Presto

Issue: 1925 2018

March 28, 1925.
PRESTO
CHRISTMAN
The First Touch Tells
CHRISTMAN
Reproducing Grand
Equipped with
Action
Has advantages for any Dealer or
Salesman. It is a marvel of expressive
interpretation of all classes of compo-
sition, reproducing perfectly the per-
formances of the world's greatest
pianists.
The Famous
Studio Grand
(only 5 ft. long)
Remains the foremost of all the dainty
little pianos for Parlor and Music
Room. It has no superior in tone
quality, power or beauty of design.
CHRISTMAN
Players and Pianos
"The Fint Touch Tells"
1U«. U. S. Pat. Off.
Christman Piano Co.
597 East 137th St.
New York
NEW BALDWIN HOUSE
AT INDIANAPOLIS, IND.
Will Occupy Entire Building on Monument
Circle and Will Be One of the Finest
in Middle West.
The signing of a long-time lease by the Baldwin
Piano Company for the Circle Building, in Monument
Circle, was announced Monday by Edward G. Hereth,
vice-president of the company. The building will be
remodeled, and the Baldwin Company expects to be
in its new home about July 1st.
When it became imperative that the Baldwin Piano
Company acquire a larger amount of floor space offi-
cials of the company studied all the available down-
town sites and finally decided on Monument Circle.
George W. Armstrong, Jr., of Cincinnati, president of
the Baldwin Company, came to Indianapolis to study
the situation before the decision was made.
Every floor of the Circle building is to be remod-
eled. On the first floor a large space is to be used as
a reception room. Immediately back of the recep-
tion hall, the phonograph and record departments will
be placed, with salesrooms that will be among the
largest in the state.
A number of innovations will be introduced in the
upper floors of the building, Mr. Hereth said. One
of them is to be the placing of separate parlors for
the display of reproducing grand pianos. Each of
these parlors will be furnished with a special living
room setting, designed to show the customer the exact
appearance of the piano in home surroundings. Other
specially designed private rooms will be used for the
display of grand pianos, uprights and players.
The Baldwin Piano Company has been engaged in
business in Indianapolis fifty-one years. Its first
home was established in Monument place, in 1874, at
No. 4 Circle Hall, on the northwest segment of the
Circle.
MANAGER PROVIDES
SPECIAL ATTRACTION
W. N. Purnell, of the Starr Cincinnati Branch,
Shows Exposition Visitors How Music Is
Recorded and Gennett Record Finished.
With the opening of Cincinnati's Annual Radio
Exposition came that city's first opportunity to see
not only how broadcasting was done but to see how a
phonograph record was actually recorded. This
interesting feature of the great radio show was
promoted under the direction of W. N. Purnell, of
the Cincinnati branch of the Starr Piano Company,
as a special attraction for the grand opening of the
Radio Show Monday night, March 9th.
The Chubb-Steinberg Orchestra of Cincinnati, ex-
clusive Gennett Record artists, were selected for the
event and the interest shown by the 5,000 in attend-
ance exceeded the greatest anticipations in this re-
spect by those in charge.
Special recording equipment was brought from the
Starr Piano Company factories at Richmond, Ind.,
for the occasion, and this was placed on the main
platform in the center of the show where broad-
casting equipment had also been set up.
Everybody present was eager to see how record
making was accomplished and from the comments
heard on all sides it was apparent the spectacle was
considered a treat.
After playing a program of dance music which was
broadcast through Station WSAI, Cincinnati Music
Hall, the actual phonograph recording was an-
nounced and the Chubb-Steinberg Orchestra played
"Because They All Love You," which was sent over
the air simultaneously with the recording on the
wax. The wax was then played for the interested
spectators on the recording machine just as it is in
the Starr Laboratory and the various processes in
Gennett Record recording and manufacturing were
explained by the official announcer to the crowd and
to the thousands of listeners-in all over the country.
It was further announced the finished record would
be on sale as soon as possible after being sent to the
Starr factories for pressing. A display of recording
waxes, copper plates, test records, "mothers" and
masters and material from which the record is
pressed was also displayed and labeled and augmented
very materially by actual visualization the explana-
tions of the announcer.
Reports which have since poured in to W. N. Pur-
nell, congratulating him on the innovation, indicate
the experiment was a great success, the radio public
appreciating the first opportunity it has had to learn
the principle of record making.
