Presto
Issue: 1924 1957 - Page 11
January 26, 1924.
11
P R E S T O
however, of the piano industry as later years indi-
cated. Trade conditions gradually became better,
and 1923 was a prosperous year for both the manu-
facturer and the dealer.
The cautious dealer, perhaps a better term would
be the pessimistic dealer, still harbors the thoughts
of the bad year when he was caught with more in-
An Exaggerated Policy of Cautiousness on struments than he could dispose of. He probably
fears another such a condition may arise and is not
Part of Dealer Has the Deplorable Effect
taking any chances.
of Depreciated Energy Which Results
Attitude Hurts Business.
in Loss of Sales.
That attitude is detrimental to his business, for
there will probably never be another condition like
that which existed in 1922, which was an aftermath
of the war. It is very improbable that we shall be
engaged in another war in the near future.
The piano trade last year was excellent, and par-
The Memory of a Recent Dull Business Period In-
ticularly during the fall months, consequently dealers
fluences Dealers Naturally Too Timid and
who were afraid to carry a good stock lost many
Piano Purchases Are Unwisely Curtailed.
profitable sales. Manufacturers received many urgent
demands for instruments that they were unable to
Every piano dealer finds business conditions largely fill promptly on account of the magnitude of orders
what he makes them, and most dealers have a dif- that were arriving in a consistent manner.
ferent plan and idea about the size of stock he should
Lesson Is Obvious.
carry. There are some who think they are playing
That itself should teach dealers who are inclined
a wise game when they carry just enough stock to
supply the demand, which perhaps is judged from to be over-cautious a good lesson, and furthermore,
should be able to realize that an excess stock
the preceding six months or more of their business. they
T
This inclination is common among dealers who are w ould be profitable instead of a loss. A dealer who
extremely cautious and who are reluctant to be has surplus instruments in stock will get out and
look for prospects, thereby increasing his profits and
caught with a few extra instruments on hand.
There is a period, that dealers established more stimulating his business. On the other hand, the
than a few years well remember, but which should dealer who has no extra instruments has nothing to
be told about again for the especial benefit of those gain and a lot of profitable sales to lose.
The cautious dealers should analyze business con-
who adhere to the cautious policy. The period and
its effects were recalled this week by a Chicago ditions for his own benefit, carry a good stock and
as quickly as possible trade pessimism for optimism.
piano manufacturer.
It's the go-getter in the piano trade that wins and the
Recalling an Episode.
timid one is very likely to stay about where he is,
In the year 1922 the general condition of the even if by good luck he doesn't slip backward
country was in bad shape, from the business stand- while his neighbors move ahead.
point. This distressed condition hit the piano indus-
try equally as hard, if not harder, than most other
NEW INCORPORATION.
industries. Dealers the country over were caught
with excess stock as the demand had dwindled down
Stranburg Music Co., Jamestown, N. Y., $500,000;
to a minimum. This condition resulted from the O. and C. Stranburg, F. W. Mix. Attorneys, Jack-
war, as everybody knows. It was the turning point, son, Manley & Herrick, Jamestown, N. Y.
A COMMON MISTAKE
IN PIANO TRADE
THE WRONG THOUGHT
MOST RAILROAD MEN ARE
ENTHUSIASTIC MUSIC LOVERS
Tacoma Publisher Starts Research to Discover How
Many Northern Pacific Workers Are Interested.
In a recent issue, of "Shop Craft News," a monthly
published in the interest of the employees of the
Northern Pacific Railway, was an article by Victor
Lindstrorn, music publisher of Tacoma, Washington,
the purpose T of which was to ascertain the number of
employes w ho are interested in the organization of
musical clubs, such as bands, orchestras, quartettes,
etc., as well as to get in touch with singers, com-
posers, arrangers of music and lyric writers, for our
mutual benefit and instruction, as well as amusement.
Frequently, says Mr. Lindstrom, the question with
the average workingman is: "Is there anything in
it?"
To this question I invariably answer, "Yes, if you
can produce the goods. Good music is just as staple
an article of merchandise, as good bread and butter."
Those who can produce the goods are the ones I
desire to locate. To them a musical organization will
mean considerable.
For instance, in the Tacoma roundhouse recently
a janitor who is a professional musician was discov-
ered by accident by a firm making phonograph
records.
