Presto
Issue: 1927 2154 - Page 7
November 12, 1927
P R E S T O-T I M E S
GOOD PUBLICITY FOR
THE M. SCHULZ LINE
Handy Little Booklet Just Issued Is Complete
in Assuring Information for Pros-
pective Piano Buyers.
THINGS SAID OR SUGGESTED
BUSINESS
CONCENTRATION.
Elmer Hartley, the Banning, Mo., dealer, tells a
story about wonderful business concentration of his
friend and competitor, James J. Crain, the piano man
of Oak Ridge in the same state. The Banning man
told about it to a Presto-Times man this week while
Mr. Crain was registering concentration in the lobby
of the Hotel Sherman. They usually come to Chicago
together. Explaining that fact Mr. Hartley said he
came along to keep his friend from buying the Union
Station or the Coliseum or something in the public
building line from an affable stranger.
"Friend Jim has stores in Gladstone and Oak
Ridge," said the Banning dealer in telling one on his
traveling companion. At the beginning of the holi-
days, he started a contest for the salesmen in the
two stores. The livelier the contest became the more
pianos were sold. Jim was all worked up.
" 'How far is it between Oak Ridge and Glad-
stone?' Phelps, the grocery drummer, asked him one
day.
" 'Three pianos,' was the answer of my concen-
trated friend. 'But the Gladstone bunch say they
will close four sales today and that will shove 'em
one ahead.' "
* * *
"Then we start this radio company with a capital
stock of $3,000,000?" inquired the first promoter.
"We do," said the second promoter.
"One more question."
"Ask as many as you like."
"Have we enough of that capital stock paid in to
take us out to lunch?"
* * *
TEMPTING JOHN McCORMACK
There was not much to remind George Tilton, a
piano salesman for the Chas. E. Roat Music Co.,
Battle Creek, Mich., of pianos when he found the
solitudes of the northern part of Houghton County,
Michigan, on his vacation last summer. For the most
part the problems of bait, tackle and camp equipment
commanded his attention, to the exclusion even of
piano selling. He didn't note any piano possibilities
up where he was. They are so few that the quantity
is negligible.
But Mr. Tilton did see a chance for a male vocalist;
preferably one with a stomach trained to a canned-
goods diet and a frost-proof artistic temperament.
It is a winter as well as summer job and it gets 'way
below up there.
Last winter the innkeeper at Missahauk Portage
added to the gaiety of the mining and lumber region
by opening a moving picture show. His machine
was good and his films thrilling, but the show failed
to entirely satisfy miners and lumber jacks.
For relief the showman bought a roll-operated in-
strument designed for shows in places where manual
operators are not obtainable. It helped some. It
made noise and the pictures didn't look so ghostly.
But not yet were the first-nighters, every-nighters
and get-tighters of Missahauk Portage and vicinity
satisfied. They wanted the song features found in
all well-regulated shows and told the harassed pro-
prietor so.
That brought the proprietor to the limit of his
ability to satisfy. No vocalist was forthcoming, and
in disappointment the patrons boycotted the show.
That was the situation when the Missahauk Portage
impressario told his troubles to the sympathetic Bat-
tle Creek piano man.
"Maybe you might know of a good singer in your
town?" was the hopeful inquiry. Mr. Tilton remem-
bered a number of singers he would like to see
exiled but he mentioned no names.
"How much will you pay?" he asked.
"There's twenty-five dollars a month in it. I'd
even go as far as thirty for a sober singer who would
take a hand at waitin' on table in the daytime," was
the alluring offer.
"H—in, that ought to fetch a good one," encour-
aged Mr. Tilton.
"Well, it hasn't so far," complained the Missahauk
patron of song. "Last July three dandy singers from
Chicago w r ere here on their vacation, but none on
'em would take me up. They worked at sellin'
planners in a store as a reg'lar job."
"I think they ought to have considered your offer.