Incidentally the demands for Gennett Record, "Be-
cause They All Love You/' which is now in the regu-
lar Gennett catalog, being released as soon as pos-
sible after its recording at the Exposition, have
reached great proportions not only from the Cincin-
nati district but from many other Starr branches
and dealers all over the country and Mr. Purnell
and the Starr Piano Company as a whole are very
much pleased with the outcome of the whole affair.
QOOD SUGGESTION
FOR WINDOW DISPLAY
Estey Organ Company Tells How a Strong
and Timely Retail Sales Appeal May
Easily Be Presented.
The Estey Organ Company, of Brattleboro, Vt.,
has been sending out a handsome folder, in which a
timely suggestion is presented to the trade every-
where. The circular is accompanied by six illustra-
tions of wareroom window displays by prominent
houses in different parts of the country, showing what
a forceful effect a well arranged grouping of organs
may make. The text of the letter affords a stimu-
lant to business of a fine order. Dealers who secure
copies of the window illustrations, and follow suit,
will be sure to reap results.
Window display is an inexpensive method of pub-
licity, and, unlike most methods of advertising, you
can trace immediate results. Window display makes
a strong sales appeal, and your windows will work
for you long after the store doors are locked. Let
the public know that you have Estey organs to offer
and your house will soon be known as "The Organ
House" in the territory, and naturally prospective
buyers will call upon you first.
The value of show window display in promoting in-
terest in Estey organs that resulted in sales is attested
to by some of our most progressive music houses.
George J. Birkel Company, of Los Angeles, wrote
that they sold the organ displayed in one week's
time; Lyon & Healy, of Chicago, reported many in-
quiries and three sales; Grinnell Brothers, of Detroit,
reported quite a few inquiries and some sales, and
Why not stage an Easter window featuring the
we might continue offering a mass of such evidence.
Estey organ exclusively? Some splendid examples
of window display are inclosed. You may say you do
not employ an expert window decorator. Why not
start with a modest display? Use the Easter colors,
purple and White, as a color scheme, and add a
generous supply of Easter lilies and palms—go a step
further and use manikins—the figure of an organist
seated at the keyboard—a surpliced choir boy hold-
ing an open book in the act of broadcasting glorious
Easter hymns—an artistically-lettered placard read-
ing "Does your church need an organ for Easter?" or
some similar message. Wouldn't the passer-by stop
—look—listen—if they got the opportunity—and pos-
sibly buy?
It is worth the trial.
We advise that you look over your prospect file,
and if you have any church organ prospects urge an
Easter installation. This argument ofttimes will bring
a wavering church organ committee to a decision.
You will be interested to know that we sold more
Duo-Manual organs in 1924 than in any previous year
in our history, which fact ought to strengthen your
resolve to put additional sales energy back of this
very profitable line. We shall shortly issue a booklet
listing a few of the 452 installations in the years
1923-24. Tell us how many copies you can use and
we will forward.
Every year since 1921 has shown a satisfactory in-
crease in shipments over the previous year. With
your hearty co-operation we expect to make 1925 a
year of normal business.
We have the instruments—you have the selling or-
ganization. Let's go.
A KRANICH & BACH HANGER.
The Chicago showrooms of the fine old New York
house of Kranich & Bach is doing some good pub-
licity work. The latest is the reproduction of a full-
page display which appeared in the Chicago Evening
Post of Saturday last. It is a full-sheet poster, hand-
somely illustrated, showing six beautiful art styles of
the Kranich & Bach pianos. The announcement is
made of eleven styles of the famous instruments.
FOSTER AND WADE ABROAD.
Frank E. Wade, vice-president and a director of the
American Piano Co. was booked to sail for Europe
on Wednesday of this week. Mr. Wade intends to
remain abroad several weeks, and before his return
will probably meet George G. Foster, president of
the American Piano Co., who at the present time is
in Italy.
AN OFFICIAL DECORATOR.
Miss Anna B. Baggs, official decorator of the Wiley
B. Allen Co., San Francisco, spent several weeks at
the Portland, Ore., store recently to provide a proper
setting for the Mason & Hamlin with the Ampico,
which has recently been added to the Wiley B. Allen
line of pianos.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
ALEXANDER STEINERT, JR.,
IN SERIES OF CONCERTS
Gifted Young Pianist, Son of Boston Piano
Manufacturer, Comes from Paris to Make
His Debut with Symphony Orchestra.
