Presto
Issue: 1927 2122 - Page 16
16
PRESTO-TIMES
c'.iase they have not the pride in their performances
nor the faith in their abilities to succeed nor the
energy nor enthusiasm to keep up the study, so they
invariably select an instrument that does not call for
Observant Sales Managers Concede That the too big an expenditure. Learning to play is an ad-
vantage so they buy a lower priced instrument than
Most Likely Buyers of New Instru-
they really can afford.
ments Are the Old Customers.
Second Sale Best.
The ambitious musical merchandise dealer is grati-
A large percentage of these beginners are the most
fied when he adds a new name to his prospect list. likely prospects for a new instrument in a short time.
It is another possibility for the making of a sale In fact every beginner who buys a low-priced fiddle
or sales and getting the name perhaps required a cer- or banjo or whatever it is, not only is a possibility
tain amount of effort. Following the name on the but a probability for the sale of something better in
prospect list is the data that describes the person and course of time.
locates him or her and supplies all the information
Many successful sales managers now recognize the
it is possible to procure that may help to form an es- truth of the foregoing and their salesmen find valu-
timate of availability as a customer.
able use of their time in systematically interviewing
Possession Breeds Pride.
the old customer with a view to future sales of a
higher-priced character. And the new sales often
The new name may be that of a probable buyer
and of equal or greater value as a prospect compared are ridiculously easy. The prospect's own ambition
to other people on the list, but the dealer should not may be a powerful motive leading to the new sale so
forget that the names of customers, people who that even a personal letter describing something finer
already have bought an instrument in the store are in the instrument in question, may be sufficient for
the names of the most likely prospects for further the desired results. If any literature is enclosed, it
should be devoted to something of higher quality and
sales.
price.
It is a fact conceded by all observant dealers that
most people buy a low priced instrument when they
first begin to play. No matter what 'the instrument
may be, fiddle, saxophone, banjo or other stringed in-
strument; the rule holds good. At their first pur-
Supreme Court Upholds Finding Against Victor
Talking Machine Co. in Patent Right Case.
CUSTOMERS AS PROSPECTS
April 2, 1927.
WANT COPYRIGHT AFTER DEATH
Germans Propose Period of Fifty Years, Contending
It Would Give Better Protection.
Writers and composers in Germany have joined iti
an agitation for a longer term of copyright after
death, according to advices to the Department ot
Commerce from its Paris office. The movement is
said to be led by the new Prussian Academy of
Authors.
The full text of the announcement of the Depart-
ment, issued March 15, follows:
It is claimed by those favoring an extension of the
period of German copyright protection that fifty, in-
stead of thirty years, do not constitute too long a
period to protect the interests of relatives of those
whose works still might be in public favor. In sup-
port of this contention, the case of Cosima Wagner
is cited as one in which a family fortune has been lost
since the copyright of Wagner's musical compositions
expired in 1913.
Sentiment in Germany, it is reported, is not unani-
mous in favor of the extension of the term of copy-
right. Many arguments have been offered in support
of the present term of thirty years.
VICTROLA LOSES SUIT
NEW SPARKLING SONGS FOR YOUR
COUNTERS
Your Arms Are Home Sweet Home to Me.
Yes, Dreams Come True. (Waltz Ballad.)
We Don't Know Where We're Going:. (Comic.)
Memories Dream. (Very Pleasing Ballad.)
My Heart Calls, My Love, Come Back, Be True.
The Man That Catches Me Mnst Have the Good
Hard Cash. (Now All the Rage.)
Oar catalog Is coming to the front from all points
of U. S. A. Write for our special trade rates.
J. S. UNGER MUSIC HOUSE, Music Pub.
Reading, Pa.
REMICK SONG HITS
Hello, Blue Bird
Blame It on the Waltz
Baby Face
Breezing Along with the Breeze
For My Sweetheart
I'm Looking Over a Four-leaf Clover
All I Want Is You
Moonbeam, Kiss Her for Me
I've Got to Get Myself Somebody to Love
I Need Lovin'
If I'd Only Believe in You
Here Comes Fatima
Gone Again, Gal
What Could I Do
Bye, Bye, Black Bird
SILENT NIGHT CONTINUES.
