Presto
Issue: 1924 1978 - Page 15
15
PRESTO
June 21, 1924.
piano as a solo instrument, added interest was given
by the singing of Miss Margaret Cade, soprano, her
accompaniments being played by Mr. Martin on the
Gulbransen. Miss Cade's numbers were beautifully
rendered, both as to the singing and the Gulbransen
accompaniments. She sang "Carmena," "At Dawn-
Expert Method of Playing the Gulbransen ing" and "Bowl of Roses." Mr. Martin played "Car-
nations," "Valse Petite" and "Prelude in C Sharp Suggestion for Change in Inventory Periods
Registering Piano to Prove Its Merits
Minor." He also played a Gulbransen accompani-
Made by Arthur A. Friestedt Prompts
Made Feature of Store Event.
ment to Melba's record of "Lo, Hear the Gentle
Article by James C. Collins in
Lark" on the Victor.
One hundred and fifty merchants, salesmen and
A
clear
explanation
of
the
registering
features
of
Printers' Ink Monthly.
others interested in the manufacture and merchan- the Gulbransen and the simple system of "reading"
dising of Gulbransen Registering pianos, gathered at music rolls so as to play correctly was given by Mr.
the store of the Witzel Music Co. in Chicago, Martin, and the program was concluded with the
Wednesday evening, June 11, to hear John Martin's
of the "Star-Spangled Banner" by the audi-
latest presentation of this instrument from a retail singing
the accompaniment being played on the Gul-
standpoint. He had some new ideas to unfold, culled ence,
The Government Not Only Permits Chosing End of
during the past year's experience in selling the Gul- bransen by Mr. Martin.
Business Year, But Fiscal Plan Is Encouraged
bransen, and he presented them with telling effect.
by Internal Revenue Officials.
It is doubtful if Mr. Martin ever told his selling
story to a more interested, enthusiastic and respon-
sive audience.
"Dull Season Inventories—Rush Season Profits"
Mr. Martin explained and proved how the Gulbran-
is the title of an article by James C. Collins in
sen registers individual "touch" on the keys; he ex- Advised to Be Careful in Dealing with Man Travel- Printers' Ink Monthly for June. The topic is one
plained simple systems of "reading" music rolls so
suggested by the Fiscal Year Plan of Arthur A.
ing Under False Pretenses.
as to know which notes to accent, how much accent
Friestedt, president of the United States Music Co.,
to give them and how to detect harmony notes. He
The music industry and trade is warned against Chicago, and with which people in other trades have
explained also the Martin Music Co. system of con- possible financial favors to a man representing him- become familiar. The article in Printers' Ink
ducting a studio in their Los Angeles store, where self as Joaquin Levien claiming to be associated with Monthly is further evidence of the growing interest
customers are taught to play their Gulbransens cor- A. Wagner Y Levien, of Mexico City. The follow- of the commercial world in Mr. Friestedt's plan.
rectly, laying particular stress on the fact that any ing communication from the publicity department of
Mr. Collins' article opens with a conversation be-
salesman can sell Gulbransens by proving what it the Gulbransen Co., Chicago, is significant:
tween Mr, Friestedt and one of his city salesmen last
will do musically, in the way of registering "touch,"
"Gentlemen: A. Wagner Y Levien, of Mexico
"Ben, how do you find business?" the manu-
without the necessity of a great deal of playing for City, request that you publish an item in your paper winter.
the customer or the possession of any particular to the effect that a certain Mr, Joaquin Levien is not facturer of music rolls asked.
Business as "Usual."
musical ability. At the same time, when the musi- connected with their house.
"It's about as usual for this time of year," was the
cally skeptical come into his store, he takes delight in
"A man representing himself to be Mr. Levien and
being able to play really difficult numbers, artisti- as being connected with the Mexico City house above reply and an explanation of the "usual" disclosed a
cally on the Gulbransen, and all played by a very mentioned, has been calling on manufacturers under tragedy in business. "I call on the trade, but it's
definite and easily mastered system.
false pretenses and A. Wagner Y Levien wish to warn almost a waste of time now, when merchants are get-
ting ready to take inventory, because they have re-
At the store of the Witzel Music Co. he played their friends against him."
duced stock to make it as light as possible, and won't
Concert Etude in E Flat, by Schloetzer; Valse Petite,
begin buying again until inventory is over."
by Benkhardt; Lo, Hear the Gentle Lark, as an
accompaniment to Melba's voice on the Victor Talk-
"Why, this is the Christmas season! The stores
ing Machine; "Traumerei," played first as a piano
are crowded. Surely people must be buying music
solo and then as an accompaniment only (leaving out
rolls," exclaimed Mr. Frie^edt.
the melody notes) and part of a Gulbransen Instruc-
"They're trying to buy just as many," said the
tion Roll. Another delightful feature of the program Groulx Music Shop, Green Bay, Adds Two-Story salesman, "but the dealers haven't got one-quarter the
was the singing of two songs by George E. King,
selections customers ask for. It would be funny if
Structure to Its Spacious Store.