Nothing to do but sing and double in china. Twenty-
five a month! My, but they were foolish!" com-
mented Mr. Tilton.
"Nope, they wouldn't take the job. But they
gave me the name of a feller they was sure would
jump at it. I wrote to him but he never had the
politeness to even answer my letter. He's a Chicago
feller and maybe you know him. They put the name
here on the book," continued the disappointed seeker
for talent. "There it be." A nobby forefinger pointed
to the name inscribed:
"John McCormack, % Auditorium Theater, Chi-
cago."
* * *
Appropriately defined, a "city" is a place that has
a piano row, a "town" a place that is occasionally
enlivened by a piano dealers' competition feud, while
a "village" is any community that takes the slashed
prices of the annual moving sale seriously.
* * *
It is easy to be an optimist when the optimizing
is good. It is only the real, stamped-on-the-plate
optimist who can greet the world with an open-faced
smile in the face of adversity and mean it.
* * *
A valued contemporary expresses gratification that
"the noisy 'special sales artist' is lying low." That's
much better than lying outrageously.
* * *
Sometimes the professional pianist fools the news-
paper humorists by wearing his hair short.
* * *
Making pianos is a fine art; selling them a game
of skill.
BOWEN PIANO LOADER
A handsome and useful vest pocket catalog of the
M. Schulz Company, Chicago, briefly describes the
winning pianos, player-pianos and reproducing pianos
of the progressive house. It opens with a short his-
tory of Mathias Schulz, the founder of the M.
Schulz company.
He established the policies which have always made
the M. Schulz Company pianos famous for their
substantial construction, their fine woods, their superb
finish, and above all else, the expert workmanship
which goes into their manufacture. Embodying as
they do acquired skill and experience of more than
half a century, these instruments have quality, tonal
excellence, and durability which are second to none.
This is said about the M. Schulz reproducing piano
with the Aria Divina action: "The Aria Divina
reproducing action, manufactured by the M. Schulz
Company, is made under patents granted in 1923, and
it embodies improvements on all other types of re-
producing pianos. It recreates the playing of great
artists on the keyboard—it brings to your home such
world-famous pianists as Harold Bauer, Ossip
Gabrilowitsch, Fanny Bloomfie'd-Zeisler, Leopold
Godowsky, and many others. It offers a vast catalog
of classical and popular music, and yet modern man-
ufacturing facilities make it possible to offer these
instruments to the public at a price heretofore never
associated with the finer reproducing pianos."
Splendid halftone pictures are printed of the Louis
XVI small upright and small upright player-piano
and the Bungalow upright, Italian Renaissance, New
England, Paramount and William and Mary uprights.
The fine M. Schulz grands shown in cuts are Col-
ony, Marie Antoinette, Colony Aria Divina repro-
ducing grand, Venetian, Bardini and Castilla grands.
This is said about the winning M. Schulz small
grand: "The consummate skill of the entire Schulz
organization is devoted to making the most perfect
five-foot grand known to music lovers.
"No expense is spared in its construction. The
choicest materials are used throughout the entire in-
strument. The sounding board is of the finest white
mountain spruce. Beautifully figured veneers are
selected for the cases and the cabinet work is done
only by the most expert of the company's employees.
The same is true in the tone regulating, action regu-
lating and finishing departments."
GOLDSMITH'S RUNS OVERTIME,
The Goldsmith Piano Company, 1223 Miller street,
Chicago, is busy these fine fall days manufacturing
its line of upright pianos. In fact, the factory is
running every night until 8 o'clock. A. Goldsmith,
proprietor, is one of the sort of manufacturers who
never lose a perspective view of business. If a cer-
tain type of instrument is in demand they make it;
if the demand is not as lively as it ought to be in
one part of the nation they exploit new fields; if a
dealer does not call at the factory or send in an
order by telegraph or mail, they make a call on him,
or one of their traveling men does. And they never
fail to advertise.
S. V. Everett is opening a music shop in the C. L.
Chute Building, New Lexington, Ohio.
