Presto
Issue: 1927 2125 - Page 7
April 23, 1927.
PRESTO-TIMES
BRINKERHOFF SPANISH ART GRAND
MRS. W. ARMS FISHER
COMMENDS PIANO MAKERS
Believes Effort to Get Piano Teaching Into
Public Schools Is Assured by Results
Already Obtained.
The home pianist will soon be as much a rarity as a
mah jongg player unless the piano manufacturers
cease selling the piano as a piece of household fur-
niture and start selling it as a musical instrument,
according to Mrs. William Arms Fisher of Boston,
first vice-president of the National Federation of
Music Clubs, which held its convention at the Con-
gress Hotel, Chicago, this week.
The federation is made up of 3,500 clubs with a
total membership of 300,000 women. Yearly, Mrs.
Fisher said, it spends $1,500,000 for the spread of
musical culture and the encouragement of American
composers and artists—nearly twice as much as the
government subsidies of England, France, Germany,
Belgium, Italy and Russia.
"Time was when parents bought a piano and Jane
and Johnny were given piano lessons," said Mrs.
Fisher. "When company came Johnny and Jane
would perform if they were in the mood. Then came
the talking machine with good music on tap at all
times with no dependence on Johnny's whims.
"Nowadays the average father invests in a radio
and a flivver. The piano manufacturers are begin-
ning to see light and to join with us to get the teach-
ing of piano into the public school.
"The radio, the talking machine and the movie
theater orchestra have done much to spread musical
culture in America, so much so that broadcasters are
continually being asked for more music of a better
class," Mrs. Fisher said.
A new art grand that has caused much comment in
the trade is the Rodrigo, Spanish art grand, recently
announced by the Brinkerhoff Piano Co., 711 Mil-
waukee avenue, Chicago.
The hand-carved case of the Rodrigo surpasses in
beauty that of many other period designs of the old
world. It is carved in finely figured walnut and the
lines of Alenian, famous Spanish wood carver of the
XVI century, are closely followed.
The Brinkerhoff Piano Company is enthusiastic
over its artistic achievement. The case was made
entirely in the Brinkerhoff plant, where the high
standards of craftsmanship are exemplified in instru-
ments known throughout the country for tone quality.
The first advertisement concerning the Melody
Way Club appeared in the Milwaukee Journal on
Sunday, April 3rd. Each day since there has been an
advertisement or a reading notice, or both, and every
paper has contained a coupon for enrollment. In
less than two weeks' time the Journal has received a
Otto Miessner's Well-Constructed System of bonafide enrollment of 5,535 members. It is fully
Piano Teaching for Children Widely Pub-
expected that more than ten thousand members will
be enrolled in this Club by the time the first lesson
lished and Thousands Enrolled in Clubs.
is printed.
On another page in Presto-Times a very complete
Mr. Miessner has been presenting this plan to
description of the working of Otto Miessner's "Mel-
ody Way" for teaching the piano appears. Mr. music merchants in the East for the past ten days.
Miessner has worked out a series of twelve Melody It has been enthusiastically received everywhere, and
Way home study lessons which can be published as late word from him indicates that dealers and manu-
facturers in New York City are cooperating to put
a feature by any newspaper.
The first of these lessons will appear in the Mil- the plan over in a big way in that city.
This plan includes not only the piano contest idea,
waukee Journal on Saturday, April 23, and weekly
thereafter. On the Monday of each week following, but it goes much farther by creating thousands of
the same lesson will be broadcast by Station WHAD, new users of the piano which, after all, is the only
the Marquette University Milwaukee Journal Station, way by which piano sales in large quantities can be
at Milwaukee. Music merchants in Milwaukee and developed. Mr. Miessner feels much indebted to the
throughout the state are cooperating by opening Mel- Milwaukee Journal for the assistance given in devel-
oping this plan.
ody Way Club Rooms in their respective stores.
THE "MELODY WAY" IS
FAST GAINING GROUND
BUSH TESTIMONIAL CONCERT.
A week from Saturday evening, on April 30th, the
testimonial concert to Will L. Bush will take place in
Kimball Hall, Chicago. It is expected that the attend-
ance will tax the capacity of the hall. Certainly all
members of the trade who can possibly get there will
be present. The program appeared in last week's
Presto-Times. Tickets may be purchased at any
music store or by addressing Kimball Hall. Price
of tickets is $2.50 and early seat reservations are
suggested.
STRICH & ZEIDLER PIANOS.
An admirable example of pluck and perseverance
may be seen in the steady progress of William Strich,
proprietor of the old industry of Strich & Zeidler, New
York. Mr. Strich purchased his partner's interests in
the business many years ago and has enlarged the sale
of Strich & Zeidler pianos ever since that time. He
is producing an admirable line of instruments and his
friends are many and loyal. In short, "Billy" Strich
deserves the success he has won by hard and con-
scientious work.
NEW MIAMI BRANCH.
The Howard-Stowers Company, New York, of
which John L. Stowersis president, and which oper-
ates a chain of music stores in Cuba, has announced
plans for the opening of a new branch in Miami, Fla.
The location will be in the main business district, but
the exact street and number has not vet been named.
BOWEN PIANO LOADER HELPS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.