Alexander Steinert, Jr., came over from Paris re-
cently, where he has been residing for the past year
or more, to play with the Boston Symphony Orches-
tra at its concerts in Boston, New York and Brook-
lyn. The first of this series of five concerts, at
Symphony Hall, Boston, this week, Friday afternoon
and Saturday evening.
The work is "Prometheus, a Poem of Fire," for or-
chestra and piano, with organ and chorus, by the
Russian composer, Scriabin. The chorus will be sung
by the Cecilia Society of Boston. The next appear-
ance will be at Carnegie Hall, New York, April 9;
then at Brooklyn, for a matinee, and again at Car-
negie HalJ the evening of April 10.
Alexander Steinert, Sr., who has been in Florida
for several weeks, returned to Boston Thursday after-
noon of this week to be present at this great event of
his young and talented son. A little later on young
Steinert will return to Paris to continue his studies
in piano and orchestral composition. The Steinway
is the piano to be used at these concerts.
JACOB BECKER DIED
AFTER BRIEF ILLNESS
Head of the Long Established New York In-
dustry, Cause of Deep Regret in
Wide Circle.
Jacob H. Becker, head and founder of the piano
industry of Becker Bros., Fifty-second street and
Tenth avenue, New York, died on Tuesday evening
of this week. Mr. Becker was seemingly in good
health until two weeks ago, at which time he was
taken ill. On the day of his death he had held con-
versation by phone with his office.
Jacob Becker was a thorough piano maker. He
understood every branch of the industry, and he was
an earnest, conscientious business man, who had built
up a profitable industry by the force of his own will
and character. The factory of Becker Bros., at Tenth
avenue and Fifty-second street, New York, is a large
one and its products are of the kind that win respect
and hold trade.
Mr. Becker was in the fifty-eighth year of his age.
TRADE HAPPENINGS
RELATED IN BRIEF
Views and Beliefs of Live Piano Merchants Are
Presented.
The B. & B. Music Shop, Palatka, Fla., has been
formed by G. D. Bogue and L. R. Bigewet.
Cohen Bros., Jacksonville, Fla., has removed its
Victrola and radio departments to a store on Duval
street.
Virgil Lewis has succeeded Ralph Hervey as man-
ager of the Adams Music Co., Canton, 111.
A charter has been granted to the Decatur Music
Shop, Decatur, 111., which will operate with a capital
of $1,000.
C. W. Strawn has been appointed manager of the
Duo-Art reproducing and playerpiano departments of
the Lyon & Healy, Inc., Chicago, 111.
Gunkler's Music Shop, Oak Park, 111., has been
opened by H. C. Gunkler at Lake and Marion street.
The E. E. Forbes Piano Co., Birmingham, Ala., re-
cently made Maurice D. Manning general manager of
the store.
The Kerr Music Co., 27 South Central avenue,
Phoenix, Ariz., formally opened its new warerooms
recently.
BALDWIN FOR SCHOOL.
The Baldwin Piano Co., Cincinnati, is particularly
proud of the selection of the Baldwin piano as the
official instrument of the well-known Bradbury
School of Music in Duluth, Minn., which was estab-
lished in 1900, and is both the oldest and largest
school of music in northern Minnesota. The Brad-
bury School employs twenty-five instructors and
every branch of musical learning is included in the
curriculum. Each year a Baldwin-made grand is pre-
sented as a prize to the student in the piano depart-
ment who makes the greatest progress during the
school year.
FEATURE GRANDS IN MILWAUKEE.
Grand pianos of the Baldwin line are being featured
in an effective way by the Wm. A. Kaun Music Co.,
Milwaukee, and excellent results are pointed out by
Ralph L. Pettit, manager. "Our business continues
to run mostly to grands and reproducing grands,"
said Mr. Pettit this week. Two large Baldwin con-
cert grands were selected for the studio of WHAD,
the Marquette University-Milwaukee Journal broad-
casting station, and they were recently used in an
evening's program from this station.
IMPROVES HARTFORD STORE.
McCoys, Inc , Hartford, Conn., is stimulating busi-
ness by strong advertising in the newspapers. The
company recently purchased from Silver Bros, the
building at 87-91 Asylum street, and since taking pos-
session of this building the music store management
has made a number of improvements, including the
installation of a new front, a battery of elevators, and
a new fire protection system. The structure is four
stories high, has a frontage of 30 feet on Asylum
street and a depth of 101 feet.