PS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
3OWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
P R E S T O-T I M E S
GOOD PUBLICITY FOR
THE M. SCHULZ LINE
Handy Little Booklet Just Issued Is Complete
in Assuring Information for Pros-
pective Piano Buyers.
THINGS SAID OR SUGGESTED
BUSINESS
CONCENTRATION.
Elmer Hartley, the Banning, Mo., dealer, tells a
story about wonderful business concentration of his
friend and competitor, James J. Crain, the piano man
of Oak Ridge in the same state. The Banning man
told about it to a Presto-Times man this week while
Mr. Crain was registering concentration in the lobby
of the Hotel Sherman. They usually come to Chicago
together. Explaining that fact Mr. Hartley said he
came along to keep his friend from buying the Union
Station or the Coliseum or something in the public
building line from an affable stranger.
"Friend Jim has stores in Gladstone and Oak
Ridge," said the Banning dealer in telling one on his
traveling companion. At the beginning of the holi-
days, he started a contest for the salesmen in the
two stores. The livelier the contest became the more
pianos were sold. Jim was all worked up.
" 'How far is it between Oak Ridge and Glad-
stone?' Phelps, the grocery drummer, asked him one
day.
" 'Three pianos,' was the answer of my concen-
trated friend. 'But the Gladstone bunch say they
will close four sales today and that will shove 'em
one ahead.' "
* * *
"Then we start this radio company with a capital
stock of $3,000,000?" inquired the first promoter.
"We do," said the second promoter.
"One more question."
"Ask as many as you like."
"Have we enough of that capital stock paid in to
take us out to lunch?"
* * *
TEMPTING JOHN McCORMACK
There was not much to remind George Tilton, a
piano salesman for the Chas. E. Roat Music Co.,
Battle Creek, Mich., of pianos when he found the
solitudes of the northern part of Houghton County,
Michigan, on his vacation last summer. For the most
part the problems of bait, tackle and camp equipment
commanded his attention, to the exclusion even of
piano selling. He didn't note any piano possibilities
up where he was. They are so few that the quantity
is negligible.
But Mr. Tilton did see a chance for a male vocalist;
preferably one with a stomach trained to a canned-
goods diet and a frost-proof artistic temperament.
It is a winter as well as summer job and it gets 'way
below up there.
Last winter the innkeeper at Missahauk Portage
added to the gaiety of the mining and lumber region
by opening a moving picture show. His machine
was good and his films thrilling, but the show failed
to entirely satisfy miners and lumber jacks.
For relief the showman bought a roll-operated in-
strument designed for shows in places where manual
operators are not obtainable. It helped some. It
made noise and the pictures didn't look so ghostly.
But not yet were the first-nighters, every-nighters
and get-tighters of Missahauk Portage and vicinity
satisfied. They wanted the song features found in
all well-regulated shows and told the harassed pro-
prietor so.
That brought the proprietor to the limit of his
ability to satisfy. No vocalist was forthcoming, and
in disappointment the patrons boycotted the show.
That was the situation when the Missahauk Portage
impressario told his troubles to the sympathetic Bat-
tle Creek piano man.
"Maybe you might know of a good singer in your
town?" was the hopeful inquiry. Mr. Tilton remem-
bered a number of singers he would like to see
exiled but he mentioned no names.
"How much will you pay?" he asked.
"There's twenty-five dollars a month in it. I'd
even go as far as thirty for a sober singer who would
take a hand at waitin' on table in the daytime," was
the alluring offer.
"H—in, that ought to fetch a good one," encour-
aged Mr. Tilton.
"Well, it hasn't so far," complained the Missahauk
patron of song. "Last July three dandy singers from
Chicago w r ere here on their vacation, but none on
'em would take me up. They worked at sellin'
planners in a store as a reg'lar job."
"I think they ought to have considered your offer.
Nothing to do but sing and double in china. Twenty-
five a month! My, but they were foolish!" com-
mented Mr. Tilton.
