Classic Mode

Presto

Issue: 1927 2122

Page 16 Text:

16
PRESTO-TIMES
c'.iase they have not the pride in their performances
nor the faith in their abilities to succeed nor the
energy nor enthusiasm to keep up the study, so they
invariably select an instrument that does not call for
Observant Sales Managers Concede That the too big an expenditure. Learning to play is an ad-
vantage so they buy a lower priced instrument than
Most Likely Buyers of New Instru-
they really can afford.
ments Are the Old Customers.
Second Sale Best.
The ambitious musical merchandise dealer is grati-
A large percentage of these beginners are the most
fied when he adds a new name to his prospect list. likely prospects for a new instrument in a short time.
It is another possibility for the making of a sale In fact every beginner who buys a low-priced fiddle
or sales and getting the name perhaps required a cer- or banjo or whatever it is, not only is a possibility
tain amount of effort. Following the name on the but a probability for the sale of something better in
prospect list is the data that describes the person and course of time.
locates him or her and supplies all the information
Many successful sales managers now recognize the
it is possible to procure that may help to form an es- truth of the foregoing and their salesmen find valu-
timate of availability as a customer.
able use of their time in systematically interviewing
Possession Breeds Pride.
the old customer with a view to future sales of a
higher-priced character. And the new sales often
The new name may be that of a probable buyer
and of equal or greater value as a prospect compared are ridiculously easy. The prospect's own ambition
to other people on the list, but the dealer should not may be a powerful motive leading to the new sale so
forget that the names of customers, people who that even a personal letter describing something finer
already have bought an instrument in the store are in the instrument in question, may be sufficient for
the names of the most likely prospects for further the desired results. If any literature is enclosed, it
should be devoted to something of higher quality and
sales.
price.
It is a fact conceded by all observant dealers that
most people buy a low priced instrument when they
first begin to play. No matter what 'the instrument
may be, fiddle, saxophone, banjo or other stringed in-
strument; the rule holds good. At their first pur-
Supreme Court Upholds Finding Against Victor
Talking Machine Co. in Patent Right Case.
CUSTOMERS AS PROSPECTS
April 2, 1927.
WANT COPYRIGHT AFTER DEATH
Germans Propose Period of Fifty Years, Contending
It Would Give Better Protection.
Writers and composers in Germany have joined iti
an agitation for a longer term of copyright after
death, according to advices to the Department ot
Commerce from its Paris office. The movement is
said to be led by the new Prussian Academy of
Authors.
The full text of the announcement of the Depart-
ment, issued March 15, follows:
It is claimed by those favoring an extension of the
period of German copyright protection that fifty, in-
stead of thirty years, do not constitute too long a
period to protect the interests of relatives of those
whose works still might be in public favor. In sup-
port of this contention, the case of Cosima Wagner
is cited as one in which a family fortune has been lost
since the copyright of Wagner's musical compositions
expired in 1913.
Sentiment in Germany, it is reported, is not unani-
mous in favor of the extension of the term of copy-
right. Many arguments have been offered in support
of the present term of thirty years.
VICTROLA LOSES SUIT
NEW SPARKLING SONGS FOR YOUR
COUNTERS
Your Arms Are Home Sweet Home to Me.
Yes, Dreams Come True. (Waltz Ballad.)
We Don't Know Where We're Going:. (Comic.)
Memories Dream. (Very Pleasing Ballad.)
My Heart Calls, My Love, Come Back, Be True.
The Man That Catches Me Mnst Have the Good
Hard Cash. (Now All the Rage.)
Oar catalog Is coming to the front from all points
of U. S. A. Write for our special trade rates.
J. S. UNGER MUSIC HOUSE, Music Pub.
Reading, Pa.
REMICK SONG HITS
Hello, Blue Bird
Blame It on the Waltz
Baby Face
Breezing Along with the Breeze
For My Sweetheart
I'm Looking Over a Four-leaf Clover
All I Want Is You
Moonbeam, Kiss Her for Me
I've Got to Get Myself Somebody to Love
I Need Lovin'
If I'd Only Believe in You
Here Comes Fatima
Gone Again, Gal
What Could I Do
Bye, Bye, Black Bird
SILENT NIGHT CONTINUES.
