Presto

Issue: 1928 2168

PRESTO-TIMES
ENTER THE "MARIONETTE"
The "Marionette," the new pro-
duction of the M. Schulz Co., Chi-
cago, is a three-foot eight-inch
grand in a Louis XVI case,
equipped with the Schulz Aria Di-
vina Reproducing action. It is
four feet wide and has a 73-note
scale. Because of its small di-
mensions, it takes very little more
room than an armchair' and for
that reason, should prove very
popular in small homes or apart-
ments. The element of size is
suggestive of a strong argument
by salesmen. But despite its de-
sirable small d i m e n s i o n s the
"Marionette" has great tonal depth,
and volume sufficient for the re-
quirements of a room of any size.
In this respect, it is scarcely dis-
tinguishable from . a -fi-v e - i o o t
grand.
The "Marionette" is, in every
sense, a high grade musical in-
strument, remarkable for the
purity and beauty of its tone. Its
reproducing action makes music of
the highest standard a delightful
assurance.
The scale of t h e
"Marionette" is the work of Albert
Collignon, who for many years
was superintendent of the Schulz
grand department and is recog-
nized as an expert in that line.
"We believe there is a real place
M. SCHULZ MARIONICTTE REPRODUCING GRAND
for a reproducing grand of this
size," said Otto Schulz, jr., vice-president of the M. as our five-foot Colony grand. This was made pos-
Schul/. Co., "and especially when it can be retailed sible by using the 73-note scale. In height, the key
for about $850, as the 'Marionette' can. One of the bed is about an inch lower than the larger grand.
most important qualities of the "Marionette" is its The 'Marionette' is finished in clear lacquer, high
appearance. The case is built in perfect symmetry.
The length and width are in exactly the same ratio lighted and rubbed by hand."
February 18, 1928
RECENT DOINGS IN
NEW YORK TRADE
Improved Conditions in Industry and Com-
merce at Large Has Natural Reaction of
a Cheerful Kind on the Music Busi-
ness of Manhattan.
ITEMS SHOW ACTIVITY
What Firms and Individuals in the Music Field Are
Doing and Planning to Do Are Indica-
tions of Conditions.
. . ,
By HENRY MAC MULLAN.
Smoke puffing from the tall chimneys of the great
plants of Jacob Doll & Sons, Southern boulevard,
Xew York, this week indicated in a convincing way
what was going on there—making pianos and many
of them. It was the liveliest-looking plant that had
been seen for hours by the Presto-Times man—a
place always busy. And inside, the same activity
prevailed. But this was the heart of things, while
the exterior view was only the smoke. "Watch our-
smoke" may be made the motto of the company by
Otto Doll. Smoke indicates where business is active.
Otto Doll says business is improving more and
more as spring approaches. He believes the cycle is
beginning to turn up the lucky numbers on the wheel
of piano manufacturers' fortunes; that from now on
it will turn up more and better business. And George
Doll, his brother, is right in the spirit of going after
all the trade that is to be had which, in the case of
Jacob Doll & Sons, is always a good deal.
At Wurlitzer's.
Wurlit/.er's carried out a successful "Lincoln's
Birthday Sale" last week at their big store, 120 West
42nd street, Xew York, where they declare themselves
"the world's largest Victor dealers." The sale in-
cluded Radiola-Victrola combinations, orthophonic
Victrolas, genuine Victrolas, used and demonstration
models.
Welte-Mignon Sales.
"The
instrument
that "immortalizes the playing of
A variety of .circumstances, many of them ness of scale, high grade of workmanship and
the
masters"
is
the
announcement made by the
extreme care in the use of only the finest ma-
distinctive, have contributed to the success of
Welte-Mignon studios, 695 Fifth avenue, concerning
the M. Schulz Co., Chicago. To analyze it one terial. As in the beginning, the tone quality the Welte-Mignon electrically impelled reproducing
of the M. Schulz pianos is a characteristic that pianos." which may be had at amazing liquidation
should probably go back to the origin of the
gives them such a high rating in the piano prices, $500 to $2,400.
company; to the notable day in 1869 when the
Chickering Period Styles.
industry.
founder. Mathias Schulz, expressed his am-
Chickering & Sons, Inc., held a three-days' sale this
Today the company is also distinguished for week—Monday, Tuesday and Wednesday—of "artist-
bitions and abilities in the first M. Schulz
p!ar.o. Constantly seeking perfection, the com- its artistic case work generally and in par- used, demonstration and used pianos" at their new
ticular for truthful reproduction of the his- building, 27 West Fifty-seventh street. These in-
pany has been influenced by the tradition. To-
toric Period motifs. The company was one struments were in fourteen beautiful periods, includ-
da .\ the third generation supervising the de-
ing Period Ampieo grands.
