Presto

March 28, 1925.
PRESTO
CHRISTMAN
The First Touch Tells
CHRISTMAN
Reproducing Grand
Equipped with
Action
Has advantages for any Dealer or
Salesman. It is a marvel of expressive
interpretation of all classes of compo-
sition, reproducing perfectly the per-
formances of the world's greatest
pianists.
The Famous
Studio Grand
(only 5 ft. long)
Remains the foremost of all the dainty
little pianos for Parlor and Music
Room. It has no superior in tone
quality, power or beauty of design.
CHRISTMAN
Players and Pianos
"The Fint Touch Tells"
1U«. U. S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
NEW BALDWIN HOUSE
AT INDIANAPOLIS, IND.
Will Occupy Entire Building on Monument
Circle and Will Be One of the Finest
in Middle West.
The signing of a long-time lease by the Baldwin
Piano Company for the Circle Building, in Monument
Circle, was announced Monday by Edward G. Hereth,
vice-president of the company. The building will be
remodeled, and the Baldwin Company expects to be
in its new home about July 1st.
When it became imperative that the Baldwin Piano
Company acquire a larger amount of floor space offi-
cials of the company studied all the available down-
town sites and finally decided on Monument Circle.
George W. Armstrong, Jr., of Cincinnati, president of
the Baldwin Company, came to Indianapolis to study
the situation before the decision was made.
Every floor of the Circle building is to be remod-
eled. On the first floor a large space is to be used as
a reception room. Immediately back of the recep-
tion hall, the phonograph and record departments will
be placed, with salesrooms that will be among the
largest in the state.
A number of innovations will be introduced in the
upper floors of the building, Mr. Hereth said. One
of them is to be the placing of separate parlors for
the display of reproducing grand pianos. Each of
these parlors will be furnished with a special living
room setting, designed to show the customer the exact
appearance of the piano in home surroundings. Other
specially designed private rooms will be used for the
display of grand pianos, uprights and players.
The Baldwin Piano Company has been engaged in
business in Indianapolis fifty-one years. Its first
home was established in Monument place, in 1874, at
No. 4 Circle Hall, on the northwest segment of the
Circle.
MANAGER PROVIDES
SPECIAL ATTRACTION
W. N. Purnell, of the Starr Cincinnati Branch,
Shows Exposition Visitors How Music Is
Recorded and Gennett Record Finished.
With the opening of Cincinnati's Annual Radio
Exposition came that city's first opportunity to see
not only how broadcasting was done but to see how a
phonograph record was actually recorded. This
interesting feature of the great radio show was
promoted under the direction of W. N. Purnell, of
the Cincinnati branch of the Starr Piano Company,
as a special attraction for the grand opening of the
Radio Show Monday night, March 9th.
The Chubb-Steinberg Orchestra of Cincinnati, ex-
clusive Gennett Record artists, were selected for the
event and the interest shown by the 5,000 in attend-
ance exceeded the greatest anticipations in this re-
spect by those in charge.
Special recording equipment was brought from the
Starr Piano Company factories at Richmond, Ind.,
for the occasion, and this was placed on the main
platform in the center of the show where broad-
casting equipment had also been set up.
Everybody present was eager to see how record
making was accomplished and from the comments
heard on all sides it was apparent the spectacle was
considered a treat.
After playing a program of dance music which was
broadcast through Station WSAI, Cincinnati Music
Hall, the actual phonograph recording was an-
nounced and the Chubb-Steinberg Orchestra played
"Because They All Love You," which was sent over
the air simultaneously with the recording on the
wax. The wax was then played for the interested
spectators on the recording machine just as it is in
the Starr Laboratory and the various processes in
Gennett Record recording and manufacturing were
explained by the official announcer to the crowd and
to the thousands of listeners-in all over the country.
It was further announced the finished record would
be on sale as soon as possible after being sent to the
Starr factories for pressing. A display of recording
waxes, copper plates, test records, "mothers" and
masters and material from which the record is
pressed was also displayed and labeled and augmented
very materially by actual visualization the explana-
tions of the announcer.
Reports which have since poured in to W. N. Pur-
nell, congratulating him on the innovation, indicate
the experiment was a great success, the radio public
appreciating the first opportunity it has had to learn
the principle of record making.
