Presto

Issue: 1927 2125

April 23, 1927.
PRESTO-TIMES
BRINKERHOFF SPANISH ART GRAND
MRS. W. ARMS FISHER
COMMENDS PIANO MAKERS
Believes Effort to Get Piano Teaching Into
Public Schools Is Assured by Results
Already Obtained.
The home pianist will soon be as much a rarity as a
mah jongg player unless the piano manufacturers
cease selling the piano as a piece of household fur-
niture and start selling it as a musical instrument,
according to Mrs. William Arms Fisher of Boston,
first vice-president of the National Federation of
Music Clubs, which held its convention at the Con-
gress Hotel, Chicago, this week.
The federation is made up of 3,500 clubs with a
total membership of 300,000 women. Yearly, Mrs.
Fisher said, it spends $1,500,000 for the spread of
musical culture and the encouragement of American
composers and artists—nearly twice as much as the
government subsidies of England, France, Germany,
Belgium, Italy and Russia.
"Time was when parents bought a piano and Jane
and Johnny were given piano lessons," said Mrs.
Fisher. "When company came Johnny and Jane
would perform if they were in the mood. Then came
the talking machine with good music on tap at all
times with no dependence on Johnny's whims.
"Nowadays the average father invests in a radio
and a flivver. The piano manufacturers are begin-
ning to see light and to join with us to get the teach-
ing of piano into the public school.
"The radio, the talking machine and the movie
theater orchestra have done much to spread musical
culture in America, so much so that broadcasters are
continually being asked for more music of a better
class," Mrs. Fisher said.
A new art grand that has caused much comment in
the trade is the Rodrigo, Spanish art grand, recently
announced by the Brinkerhoff Piano Co., 711 Mil-
waukee avenue, Chicago.
The hand-carved case of the Rodrigo surpasses in
beauty that of many other period designs of the old
world. It is carved in finely figured walnut and the
lines of Alenian, famous Spanish wood carver of the
XVI century, are closely followed.
The Brinkerhoff Piano Company is enthusiastic
over its artistic achievement. The case was made
entirely in the Brinkerhoff plant, where the high
standards of craftsmanship are exemplified in instru-
ments known throughout the country for tone quality.
The first advertisement concerning the Melody
Way Club appeared in the Milwaukee Journal on
Sunday, April 3rd. Each day since there has been an
advertisement or a reading notice, or both, and every
paper has contained a coupon for enrollment. In
less than two weeks' time the Journal has received a
Otto Miessner's Well-Constructed System of bonafide enrollment of 5,535 members. It is fully
Piano Teaching for Children Widely Pub-
expected that more than ten thousand members will
be enrolled in this Club by the time the first lesson
lished and Thousands Enrolled in Clubs.
is printed.
On another page in Presto-Times a very complete
Mr. Miessner has been presenting this plan to
description of the working of Otto Miessner's "Mel-
ody Way" for teaching the piano appears. Mr. music merchants in the East for the past ten days.
Miessner has worked out a series of twelve Melody It has been enthusiastically received everywhere, and
Way home study lessons which can be published as late word from him indicates that dealers and manu-
facturers in New York City are cooperating to put
a feature by any newspaper.
The first of these lessons will appear in the Mil- the plan over in a big way in that city.
This plan includes not only the piano contest idea,
waukee Journal on Saturday, April 23, and weekly
thereafter. On the Monday of each week following, but it goes much farther by creating thousands of
the same lesson will be broadcast by Station WHAD, new users of the piano which, after all, is the only
the Marquette University Milwaukee Journal Station, way by which piano sales in large quantities can be
at Milwaukee. Music merchants in Milwaukee and developed. Mr. Miessner feels much indebted to the
throughout the state are cooperating by opening Mel- Milwaukee Journal for the assistance given in devel-
oping this plan.
ody Way Club Rooms in their respective stores.
THE "MELODY WAY" IS
FAST GAINING GROUND
BUSH TESTIMONIAL CONCERT.
A week from Saturday evening, on April 30th, the
testimonial concert to Will L. Bush will take place in
Kimball Hall, Chicago. It is expected that the attend-
ance will tax the capacity of the hall. Certainly all
members of the trade who can possibly get there will
be present. The program appeared in last week's
Presto-Times. Tickets may be purchased at any
music store or by addressing Kimball Hall. Price
of tickets is $2.50 and early seat reservations are
suggested.
STRICH & ZEIDLER PIANOS.
An admirable example of pluck and perseverance
may be seen in the steady progress of William Strich,
proprietor of the old industry of Strich & Zeidler, New
York. Mr. Strich purchased his partner's interests in
the business many years ago and has enlarged the sale
of Strich & Zeidler pianos ever since that time. He
is producing an admirable line of instruments and his
friends are many and loyal. In short, "Billy" Strich
deserves the success he has won by hard and con-
scientious work.