signing and construction of M. Schulz pianos, of the first to respond to the trend of artistic
Prominent Varnish Man Dies.
emulate the founder and make every new public, taste and extend its line of Period and
John F. Thibaut, senior member of the firm of
other artistic models. But for a great many Thibaut & Walker, varnish manufacturers, in Long
model added to the line a further triumph for
Island City, N. Y., died Sunday night at Augusta,
years the M. Schulz grands have been of
the wise policies of the founder.
Ga., according to word received on Monday of this
wonderful
beauty
and
worthy
of
a
place
in
The great extent of the activities of the M.
week. Mr. and Mrs. Thibaut left their home in Sea
America's finest homes.
Cliff for the South two weeks ago for the benefit of
Schulz industry is a notable fact, but it is only
The trade is fully aware of the fact that the Mrs. Thibaut's health. Dr. A. M. Bell and the Rev.
the effect of causes which make the house rank
Lawrence Harkness, brother of Mrs. Thibaut, left
playerpiano of the company is a combination Sea Cliff on Sunday for Augusta.
among the most progressive industries. The
of the M. Schulz piano with special player
concern is wealthy, but of greater importance
Christmans Sold on Holiday.
mechanism designed in the factories. It is a
is its enterprise. That accounts for the un-
A call on Lincoln's birthday late in the afternoon
combination of parts designed for each other made to the wholesale and retail warerooms of Christ-
usually great manufacturing facilities, highest
from the first. The M. Schulz reproducing man Piano Company, second floor, 200 West Fifty-
grade of efficiency and the most modern spirit
seventh street, New York, displayed real activity,
pianos
are standard with dealers of the rep- with four salesmen at work and at least three eager
in realiz'ng its old ambitions for the produc-
resentative kind. The M. Schulz Aria Divina customers. Presto-Times man waited a short time
tion of fine pianos. In point of output the M.
Reproducing Piano is conceded to be one of and then got audience with Henry Christman, Jr.,
Schulz Co. is among the largest in the world.
and with 1\ Fielding. The latter is a new man
the
most successful sellers in that type of in- with the retail department of the house, but judging
Achieving that position necessitated creating
strument. The mechanism is of the company's him by the enthusiasm he displays and the interest
and employing exclusive methods which in turn
he takes in all things pertaining to the piano trade
own exclusive design. The introduction of
involved the use of specially designed tools and
he will stick to pianos and make a record for him-
the "Marionetts" is in response to the demand self. Young Mr. Christman said trade was coming in
machinery.
of buyers for reproducing pianos of small di- fine. This place is in a studio building in one of the
Technically, the instruments made by the
most ultra-fashionable shopping districts in the world.
mensions and of reliable tonal qualities.
M. Schulz Co. are noted for scientific correct-
There is a beautiful bank on the first floor, and many
music studios on upper floors.
S. B. Waring's Views.
was a' member, on a recent occasion, caught seven-
PROGRESSIVE TEXAS DEALER.
teen King mackerel, and over three hundred other
S. B. Waring, assistant secretary of the American
Port Arthur, Texas, has a lively music house in the eatable fish in four hours' time, and this accomplish- Piano Company, Xew York, is a careful, philosophical
K. C. Rogers Music Company, and a progressive
ment was done at a place within two hours' ride type of gentleman connected with the financiering of
proprietor in the person of K. C. Rogers. Mr. Rog- bv boat from the city.
that great organization and attending to many detai's
ers not only booms his business, but booms his citv
of its big offices. He expressed his belief to a repre-
and locality. He informs us that the largest oil
sentative of Presto-Times that the cycle is now
ORGAN
REPAIR
SERVICE.
ref.nery in the world is located there; that the city
swinging back to love of the piano. The young of
The
George
H.
Leathurby
Company,
183
Golden
is just 27 years old and has a population of over
Gate avenue, San Francisco, organ dealers, has in- today are turning toward the piano as an exhilarating
50 000. The climate is suitable for the growing of
means of entertaining their parties, he said. Sports
oranges and the locality has as good land as can be creased facilities in its repair department for all are the blue-sky limit of the present restless genera-
makes
of
organs
and
keeps
extra
parts
for
all
makes
found in the entire country. Fine fishing within two
of organs on hand. This service is considered a great tion of yours? folks, but he believes they take a
hours' ride of the town, too.
