias Schulz, expressed his am-
Chickering & Sons, Inc., held a three-days' sale this
Today the company is also distinguished for week—Monday, Tuesday and Wednesday—of "artist-
bitions and abilities in the first M. Schulz
p!ar.o. Constantly seeking perfection, the com- its artistic case work generally and in par- used, demonstration and used pianos" at their new
ticular for truthful reproduction of the his- building, 27 West Fifty-seventh street. These in-
pany has been influenced by the tradition. To-
toric Period motifs. The company was one struments were in fourteen beautiful periods, includ-
da .\ the third generation supervising the de-
ing Period Ampieo grands.
signing and construction of M. Schulz pianos, of the first to respond to the trend of artistic
Prominent Varnish Man Dies.
emulate the founder and make every new public, taste and extend its line of Period and
John F. Thibaut, senior member of the firm of
other artistic models. But for a great many Thibaut & Walker, varnish manufacturers, in Long
model added to the line a further triumph for
Island City, N. Y., died Sunday night at Augusta,
years the M. Schulz grands have been of
the wise policies of the founder.
Ga., according to word received on Monday of this
wonderful
beauty
and
worthy
of
a
place
in
The great extent of the activities of the M.
week. Mr. and Mrs. Thibaut left their home in Sea
America's finest homes.
Cliff for the South two weeks ago for the benefit of
Schulz industry is a notable fact, but it is only
The trade is fully aware of the fact that the Mrs. Thibaut's health. Dr. A. M. Bell and the Rev.
the effect of causes which make the house rank
Lawrence Harkness, brother of Mrs. Thibaut, left
playerpiano of the company is a combination Sea Cliff on Sunday for Augusta.
among the most progressive industries. The
of the M. Schulz piano with special player
concern is wealthy, but of greater importance
Christmans Sold on Holiday.
mechanism designed in the factories. It is a
is its enterprise. That accounts for the un-
A call on Lincoln's birthday late in the afternoon
combination of parts designed for each other made to the wholesale and retail warerooms of Christ-
usually great manufacturing facilities, highest
from the first. The M. Schulz reproducing man Piano Company, second floor, 200 West Fifty-
grade of efficiency and the most modern spirit
seventh street, New York, displayed real activity,
pianos
are standard with dealers of the rep- with four salesmen at work and at least three eager
in realiz'ng its old ambitions for the produc-
resentative kind. The M. Schulz Aria Divina customers. Presto-Times man waited a short time
tion of fine pianos. In point of output the M.
Reproducing Piano is conceded to be one of and then got audience with Henry Christman, Jr.,
Schulz Co. is among the largest in the world.
and with 1\ Fielding. The latter is a new man
the
most successful sellers in that type of in- with the retail department of the house, but judging
Achieving that position necessitated creating
strument. The mechanism is of the company's him by the enthusiasm he displays and the interest
and employing exclusive methods which in turn
he takes in all things pertaining to the piano trade
own exclusive design. The introduction of
involved the use of specially designed tools and
he will stick to pianos and make a record for him-
the "Marionetts" is in response to the demand self. Young Mr. Christman said trade was coming in
machinery.
of buyers for reproducing pianos of small di- fine. This place is in a studio building in one of the
Technically, the instruments made by the
most ultra-fashionable shopping districts in the world.
mensions and of reliable tonal qualities.
M. Schulz Co. are noted for scientific correct-
There is a beautiful bank on the first floor, and many
music studios on upper floors.
S. B. Waring's Views.
was a' member, on a recent occasion, caught seven-
PROGRESSIVE TEXAS DEALER.
teen King mackerel, and over three hundred other
S. B. Waring, assistant secretary of the American
Port Arthur, Texas, has a lively music house in the eatable fish in four hours' time, and this accomplish- Piano Company, Xew York, is a careful, philosophical
K. C. Rogers Music Company, and a progressive
ment was done at a place within two hours' ride type of gentleman connected with the financiering of
proprietor in the person of K. C. Rogers. Mr. Rog- bv boat from the city.
that great organization and attending to many detai's
ers not only booms his business, but booms his citv
of its big offices. He expressed his belief to a repre-
and locality. He informs us that the largest oil
sentative of Presto-Times that the cycle is now
ORGAN
REPAIR
SERVICE.
ref.nery in the world is located there; that the city
swinging back to love of the piano. The young of
The
George
H.
Leathurby
Company,
183
Golden
is just 27 years old and has a population of over
Gate avenue, San Francisco, organ dealers, has in- today are turning toward the piano as an exhilarating
50 000. The climate is suitable for the growing of
means of entertaining their parties, he said. Sports
oranges and the locality has as good land as can be creased facilities in its repair department for all are the blue-sky limit of the present restless genera-
makes
of
organs
and
keeps
extra
parts
for
all
makes
found in the entire country. Fine fishing within two
of organs on hand. This service is considered a great tion of yours? folks, but he believes they take a
hours' ride of the town, too.
(Cont'nued on page 5)
advantage to organ owners on the Pacific Coast.
In fact, a fishing party of six, of which Mr. Rogers
THE M. SCHULZ CO.
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