No change is contemplated in silent night arrange-
ment by the broadcasting stations composing the
Chicago Broadcasters' Association. This was deter-
The decision of the lower court was sustained by mined last week when the association, meeting at s
the Supreme Court of the United States on March 2. special session to go into the silent night question
in the suit brought by the Victor Talking Machine preparatory to reporting to the new federal radio*
Co. against the Brunswick-Balke-Collender Co., in- commission, decided to take no action for the present.
volving the invention of the two-door cabinet machine The sense of the meeting was that the listeners of
Chicago still want a silent night in which to search
of the Victor Talking Machine Co., which has been
for distant stations.
sold under the trade name "Victrola."
This suit was brought by the Victor Company as
the owner of the Johnson patent against the respon-
dents, owners of the Browning patent, to have the
Browning patent declared invalid. The question was
which of the two was the true and original inventor.
The Johnson patent was the first issued.
The case was argued March 14, 1927, by Charles
E. Hughes for the petitioner and by Melville Church
for the respondents.
TEXAS MARCH POPULAR.
Charles Macchi, a member of the municipal band
of Austin, Tex., is the composer of "Our Governor,"
a march dedicated to Governor Dan Moody of Texas
and which is having a lively local demand. The
march was played for the first time at the governor's
inauguration by the Cowboy Band of Simmons
College.
AMATEUR MUSICIANS BARRED.
The Chicago Federation of Musicians has an-
nounced that April 18 is the last day on which ama-
teur musicians can play at Chicago radio stations on
the same program with union players.
The Only
Completely
Equipped
School in the
United States
In Successful Operation for 24 Years
In its own new building especially designed and
equipped for it* purposes.
Every branch taught, including Repairing,
Regulating and Voicing—All Player Actions,
with Demonstrating Specimens to work with.
Diplomas awarded and positions secured. Pri-
vate and class instructions. Both sexes.
School all year. Catalogs on request.
POLK'S COLLEGE OF PIANO TUNING
WILLARD K. POWELL, Fresldent
LA PORTE, IND.
J. H. REMICK & CO.
New York
Chicago
Detroit
FOR TRUE ECONOMY BUY
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always
STYLE 25
Send for catalog and price list
PERFECTION PIANO BENCH MFG. COMPANY
15141520 Blue Island Ave.
Chicago, III
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
c'.iase they have not the pride in their performances
nor the faith in their abilities to succeed nor the
energy nor enthusiasm to keep up the study, so they
invariably select an instrument that does not call for
Observant Sales Managers Concede That the too big an expenditure. Learning to play is an ad-
vantage so they buy a lower priced instrument than
Most Likely Buyers of New Instru-
they really can afford.
ments Are the Old Customers.
Second Sale Best.
The ambitious musical merchandise dealer is grati-
A large percentage of these beginners are the most
fied when he adds a new name to his prospect list. likely prospects for a new instrument in a short time.
It is another possibility for the making of a sale In fact every beginner who buys a low-priced fiddle
or sales and getting the name perhaps required a cer- or banjo or whatever it is, not only is a possibility
tain amount of effort. Following the name on the but a probability for the sale of something better in
prospect list is the data that describes the person and course of time.
locates him or her and supplies all the information
Many successful sales managers now recognize the
it is possible to procure that may help to form an es- truth of the foregoing and their salesmen find valu-
timate of availability as a customer.
able use of their time in systematically interviewing
Possession Breeds Pride.
the old customer with a view to future sales of a
higher-priced character. And the new sales often
The new name may be that of a probable buyer
and of equal or greater value as a prospect compared are ridiculously easy. The prospect's own ambition
to other people on the list, but the dealer should not may be a powerful motive leading to the new sale so
forget that the names of customers, people who that even a personal letter describing something finer
already have bought an instrument in the store are in the instrument in question, may be sufficient for
the names of the most likely prospects for further the desired results. If any literature is enclosed, it
should be devoted to something of higher quality and
sales.
price.
It is a fact conceded by all observant dealers that
most people buy a low priced instrument when they
first begin to play. No matter what 'the instrument
may be, fiddle, saxophone, banjo or other stringed in-
strument; the rule holds good. At their first pur-
Supreme Court Upholds Finding Against Victor
Talking Machine Co. in Patent Right Case.
CUSTOMERS AS PROSPECTS
April 2, 1927.
WANT COPYRIGHT AFTER DEATH
Germans Propose Period of Fifty Years, Contending
It Would Give Better Protection.
