Presto

P R E S TC
22
ADDING SMALL GOODS
Installation of a Musical Merchandise Depart-
ment Found Justified by the Successful
Experience of Exclusive Firms.
UJhere Supply
always meets
Hie Demand j
Hardware, Felts, Cloths, Hammers, etc
for Pianos, Organs, Players, Talking
Machines, Special Stampings, Turn-
ings, etc., when you order from us.
WHERE SUPPLY MEETS DEMAND.
The American Piano Supply Co.,
No. 112 East 13th Street
NEW YORK CITY
SCHAFF
Piano String Co.
Manufacturers of
The growth of musical merchandise departments
in piano stores is no longer a fact to excite surprise.
But it is taken as a recognition of the big possibilities
for profits in the goods. And the installation of
musical merchandise is justified by the experience of
firms heretofore dealers in pianos exclusively. It is
one of the most conclusive arguments for a like
course by other exclusive houses selling pianos or
talking machines. To either the addition of musical
merchandise serves as an attraction to the sales in
the main lines.
One thing is certain. No line has such a real, per-
manent, substantial business building quality as
musical merchandise properly and intelligently car-
ried. Too many have gone into the sale of small
goods in a haphazard way that invited failure. The
wise and experienced merchant who knows the funda-
mentals of merchandising realizes that there are no
unimportant things in his business. One department
of a business is linked with another and the influ-
ences of one department badly managed are felt
in all the others.
In every case the piano and phonograph lines are
found mutually helpful. Of course they are related
one to the other in the minds of the public and that
fact is borne in mind by the wise dealer. Properly
handled small goods are promising things for the
piano or phonograph dealer to add. Proper handling
is synonymous with careful handling and this in-
volves the question of overhead. Additional over-
head is only justified when the new sideline shows
of a size warranting expansion.
LATEST QENNETT RECORD LIST
Starr Piano Co., Richmond, Ind., Announces Several
Good Additions to Record Files.
Piano Bass Strings
2009-2021 CLYBOURN AVENUE
Corner Lewf* Street
CHICAGO
LOOK
PERFECT PUNCHINQS
AT
CEGOEPEL&Co
137 E A S T I3 T -* ST.
H E.W YORK
New Gennett records announced this week by
the Starr Piano Co., Richmond, Ind., include a Green
Label record, No. 10094, with Prelude, C Sharp
Minor (Rachmaninoff), and on reverse, To Spring
(Moskowski), Herman Ostheimer, piano solo.
No. 5506 has Nightingale (Brockman), Manhattan
Instrumental Trio, Incidental, whistling by Sybil
Sanderson Fagan, and Georgia Lullaby (Cordroy),
Manhattan Instrumental Trio.
Frankel with his Uke has recorded It Ain't Gonna
Rain No Mo' (Hall) (second edition, more laughs),
and It Ain't Gonna Rain No Mo' (Hall) (second
edition—more laughs), on record No. 5512.
No. 5505 is a fine record for dancing: In a Rendez-
vous with You, fox trot (Lewis-Young-Snyder), and
Put Away a Little Ray of Golden Sunshine, fox trot
(Lewis-Young-Ahlert), Paul Sanderson and his Or-
chestra.
Foreign—(German)—Landstreicher (Polka) and
Ritka Buza (Cardas), Schwabische Bauern Kapelle.
HELPS BAND INSTRUMENT SALES
Spirit and Purposes of Council Bluffs School Band
Emulated by Cities in That Section.
Instruments made by C. G. Conn, Ltd., Elkhart,
Ind., are used exclusively by the Consolidated Band
of Council Bluffs, la., a civic institution made up of
units from the schools of the city. The proficiency
of the players is in a great measure due to the teach-
ing ability and pleasing personality of the director,
Lee M. Lockhart, who was the youngest bandmaster
in the United States army during the Great War.
But despite his youth Mr. Lockhart was chosen to
lead important organizations. He was leader of The
HAMMACHER, SCHLEMMER & CO.
PIANO and PLAYER
HARDWARE, FELTS, TOOLS,
RUBBERIZED PLAYER FABRICS
New York, Since 1848
4th Ave. and 13th St.
August 23, 1924.