No change is contemplated in silent night arrange-
ment by the broadcasting stations composing the
Chicago Broadcasters' Association. This was deter-
The decision of the lower court was sustained by mined last week when the association, meeting at s
the Supreme Court of the United States on March 2. special session to go into the silent night question
in the suit brought by the Victor Talking Machine preparatory to reporting to the new federal radio*
Co. against the Brunswick-Balke-Collender Co., in- commission, decided to take no action for the present.
volving the invention of the two-door cabinet machine The sense of the meeting was that the listeners of
Chicago still want a silent night in which to search
of the Victor Talking Machine Co., which has been
for distant stations.
sold under the trade name "Victrola."
This suit was brought by the Victor Company as
the owner of the Johnson patent against the respon-
dents, owners of the Browning patent, to have the
Browning patent declared invalid. The question was
which of the two was the true and original inventor.
The Johnson patent was the first issued.
The case was argued March 14, 1927, by Charles
E. Hughes for the petitioner and by Melville Church
for the respondents.
TEXAS MARCH POPULAR.
Charles Macchi, a member of the municipal band
of Austin, Tex., is the composer of "Our Governor,"
a march dedicated to Governor Dan Moody of Texas
and which is having a lively local demand. The
march was played for the first time at the governor's
inauguration by the Cowboy Band of Simmons
College.
AMATEUR MUSICIANS BARRED.
The Chicago Federation of Musicians has an-
nounced that April 18 is the last day on which ama-
teur musicians can play at Chicago radio stations on
the same program with union players.
The Only
Completely
Equipped
School in the
United States
In Successful Operation for 24 Years
In its own new building especially designed and
equipped for it* purposes.
Every branch taught, including Repairing,
Regulating and Voicing—All Player Actions,
with Demonstrating Specimens to work with.
Diplomas awarded and positions secured. Pri-
vate and class instructions. Both sexes.
School all year. Catalogs on request.
POLK'S COLLEGE OF PIANO TUNING
WILLARD K. POWELL, Fresldent
LA PORTE, IND.
J. H. REMICK & CO.
New York
Chicago
Detroit
FOR TRUE ECONOMY BUY
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always
STYLE 25
Send for catalog and price list
PERFECTION PIANO BENCH MFG. COMPANY
15141520 Blue Island Ave.
Chicago, III
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Page 17 Text:

A|.nl >, 1027.
The Background
A BUSY ROLL
DEPARTMENT
THE NEW
CAPITOL
WORD ROLLS
1694
1673
1686
1683
1682
1661
1685
1690
1696
1695
1691
1684
1687
1674
1689
1693
1688
1675
1679
1672
1678
1680
1676
1697
1681
1682
75c—LATE RELEASES—75c
A Little Music in the Moonlight
—Fox Trot
Candy Lips—Fox Trot
Don't Forget the Pal You Left at
Home—Marimba Waltz
Elsie Schultz-En-Heim—Fox Trot
Give Me a Ukulele—Fox Trot
Gone Again Gal—Fox Trot
Knows His Groceries—Fox Trot
Hello, Swanee! Hello!—Fox Trot
How Could Red Riding Hood?—
Fox Trot
I Don't Mind Being Alone—Fox
Trot
If Tears Could Bring You Back to
Me—Fox Trot
I'm Tellin' the Birds—Tellin' the
Bees—Fox Trot
It Made You Happy When You
Made Me Cry—Fox Trot
I've Got the Girl—Fox Trot
My Baby Knows How—Fox Trot
My Girl Has Eye Trouble—Fox
Trot
Oh, How She Could Play a Uku-
lele—Fox Trot
Original Black Bottom D a n c e
She's Still My Baby—Fox Trot
Sidewalk Blues
Susie's Feller—Fox Trot
Tonight You Belong to Me—Waltz
Trail of Dreams—Waltz
When I First Met Mary—Fox Trot
When I'm in Your Arms—Fox
Trot
Within the Prison of My Dreams
—Fox Trot
Extra Choruses
17
PRESTO-TIMES
A Longer Roil
Seventy-five cents
Printed Words
Hand Played
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er's best profit producer
in a roll department.