(Cont'nued on page 5)
advantage to organ owners on the Pacific Coast.
In fact, a fishing party of six, of which Mr. Rogers
THE M. SCHULZ CO.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
February 18, 1928
Announcing a New Grand
Minm
Heppdwhite
The New Packard Grand—
Heppelwhite Model, Style R
A ft. 7 in. long. Mahogany.
Bench to match.
by a Real Sales P/anf
1928 is the year of opportunity for Packard dealers. The Packard organization, old
in reputation but youthful in spirit, has kept in contact with dealers' problems in a
way that is enabling Packard to produce new designs in Packard instruments that
will sell most readily and to supply the selling assistance dealers need.
1 he Heppelwhite Grand shown at the right is the newest Packard value—a splendid
instrument in an exquisite case at a surprisingly low price. It's true Packard quality
in every line with the rich full rounded tone Packard Grands are noted for. Get the
Packard plan behind you—get Packard values on your floors. Write us now!
THE PACKARD PIANO COMPANY
3335 Packard Avenue
NEW PRESIDENT OF
AMERICAN PIANO CO.
George Urquhart, at Meeting Last Week,
Elected to Succeed C. Alfred Wagner,
Who Resigned.
George Urquhart was elected president of the
American Piano Co., New York, to succeed G. Alfred
Wagner, who resigned, at a meeting held February
4, at the offices of the company.
Mr. Urquhart has a keen knowledge of marketing
and his warmest interest is in the sales end of the
business, which involves a knowledge of dealers'
methods of piano distribution. He has supreme faith
in the artiste qualities of the product of this com-
pany to influence sales among discriminative people
and that phase in the manufactures will continue to
be a notable one.
Another incident of importance at the meeting was
the return of William B. Armstrong to the board,
which is composed as follows: George G. Foster,
chairman; M. L. Mason, George L. Eaton, R. K.
Paynter, G. C. Kavanagh, Boyd Dudley, Jr., A. B.
Boardman and Mr. Armstrong.
Bright Outlook, Says Armstrong.
"As 1 find conditions there is nothing to worry
the piano manufacturers at present," said William B.
Armstrong to Presto-Times' Xew York correspondent
at his office in the Central Mercantile Bank Building,
536 Fifth avenue, this week. "The country is going
along with success, and pianos are being sold. But
I am out of the piano business now, so I do not
know much about the sectional trade. When I quit
the piano business I thought I'd not have to work
any more but live retired [he said this with a laugh],
but I'm at it in another line. It seems a man is
happier if he keeps at some line of work right along."
Mr. Armstrong took a fall out of radio in this conver-
sation like this: "Anybody who thinks he gets fine
music out of radio is a very poor judge of music."
CABLE PIANO COMPANY
ACTIVE IN ROCKFORD
Many Fine Sales of Pianos Reported by Man-
ager Who Is Enthusiastic for Activities
Resulting in Piano Sales.
Within the past thirty days the Cable Piano Co.
has made two sales to people of prominence in Rock-
ford, 111. One of these was a fine Mason & Hamlin
Ampico style R. A. to one of Rockford's wealthy
manufacturers, W. A. Brolin of 215 Hall street,.
Mr. Brolin is one of the owners of the Bennett Organ
Company, which will build its new factory in Rock-
ford this spring.
The other sale, made this week, was to Carl A.
Smith, treasurer of The Smith Oil Company of Rock-
ford, owning and operating thirty or more filling
stations in Rockford besides doing a large wholesale
business in southern Wisconsin and over the entire
Fort Wayne, Indiana
northwest part of Illinois. This was a Mason &
Hamlin grand.
"The Cable Piano Company's business in Rock-
ford is far beyond the expectations I had when I
took the store over here last July," said A. J. Rid-
nour, manager. "In fact we have just added to our
selling forces here G. A. Gord, who was for several
years with our Aurora house. We have recently
enlarged our store to take care of the increased
business also and are carrying in our warehouse a
large stock upon which we draw as occasion de-
mands. At this branch we handle pianos exclusively
and I firmly believe that if we spend all our time
on piano prospects it is better than to divide it be-
tween radios, phonographs and kindred lines and in
that way not lose sight of the piano business."
