Pianos That Are Trade-Advertised Are Easier to Sell—Read Presto Ads
Busy
Men Never
Know
Dull Trade
Think
Success And
It's
Half Won
Established 1884
THE AMERICAN MUSIC TRADE WEEKLY^ n c«n*., »• « a
N U M B E R 2018 Entered as second class matter Jan. 29, 1896, at
NUMBER 2018. p o g t Offl
Published weekly by Presto Publishing
Co., 417 S. Dearborn St.. Chicago, m
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STEINWAY
THE INSTRUMENT
OF THE IMMORTALS
The first choice,
and the last
J
OSEF HOFMANN occupies a remarkable posi-
tion in the world of music. He was recognized
as a master from his earliest concert. Year after
yea$ he has perfected his interpretation and
added a brilliant finish to his technique.
If his staunch friends and admirers could be asked
the name of the piano which Josef Hofmann uses,
there could be but one answer—the Steinway. For
the Steinway is recognized by the world of music as
the one instrument equal to the demands of the great
pianists. It is known, not only as the instrument of
Hofmann, Paderewski and Rachmaninoff, but also as
the choice of the most celebrated figures in the world
of music since Wagner and Liszt.
This musical background of the Steinway is unique
in the history of music. Its singing tone is celebrated
the world over, its durability is known everywhere.
A rigid rule of excellence governs every detail of its
manufacture. But there is one principle, formulated
by Henry Steinway, which is just as important to the
public as any of these . . . The Steinway must always
be sold at the lowest possible price.
JOSEF HOFMANN AT HIS STEINWAY
Four generations of the Steinway family have
maintained and strengthened this rule. Today the
Steinway is within the reach of every true lover of
music. There is a size and model to fit every home
and every acoustic condition.
Josef Hofmann has used the Steinway since the
beginning of his musical career and says of it: "I
consider the Steinway piano absolutely unique in that
it combines the production of sound from the softest
pianissimo to the strongest forte, with an extraordi-
nary perfection of action. As long as I have the
privilege to play a Steinway I am completely sat-
isfied."
STEINWAY & SONS, STEINWAY HALL, 109 E. FOURTEENTH ST., NEW YORK
Represented by the Foremost Dealers Everywhere
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