Capitol Roll & Record Co.
721 N. Kedoe Are., CHICAGO, ILL.
(Formerly Colombia Mtuic Roll Co.)
MEL=O=DEE ROLLS FOR MAY
New List of Word Rolls, Ballads, Dances and
Marches Issued to Trade.
The advance Mel-O-Dee bulletin for May, has been
issued to the trade. In the following word rolls list
the names of the recording artists are printed in par-
entheses :
47442—Ain't She Sweet? fox trot, Milton Ager
( Pauline Alpert).
47436—At Sundown (When Love Is Calling Me
Home), fox trot, Walter Donaldson (Willard &
Crowe).
47437—Crazy Words—Crazy Tune (Vo-do-de-o),
fox trot, Milton Ager (Frank Banta).
47441—If You're in Love You'll Waltz (from "Rio
Rita"), key F, Harry Tierney (Constance Mering).
47443—A Lane in Spain, fox trot, Lewis & Lom-
bardo (Phil Ohman).
47444—Lonely (J'ai Pas Su y Faire), fox trot,
Maurice Yvain (Alan Moran).
47440—Lonely Nights in Hawaii, key G, waltz song,
Seaman & Smolev (Ralph Addison).
47438—Raindrops, fox trot, Aurel Burtis Kuhn
(Walter Feldkamp).
47445—The Same Old Moon (from "Lucky"), fox
trot, Harbach, Kalmar & Ruby (Phil Ohman).
47446—Swanee River Trail, waltz, B flat, Jolson &
Caesar (Constance Mering).
47447—That's My Hap-Hap-Happiness, fox trot,
Al Sherman (Muriel Pollack).
47448—There's Something Nice About Everyone,
"But" There's Everything Nice About You, fox trot,
Pete Wendling (Phil Ohman).
Ballads—47439—If You See Sally, Walter Donald-
son (Frank Milne). 47435—No Night There, H. P.
Danks (Henri Bergman).
March—47449—With' Flags Aloft (Spirit of West
Point), Herman S. Heller (Leith & Addison).
BUY MUSIC STORE STOCK
Carl Johnson and Francis Baker Now Owners of
Musical Merchandise Business at St. Joseph.
Carl Johnson and Francis Baker have purchased
the stock of Lyon & Healy musical instruments in
the Abbott-Troyer Company store, 117 South Eighth
street, St. Joseph, Mo.
R. H. Walley of the Lyon & Healy Company, of
Chicago, spent a week helping the new owners ar-
range to handle the stock of goods. They will be
the exclusive agents for the Lyon & Healy instru-
ments in St. Joseph
Both Mr. Johnson and Mr. Baker are well known
in musical circles, both having played in various local
bands and orchestras.
tured by the Consolidated Music Co., Salt Lake City,
Utah.
The music division of the city recreation depart-
ment of Houston, Tex., has announced a band contest
for early spring open to all bands in Harris County.
House Bill 493 introduced in the Kansas Legisla-
ture legalizes a special levy by cities and townships
for the maintenance of a town band.
SELLING STANDARD MUSIC
Problem of Retaining Trained Employes in Depart-
ment Is Admittedly Difficult.
It used to be the complaint of the sheet music
dealer that he had no sooner trained young men or
young women in the intricacies of the standard music
field than they were lured to other fields by better
paying jobs. Of course that condition still exists,
but in a less noticeable way. The desertions, how-
ever, are exasperating and the disturbing topic has
always evolved either official or unofficial trade con-
vention talks.
