THE GENERAL MUSIC STORE
While the Ideal of the Exclusive Store Is Ad-
mirable, Proposition Is Unsound,
Is Contention.
The spread of the general music store in the United
States is one of the remarkable phases of the busi-
ness within recent years. And looking back, many
dealers confess they were stampeded in. A great
number who lost their exclusiveness and expanded
their lines to fulfill the purposes of the general music
store admit it was a matter of necessity with them.
While the ideal of the exclusive store was admir-
able, as a business proposition it was unsound, they
claimed. Music dealers took their cue from other
trades. The exclusive clothier added haberdashery
and followed with shoes and hats. They found it
was not sound policy to make a customer divide his
purchasing, buying each separate article in a differ-
ent store.
The music store devoted to one line exclusively is
considered by many the survival of an effort to main-
tain an ideal. But they allow the ideal is admirable
but impossible so long as all the dealers do not agree
to maintain it. There are still exclusive piano stores
and exclusive phonograph stores, but owing to the
changed and continually changing character of the
music business and new features of competition, the
number of these grows less at the passing of every
year.
When" the phonograph was proved a merchantable
commodity the then exclusive piano stores began to
lose their exclusiveness and in time the phonographs
and records became associated with the pianos,
players and music rolls in most of the stores. Soon
came the necessity for further expanding of the lines
to include musical merchandise. The general music
stores became remarkable in their very numbers.
In the music business the dealer who wants to
build up a reputation for excellence in one line has
to deal with competitors who have no such stand-
ards to preserve and who offer the allurements of
staple lines in every branch rather than a rich as-
sortment in one line.
SELL PORTABLE PHONOGRAPHS
Line Presented by Specialty Phonograph and Acces-
sories Co. Has Big Call.
This is the period of the year when the portable
phonograph makes a special appeal. The fact is evi-
denced by the great increase in orders for the Travel-
phone Portable made-by the Specialty Phonograph
and Accessories Company, 210-212 East 113th street,
New York City. This machine of quality and guar-
anteed service provides the energetic dealer with a
model that can be retailed at an alluring price.
The new descriptive catalog of the Specialties
Phonograph and Accessories Co. tells all about this
opportunity for dealers.'. It also provides a means to
preparedness. The talking machine dealer who
knows where he can quickly replace a necessary
phonograph part in the shortest possible time has the
power to serve his repair trade. That phase of the
talking machine dealer's business is continually be-
coming of greater importance, so that preparedness
really consists in the ability to procure needed parts
of superior quality with a minimum of delay.
That is why' the talking machine dealer should
possess the new descriptive catalog of the Specialties
Phonograph and Accessories Co., 210 and 212 East
113th street, New York. The company manufactures
"Specialty Brand" products, necessary to the dealer
ambitious to serve the repair wants of the phonograph
The "Bilger"
Steel Cable Hoist
23
PRESTO
August 2, 1924.
owners. The "Specialty Brand" products include
main springs, motors and all repair parts and supe-
rior quality is a characteristic of every commodity.
The descriptive catalog and price list of the company
is of great interest and value to every dealer.
NEW GENNETT RECORDS
Specials, Solos and Danc'ng Numbers in Latest Issue
by Starr Piano Co.
The following are among the new Gennett records
issued by the Starr Piano Co., Richmond, Ind.:
The Elks' Record—Address, of Welcome to Benev-
olent Protective Order of Elks (Boston, July 7,
1924). and The Elks' Eleven O'Clock Toast, Honor-
able James M. Curley.
This is the address Mayor James M. Curley of
Boston made at the opening of the Benevolent and
Protective Order of Elks Convention held in Boston
recently. It w T as given a tremendous ovation and
every red blooded, two-fisted Elk will want to hear
this tremendous message as well as every other good
citizen of the country.
For Dancing—Hard Hearted Hannah, fox trot,
Hellen-Bigelow-Bates, and Bringing Home the Ba-
con, fox trot, Bannister-Colwell-Van-Schenk, (Windy
City Jazzers with banjo and piano accompaniment).