PORTLAND PREPARES FOR ELKS.
Plans are already being made in Portland, Ore.,
for the national convention of the Elks, which is set
for July 13 to 18, inclusive, at which time, it has been
announced, between sixty and seventy bands will be
in the city. W. A. McDougall, of the McDougall-
Conn Music Co., and the leader of the Portland Elks'
band, has its store in the new million-dollar Elks
building, which will be the headquarters of all of the
visiting bandsmen while in the city.
March 28, 1925.
WHAT IS HAPPENING
IN INDIANAPOLIS
Indiana's State Capital Affords Some Interest-
ing Items of General Concern and Suggest-
ing Trade Improvement.
The Wilking Music Company, local representatives
of the Jesse French & Sons pianos, reports some good
sales in the style G grand, the style A upright, and
new style H. H. Business in this line has been good,
and the Melville Clark special school piano has also
enjoyed a very good business. The company reports
the sale of eight of these special school pianos to the
public schools recently.
Rapp & Lennox are doing some spring house clean-
ing. A special sale of second-hands has been very
successful, and outlook for business is promising.
The Pearson Piano Company is planning an elab-
orate display at the Home Complete Exposition to be
held at the State Fair Grounds the first part of April.
Curtis S. Miller, of the Schaff Bros. Piano Company,
Huntington, Indiana, was a recent visitor.
The Christena Teague Company is also busy mak-
ing preparations for a display at the Home Complete
Exposition. Mr. Christene says: "Unless we have
a few quiet weeks occasionally we don't appreciate
the good ones." Frank Edgar, sales manager of the
Aeolian Company, was a recent visitor.
The Fuller Ryde Music Company, representatives
of the Conn band instruments at Indianapolis, is dis-
playing the line in a novel manner. The window is
arranged with an arch in the background, and a scenic
effect, while embedded in triple silk plush are several
of the popular instruments. The arrangement of the
instruments could not be improved. The company
report business very good and, since they have taken
on the famous Conn line, they have derived much
benefit from its national reputation.
The new Baldwin building is described elsewhere in
this issue of Presto.
WAR AGAINST HOUSE SALES.
The Better Business Bureau is continuing its cam-
paign against dealers advertising furniture at private
houses in St. Louis. Several dealers are to be pro-
ceeded against as a result of the Bureau's vigilance.
Karl Bensinger, 1129A Walton avenue, was let off by
Judge Matthews with the payment of costs recently
when he claimed that he did not know he was violat-
ing the law.
C. N. KIMBALL LEAVES FOR FLORIDA.
C. N. Kimball, president of the W. W. Kimball
Co., Chicago, departed this week for the sunny cli-
mate of Florida, where he will spend the remaining
days of March and the month of April. While in the
famous winter resort state Mr. Kimball will visit old
friends in the trade and will not overlook one of his
favorite pastimes—golfing.
Q R S WINDOW SHOWS.
Windows featuring Q R S music rolls are frequent
sights that make the stores of San Francisco attrac-
tive. Out of compliment to the Q R S Girl, Sherman,
Clay & Co. recently had a "Girl" window, showing
Q R S rolls and the sheet music of the numbers re-
produced by the Q R S Music Co. To carry out the
motif the sheet music shown had girls on the title
pages, one being Sherman, Clay & Co.'s song success,
"That's My Girl."
OPENS PROGRAM WITH ROLL.
A special Q R S music roll was recently used to
open and close the programs sent out from the local
School of Engineering broadcasting station WSOE,
Milwaukee. Officials of the station have adopted
"The Land of the Sky Blue Waters," and through
arrangement with the Q R S Music Co. a special roll
of this selection, suitable for use at the beginning and
end of the programs, was made.
THE BOWEN LOADER
makes of the Ford Roadster the Ideal piano truck,—most Convenient, most Economical and most Efficient.—Goes anywhere, over any
kind of roads, and distance makes no difference.
It will greatly assist any energetic Salesman, City or Country, but is indispensable for successful country work.
It's the best outfit for making collections and repossessions.
Our latest model is fool-proof and indestructible, and the price has been reduced to $95.00 including an extra good water-proof
moving cover. Satisfaction guaranteed or money refunded.
BOWEN PIANO LOADER CO.,
Winston-Salem, N. C.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

Download Page 5: PDF File | Image

Download Page 6 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.