To be successful in a standard sheet music depart-
ment the employe must be specially trained. He or
she must be musical, although not in the expert sense;
must have a good memory for titles, must be familiar
'with the names of composers, dead and living; must
keep abreast of current musical events; must be able
to differentiate between the various phases of modern
music and know the duties generally of the depart-
ment. In short, the standard music salesman, or
saleswoman, must be a human filing cabinet, able to
respond with the desired information at the psycho-
logical moment. The job is something more than
that of a clerk's.
These are the diversified requirements but, unfortu-
nately, the remuneration is not always commensurate
with the important character of the work. Circum-
stances in the standard sheet music department have
been so in the past that big salaries, that would hold
employes after being trained, could not be paid.
The conditions in the standard sheet music depart-
ment is improving every day. The unit of sale is
still small, but the number of sales has vastly in-
creased within the past few years. But the sheet
music dealer still operates with a small margin of
profit though there is at present the opportunity for
increasing sales and that should invite the active-
minded man or young woman. The work is inter-
esting and dignified and promises permanence to
those who follow it diligently.
BAND INSTRUMENT TRADE
Interesting Items Tell of Activities of Manufacturers,
Dealers and Promoters Generally in Busy Field.
The band instrument department of the Kesselman-
O'Dn'scoll Co., Milwaukee, has organized "the Yellow
Cab Band," which will make its first appearance in
the parade on Memorial Day.
The Gaetz Music House, Columbus, O., has
equipped a band for Cedar Camp, Modern Woodmen
of America.
The new Dursant & Berry Music Shoppe, 604
South Fifth street, Louisville, Ky., carries a complete
line of band and orchestra instruments.
Splendid results are reported by the Hopper-Kelly
Co., Seattle, Wash., in the campaign to develop
school bands.
Jack Herman, of Wilkes-Barre, Pa., has secured the
agency for a line of band instruments.
East Dubuque, 111., has voted to levy a special tax
for the maintenance and equipment of a municipal
band.
A tour of Indiana towns by motor bus has been
arranged for the Indiana University Concert Band of
fifty pieces.
The line of band and orchestra instruments made
by C. G. Conn, Ltd., Elkhart, Ind., are actively fea-
ROY BURCH'S NEW SONG.
"Every Hour" is the title of a pretty song by Roy
L. Burch, of Indianapolis, a piano salesman who has
made a reputation as a song writer of uncommon
ability. This new song is arranged with uke accom-
paniment, ad lib., and it should prove popular. It is
designed also to be used as an advertising feature
and special rates "in thousand and million lots" are
offered. "Every Hour" is published by the Halcyon
Song Pub. Co., Indianapolis, Ind. It has an attrac-
tive picture title page and is well printed.
FOR MUSIC SUPERVISOR.
"School Bands—How They May Be Developed,"
by J. E. Maddy, is a booklet recommended for the
use of school music superintendents by the National
Bureau for the Advancement of Music. The book
shows how latent talent in pupils may be discovered
and how facts may be prepared for school boards.
The book is filled with suggestions to music super-
visors how to further the cause of instrumental music
in schools.
DRUM TOO BIG FOR DOOR.
When the big bass drum of the Ohio State Uni-
versity Band was sent for repairs, recently, to the
Gaetz Music House, 51 West Long street, Columbus,
it had to be conveyed inside by way of one of 'the
show windows. No door was big enough to permit
it to enter. When the repairs are made it will be
taken out in the same manner.
AMJSIC PRINTERS
ENGRAVERS AND LITHOGRAPHERS
PRINT ANYTHING IN MUSIC
BY ANY PROCESS
SEND FOR QUOTATION AND SAMPLES
NC ORDER TOO SMALL TO RECEIVE ATTENTION
THE LARGEST EXCLUSIVE MUSIC PRINTER V E S T OF NEW YORK AND
THE LARGEST ENGRAVING DEPARTMENT IN THE UNITED STATES.
ESTABLISHED 1876
REFERENCE ANY PUBLISHER
THE O T T O
CINCINNATI,
ZIMMERMAN
SON
CQ.INC.
OHIO.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 16: PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.