Incidentally the demands for Gennett Record, "Be-
cause They All Love You/' which is now in the regu-
lar Gennett catalog, being released as soon as pos-
sible after its recording at the Exposition, have
reached great proportions not only from the Cincin-
nati district but from many other Starr branches
and dealers all over the country and Mr. Purnell
and the Starr Piano Company as a whole are very
much pleased with the outcome of the whole affair.
QOOD SUGGESTION
FOR WINDOW DISPLAY
Estey Organ Company Tells How a Strong
and Timely Retail Sales Appeal May
Easily Be Presented.
The Estey Organ Company, of Brattleboro, Vt.,
has been sending out a handsome folder, in which a
timely suggestion is presented to the trade every-
where. The circular is accompanied by six illustra-
tions of wareroom window displays by prominent
houses in different parts of the country, showing what
a forceful effect a well arranged grouping of organs
may make. The text of the letter affords a stimu-
lant to business of a fine order. Dealers who secure
copies of the window illustrations, and follow suit,
will be sure to reap results.
Window display is an inexpensive method of pub-
licity, and, unlike most methods of advertising, you
can trace immediate results. Window display makes
a strong sales appeal, and your windows will work
for you long after the store doors are locked. Let
the public know that you have Estey organs to offer
and your house will soon be known as "The Organ
House" in the territory, and naturally prospective
buyers will call upon you first.
The value of show window display in promoting in-
terest in Estey organs that resulted in sales is attested
to by some of our most progressive music houses.
George J. Birkel Company, of Los Angeles, wrote
that they sold the organ displayed in one week's
time; Lyon & Healy, of Chicago, reported many in-
quiries and three sales; Grinnell Brothers, of Detroit,
reported quite a few inquiries and some sales, and
Why not stage an Easter window featuring the
we might continue offering a mass of such evidence.
Estey organ exclusively? Some splendid examples
of window display are inclosed. You may say you do
not employ an expert window decorator. Why not
start with a modest display? Use the Easter colors,
purple and White, as a color scheme, and add a
generous supply of Easter lilies and palms—go a step
further and use manikins—the figure of an organist
seated at the keyboard—a surpliced choir boy hold-
ing an open book in the act of broadcasting glorious
Easter hymns—an artistically-lettered placard read-
ing "Does your church need an organ for Easter?" or
some similar message. Wouldn't the passer-by stop
—look—listen—if they got the opportunity—and pos-
sibly buy?
It is worth the trial.
We advise that you look over your prospect file,
and if you have any church organ prospects urge an
Easter installation. This argument ofttimes will bring
a wavering church organ committee to a decision.
You will be interested to know that we sold more
Duo-Manual organs in 1924 than in any previous year
in our history, which fact ought to strengthen your
resolve to put additional sales energy back of this
very profitable line. We shall shortly issue a booklet
listing a few of the 452 installations in the years
1923-24. Tell us how many copies you can use and
we will forward.
Every year since 1921 has shown a satisfactory in-
crease in shipments over the previous year. With
your hearty co-operation we expect to make 1925 a
year of normal business.
We have the instruments—you have the selling or-
ganization. Let's go.
A KRANICH & BACH HANGER.
The Chicago showrooms of the fine old New York
house of Kranich & Bach is doing some good pub-
licity work. The latest is the reproduction of a full-
page display which appeared in the Chicago Evening
Post of Saturday last. It is a full-sheet poster, hand-
somely illustrated, showing six beautiful art styles of
the Kranich & Bach pianos. The announcement is
made of eleven styles of the famous instruments.
FOSTER AND WADE ABROAD.
Frank E. Wade, vice-president and a director of the
American Piano Co. was booked to sail for Europe
on Wednesday of this week. Mr. Wade intends to
remain abroad several weeks, and before his return
will probably meet George G. Foster, president of
the American Piano Co., who at the present time is
in Italy.
AN OFFICIAL DECORATOR.
Miss Anna B. Baggs, official decorator of the Wiley
B. Allen Co., San Francisco, spent several weeks at
the Portland, Ore., store recently to provide a proper
setting for the Mason & Hamlin with the Ampico,
which has recently been added to the Wiley B. Allen
line of pianos.
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