NEW MIAMI BRANCH.
The Howard-Stowers Company, New York, of
which John L. Stowersis president, and which oper-
ates a chain of music stores in Cuba, has announced
plans for the opening of a new branch in Miami, Fla.
The location will be in the main business district, but
the exact street and number has not vet been named.
BOWEN PIANO LOADER HELPS SALESMEN
Outside Salesmen must be equipped so as to "show the goods." The season for country piano selling is approaching. Help your sales-
men by furnishing them with the New Bowen Piano Loader, which serves as a wareroom far from the store. It is the only safe
delivery system for dealers, either in city or country. It costs little. Write for particulars.
BOWEN PIANO LOADER CO.
Winston-Salem, N.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
April 23, 1927.
PRESTO-TIMES
sale of pianos constantly. It has driven good sales-
men out'of the music area into other fields.
Salesmen's Side of It.
The employment of salesmen in the piano field
on a bare commission basis is the height of folly.
Salesmen have to be supported in many ways. It is
Problem of Best System of Payment for Serv- the duty of the piano merchant to furnish the sales-
man prospects, to furnish that salesman a drawing
ices Rendered Is Discussed by One of
account weekly for his efforts, whether he makes a
the Craft Who Has Had Experi-
sale or not. The salesmen's time is worth something.
His influence is worth something. His contact with
ence in All Branches.
the public has a tangible advertising helpful vaLie,
and that should call for a check at the close of each
week, or each month, from the piano merchant.
Then, in addition to that, a "bonus," or a compen-
sation based upon the volume of business done.
Does the Former Plan Keep Men Out of Piano
If that policy was carried out by all the piano
Business and Do Steady Payments
stores of this nation, or a great majority of them, that
Stimulate Business?
are not now doing it but are trying to work their
salesmen on a starvation commission arrangement,
By ELMON ARMSTRONG.
there would be a wonderful increase in piano sales.
There is the foundation for a sermon in the fol- There would be a corresponding increase in orders
lowing, taken from an editorial in the Presto-Times, to the factories. There would be an increase in the
shipment of pianos and in the advertising by the man-
which says:
"It isn't the fault of the public, nor any lack of ufacturers.
public interest that causes complaint by the piano
More Salesmen Needed
dealers. Usually it is the lack of the right kind of
Mr.
Bond,
of
the Weaver Piano Company, of York,
selling capacity."
Pa., gave to the piano trade in this country a sugges-
The foregoing certainly sets out the real fact. tion in an article he wro-te proposing that every piano
The man who travels over this broad country and merchant in the country put on one extra salesman
calls on the piano merchants, has no difficulty in this year and it would increase the business. In the
determining that herein lies one of the fundamental foregoing I have shown how that one extra salesman
things that is contributing to the slackness of busi- should be put on. The plan of vitalizing the other
ness in pianos. It is a fact that piano merchants are salesmen that are at work has already been offered.
not altogether to blame for the slackness.
Were we to gather statistical data throughout the
There are fundamental things that touch on busi-
country
it would show' that in the last fourteen
ness, and that are bringing about a quiet condition,
months not less than 33 per cent of the salesmen
the main one of which is the benumbed condition of
trade due to the agricultural situation. But, aside in the piano business have left it because of the unfair
from that and a few minor contributory facts, the and often disastrous commission evil. I mean the
greatest trouble with the piano business today, bare commission, the plan that turns the salesman
throughout the entire country, is the fact that the loose, wandering about looking for prospects with no
dealer, or the piano merchant, is not aiding the sales- certainty that he is going to get any money, no mat-
man and cooperating with him. By aid I mean that ter how much he works or how much he does for
he is not financing and paying the salesman suffi- the piano merchant, until he stumbles on to a pros-
ciently for 'the service that he renders, or the service pect and closes it.
the employer expects to get.
THE SALESMAN AND
HIS COMPENSATION
COMMISSION OR SALARY?
Requires Tireless Effort.
The piano business was always a work requiring
tireless effort. It was never a business that permitted
the retailer to anticipate a rush of orders, or a steady
stream of prospects at any particular period. In
common parlance the "starvation contract," or the
commission arrangement that the dealers are offering
to the salesmen, is one of the greatest curses, and is
impeding the progress of the piano merchant more
than all other things.
The music stores are numerous that haven't any
prospects worth while to offer a commission sales-
man, and the stores are many that make no effort
to get prospects other than to say to the salesman:
"I will give you a certain commission. If you are a
salesman get out and sell the goods." Then the mer-
chant sits down and feels that he has actually given
that salesman a "job."
