Presto
Issue: 1924 1957 - Page 12
12
PRESTO
STRAUBE PIANO CO.
PLANS FOR PUBLICITY
Based Upon Service to the Dealers, the Indus-
try at Hammond, Ind., Has Large
Proposition for This Year.
The 1924 national advertising campaign of the
Straube Piano Company, progressive Hammond, In-
diana, industry, is scheduled to begin February with
a beautiful advertisement in the Saturday Evening
Post, which publication has again been selected to
carry the main load of Straube advertising.
Announcement has just been made to the effect
that Straube will this year have one of the most com-
plete newspaper and direct mail campaigns that has
ever been used in conjunction with a national cam-
paign in the piano industry. The newspaper cam-
paign has been carefully worked out and will be pre-
sented to Straube dealers in portfolio form, all ready
for the newspapers. A feature of this special dealer
advertising is a direct mail campaign of a very high
order.
In commenting on the sales policies of the com-
pany, Straube officials declared recently that, in their
opinion, the big problem facing the manufacturers of
musical instrument is co-operation with the dealers.
The Straube company does not feel that its respon-
sibility ends the moment a sale is made to the dealer;
it feels that it is just as important to move the goods
off the dealer's floor as it is to get them away from
the factory. Evidence of this belief is seen in the
line dealer newspaper advertising prepared for 1924
and in the sales and advertising assistance offered by
the dealer service department of the company.
ADVISES "SWELL HEADS" TO
WAKE UP AND GET BUSY
H. G. Royer, President Great Northern Life Insur-
ance Company, Uses Very Plain Language.
''If you are the sort of a man who won't take ad-
vice from anyone, you are going to miss many oppor-
tunities for help which would benefit you greatly,"
says H. G. Royer, head of a big life insurance com-
pany. And while his criticism may not apply directly
to men of the music trade, it is not bad to consider as
a sort of safety valve as we push along.
"When a man grows a big head," continues Mr.
Royer, "he feels He cao get along without the assist-
ance of anyone, and will not listen to suggestions, he
has ceased to advance and others may soon note a
decline in his effectiveness and success.
"The really big man—the really successful man—
is the one who is ever on the alert to get every little
bit of knowledge possible to gain.
"The biggest men in the country hold conferences
for the purpose of getting ideas of other men, and
they hold meetings of their employes for the same
purpose. You have an inflated idea of your own abil-
ity if you think you cannot learn from any of your
fellow-workers.
"It is only the little fellow who has nothing more
to learn.
"That big head of yours is costing you a lot of
money.
"How much will you have to lose before you
wake up?"
NEWS ABOUT THE MEN
WHO RETAIL THE PIANOS
Brief Items of Trade News Gathered Here and
There in Music Field.
A branch music store in the Phillips building, Mal-
vern, Ark., has recently been opened by Harold
Woods, who has represented the Arkadelphia Music
Co. in that territory for several months.
In a new structure just completed in Falmouth,
Mass., the store of the Hyannis Music Shoppe is now
doing business. Harry L. Baker is manager.
R. D. Haverly and L. C. Pitt, of Bedford, Ind.,
have opened a music store in that place and are doing
a good business.
Conway Durham is now owner of the Southern
Illinois Music Co., of Du Quoin, 111.
Wilfred Hardy, for many years on Canada street,
Burlington, Vt., has recently moved to the corner of
First street and Grand avenue.
J. S. Jewell is the new manager of the Schmoller
& Mueller Piano Co.'s retail store, Lincoln, Neb.
STORY & CLARK NEWS ITEMS.
SWAN ORGANS
axe of the highest grade
t h a t c a n be obtained
through over 50 years of
p r a c t i c a l experience in
piano and organ building.
Illustrations a n d c a t a -
logues of various styles
will be furnished p i a n o
merchants on application
The tremendous superi-
ority of the SWAM Reed
Organs over all others lies
in the absolute mechanism
and scientific perfection is
the bellows action and stop
action, making it the best
value in modern orgat)
building.
Ada /"V ri
S. N, SWAN & SONS,
HIGH PRAISE FOR
LINE OF F. RADLE, INC.
Success With Late Additions to Fine Line
Told by Progressive New York House
Which Issues New Catalog.
An interesting frontispiece to a new catalog of F.
Radle, Inc., New York, is the factory at 607-11 West
36th street, which has a caption that adds to its in-
terest with piano men. It is to the effect that the
factory has been occupied by the company for manu-
facturing purposes for thirty-five years. But the be-
ginning of the old industry was further back than
thirty-five years. It was established in 1850 and the
present proprietor, E. J. Radle is a son of the founder.
Mr. Radle has achieved notable and continued suc-
cess and progressiveness is his motto. The new cata-
log shows halftone pictures and contains detailed de-
scriptions of the fine line of pianos and players. All
the instruments are the results of long experience and
a consistent ambition to attain high grade results.