Pershing Band and the 341st and 342nd Field Artil-
lery Bands.
The Council Bluffs school band has really devel-
oped the band spirit in that section. It is considered
one of the greatest assets of the progressive city.
The musical instrument purchasing fund established
by the school board at the suggestion of Mr. Lock-
hart is a unique idea which is being made use of in
other places with good advantage.
The purpose of this instrument fund was to help
members of the band and orchestra obtain instru-
ments. When a member wanted an instrument he
borrowed the money from this fund, and then paid
back the amount in small monthly payments. The
size of these payments was determined by the amount
of money borrowed, divided by the number of
months he or she had left in high school.
Many members took advantage of this fund and
purchased instruments. This method of help has
played a great part towards making the band the
great success it is.
This revolving fund has taken care of almost 100
purchasers up to the present time. Now 70 contracts
are on file and being paid upon. Several have been
fully paid out and many others were paid cash. It
has been the aim of those controlling the use of this
fund to have it serve the greatest number of appli-
cants. The terms of payment are made as large as
seems consistent to the applicant's ability.
"ROLLS ROYCE" OF RADIO
New Model Super-Heterodyne Designed by Bent
Music Shop, Chicago, Is Unique Creation.
What is termed as the highest development in
radio receiving sets is that of the Super-Heterodyne
radio designed by Messrs. Skinner and Halberg of
the Bent Music Shop, 214 South Wabash avenue,
Chicago, and described in "Bent Twigs," house organ
of the Chicago store, as follows:
"The Improved Super-Heterodyne set, manufac-
tured by the Bent Company, is so much of an im-
provement over the ordinary Super-Heterodyne that
it has been termed the 'Rolls Royce' of radio. This
special set incorporates the popular modulation sys-
tem of reception.
The loop antenna or the regular antenna may be
used with this set, and this feature has many advan-
tages, especially where extreme distance reception is
desired during the more favorable weather. The
selectivity is amazing. Using a two stage audio am-
plifier, signals are brought in so as to be heard clearly,
many hundred feet away, and the sound can be so
regulated as to be of just the right clearness for
any distance. One of the many feature points of
this marvelous set is that it is entirely self contained.
BOUGHT SMALL GOODS.
Among recent visitors to the wholesale small in-
strument department of Lyon & Healy were the
following dealers: Mr. Taylor, Taylor Music Co.,
Columbus, Ohio; R. J. Barber, Barber Music Co.,
Great Falls, Mont.; Mr. Lecospe, Philip Werlein Co.,
New Orleans, La.; Mr. Crowe, Crowe Music Co.,
Okmulgee, Okla.; Mr. Hant, Lake Geneva, Wis.; Mr.
Plows, Iron River, Mich.; Mr. Marshall, Springfield,
111.; D. W. French, Ionia, Mich.; Mr. Jeulman, Anti-
och, 111.; Mr. Dorsucha, Wapakoneta, Ohio; Mr.
Barney Malevitti, Coal City, 111. These observant
dealers brought varied reports of the conditions of
the country and in the main they were encouraging.
Several reported unusually good sales for the sum-
mer. Though crops are backward, it was felt that
fall will show a resumption of satisfactory buying.
A UNIQUE BAND.
The 26th U. S. Infantry Band, which includes several
musicians of international prominence, musicians who
have played before royalty, soloists in many famous
civilian bands during their long careers, is this sum-
mer furnishing music daily for the Citizens Military
Training Camp at Plattsburgh, N. Y, Forty-two
pieces comprise the 26th Infantry Band and in prac-
tically every instance the members play at least two
instruments.
LEASES BROOKLYN STORE.
J. M. Quinn, of 1225-1227 Broadway, Brooklyn,
N. Y., one of the original Sonora phonograph dealers
of that borough, has leased the premises at 350 Liv-
ingston street for a long term of years. The build-
ing will be the main office of Mr. Quinn. It is
planned to have this building ready and open for
business early in August.
OPENS IN SAN FRANCISCO.
Goodman's Music & Gift Shop has been opened for
business at 426 Castro street, San Francisco, under
the management of J. Goodman, formerly merchan-
dise supervisor for the Pacific Coast branch of the
Columbia Phonograph Co. The location chosen is
an excellent one.
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All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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