Writers and composers in Germany have joined iti
an agitation for a longer term of copyright after
death, according to advices to the Department ot
Commerce from its Paris office. The movement is
said to be led by the new Prussian Academy of
Authors.
The full text of the announcement of the Depart-
ment, issued March 15, follows:
It is claimed by those favoring an extension of the
period of German copyright protection that fifty, in-
stead of thirty years, do not constitute too long a
period to protect the interests of relatives of those
whose works still might be in public favor. In sup-
port of this contention, the case of Cosima Wagner
is cited as one in which a family fortune has been lost
since the copyright of Wagner's musical compositions
expired in 1913.
Sentiment in Germany, it is reported, is not unani-
mous in favor of the extension of the term of copy-
right. Many arguments have been offered in support
of the present term of thirty years.
VICTROLA LOSES SUIT
NEW SPARKLING SONGS FOR YOUR
COUNTERS
Your Arms Are Home Sweet Home to Me.
Yes, Dreams Come True. (Waltz Ballad.)
We Don't Know Where We're Going:. (Comic.)
Memories Dream. (Very Pleasing Ballad.)
My Heart Calls, My Love, Come Back, Be True.
The Man That Catches Me Mnst Have the Good
Hard Cash. (Now All the Rage.)
Oar catalog Is coming to the front from all points
of U. S. A. Write for our special trade rates.
J. S. UNGER MUSIC HOUSE, Music Pub.
Reading, Pa.
REMICK SONG HITS
Hello, Blue Bird
Blame It on the Waltz
Baby Face
Breezing Along with the Breeze
For My Sweetheart
I'm Looking Over a Four-leaf Clover
All I Want Is You
Moonbeam, Kiss Her for Me
I've Got to Get Myself Somebody to Love
I Need Lovin'
If I'd Only Believe in You
Here Comes Fatima
Gone Again, Gal
What Could I Do
Bye, Bye, Black Bird
SILENT NIGHT CONTINUES.
No change is contemplated in silent night arrange-
ment by the broadcasting stations composing the
Chicago Broadcasters' Association. This was deter-
The decision of the lower court was sustained by mined last week when the association, meeting at s
the Supreme Court of the United States on March 2. special session to go into the silent night question
in the suit brought by the Victor Talking Machine preparatory to reporting to the new federal radio*
Co. against the Brunswick-Balke-Collender Co., in- commission, decided to take no action for the present.
volving the invention of the two-door cabinet machine The sense of the meeting was that the listeners of
Chicago still want a silent night in which to search
of the Victor Talking Machine Co., which has been
for distant stations.
sold under the trade name "Victrola."
This suit was brought by the Victor Company as
the owner of the Johnson patent against the respon-
dents, owners of the Browning patent, to have the
Browning patent declared invalid. The question was
which of the two was the true and original inventor.
The Johnson patent was the first issued.
The case was argued March 14, 1927, by Charles
E. Hughes for the petitioner and by Melville Church
for the respondents.
TEXAS MARCH POPULAR.
Charles Macchi, a member of the municipal band
of Austin, Tex., is the composer of "Our Governor,"
a march dedicated to Governor Dan Moody of Texas
and which is having a lively local demand. The
march was played for the first time at the governor's
inauguration by the Cowboy Band of Simmons
College.
AMATEUR MUSICIANS BARRED.
The Chicago Federation of Musicians has an-
nounced that April 18 is the last day on which ama-
teur musicians can play at Chicago radio stations on
the same program with union players.
The Only
Completely
Equipped
School in the
United States
In Successful Operation for 24 Years
In its own new building especially designed and
equipped for it* purposes.
Every branch taught, including Repairing,
Regulating and Voicing—All Player Actions,
with Demonstrating Specimens to work with.
Diplomas awarded and positions secured. Pri-
vate and class instructions. Both sexes.
School all year. Catalogs on request.
POLK'S COLLEGE OF PIANO TUNING
WILLARD K. POWELL, Fresldent
LA PORTE, IND.
J. H. REMICK & CO.
New York
Chicago
Detroit
FOR TRUE ECONOMY BUY
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always
STYLE 25
Send for catalog and price list
PERFECTION PIANO BENCH MFG. COMPANY
15141520 Blue Island Ave.
Chicago, III
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).