Gulbransen salesman in Iowa and Minnesota, his ac-
it wasn't a tragedy."
companiments being played by T. W. Perkins, Gul-
The Groulx Music Shop, Green Bay, Wis., one of
''Ben, it seems queer that merchants should stop
bransen salesman in Indiana and Michigan, and Mr. the oldest music firms in that section of the state is selling in the middle of their busiest season, cut down
Martin. Mr. King, who has a splendid tenor voice, enlarging its store by the addition of a new build- stock, fail to fill orders for what customers actually
sang "Rosary" and "Until." T. J. Mercer, salesman- ing added to the rear and measuring twenty by want—all on account of a non-productive routine
ager of the Gulbransen Company, welcomed the as- twenty feet and two stories in height. A basement bookkeeping job like inventory," said Mr. Friestedt-.
sembled guests, and a few closing remarks were is also included in the plans. It is expected the struc-
Mr. Friestedt's Efforts.
made by C. R. Gulbransen, salesman for Chicago and ture will be completed by July 1.
Mr.
Collins'
article
continues:
Cook County.
In the added portion of the store the ground floor
Since
that
conversation
last winter, the Chicago
The concert was given in a splendid setting, for will be devoted to pianos and playerpianos and the
has been devoting all the time he could
the new Witzel store at Lincoln, Barry and Green- second to talking machines. The new piano ware- manufacturer
spare to advocating the fiscal instead of the calendar
view avenues, is one of the most attractive piano room will adjoin the piano department in the older year
for inventory. He spoke about it to some of
warerooms to be seen anywhere. Many of the dealer- portion. A broad stairway will lead from the new the company's customers, music dealers and depart-
guests took occasion to congratulate Mr. Witzel on piano section to the main offices in the rear of the ment-store buyers. He discussed it with members of
the character of his store. A similar recital was second floor. The construction of the building will the Music Industry Chamber of Commerce. He pre-
given in New York on Tuesday evening of conven- be fireproof and every modern facility for tranacting pared a little four-page envelope-filler, "Calendar ver-
sus Physical. Year—Economic Effect of Ignoring the
tion week, held at the warerooms of the Pease-Behn- a big music business will be provided.
ing Co., 22 E. 40th street, through their courtesy.
The Groulx Music Shop was established in 1906 Season." He talked with music tradepaper editors,
The Gulbransen dealers in New York and Brooklyn and every year since then it has made plain the evi- and interested them to the point of discussing the
editorially.
heard Mr. Martin's presentation on that occasion.
dences of safe expansion and growth. The house idea
Recently
his suggestion brought an invitation to
In the beautiful new warerooms of the Witzel carries a fine line and presents it in an able way that address the weekly luncheon meeting of the Ways
Music Company a second concert of the week fea- results in sales.
(Continued to page 17.)
tured the Gulbransen Registering piano. On Friday
evening, June 13, Gulbransen owners and prospects
NEW STRANBURG BRANCH.
of the Witzel 'Music Company were the invited
The
Stranburg Music House, Inc., Erie, Pa., and'
guests, and A. E. G. Witzel was so pleased with the elsewhere
that section recently purchased the en-,
success of this concert and the splendid attendance tire stock in
of
the Havens & Spencer Music Store at
that he decided to have a series of concerts along the Hornell, N. Y.
The addition of the Horneil store
same line.
brings the number of music houses in the Stranburg
Aside from featuring the Gulbransen Registering chain to nine.
ARGUMENTS FOR
FISCAL YEAR PLAN
JOHN MARTIN'S WAY
EXPLAINED IN RECITAL
UNCLE SAM FAVORS IT
TRADE WARNED AGAINST
MEXICAN MASQUERADER
WISCONSIN MUSIC FIRM
BUILDS BIG ADDITION
DECKER
mJ
EST. 1856
& SON
Cincinnati Factories of The Baldwin Pianri Companv
Grand, Upright
SUCCESS
and
is assured the dealer who takes advantage of
Welte-Mignon
{Licensee)
Reproducing
(Electric)
Pianos and Players
of Recognized
Artistic Character
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson
. . . Chicago
THE BALDWIN
CO-OPERATION P U N
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
For tnjorma,ion mitt
Palbtoin
$tano Company
Jncorporatea
CINCINNATI
INDIANAPOLIS
LSVI
CHICAGO
ST. LOOTS
DALLAS
NEW YORK
Dwnnmrn.
