Presto

PRESTO-TIMES
November 12, 1927
"'paint the lily?
When a retail business has been operated successfully for twenty-seven years, the judgment
of the men in it as to merchandise and their opinions as to the value of co-operative advertis- f
%J r* ing and merchandising plans are worthy of careful consideration.
Smith K.Gerhardt's letter below answers the question "Why should I feature Cable~made
Pianos in my store?" so completely and convincingly that Nothing More Need Be Said to
any thinking Piano Merchant*
s
Selling Plans:
thafareasval-j
uable as they f
are practical.
Advertising As-
sistance that de-
velops profit-
able business.
Unsurpassed^ High
Quality and Fair
Dealing that estab-
lishes full conn
dence.
Concentration on The
Cable Line that proves
profitable, practical,
satisfactory.
%
National Prestige that
matches Local Reputa-
tion to the benefit of
both.
F your present sales promotional work fails to'
measure up to this Standard of Satisfactory Service,
you owe it to yourself to invite a Cable Representative
to call and discuss with you every detail incident to
the perfecting of a Cooperative Association havin
as its sole objective, the further development of your
business in a mutually profitable way.
E COMPANY
Makers of Grand, Upright, Inner-Player and Reproducing Pianos
including Conover, Cable, Kingsbury, Wellington an4 Euphona
CHICAGO
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