Don't mis-take it. This fallacious idea is in the
minds of the majority of the piano merchants. It has
been there for several years. It has retarded the
DINNER TO EX-MAYOR DEVER.
PASSING OF ALTERMAN
BILL PLEASES TRADE
Piano Club of New York Active in Urging
Enactment of Measure Which Minimizes
Absconder Problem in Trade.
Governor Smith of New York has signed the Alter-
man Bill, Assembly No. 497, Int. No. 490, a measure
introduced by Assemblyman Meyer Alterman at the
request of the Piano Club of New York and the Talk-
ing Machine and Radio Men, Inc. It further amends
Section 72 of the Municipal Court Act of the City
of New York, which was amended last year by re-
quiring five days' personal notice to be given before
any attachment could be made in any action to fore-
close a lien on a chattel except in the case of motor
vehicles.
The Alterman amendment expressly exempts from
the provision of the section radio receiving sets,
phonographs, pianos or any other musical instrument,
and will take effect on September 1, 1927. The
thanks of the music trade are due Assemblyman
Meyer Alterman, Judge Leopold Prince, Albert H.
Behning, secretary of the Piano Club. Richard W.
Lawrence, Senator Seabury Mastick and Senator
John Knight, for their efforts on behalf of the
measure.
The law as it stands today was working havoc
with the industry, as by decision of Judge Lauer per-
sonal notice had to be given io the defendant at least
five days' in advance of the signing of the attach-
ment that the attachment would be asked for on a
given date and time and the result was that in a
large number of cases the instrument disappeared by
the time the sheriff came with the attachment.
HARRY SIPE'S GREAT LOSS.
Harry T. Sipe, general traveler for Adam Schaaf,
Inc , is at his home at Ridgeville, lnd., called there
by the death of his mother, which occurred at 'the
family home on the morning of the 11th, at the age of
81 years. Mr. Sipe's mother had always been very
dear and close in her son's companionship. She was
personally known to many of Mr. Sipe's friends in
the trade. These friends and all others who know
Mr, Sipe will sympathize with him in his loss.
Many of ex-Mayor Dever's friends in the Chicago
music trade have received this week invitations to
attend a testimonial dinner to be tendered that gen-
tleman at the Gold room, Congress Hotel, Wednes-
"STEVENS'" FORMAL OPENING.
day evening of next week. The reception is at 6:30
Cards of invitation for the formal opening of the
o'clock and the affair formal. Harry A. Wheeler, new Stevens Hotel, the world's greatest, are out this
410 North Michigan avenue, is the chairman of the week. The event will take place Monday evening,
committee on arrangements.
May 2. The plates are $10 each and it is requested
that guests designate the hour of service desired—
7, 9 or 11 o'clock. This item will interest travelers
and t'.ie trade because the Stevens is headquarters
for the June convention of the men of music.
The LEADING LINE
WEAVER PIANOS
Qrand*. Uprights and Players
Finest and most artistic
piano in design, tone and
construction that can be
made.
YORK PIANOS
Uprights ard Player Pianos
A high grade piano of great
value and with charming tone quality.
Livingston Pianos— Uprights and Player Pianos
A popular piano at a popular price.
•THE HOUSE OF GRANDS"
Concert, Parlor and Small Grands
Period and Modern Designs
Over 70,000 instruments made by tbii company are sing-
Ing their own praises in all parts of the civilised world.
Write (or catalogues and state on what terms you would
like to deal, and we will make you a proposition if you are
located in open territory.
WEAVER PIANO CO., Inc.
Factory: YORK, PA.
Established 1870
Manufacturers of the
Grand in Upright Form
Grand toije and quality in the Upright Piano
is exclusively Bush td Lane
(Pattnt.d)
Reproducing and Player Pianos—
Weltc-Mignon (License*) and Cecilian
Writ* for our Art Catalog
Busk & Lane
Piano Co.
Holland. Michigan
E. Leins Piano Co.
Makers of Pianos and
Player Pianos That Are
Established L e a d e r s .
Correspondence from Reliable
Dealers Invited
Factory and Offices, 304 W. 42nd St.
NEW YORK
Tto* Heppe, Marcellus and Edouard Jules Plu»
manufactured by tUe
HEPPE PIANO COMPANY
are tbe only pianos In the world with
Three Sounding Boards.
(Patented In th^ United States, Great Britalfti
France, Germany and Canada.
Liberal arrangements to responsible agents onlf.
Main Office, 1117 Chestnut St.
P*i ILADELPHIA, FA.
Becker Bros.
Manufacturers ot
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Wareroomfa
767-769 Tenth Avenue, New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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