Xo. 5468—When the Wind Blows North (Then I
Start Going South), fox trot, Davis-Shuster-Phil-
lips, and Jimminy Gee, fox trot, Little-Mailie-Finch,
(Bernie Cummins and His Orchestra).
Piano Solo—Perfect Rag, and New Orleans (Blues)
Joys, (Ferd (Jelly Roll) Morton).
Irish Numbers—Tenpenny Bit (Irish Jigs), (Tom
J. Morrison, flute), and The Banks of Ireland and
the Ships Are Sailing (Irish reels) (P. J. Conlon, T.
Morrison and T. Higgins, piano accompaniment).
Chicken Reel—Tweedy Brothers—Fiddle Solo with
piano accompaniment, and Repaz Band, Charles W.
Tweedy, piano solo.
N E W Q R S RELEASES.
The following Q R S releases were announced for
Tuesday, July 29, and were shipped on standing
orders on that date. Orders from customers not on
the standing order list are being given prompt at-
tention: Just for Remembrance (Bring Me a Red,
Red Rose), ballad; June Night (Just Give Me a June
Night, the Moonlight and You), fox-trot; Hard-
Hearted Hannah (The Vamp of Savannah), fox-trot;
Moonlight Memories, waltz; Ray and His Little
Chevrolet, fox-trot; Caroline (Pal-o'-Mine), waltz;
San, fox-trot; Doodle Doo Doo, fox-trot.
B. J. Powell, who has been connected with the
Kokomo, Ind., store of the Pearson Piano Company,
Indianapolis, for the past five years, has been placed
in charge of the Logansport, Ind., store of the com-
pany.
CONN LINE IN IOWA
Lohr & Chase, Muscatine, Acquires Jobbing and Re-
tailing Rights for Southwestern Part of State.
Southeastern Iowa territory for the C. G. Conn,
Ltd., Elkhart, Ind., has been acquired by Lohr &
Chase, musical instrument dealers, Muscatine, la. The
territory will include twelve counties in southeastern
Iowa and western Illinois, the firm locating sub-
dealers in all large cities.
Although the Muscatine firm has just recently ac-
cepted the jobbing agency, it has already established
sub-dealers in Iowa City, Washington and Burling-
ton, who will carry a complete line of Conn instru-
ments. The local men will have their headquarters at
their instrument shop, 102 East Second street.
Band organizers will be sent from here to all sub-
dealers' territory to assist in organizing bands, and
arrangements are being made to give vocal and in-
strumental lessons through the Chase Music Studios
and the band instrument department of the organiza-
tion.
A grouch is a man who will pay to have his
car eat up gas when he is too stingy to feed
new music rolls to his playerpiano.
A Pneumatic Action bearing the name
STRAUCH BROS.
is your guide for unfailing quality.
The high quality which has characterized
the Strauch Bros. Piano Actions and Ham-
mers for almost sixty years, distinguishes
our latest product, the
STRAUCH BROS.
PNEUMATIC ACTIONS
Simple in construction they are
dependable in every particular.
STRAUCH BROS., INC.
327 Walnut Are.
New York City
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. F. BOYER, Sec'y
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable valve or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to any point in the U. S. subject to ten days free trial. Branch store
or agencies will be found in all large cities. Write for catalogues, prices, etc.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
Sturdy Commercia
Body Changed
in a Minute
START RIGHT—ALWAYS RIGHT
USE THE
"BILGER" LINE
The "Honest To Goodness" Piano Movers Supplies.
The "BILGER" Goods mean 25 years piano moving A-No.-l goods, with 100 per cent efficiency in performance,
experience boiled down/
operation, results. Trade is just around the corner. Are
you ready for 100% business in 1924?
Our one man loader, one man hoist, self lifting trucks have
The "Go Get The Business" Equipment is here.
no superiors.
Let U* Serve You
with "The Good:"
PIANO MOVERS SUPPLY COMPANY, Lancaster, Pa.
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