Last week this janitor's music was reproduced and
for a performance of less than an hour's time, he re-
ceived twenty dollars. What his royalties are I am
not in a position to say, but this case serves to answer
the question: "Is there anything in it?"
Every shop should have a musical organization in
it of some kind, not for profit and amusement alone,
but also to afford the amateur a means toward higher
accomplishments.
STORE ALTERATIONS COMPLETED.
Alterations have been completed at the Vallejo,
Cal., store of Sherman, Clay & Co., and despite the
inconveniences business was quite satisfactory during
the progress of the work. This store is making quite
a record for itself in the percentage of cash sales.
B. K. SETTERGREN CO,
Exclusive Manufacturers ot
HIGH GRADE SMALL GRANDS
35 Years' Experience in Piano Building
BLUFFTON, IND.
Grand, Upright and Player Pianos
For QUALITY, SATISFACTION and PROFIT
New Haven and New York
Mathushek Piano Manufacturing Co.
NEWMAN BROTHERS PIANOS
132nd St. and Alexander Ave.,
NEW YORK CITY
NEWMAN BROS. CO.
Established 1870
Factories, 816 DIX ST., Chicago, III.
Kindler & Collins
Pianos
520-524 W. 48Ni S
NEW YORK
E. Leins Piano Co mpany
Makers of Pianos That Are Leaders
in Any Reliable Store
NEW FACTORY, 304 W. 42nd St.. NEW rORH
The True Test
KREITER
Compare the new Jesse French & Sons Piano
Pianos and Players
with any other strictly high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Jesse French & Sons Style BB
Have No Competition Where
Beauty of Cases and Tone
Sustain Profit Making Prices.
Write today for catalog and prices
Everything the Highest but
the Price.
"They are the one best buy on the market"
Inspect them Carefully and See.
ff
JESSE FRENCH & SONS PIANO CO.
NEW CASTLE,
INDIANA
Kreiter Mfg. Co., Inc.
320-322 W. Water St., Milwaukee, Wis.
Factory t Marinette, Wi».
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
11
P R E S T O
however, of the piano industry as later years indi-
cated. Trade conditions gradually became better,
and 1923 was a prosperous year for both the manu-
facturer and the dealer.
The cautious dealer, perhaps a better term would
be the pessimistic dealer, still harbors the thoughts
of the bad year when he was caught with more in-
An Exaggerated Policy of Cautiousness on struments than he could dispose of. He probably
fears another such a condition may arise and is not
Part of Dealer Has the Deplorable Effect
taking any chances.
of Depreciated Energy Which Results
Attitude Hurts Business.
in Loss of Sales.
That attitude is detrimental to his business, for
there will probably never be another condition like
that which existed in 1922, which was an aftermath
of the war. It is very improbable that we shall be
engaged in another war in the near future.
The piano trade last year was excellent, and par-
The Memory of a Recent Dull Business Period In-
ticularly during the fall months, consequently dealers
fluences Dealers Naturally Too Timid and
who were afraid to carry a good stock lost many
Piano Purchases Are Unwisely Curtailed.
profitable sales. Manufacturers received many urgent
demands for instruments that they were unable to
Every piano dealer finds business conditions largely fill promptly on account of the magnitude of orders
what he makes them, and most dealers have a dif- that were arriving in a consistent manner.
ferent plan and idea about the size of stock he should
Lesson Is Obvious.
carry. There are some who think they are playing
That itself should teach dealers who are inclined
a wise game when they carry just enough stock to
supply the demand, which perhaps is judged from to be over-cautious a good lesson, and furthermore,
should be able to realize that an excess stock
the preceding six months or more of their business. they
T
This inclination is common among dealers who are w ould be profitable instead of a loss. A dealer who
extremely cautious and who are reluctant to be has surplus instruments in stock will get out and
look for prospects, thereby increasing his profits and
caught with a few extra instruments on hand.
There is a period, that dealers established more stimulating his business. On the other hand, the
than a few years well remember, but which should dealer who has no extra instruments has nothing to
be told about again for the especial benefit of those gain and a lot of profitable sales to lose.