SAN FBANCISCO
Made by a Decker Since 1856
699-703 East 135th Street
New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
June 21, 1924.
piano as a solo instrument, added interest was given
by the singing of Miss Margaret Cade, soprano, her
accompaniments being played by Mr. Martin on the
Gulbransen. Miss Cade's numbers were beautifully
rendered, both as to the singing and the Gulbransen
accompaniments. She sang "Carmena," "At Dawn-
Expert Method of Playing the Gulbransen ing" and "Bowl of Roses." Mr. Martin played "Car-
nations," "Valse Petite" and "Prelude in C Sharp Suggestion for Change in Inventory Periods
Registering Piano to Prove Its Merits
Minor." He also played a Gulbransen accompani-
Made by Arthur A. Friestedt Prompts
Made Feature of Store Event.
ment to Melba's record of "Lo, Hear the Gentle
Article by James C. Collins in
Lark" on the Victor.
One hundred and fifty merchants, salesmen and
A
clear
explanation
of
the
registering
features
of
Printers' Ink Monthly.
others interested in the manufacture and merchan- the Gulbransen and the simple system of "reading"
dising of Gulbransen Registering pianos, gathered at music rolls so as to play correctly was given by Mr.
the store of the Witzel Music Co. in Chicago, Martin, and the program was concluded with the
Wednesday evening, June 11, to hear John Martin's
of the "Star-Spangled Banner" by the audi-
latest presentation of this instrument from a retail singing
the accompaniment being played on the Gul-
standpoint. He had some new ideas to unfold, culled ence,
The Government Not Only Permits Chosing End of
during the past year's experience in selling the Gul- bransen by Mr. Martin.
Business Year, But Fiscal Plan Is Encouraged
bransen, and he presented them with telling effect.
by Internal Revenue Officials.
It is doubtful if Mr. Martin ever told his selling
story to a more interested, enthusiastic and respon-
sive audience.
"Dull Season Inventories—Rush Season Profits"
Mr. Martin explained and proved how the Gulbran-
is the title of an article by James C. Collins in
sen registers individual "touch" on the keys; he ex- Advised to Be Careful in Dealing with Man Travel- Printers' Ink Monthly for June. The topic is one
plained simple systems of "reading" music rolls so
suggested by the Fiscal Year Plan of Arthur A.
ing Under False Pretenses.
as to know which notes to accent, how much accent
Friestedt, president of the United States Music Co.,
to give them and how to detect harmony notes. He
The music industry and trade is warned against Chicago, and with which people in other trades have
explained also the Martin Music Co. system of con- possible financial favors to a man representing him- become familiar. The article in Printers' Ink
ducting a studio in their Los Angeles store, where self as Joaquin Levien claiming to be associated with Monthly is further evidence of the growing interest
customers are taught to play their Gulbransens cor- A. Wagner Y Levien, of Mexico City. The follow- of the commercial world in Mr. Friestedt's plan.
rectly, laying particular stress on the fact that any ing communication from the publicity department of
Mr. Collins' article opens with a conversation be-
salesman can sell Gulbransens by proving what it the Gulbransen Co., Chicago, is significant:
tween Mr, Friestedt and one of his city salesmen last
will do musically, in the way of registering "touch,"
"Gentlemen: A. Wagner Y Levien, of Mexico
"Ben, how do you find business?" the manu-
without the necessity of a great deal of playing for City, request that you publish an item in your paper winter.
the customer or the possession of any particular to the effect that a certain Mr, Joaquin Levien is not facturer of music rolls asked.
Business as "Usual."
musical ability. At the same time, when the musi- connected with their house.
"It's about as usual for this time of year," was the
cally skeptical come into his store, he takes delight in
"A man representing himself to be Mr. Levien and
being able to play really difficult numbers, artisti- as being connected with the Mexico City house above reply and an explanation of the "usual" disclosed a
cally on the Gulbransen, and all played by a very mentioned, has been calling on manufacturers under tragedy in business. "I call on the trade, but it's
definite and easily mastered system.
false pretenses and A. Wagner Y Levien wish to warn almost a waste of time now, when merchants are get-
ting ready to take inventory, because they have re-
At the store of the Witzel Music Co. he played their friends against him."
duced stock to make it as light as possible, and won't
Concert Etude in E Flat, by Schloetzer; Valse Petite,
begin buying again until inventory is over."
by Benkhardt; Lo, Hear the Gentle Lark, as an
accompaniment to Melba's voice on the Victor Talk-
"Why, this is the Christmas season! The stores
ing Machine; "Traumerei," played first as a piano
are crowded. Surely people must be buying music
solo and then as an accompaniment only (leaving out
rolls," exclaimed Mr. Frie^edt.
the melody notes) and part of a Gulbransen Instruc-
"They're trying to buy just as many," said the
tion Roll. Another delightful feature of the program Groulx Music Shop, Green Bay, Adds Two-Story salesman, "but the dealers haven't got one-quarter the
was the singing of two songs by George E. King,
selections customers ask for. It would be funny if
Structure to Its Spacious Store.