The F. Radle Player de Luxe is a powerful instru-
ment of iine quality and since the F. Radle Reproduc-
ing Piano appeared last summer it has been a means
to bigger and better sales for F. Radle dealers.
The selling merits of the F. Radle Baby Grand are
best suggested in the following letters to F. Radle,
Inc., from prominent music houses:
F. Radle, Inc.
New York City.
Gentlemen: Your letter in regard to the baby
grand and would say that we sold the first baby
grand two weeks before Christmas, and it is giving
splendid satisfaction. We ordered another at once,
so as to have one to show during the holidays, and it
came through in quick time.
We will keep a Radle baby grand in stock at all
times after this and feature them as much as possible.
Yours very truly,
CENTRAL MUSIC CO.
F. Radle, Inc.
New York City.
Gentlemen: I am sending check for a style F
baby piano. I would say that with all of the pianos
that I have handled, the little Radle piano is the best
that I know of at any price. It is the best looking
and the best in tone.
Yours very truly,
HANDY MUSIC CO.
Burt K. Chaffee, of Chaffee Bros. Furniture Com-
pany, Story & Clark dealers at Grand Rapids, Mich.,
was a visitor at the offices of Story & Clark Piano
Company in Chicago this week. R. A. Burke, of the
Story & Clark Piano Company, just returned from a
two weeks' trip through the Northwest, visiting en
route the Story & Clark dealers in Minnesota, North
and South Dakota, Nebraska and Kansas. He re-
ports conditions improving and expressed himself as
The Sterling piano has been added to the piano line
well pleased with the prospects for 1924.
of the M. L. Price Music Co., Tampa, Fla.
SWAN PIANOS
~r\
January 26, 1924.
QUALITY with QUANTITY
tttl
FREEPORT, ILL
Maximum Value in
PLAYERS, REPRODUCERS and GRANDS
GOLDSMITH
Players and Pianos
Have Every Advantage in Quality and Results
to the Dealers
An Investigation Will Prove It
GOLDSMITH
PIANO
CHICAGO, ILL.
COMPANY
1223-1227 Miller Street. CHICAGO
A QUALITY PRODUCT
FOR OVER
QUARTFR OF A CENTURY
Offices: 802-4 Republic Bldg.
Place That Want Ad in The Presto
POOLE
-BOSTON-
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
STRAUBE PIANO CO.
PLANS FOR PUBLICITY
Based Upon Service to the Dealers, the Indus-
try at Hammond, Ind., Has Large
Proposition for This Year.
The 1924 national advertising campaign of the
Straube Piano Company, progressive Hammond, In-
diana, industry, is scheduled to begin February with
a beautiful advertisement in the Saturday Evening
Post, which publication has again been selected to
carry the main load of Straube advertising.
Announcement has just been made to the effect
that Straube will this year have one of the most com-
plete newspaper and direct mail campaigns that has
ever been used in conjunction with a national cam-
paign in the piano industry. The newspaper cam-
paign has been carefully worked out and will be pre-
sented to Straube dealers in portfolio form, all ready
for the newspapers. A feature of this special dealer
advertising is a direct mail campaign of a very high
order.
In commenting on the sales policies of the com-
pany, Straube officials declared recently that, in their
opinion, the big problem facing the manufacturers of
musical instrument is co-operation with the dealers.
The Straube company does not feel that its respon-
sibility ends the moment a sale is made to the dealer;
it feels that it is just as important to move the goods
off the dealer's floor as it is to get them away from
the factory. Evidence of this belief is seen in the
line dealer newspaper advertising prepared for 1924
and in the sales and advertising assistance offered by
the dealer service department of the company.
ADVISES "SWELL HEADS" TO
WAKE UP AND GET BUSY
H. G. Royer, President Great Northern Life Insur-
ance Company, Uses Very Plain Language.
''If you are the sort of a man who won't take ad-
vice from anyone, you are going to miss many oppor-
tunities for help which would benefit you greatly,"
says H. G. Royer, head of a big life insurance com-
pany. And while his criticism may not apply directly
to men of the music trade, it is not bad to consider as
a sort of safety valve as we push along.
"When a man grows a big head," continues Mr.
Royer, "he feels He cao get along without the assist-
ance of anyone, and will not listen to suggestions, he
has ceased to advance and others may soon note a
decline in his effectiveness and success.
"The really big man—the really successful man—
is the one who is ever on the alert to get every little
bit of knowledge possible to gain.
"The biggest men in the country hold conferences
for the purpose of getting ideas of other men, and
they hold meetings of their employes for the same
purpose. You have an inflated idea of your own abil-
ity if you think you cannot learn from any of your
fellow-workers.
