Presto
Issue: 1925 2039 - Page 12
August 22, 1925.
PRESTO
12
AN ANNOUNCEMENT BY
THE Q R S MUSIC CO.
Acquires Red Top Radio Tube, a Triumph in
Reception, and Is Promoting It with
Accustomed Vigor.
The latest important development in radio equip-
ment is the Q R S Red Top Tube. It is an advance
which must attract radio fans and prove profitable to
the trade. The three-color page in this issue of
Presto makes forceful announcement of the addition
to radio essentials. The advertising as it appears
this week is a reproduction of the back cover page
of the Literary Digest and is the first of the fall pub-
licity campaign on this remarkable radio tube.
The page will be followed by others of the same
character in the Saturday Evening Post, Review of
Reviews, World's Work, Harper's Magazine, Century
Magazine and The Golden Book. And its appearance
in Presto is evidence that the Q R S Music Co. rec-
ognizes that the music trade is equally the logical dis-
tributor of radio.
Some time ago the Q R S Music Company took
over the Radio Essentials Corporation and the Red
Top Radio Tube. The Red Top Radio Tube repre-
sents more than two years' research to construct a
tube that could combine power, quality, reception
and rigidity. At the same time it was the aim, fully
accomplished, to eliminate all microphonic noises
usually found in radio tubes. In this elimination the
Q R S Red Top Radio Tube measures up to every
test and presents one of the real improvements in
radio reception.
The Red Top Radio Tubes are made in the fac-
tories of the Q R S Music Company, where the
"last word" in radio tube machinery is installed. At
present only the 201-A type tube is being made, and
the Q R S guarantee goes with every tube. That
means that when a purchaser buys a Q R S Red Top
it insures his getting a perfect tube for his money.
It is the customary Q R S protection to the dealer
as well as to his customer.
Q R S advertising has made a place in the world
of music. It invariably points to assurance of satis-
faction in whatever it announces. And in the force-
ful announcement of the new Red Top Radio Tube
the force of Q R S methods and security must carry
weight. But it does not signify any lessening of the
Q R S Music Roll advertising.
On the contrary the "Buy a Playerpiano" slogan
will continue to appear in the leading magazines in
the customary attractive manner. Very shortly the
reading world will see the fall Q R S roll program,
and it will challenge trade and public.
Something like two and a half million dollars have
been spent in national advertising to make the trade-
mark "Q R S" stand for quality merchandise. That
large investment will be an immense factor in the
merchandising of the Red Top Radio Tube. In fact,
the wonderful good-will built up by the policies and
personnel of the Q R S Music Company will furnish
a ready-made market for anything that carries the
Q R S trademark, and the Q R S Red Top Tube is
born with the proverbial silver spoon.
AH
ARTISTIC
IN EVERY
DETAIL
FACTORY AT FORT RECOVERY, OHIO.
Fort Recovery, Ohio, will have a factory for the
manufacture of stringed musical instruments, one of
which is the "tambouresa," an elaboration of the
guitar and mandolin, but which produces a greater
volume of sound. It is the plan to make the ukulele,
banjo and violin. A company from Chicago and one
from South Bend have combined and a factory has
already been equipped.
HADDORFF PIANO CO.
NEW BROCKTON, MASS., STORE.
The United Music Co. recently opened a branch
in the new Bigelow Building, Brockton, Mass. The
lines featured are the Gulbransen, Lester and Leonard
pianos; Victrolas, Brunswick and Sonora phono-
graphs, and Atwater Kent and Stromberg-Carlson
radio receivers.
ROCKFORD,ILL.
Wholesale Office*:
N.w Tork Cit
130 W. 42od S*
Chicago
410 S. Micnifan At*
San Pranciact
111 California Si.
II
CALIFORNIA FIRM REORGANIZED.
The name of the Krieger, Ayer Music Co., Long
Beach., Calif., has been changed to the Ayer Music
Co., following reorganization and the removal of the
business to new and larger quarters at 530 Pine ave-
nue. F. B. Ayer is president and W. A. Heck secre-
tary-treasurer.
The Portland music trade had a several days' visit
last week from E. Kroll of New York, violin special-
ist of the C. Meisel firm.