"Nope, they wouldn't take the job. But they
gave me the name of a feller they was sure would
jump at it. I wrote to him but he never had the
politeness to even answer my letter. He's a Chicago
feller and maybe you know him. They put the name
here on the book," continued the disappointed seeker
for talent. "There it be." A nobby forefinger pointed
to the name inscribed:
"John McCormack, % Auditorium Theater, Chi-
cago."
* * *
Appropriately defined, a "city" is a place that has
a piano row, a "town" a place that is occasionally
enlivened by a piano dealers' competition feud, while
a "village" is any community that takes the slashed
prices of the annual moving sale seriously.
* * *
It is easy to be an optimist when the optimizing
is good. It is only the real, stamped-on-the-plate
optimist who can greet the world with an open-faced
smile in the face of adversity and mean it.
* * *
A valued contemporary expresses gratification that
"the noisy 'special sales artist' is lying low." That's
much better than lying outrageously.
* * *
Sometimes the professional pianist fools the news-
paper humorists by wearing his hair short.
* * *
Making pianos is a fine art; selling them a game
of skill.
BOWEN PIANO LOADER
A handsome and useful vest pocket catalog of the
M. Schulz Company, Chicago, briefly describes the
winning pianos, player-pianos and reproducing pianos
of the progressive house. It opens with a short his-
tory of Mathias Schulz, the founder of the M.
Schulz company.
He established the policies which have always made
the M. Schulz Company pianos famous for their
substantial construction, their fine woods, their superb
finish, and above all else, the expert workmanship
which goes into their manufacture. Embodying as
they do acquired skill and experience of more than
half a century, these instruments have quality, tonal
excellence, and durability which are second to none.
This is said about the M. Schulz reproducing piano
with the Aria Divina action: "The Aria Divina
reproducing action, manufactured by the M. Schulz
Company, is made under patents granted in 1923, and
it embodies improvements on all other types of re-
producing pianos. It recreates the playing of great
artists on the keyboard—it brings to your home such
world-famous pianists as Harold Bauer, Ossip
Gabrilowitsch, Fanny Bloomfie'd-Zeisler, Leopold
Godowsky, and many others. It offers a vast catalog
of classical and popular music, and yet modern man-
ufacturing facilities make it possible to offer these
instruments to the public at a price heretofore never
associated with the finer reproducing pianos."
Splendid halftone pictures are printed of the Louis
XVI small upright and small upright player-piano
and the Bungalow upright, Italian Renaissance, New
England, Paramount and William and Mary uprights.
The fine M. Schulz grands shown in cuts are Col-
ony, Marie Antoinette, Colony Aria Divina repro-
ducing grand, Venetian, Bardini and Castilla grands.
This is said about the winning M. Schulz small
grand: "The consummate skill of the entire Schulz
organization is devoted to making the most perfect
five-foot grand known to music lovers.
"No expense is spared in its construction. The
choicest materials are used throughout the entire in-
strument. The sounding board is of the finest white
mountain spruce. Beautifully figured veneers are
selected for the cases and the cabinet work is done
only by the most expert of the company's employees.
The same is true in the tone regulating, action regu-
lating and finishing departments."
GOLDSMITH'S RUNS OVERTIME,
The Goldsmith Piano Company, 1223 Miller street,
Chicago, is busy these fine fall days manufacturing
its line of upright pianos. In fact, the factory is
running every night until 8 o'clock. A. Goldsmith,
proprietor, is one of the sort of manufacturers who
never lose a perspective view of business. If a cer-
tain type of instrument is in demand they make it;
if the demand is not as lively as it ought to be in
one part of the nation they exploit new fields; if a
dealer does not call at the factory or send in an
order by telegraph or mail, they make a call on him,
or one of their traveling men does. And they never
fail to advertise.
S. V. Everett is opening a music shop in the C. L.
Chute Building, New Lexington, Ohio.
PS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
3OWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).