"It is only the little fellow who has nothing more
to learn.
"That big head of yours is costing you a lot of
money.
"How much will you have to lose before you
wake up?"
NEWS ABOUT THE MEN
WHO RETAIL THE PIANOS
Brief Items of Trade News Gathered Here and
There in Music Field.
A branch music store in the Phillips building, Mal-
vern, Ark., has recently been opened by Harold
Woods, who has represented the Arkadelphia Music
Co. in that territory for several months.
In a new structure just completed in Falmouth,
Mass., the store of the Hyannis Music Shoppe is now
doing business. Harry L. Baker is manager.
R. D. Haverly and L. C. Pitt, of Bedford, Ind.,
have opened a music store in that place and are doing
a good business.
Conway Durham is now owner of the Southern
Illinois Music Co., of Du Quoin, 111.
Wilfred Hardy, for many years on Canada street,
Burlington, Vt., has recently moved to the corner of
First street and Grand avenue.
J. S. Jewell is the new manager of the Schmoller
& Mueller Piano Co.'s retail store, Lincoln, Neb.
STORY & CLARK NEWS ITEMS.
SWAN ORGANS
axe of the highest grade
t h a t c a n be obtained
through over 50 years of
p r a c t i c a l experience in
piano and organ building.
Illustrations a n d c a t a -
logues of various styles
will be furnished p i a n o
merchants on application
The tremendous superi-
ority of the SWAM Reed
Organs over all others lies
in the absolute mechanism
and scientific perfection is
the bellows action and stop
action, making it the best
value in modern orgat)
building.
Ada /"V ri
S. N, SWAN & SONS,
HIGH PRAISE FOR
LINE OF F. RADLE, INC.
Success With Late Additions to Fine Line
Told by Progressive New York House
Which Issues New Catalog.
An interesting frontispiece to a new catalog of F.
Radle, Inc., New York, is the factory at 607-11 West
36th street, which has a caption that adds to its in-
terest with piano men. It is to the effect that the
factory has been occupied by the company for manu-
facturing purposes for thirty-five years. But the be-
ginning of the old industry was further back than
thirty-five years. It was established in 1850 and the
present proprietor, E. J. Radle is a son of the founder.
Mr. Radle has achieved notable and continued suc-
cess and progressiveness is his motto. The new cata-
log shows halftone pictures and contains detailed de-
scriptions of the fine line of pianos and players. All
the instruments are the results of long experience and
a consistent ambition to attain high grade results.
The F. Radle Player de Luxe is a powerful instru-
ment of iine quality and since the F. Radle Reproduc-
ing Piano appeared last summer it has been a means
to bigger and better sales for F. Radle dealers.
The selling merits of the F. Radle Baby Grand are
best suggested in the following letters to F. Radle,
Inc., from prominent music houses:
F. Radle, Inc.
New York City.
Gentlemen: Your letter in regard to the baby
grand and would say that we sold the first baby
grand two weeks before Christmas, and it is giving
splendid satisfaction. We ordered another at once,
so as to have one to show during the holidays, and it
came through in quick time.
We will keep a Radle baby grand in stock at all
times after this and feature them as much as possible.
Yours very truly,
CENTRAL MUSIC CO.
F. Radle, Inc.
New York City.
Gentlemen: I am sending check for a style F
baby piano. I would say that with all of the pianos
that I have handled, the little Radle piano is the best
that I know of at any price. It is the best looking
and the best in tone.
Yours very truly,
HANDY MUSIC CO.
Burt K. Chaffee, of Chaffee Bros. Furniture Com-
pany, Story & Clark dealers at Grand Rapids, Mich.,
was a visitor at the offices of Story & Clark Piano
Company in Chicago this week. R. A. Burke, of the
Story & Clark Piano Company, just returned from a
two weeks' trip through the Northwest, visiting en
route the Story & Clark dealers in Minnesota, North
and South Dakota, Nebraska and Kansas. He re-
ports conditions improving and expressed himself as
The Sterling piano has been added to the piano line
well pleased with the prospects for 1924.
of the M. L. Price Music Co., Tampa, Fla.
SWAN PIANOS
~r\
January 26, 1924.
QUALITY with QUANTITY
tttl
FREEPORT, ILL
Maximum Value in
PLAYERS, REPRODUCERS and GRANDS
GOLDSMITH
Players and Pianos
Have Every Advantage in Quality and Results
to the Dealers
An Investigation Will Prove It
GOLDSMITH
PIANO
CHICAGO, ILL.
COMPANY
1223-1227 Miller Street. CHICAGO
A QUALITY PRODUCT
FOR OVER
QUARTFR OF A CENTURY
Offices: 802-4 Republic Bldg.
Place That Want Ad in The Presto
POOLE
-BOSTON-
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).