August 22, 1925.
PLANS FOR KEEPING
PIANOSJN TUNE
Ways and Means of Increasing the Financial
Budget of the National Tuner's Asso-
ciation, in Justice to the Trade
as a Whole.
DEMAND FOR BETTER SERVICE
Prominent Piano Manufacturer Suggests Active Co-
operation of All Concerned, from Factory to
Dealer and "Ultimate Consumer."
By A. G. GULBRANSEN,
President Gulbransen Company.
It is gratifying to hear that the Tuners' Association
has risen to a point where it is the largest organized
body in the piano industry, in number of members.
It is fine to learn that the convention at Detroit
was conducted in a manner described as being un-
usually business-like and efficient.
A. G. GULBRANSEN.
It is pleasing to note that there is a greater inter-
est in tuning and servicing of pianos on the part of
manufacturers and dealers—and even on the part of
the public. An impression seems to have been made
on a portion of the piano owners at least.
These things are very satisfying to the friends of
the Tuners' Association. It has taken years to bring
about this condition. It has required a good deal of
effort and hard work, and the degree of success .at-
tained affords all of us not a little satisfaction.
In the flush of this measure of success, however
let us not forget that it is only a start—that there
are very important things to be accomplished, and
that a plan of procedure that will assure the future of
the association is far from having been worked out.
What Association Needs.
The Tuners' Association needs a sounder, more
permanent, plan of raising funds with which to do
necessary work than the present one. Some carefully
thought out plan will have to be evolved in justice to
the tuners and the trade as a whole.
The active cooperation of manufacturers, merchants
and tuners will be required. Whatever plan of rais-
ing funds is worked out, it should be very carefully
considered from the standpoints of equity to all inter-
ests in the piano trade and adequacy to the purpose.
If the funds available are not sufficient there will not
be the incentive or possibility of going ahead in a
way that will make a real improvement in the situa-
tion. There are a number of ways in which the
revenue of the Tuners' Association can be increased:
1. Manufacturers may pledge their support on a
uniform basis, allowing so much per piano produced,
or some arrangement of that sort.
2. Both manufacturers and merchants may work
out some cooperative deal whereby the tuners can be
helped.
3. There may be still further increase in member-
ships sold, thus increasing the revenue materially.
4. A plan whereby "Tune Twice Yearly" stamps
may be sold to manufacturers and dealers, to be
affixed to the instruments, for which the Tuners'
Association will be paid, may be worked out.
Must Lend a Hand.
There are numerous other ways of increasing in-
come which have been and are being given considera-
tion. One thing seems certain. With the present in-
come of the tuners it will be impossible to raise dues
to a point where a sufficient amount of revenue will
be derived. The help of the manufacturers and mer-
chants will bt required. It is our job. It is proper
that manufacturers and dealers should lend a hand,
for in the end their gain will be as great.
The work of the tuners is an unselfish work, for
in helping themselves they are helping an entire in-
dustry. What is for the good of the tuning profes-
sion proves tc be, immediately and directly, for the
good of all.
The Gulbransen Company, for one, stands ready to
co-operate in any reasonable proposition that may be
worked out, regardless of what the details of it may
be. We realize that, with the number of Gulbransen
instruments sold annually, and with the number in
use throughout the country, we cannot afford to let
the tuning and service end of the industry go its own
way and work out its own salvation. We are inter-
ested in the future of every Gulbransen sold. Prob-
ably every manufacturer who makes a product in
which he has any degree of pride and who expects
to stay in business permanently, feels the same way
about it.
Lesson of Convention.
Merchants all over the country have shown their
realization of the seriousness of the tuning problem
and its importance to them. Many of them are tak-
ing a hand in assisting in the solution of the prob-
lem and many of them are giving of their money
toward the support of the organization. Their num-
ber will increase now that the association has rather
dramatically and suddenly called attention to its prog-
ress through the good work at the Detroit convention.
Everybody in the trade knew the Tuners' Associa-
tion was alive and active, but the outstanding suc-
cess of the recent convention has focused attention
on the organization, its work and its financial prob-
lem as nothing else ever has.
GIRL MUSIC STORE MANAGER.
Miss Eloise Ross is manager of Brockett's Music
Store at Henderson, Ky. Mr. Brockett is in Florida
on a business trip and Miss Ross will have full
charge of the store. Seven years ago Miss Ross
was employed by R. I. Brockwell and soon got the
swing of the piano business.
Grand and
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