Gulbransen salesman in Iowa and Minnesota, his ac-
it wasn't a tragedy."
companiments being played by T. W. Perkins, Gul-
The Groulx Music Shop, Green Bay, Wis., one of
''Ben, it seems queer that merchants should stop
bransen salesman in Indiana and Michigan, and Mr. the oldest music firms in that section of the state is selling in the middle of their busiest season, cut down
Martin. Mr. King, who has a splendid tenor voice, enlarging its store by the addition of a new build- stock, fail to fill orders for what customers actually
sang "Rosary" and "Until." T. J. Mercer, salesman- ing added to the rear and measuring twenty by want—all on account of a non-productive routine
ager of the Gulbransen Company, welcomed the as- twenty feet and two stories in height. A basement bookkeeping job like inventory," said Mr. Friestedt-.
sembled guests, and a few closing remarks were is also included in the plans. It is expected the struc-
Mr. Friestedt's Efforts.
made by C. R. Gulbransen, salesman for Chicago and ture will be completed by July 1.
Mr.
Collins'
article
continues:
Cook County.
In the added portion of the store the ground floor
Since
that
conversation
last winter, the Chicago
The concert was given in a splendid setting, for will be devoted to pianos and playerpianos and the
has been devoting all the time he could
the new Witzel store at Lincoln, Barry and Green- second to talking machines. The new piano ware- manufacturer
spare to advocating the fiscal instead of the calendar
view avenues, is one of the most attractive piano room will adjoin the piano department in the older year
for inventory. He spoke about it to some of
warerooms to be seen anywhere. Many of the dealer- portion. A broad stairway will lead from the new the company's customers, music dealers and depart-
guests took occasion to congratulate Mr. Witzel on piano section to the main offices in the rear of the ment-store buyers. He discussed it with members of
the character of his store. A similar recital was second floor. The construction of the building will the Music Industry Chamber of Commerce. He pre-
given in New York on Tuesday evening of conven- be fireproof and every modern facility for tranacting pared a little four-page envelope-filler, "Calendar ver-
sus Physical. Year—Economic Effect of Ignoring the
tion week, held at the warerooms of the Pease-Behn- a big music business will be provided.
ing Co., 22 E. 40th street, through their courtesy.
The Groulx Music Shop was established in 1906 Season." He talked with music tradepaper editors,
The Gulbransen dealers in New York and Brooklyn and every year since then it has made plain the evi- and interested them to the point of discussing the
editorially.
heard Mr. Martin's presentation on that occasion.
dences of safe expansion and growth. The house idea
Recently
his suggestion brought an invitation to
In the beautiful new warerooms of the Witzel carries a fine line and presents it in an able way that address the weekly luncheon meeting of the Ways
Music Company a second concert of the week fea- results in sales.
(Continued to page 17.)
tured the Gulbransen Registering piano. On Friday
evening, June 13, Gulbransen owners and prospects
NEW STRANBURG BRANCH.
of the Witzel 'Music Company were the invited
The
Stranburg Music House, Inc., Erie, Pa., and'
guests, and A. E. G. Witzel was so pleased with the elsewhere
that section recently purchased the en-,
success of this concert and the splendid attendance tire stock in
of
the Havens & Spencer Music Store at
that he decided to have a series of concerts along the Hornell, N. Y.
The addition of the Horneil store
same line.
brings the number of music houses in the Stranburg
Aside from featuring the Gulbransen Registering chain to nine.
ARGUMENTS FOR
FISCAL YEAR PLAN
JOHN MARTIN'S WAY
EXPLAINED IN RECITAL
UNCLE SAM FAVORS IT
TRADE WARNED AGAINST
MEXICAN MASQUERADER
WISCONSIN MUSIC FIRM
BUILDS BIG ADDITION
DECKER
mJ
EST. 1856
& SON
Cincinnati Factories of The Baldwin Pianri Companv
Grand, Upright
SUCCESS
and
is assured the dealer who takes advantage of
Welte-Mignon
{Licensee)
Reproducing
(Electric)
Pianos and Players
of Recognized
Artistic Character
The Lyon & Healy
Reproducing Piano
A moderate priced reproducing piano,
beautiful in design and rich in tone.
Write for our new explanatory Chart,
the most complete and simple treat-
ment of the reproducing action.
Wabash at Jackson
. . . Chicago
THE BALDWIN
CO-OPERATION P U N
which offers every opportunity to represent
under the most favorable conditions a com-
plete line of high grade pianos, players and
reproducers.
For tnjorma,ion mitt
Palbtoin
$tano Company
Jncorporatea
CINCINNATI
INDIANAPOLIS
LSVI
CHICAGO
ST. LOOTS
DALLAS
NEW YORK
Dwnnmrn.
SAN FBANCISCO
Made by a Decker Since 1856
699-703 East 135th Street
New York
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).