Winston-Salem, N.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
BRINKERHOFF SPANISH ART GRAND
MRS. W. ARMS FISHER
COMMENDS PIANO MAKERS
Believes Effort to Get Piano Teaching Into
Public Schools Is Assured by Results
Already Obtained.
The home pianist will soon be as much a rarity as a
mah jongg player unless the piano manufacturers
cease selling the piano as a piece of household fur-
niture and start selling it as a musical instrument,
according to Mrs. William Arms Fisher of Boston,
first vice-president of the National Federation of
Music Clubs, which held its convention at the Con-
gress Hotel, Chicago, this week.
The federation is made up of 3,500 clubs with a
total membership of 300,000 women. Yearly, Mrs.
Fisher said, it spends $1,500,000 for the spread of
musical culture and the encouragement of American
composers and artists—nearly twice as much as the
government subsidies of England, France, Germany,
Belgium, Italy and Russia.
"Time was when parents bought a piano and Jane
and Johnny were given piano lessons," said Mrs.
Fisher. "When company came Johnny and Jane
would perform if they were in the mood. Then came
the talking machine with good music on tap at all
times with no dependence on Johnny's whims.
"Nowadays the average father invests in a radio
and a flivver. The piano manufacturers are begin-
ning to see light and to join with us to get the teach-
ing of piano into the public school.
"The radio, the talking machine and the movie
theater orchestra have done much to spread musical
culture in America, so much so that broadcasters are
continually being asked for more music of a better
class," Mrs. Fisher said.
A new art grand that has caused much comment in
the trade is the Rodrigo, Spanish art grand, recently
announced by the Brinkerhoff Piano Co., 711 Mil-
waukee avenue, Chicago.
The hand-carved case of the Rodrigo surpasses in
beauty that of many other period designs of the old
world. It is carved in finely figured walnut and the
lines of Alenian, famous Spanish wood carver of the
XVI century, are closely followed.
The Brinkerhoff Piano Company is enthusiastic
over its artistic achievement. The case was made
entirely in the Brinkerhoff plant, where the high
standards of craftsmanship are exemplified in instru-
ments known throughout the country for tone quality.
The first advertisement concerning the Melody
Way Club appeared in the Milwaukee Journal on
Sunday, April 3rd. Each day since there has been an
advertisement or a reading notice, or both, and every
paper has contained a coupon for enrollment. In
less than two weeks' time the Journal has received a
Otto Miessner's Well-Constructed System of bonafide enrollment of 5,535 members. It is fully
Piano Teaching for Children Widely Pub-
expected that more than ten thousand members will
be enrolled in this Club by the time the first lesson
lished and Thousands Enrolled in Clubs.
is printed.
On another page in Presto-Times a very complete
Mr. Miessner has been presenting this plan to
description of the working of Otto Miessner's "Mel-
ody Way" for teaching the piano appears. Mr. music merchants in the East for the past ten days.
Miessner has worked out a series of twelve Melody It has been enthusiastically received everywhere, and
Way home study lessons which can be published as late word from him indicates that dealers and manu-
facturers in New York City are cooperating to put
a feature by any newspaper.
The first of these lessons will appear in the Mil- the plan over in a big way in that city.
This plan includes not only the piano contest idea,
waukee Journal on Saturday, April 23, and weekly
thereafter. On the Monday of each week following, but it goes much farther by creating thousands of
the same lesson will be broadcast by Station WHAD, new users of the piano which, after all, is the only
the Marquette University Milwaukee Journal Station, way by which piano sales in large quantities can be
at Milwaukee. Music merchants in Milwaukee and developed. Mr. Miessner feels much indebted to the
throughout the state are cooperating by opening Mel- Milwaukee Journal for the assistance given in devel-
oping this plan.
ody Way Club Rooms in their respective stores.
THE "MELODY WAY" IS
FAST GAINING GROUND
BUSH TESTIMONIAL CONCERT.
A week from Saturday evening, on April 30th, the
testimonial concert to Will L. Bush will take place in
Kimball Hall, Chicago. It is expected that the attend-
ance will tax the capacity of the hall. Certainly all
members of the trade who can possibly get there will
be present. The program appeared in last week's
Presto-Times. Tickets may be purchased at any
music store or by addressing Kimball Hall. Price
of tickets is $2.50 and early seat reservations are
suggested.
STRICH & ZEIDLER PIANOS.
An admirable example of pluck and perseverance
may be seen in the steady progress of William Strich,
proprietor of the old industry of Strich & Zeidler, New
York. Mr. Strich purchased his partner's interests in
the business many years ago and has enlarged the sale
of Strich & Zeidler pianos ever since that time. He
is producing an admirable line of instruments and his
friends are many and loyal. In short, "Billy" Strich
deserves the success he has won by hard and con-
scientious work.
NEW MIAMI BRANCH.
The Howard-Stowers Company, New York, of
which John L. Stowersis president, and which oper-
ates a chain of music stores in Cuba, has announced
plans for the opening of a new branch in Miami, Fla.
The location will be in the main business district, but
the exact street and number has not vet been named.
BOWEN PIANO LOADER HELPS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.
Winston-Salem, N.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).