AMPICO SCHOOL ATTRACTS LARGE CLASS
Schaff Bros.
Players a ad Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because «f their beauty, reliability, tone
and moderate price. They are profitable
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co.
Established 1868
Huntington, Ind.
The Good Old
SMITH & NIXON
Pianos and Player Pianos
The Ampico traveling school recently closed a bril-
liant session in Cincinnati. E. J. Piquette, who con-
ducted the classes, reports unusual interest the stu-
dents registering from various parts of Kentucky and
Ohio and one from as far afield as Duluth, Minnesota.
The enthusiasm general amongst those who enrolled
for this session of the school is expressed in the fol-
lowing letter from H. E. Pilgrim:
"The Cincinnati session was the first traveling
school in the field instructing tuners who were desir-
ous of learning the operation of the beautiful Ampico
Reproducing mechanism. Modern public schools are
different from the old schools in that everything is
so arranged and equipped that it causes the mind of
the pupil to ascend to higher esthetics—just so is the
Ampico School arranged and conducted. The school
room is in one of the newer buildings of Cincinnati,
with proper light and ventilation—it makes an im-
pression upon entering the school. It reminds one
of a drawing room of a technical school. The Am-
pico Corporation provided chairs and tables, while on
the tables we found pencils, drawing paper, squares,
triangles, etc., not even overlooking the personal com-
forts, such as ash-trays for the smokers. Most tuners
can think better when smoking.
"Our instructor knows how to go from the known
to the unknown, step by step, making drawings on
the blackboard of the various parts of the Ampico,
and after the lesson asking his pupils to make the
same drawings with a description as to the function-
ing of the working parts.
"The Ampico Corporation is to be congratulated
upon the completeness of their traveling school cam-
paign, well equipped in every way and guided by com-
petent instructors.—(Signed) H. E. Pilgrim, Hamil-
ton, Ohio."
Better than ever, with the tame
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit
Smith & Nixon Piano Co.
1229 Miller St., Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
12
AN ANNOUNCEMENT BY
THE Q R S MUSIC CO.
Acquires Red Top Radio Tube, a Triumph in
Reception, and Is Promoting It with
Accustomed Vigor.
The latest important development in radio equip-
ment is the Q R S Red Top Tube. It is an advance
which must attract radio fans and prove profitable to
the trade. The three-color page in this issue of
Presto makes forceful announcement of the addition
to radio essentials. The advertising as it appears
this week is a reproduction of the back cover page
of the Literary Digest and is the first of the fall pub-
licity campaign on this remarkable radio tube.
The page will be followed by others of the same
character in the Saturday Evening Post, Review of
Reviews, World's Work, Harper's Magazine, Century
Magazine and The Golden Book. And its appearance
in Presto is evidence that the Q R S Music Co. rec-
ognizes that the music trade is equally the logical dis-
tributor of radio.
Some time ago the Q R S Music Company took
over the Radio Essentials Corporation and the Red
Top Radio Tube. The Red Top Radio Tube repre-
sents more than two years' research to construct a
tube that could combine power, quality, reception
and rigidity. At the same time it was the aim, fully
accomplished, to eliminate all microphonic noises
usually found in radio tubes. In this elimination the
Q R S Red Top Radio Tube measures up to every
test and presents one of the real improvements in
radio reception.
The Red Top Radio Tubes are made in the fac-
tories of the Q R S Music Company, where the
"last word" in radio tube machinery is installed. At
present only the 201-A type tube is being made, and
the Q R S guarantee goes with every tube. That
means that when a purchaser buys a Q R S Red Top
it insures his getting a perfect tube for his money.
It is the customary Q R S protection to the dealer
as well as to his customer.
Q R S advertising has made a place in the world
of music. It invariably points to assurance of satis-
faction in whatever it announces. And in the force-
ful announcement of the new Red Top Radio Tube
the force of Q R S methods and security must carry
weight. But it does not signify any lessening of the
Q R S Music Roll advertising.
On the contrary the "Buy a Playerpiano" slogan
will continue to appear in the leading magazines in
the customary attractive manner. Very shortly the
reading world will see the fall Q R S roll program,
and it will challenge trade and public.
