PRESTO
June 21. 1924.
WE'RE IN ON THIS FIGHT
Here's where we stand
I
N this fight between
music merchants of this
families who seek to
musical instrument until
everything else they can
taking a very definite part.
shrewdest merchandisinj men we knew how
to locate.
the enterprising
country and those
put off buying a
they've bought
think of, we are
"It's a peach of a plan," said one of them.
"If I were a music merchant," said another,
''I'd jump at the opportunity to use this plan."
Every brain cell in this organization is
working eight hours a day to help the mer-
chants win out.
Our idea of helping the merchant sell more
instruments is not the orthodox one either:
fact is we may as well plead guilty to being
a little bit cranky on the subject of dealer
co-operation.
['or instance, we have just announced a
summer sales plan for dealers
who sell Straube instruments.
One dealer calls it a fine piece of
strategy. Another dealer, out
who has been with us onlv a few
weeks, has written a letter to
say he didn't know then' was a
house in the country that offered
such assistance to its dealers.
You'd be surprised to know how
many letters of commendation
have come in since we mailed
the preliminary outline of the
plan.
And yet another said, "It's perfectly sound
—it will work."
The plan we've just announced is all in the
season's work with us. We do that sort of
thing right along. Our dealers will tell you
that we work side by side with them, making
their problems our problems. 1
We should like to tell you about this sum-
mer plan of ours. If you want to line up a
genuine proposition, if you feel the urge to
do business with a house that
fights incessantly to help its
dealers do more business, you'll
profit by dropping us a line
today.
We can tell you by mail a
lot of things we can't publish in
an advertisement—as you'll un-
derstand. And if you are suf-
liciently interested by what we
write you, we'll be glad to send
a business man to tell you ex-
actlv how we do business.
Before "shooting" the summer
plan we showed it to some of the
Here's looking for vour letter.
Notice
Straube instruments are advertised in
national publications, and are retailed at uni-
form prices. Just a little example of how
Straube co-operates.
PIANO
Hammond
COMPANY
Dept. N
Indiana
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