Presto

November 12, 1927
PRESTO-TIMES
AMPICO SYMPHONIQUE ON RADIO
LATE TRADE NEWS
FROM INDIANAPOLIS
Steinway Small Grand in Ebonized Case
Evokes Great Interest, Resulting in
Sales—Other News of Week.
Edgar Dabb, manager of the Steinway division of
the Pearson Piano Company, Indianapolis, reports a
steady demand for the new Steinway small grand
in the ebonized case, and is expecting the holiday
season to break all records on Steinway sales. On
Sunday, November the 6th, Geraldine Farrar ap-
peared before a large audience at the Murat Theater
where the Steinway instrument was used.
The Christena-Teague Piano Company is rather
pleased to announce the sale of another Ampico in
the Chickering & Sons' grand Florentine style in
walnut. The sale of these exceptional instruments
in the period models indicate the trend of the buying
public and their desire to purchase the very best
instruments possible," said Mr. Teague, "and we can
point with pride to many of the best homes in the
city where these high grade instruments have been
sold."
Alfred Rapp of Rapp & Lennox reports the sale
of used instruments very good. "Used pianos are
nothing more than the frozen assets of the piano
merchant," says Mr. Rapp, "and while it is a neces-
sary evil to indulge in, in order to make some of the
trades and move the new line of instruments I advise
all merchants to beware of exorbitant allowances on
trade-ins. This trade-in proposition is one that has
been overdone, and is leading to a vicious circle.
Where and how it will end is a matter that mer-
chants will be obliged to face in the very near future."
The Carlin Music Company, distributors for the
Cable line of instruments in Indianapolis, reports
some very good business in the sales of Kingsbury
MR. FORSYTH, MR. SKIDMORE, MMK. STURKOW RYDRR, HENRY WETSERT. FREDERICK DIXON, J. J. DAVIN,
MR. I1EISHEIMER, MME. MARGUERITE VOLAVY, ARTHUR BISSELL, AND EDWARD WEISERT.
and Cable grands. Leonard Carlin is very optimistic
and believes that the holiday trade this year will
In celebration of the presentation of the new played by Rachmaninoff, exclusive Ampico recording exceed any previous year in the number of the better
Ampico Symphonique in Chicago an unusual program artist, the Ampico Symphonique was introduced. piano sales. The buying public is looking for the
Following this the famous Paderewski "Minuet," as best the market affords, not only in pianos and musi-
was recently offered over WENR radio station. It
cal instruments, but this applies to almost any line of
played by Rachmaninoff, was also played by the
was presented through the courtesy of the American
Piano Co. of New York, and its Chicago representa- instrument. Then followed a series of demonstra- merchandise," said Mr. Carlin. "Our prospects for
the coming season are very good and our line of
tives, Bissell-Weisert, Chickering Ampico Ware- tions by the pianist, Roy Bargy, played in direct
rooms, Cable Piano Co., Mason & Hamliu Ampico comparison with the instrument, the artist playing instruments are equal to any, and we expect our full
share of the business and are working to that end."
Warerooms, and Steger & Sons' Piano Mfg. Co., part of the composition and the Ampico Symphonique
picking up the music where he had stopped. Mad-
Knabe-Ampico studios.
During the past week there was considerable gos-
On the program were such well-known artists as ame Volavy interpreted the old "Viennese Melody"
sip in piano row, to the effect that the Wilson-Stew-
Madame Marguerite Volavy, Bohemian pianist, who and the "Polish Dance," in which she alternated with art Music Company had been sold to one of the
appeared and played in person in conjunction with the instrument.
largest concerns in the country. Some of the news
the Ampico Symphonique; Madame Sturkow Ryder,
Another delightful recording presented was a re- venders went so far as to quote the price and terms.
Frederick Dixon, Roy Bargy and others, with vocal- cording by J. Milton Delcamp, known as Ampico
In an interview with George Stewart of the Wilson-
ist, violinist and 'cellist assisting.
Dinner Music. The musical powers of this instru- Stewart Company it was learned that there was noth-
During the week of the introduction of the instru- ment was further demonstrated with the appearance ing to the rumor, other than he was approached on
one occasion, and asked what he would take for his
ment a number of these artists also gave informal of vocalists and stringed instruments, accompanied
business. Mr. Stewart named his price and that was
recitals at the Chicago representatives' warerooms, by the Ampico Symphonique.
all there was to it. However, Mr. Stewart is like
and this demonstration, together with the radio pro-
The program was concluded by Frederick Dixon
every other business man, inasmuch as any of the
gram, offered an excellent tie-up for the local dealers, and Madame Sturkow Ryder, who also gave the com-
stores operated by his company are for sale at his
for announcements were made through daily papers parison demonstration.
price, but asking the price of a thing doesn't indicate
and capacity audiences filled the showrooms of the
that the sale is made.
dealers during the presentation of the radio program.
THERAPEUTIC TEST OF MUSIC.
The therapeutic test of music of all types was tried
A similar introduction of the Ampico is being made
Men well known in the music trade visiting Indian-
in other cities under the auspices of Ampico dealers on the 3,500 patients at the State Hospital for the apolis last week were: Mr. Dunlop of The Cable
Andre Company, Chicago; George Mansfield of the Everett
and the Ampico artists who appeared with such suc- Insane at Dunning, Chicago, this week.
Skalski, pianist, played while Dr. A. S. Harshfield,
cess in Chicago.
Piano Company, and Albert Pearson, son of George
state alienist, who conducted the experiment, ob- C. Pearson. Albert Pearson is connected with the
Roy Bargy and Leola Turner, who also broadcasted
Electrical Research Laboratories of Chicago.
their playing, were obliged to leave immediately after served the effects of Chopin, Liszt and other com-
their numbers to fill other engagements and were posers on his patients. "We are confident we are
Business in Indianapolis at present is not as good
on the verge of notable discoveries in musical thera-
not present when the photograph was taken.
as it was several weeks ago, but most dealers regard
it as the usual pre-holiday slump.
With the C sharp minor prelude composed and peutics," Dr. Hershfield said.
WARNING!
There is still a great deal of misleading advertising appearing in the public press on radio. Unscrupulous advertisers take advantage of the fact that
a vast majority of the public is unversed in the technical side of radio.
Following the popularity of Battery Eliminators, manufacturers and dealers saw the advantage of selling sets complete with power units; then
there are the new A C tube sets equipped for use with a B-Power Unit and a Transformer for the "A" side.
Many advertisements of the above popular "All-Electric Radio Sets" carry such statements as:
"No Batteries, No Eliminators,
Your Light Socket Supplies All Power
Such statements are absolute falsehoods and are unfair to honest advertisers. No electric radio set has ever been built or marketed which does
not require a so-called "B Battery Eliminator," better termed a "B Current Supply" or "Power Unit." The current as it comes from the light socket is
totally 4insuited to operate any radio set without the use of power units.
Buy your new electric receiving set and power unit, therefore, from manufacturers and dealers who tell the truth.
This advertisement printed in the interest of fair trade by GRIGSBY-GRUNOW-HINDS COMPANY,
CHICAGO, Manufacturers of Majestic Electric Power Units
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