Something like two and a half million dollars have
been spent in national advertising to make the trade-
mark "Q R S" stand for quality merchandise. That
large investment will be an immense factor in the
merchandising of the Red Top Radio Tube. In fact,
the wonderful good-will built up by the policies and
personnel of the Q R S Music Company will furnish
a ready-made market for anything that carries the
Q R S trademark, and the Q R S Red Top Tube is
born with the proverbial silver spoon.
AH
ARTISTIC
IN EVERY
DETAIL
FACTORY AT FORT RECOVERY, OHIO.
Fort Recovery, Ohio, will have a factory for the
manufacture of stringed musical instruments, one of
which is the "tambouresa," an elaboration of the
guitar and mandolin, but which produces a greater
volume of sound. It is the plan to make the ukulele,
banjo and violin. A company from Chicago and one
from South Bend have combined and a factory has
already been equipped.
HADDORFF PIANO CO.
NEW BROCKTON, MASS., STORE.
The United Music Co. recently opened a branch
in the new Bigelow Building, Brockton, Mass. The
lines featured are the Gulbransen, Lester and Leonard
pianos; Victrolas, Brunswick and Sonora phono-
graphs, and Atwater Kent and Stromberg-Carlson
radio receivers.
ROCKFORD,ILL.
Wholesale Office*:
N.w Tork Cit
130 W. 42od S*
Chicago
410 S. Micnifan At*
San Pranciact
111 California Si.
II
CALIFORNIA FIRM REORGANIZED.
The name of the Krieger, Ayer Music Co., Long
Beach., Calif., has been changed to the Ayer Music
Co., following reorganization and the removal of the
business to new and larger quarters at 530 Pine ave-
nue. F. B. Ayer is president and W. A. Heck secre-
tary-treasurer.
The Portland music trade had a several days' visit
last week from E. Kroll of New York, violin special-
ist of the C. Meisel firm.
AMPICO SCHOOL ATTRACTS LARGE CLASS
Schaff Bros.
Players a ad Pianos have won their stand-
ing with trade and public by 54 years of
steadfast striving to excel. They repre-
sent the
LARGEST COMPETITIVE VALUE
because «f their beauty, reliability, tone
and moderate price. They are profitable
to sell and satisfactory when sold.
Brighten Your Line with the
SCHAFF BROS.
The Schaff Bros. Co.
Established 1868
Huntington, Ind.
The Good Old
SMITH & NIXON
Pianos and Player Pianos
The Ampico traveling school recently closed a bril-
liant session in Cincinnati. E. J. Piquette, who con-
ducted the classes, reports unusual interest the stu-
dents registering from various parts of Kentucky and
Ohio and one from as far afield as Duluth, Minnesota.
The enthusiasm general amongst those who enrolled
for this session of the school is expressed in the fol-
lowing letter from H. E. Pilgrim:
"The Cincinnati session was the first traveling
school in the field instructing tuners who were desir-
ous of learning the operation of the beautiful Ampico
Reproducing mechanism. Modern public schools are
different from the old schools in that everything is
so arranged and equipped that it causes the mind of
the pupil to ascend to higher esthetics—just so is the
Ampico School arranged and conducted. The school
room is in one of the newer buildings of Cincinnati,
with proper light and ventilation—it makes an im-
pression upon entering the school. It reminds one
of a drawing room of a technical school. The Am-
pico Corporation provided chairs and tables, while on
the tables we found pencils, drawing paper, squares,
triangles, etc., not even overlooking the personal com-
forts, such as ash-trays for the smokers. Most tuners
can think better when smoking.
"Our instructor knows how to go from the known
to the unknown, step by step, making drawings on
the blackboard of the various parts of the Ampico,
and after the lesson asking his pupils to make the
same drawings with a description as to the function-
ing of the working parts.
"The Ampico Corporation is to be congratulated
upon the completeness of their traveling school cam-
paign, well equipped in every way and guided by com-
petent instructors.—(Signed) H. E. Pilgrim, Hamil-
ton, Ohio."
Better than ever, with the tame
"Grand Tone In Upright Case."
Grands and Players that every deal-
er likes to sell, for Satisfaction and
Profit
Smith & Nixon Piano Co.
1229 Miller St., Chicago
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).