POPULAR M. SCHULZ TRAVELER
VISITS PLANT IN CHICAGO
Otto M. He'nzman, Eastern Road Representative,
Says Dealers Are Active in Selling Pianos.
Otto M. Heinzman, eastern sales manager for M.
Schulz Co., Chicago, is visiting the offices and plant
this week. He is firmly convinced, from the general
outlook and sgns of activity throughout his territory,
that 1928 is to be a My Schulz year in the East.
"Golf bags," said Mr. Heinzman, "are being laid
aside by the majority of eastern piano merchants,
and they are devoting their time to a more interest-
ing and profitable pastime cal'ed 'selling pianos.' "
WILLIAM C. HAMILTON
NAMED FOR ADVISORY BOARD
This Honor Extended to Pittsburgh Merchant on
Recent Resigning from Executive Body.
At the recent meeting of the board of control of the
National Association of Music Merchants, the execu-
tive secretary was instructed to notify W T illiam C.
Hamilton in connection with his resignation from
the executive board, which was accepted with regret
by the board, of his election as honorary member of
the advisory board, and also of the recommendation
which will be made at the next convention that he be
elected an honorary member of the association.
Mr. Hamilton acknowledged this notification in the
following letter:
"My Dear Mr. Loom's: While I cannot possibly
agree that any measure of service I may have been
able to render to the National Association of Music
Merchants could warrant the generous and distin-
guished recognition accorded me by the board of
control at its last meeting, as you advise me in your
letter of January 30. I am deeply grateful to my
associates and ask you to acknowledge to the presi-
dent and the board my sincere appreciation of their
approval and good will as manifested in their action
n-.aking me an honorary member of the advisory
board and their recommendation for honorary mem-
bership in the national association."
The Gordan Jewelry Co. has succeeded to the Paro-
wan Music Co. at Parowan, Utah.
RECENT DOINGS IN
NEW YORK TRADE
(Continued from page 4)
healthy interest in an evening now and then at home
for a nerve-soothing change, at the piano. He be-
lieves the piano is one of the greatest aids in making
real men and women of them.
Leipzig Fair Manager.
H. A. Johnson, manager at New York for the Leip-
zig Trade Fair, with his office at 639 Fifth avenue, is
going to start for Leipzig on February 21 to make
American arrangements for the spring fair of 1928.
The Leipzig Fair has been held in the ancient city
of Leipzig, Germany, for the last seven centuries,
twice a year without interruption, at the beginning
of March and at the end of August. It is today the
largest international trade exhibition in the world.
"Our fair is not an exhibit similar to those great
shows which New York proposes for 1932 and Chi-
cago proposes for 1933. It is a rtade exhibit, pure
and simple, said Mr. Johnson.
Hardman Nobility.
Hardman, Peck & Co. takes good space in the
dailies, showing a picture of the Louis XV Hardman
grand, on sale at their stores, 433 Fifth avenue, 325
East Fordham Road, Bronx, and 47-51 Flatbush
avenue, Brooklyn. Part of the announcement reads:
"When you once see and play the Hardman, it will
completely win your heart."
Edison Plans Rubber Quest.
William H. Meadowcroft, secretary to Thomas' A.
Edison, announced this week that Mr. Edison has
planned a series of expeditions into the unexplored
areas of the everglades of Florida in quest of possible
rubber-producing plants. He said that Mr. Edison
had supplied him with only "meager details" in a com-
munication from his winter home at Fort Meyer, Fla.
Preliminary surveys in connection with the project
have been carried on for a year past, Mr. Meadow-
croft said. The purposes of the expeditions will be
to determine if there are any domestic sources for the
production of rubber.
Hits Find Ready Sale.
Presto-Times' correspondent called upon the music
publishing firm of Jack Mills, Inc., at the new Jack
Mills building, 148-150 West Forty-sixth street, New
York, on Lincoln's birthday, that being one of the
few places in the trade that was open on the almost-
totally observed holiday by the firms in New York.
Manager George A. Friedman said that the concern
was finding business very good at present. He was
busy getting out an order for the West.
Plenty of Cash Circuiting.
Prosperity in general is reflected in the building
reports for the year past and estimates for the new
year. The total buildings in the United States are
valued at 180 billions, and almost ten bil'ions will
be devoted to construction in 1928. Contracts
awarded last week for new buildings and engineer-
ing work in the metropolitan district of New York
amounted to $28,539,600, according to F. W. Dodge
Corporation. So there is plenty of money in circu-
lat.on. and the piano man is entitled to his share of it.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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