The cautious dealers should analyze business con-
who adhere to the cautious policy. The period and
its effects were recalled this week by a Chicago ditions for his own benefit, carry a good stock and
as quickly as possible trade pessimism for optimism.
piano manufacturer.
It's the go-getter in the piano trade that wins and the
Recalling an Episode.
timid one is very likely to stay about where he is,
In the year 1922 the general condition of the even if by good luck he doesn't slip backward
country was in bad shape, from the business stand- while his neighbors move ahead.
point. This distressed condition hit the piano indus-
try equally as hard, if not harder, than most other
NEW INCORPORATION.
industries. Dealers the country over were caught
with excess stock as the demand had dwindled down
Stranburg Music Co., Jamestown, N. Y., $500,000;
to a minimum. This condition resulted from the O. and C. Stranburg, F. W. Mix. Attorneys, Jack-
war, as everybody knows. It was the turning point, son, Manley & Herrick, Jamestown, N. Y.
A COMMON MISTAKE
IN PIANO TRADE
THE WRONG THOUGHT
MOST RAILROAD MEN ARE
ENTHUSIASTIC MUSIC LOVERS
Tacoma Publisher Starts Research to Discover How
Many Northern Pacific Workers Are Interested.
In a recent issue, of "Shop Craft News," a monthly
published in the interest of the employees of the
Northern Pacific Railway, was an article by Victor
Lindstrorn, music publisher of Tacoma, Washington,
the purpose T of which was to ascertain the number of
employes w ho are interested in the organization of
musical clubs, such as bands, orchestras, quartettes,
etc., as well as to get in touch with singers, com-
posers, arrangers of music and lyric writers, for our
mutual benefit and instruction, as well as amusement.
Frequently, says Mr. Lindstrom, the question with
the average workingman is: "Is there anything in
it?"
To this question I invariably answer, "Yes, if you
can produce the goods. Good music is just as staple
an article of merchandise, as good bread and butter."
Those who can produce the goods are the ones I
desire to locate. To them a musical organization will
mean considerable.
For instance, in the Tacoma roundhouse recently
a janitor who is a professional musician was discov-
ered by accident by a firm making phonograph
records.
Last week this janitor's music was reproduced and
for a performance of less than an hour's time, he re-
ceived twenty dollars. What his royalties are I am
not in a position to say, but this case serves to answer
the question: "Is there anything in it?"
Every shop should have a musical organization in
it of some kind, not for profit and amusement alone,
but also to afford the amateur a means toward higher
accomplishments.
STORE ALTERATIONS COMPLETED.
Alterations have been completed at the Vallejo,
Cal., store of Sherman, Clay & Co., and despite the
inconveniences business was quite satisfactory during
the progress of the work. This store is making quite
a record for itself in the percentage of cash sales.
B. K. SETTERGREN CO,
Exclusive Manufacturers ot
HIGH GRADE SMALL GRANDS
35 Years' Experience in Piano Building
BLUFFTON, IND.
Grand, Upright and Player Pianos
For QUALITY, SATISFACTION and PROFIT
New Haven and New York
Mathushek Piano Manufacturing Co.
NEWMAN BROTHERS PIANOS
132nd St. and Alexander Ave.,
NEW YORK CITY
NEWMAN BROS. CO.
Established 1870
Factories, 816 DIX ST., Chicago, III.
Kindler & Collins
Pianos
520-524 W. 48Ni S
NEW YORK
E. Leins Piano Co mpany
Makers of Pianos That Are Leaders
in Any Reliable Store
NEW FACTORY, 304 W. 42nd St.. NEW rORH
The True Test
KREITER
Compare the new Jesse French & Sons Piano
Pianos and Players
with any other strictly high grade piano in tone,
touch and general construction, and you will be
convinced at once that t h e y offer the most
exceptional v a l u e s to be found anywhere.
Jesse French & Sons Style BB
Have No Competition Where
Beauty of Cases and Tone
Sustain Profit Making Prices.
Write today for catalog and prices
Everything the Highest but
the Price.
"They are the one best buy on the market"
Inspect them Carefully and See.
ff
JESSE FRENCH & SONS PIANO CO.
NEW CASTLE,
INDIANA
Kreiter Mfg. Co., Inc.
320-322 W. Water St., Milwaukee, Wis.
Factory t Marinette, Wi».
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).