Presto

Issue: 1924 1957

12
PRESTO
STRAUBE PIANO CO.
PLANS FOR PUBLICITY
Based Upon Service to the Dealers, the Indus-
try at Hammond, Ind., Has Large
Proposition for This Year.
The 1924 national advertising campaign of the
Straube Piano Company, progressive Hammond, In-
diana, industry, is scheduled to begin February with
a beautiful advertisement in the Saturday Evening
Post, which publication has again been selected to
carry the main load of Straube advertising.
Announcement has just been made to the effect
that Straube will this year have one of the most com-
plete newspaper and direct mail campaigns that has
ever been used in conjunction with a national cam-
paign in the piano industry. The newspaper cam-
paign has been carefully worked out and will be pre-
sented to Straube dealers in portfolio form, all ready
for the newspapers. A feature of this special dealer
advertising is a direct mail campaign of a very high
order.
In commenting on the sales policies of the com-
pany, Straube officials declared recently that, in their
opinion, the big problem facing the manufacturers of
musical instrument is co-operation with the dealers.
The Straube company does not feel that its respon-
sibility ends the moment a sale is made to the dealer;
it feels that it is just as important to move the goods
off the dealer's floor as it is to get them away from
the factory. Evidence of this belief is seen in the
line dealer newspaper advertising prepared for 1924
and in the sales and advertising assistance offered by
the dealer service department of the company.
ADVISES "SWELL HEADS" TO
WAKE UP AND GET BUSY
H. G. Royer, President Great Northern Life Insur-
ance Company, Uses Very Plain Language.
''If you are the sort of a man who won't take ad-
vice from anyone, you are going to miss many oppor-
tunities for help which would benefit you greatly,"
says H. G. Royer, head of a big life insurance com-
pany. And while his criticism may not apply directly
to men of the music trade, it is not bad to consider as
a sort of safety valve as we push along.
"When a man grows a big head," continues Mr.
Royer, "he feels He cao get along without the assist-
ance of anyone, and will not listen to suggestions, he
has ceased to advance and others may soon note a
decline in his effectiveness and success.
"The really big man—the really successful man—
is the one who is ever on the alert to get every little
bit of knowledge possible to gain.
"The biggest men in the country hold conferences
for the purpose of getting ideas of other men, and
they hold meetings of their employes for the same
purpose. You have an inflated idea of your own abil-
ity if you think you cannot learn from any of your
fellow-workers.
"It is only the little fellow who has nothing more
to learn.
"That big head of yours is costing you a lot of
money.
"How much will you have to lose before you
wake up?"
NEWS ABOUT THE MEN
WHO RETAIL THE PIANOS
Brief Items of Trade News Gathered Here and
There in Music Field.
A branch music store in the Phillips building, Mal-
vern, Ark., has recently been opened by Harold
Woods, who has represented the Arkadelphia Music
Co. in that territory for several months.
In a new structure just completed in Falmouth,
Mass., the store of the Hyannis Music Shoppe is now
doing business. Harry L. Baker is manager.
R. D. Haverly and L. C. Pitt, of Bedford, Ind.,
have opened a music store in that place and are doing
a good business.
Conway Durham is now owner of the Southern
Illinois Music Co., of Du Quoin, 111.
Wilfred Hardy, for many years on Canada street,
Burlington, Vt., has recently moved to the corner of
First street and Grand avenue.
J. S. Jewell is the new manager of the Schmoller
& Mueller Piano Co.'s retail store, Lincoln, Neb.
STORY & CLARK NEWS ITEMS.
SWAN ORGANS
axe of the highest grade
t h a t c a n be obtained
through over 50 years of
p r a c t i c a l experience in
piano and organ building.
Illustrations a n d c a t a -
logues of various styles
will be furnished p i a n o
merchants on application
The tremendous superi-
ority of the SWAM Reed
Organs over all others lies
in the absolute mechanism
and scientific perfection is
the bellows action and stop
action, making it the best
value in modern orgat)
building.
Ada /"V ri
S. N, SWAN & SONS,
HIGH PRAISE FOR
LINE OF F. RADLE, INC.
Success With Late Additions to Fine Line
Told by Progressive New York House
Which Issues New Catalog.
An interesting frontispiece to a new catalog of F.
Radle, Inc., New York, is the factory at 607-11 West
36th street, which has a caption that adds to its in-
terest with piano men. It is to the effect that the
factory has been occupied by the company for manu-
facturing purposes for thirty-five years. But the be-
ginning of the old industry was further back than
thirty-five years. It was established in 1850 and the
present proprietor, E. J. Radle is a son of the founder.
Mr. Radle has achieved notable and continued suc-
cess and progressiveness is his motto. The new cata-
log shows halftone pictures and contains detailed de-
scriptions of the fine line of pianos and players. All
the instruments are the results of long experience and
a consistent ambition to attain high grade results.
The F. Radle Player de Luxe is a powerful instru-
ment of iine quality and since the F. Radle Reproduc-
ing Piano appeared last summer it has been a means
to bigger and better sales for F. Radle dealers.
The selling merits of the F. Radle Baby Grand are
best suggested in the following letters to F. Radle,
Inc., from prominent music houses:
F. Radle, Inc.
New York City.
Gentlemen: Your letter in regard to the baby
grand and would say that we sold the first baby
grand two weeks before Christmas, and it is giving
splendid satisfaction. We ordered another at once,
so as to have one to show during the holidays, and it
came through in quick time.
We will keep a Radle baby grand in stock at all
times after this and feature them as much as possible.
Yours very truly,
CENTRAL MUSIC CO.
F. Radle, Inc.
New York City.
Gentlemen: I am sending check for a style F
baby piano. I would say that with all of the pianos
that I have handled, the little Radle piano is the best
that I know of at any price. It is the best looking
and the best in tone.
Yours very truly,
HANDY MUSIC CO.
Burt K. Chaffee, of Chaffee Bros. Furniture Com-
pany, Story & Clark dealers at Grand Rapids, Mich.,
was a visitor at the offices of Story & Clark Piano
Company in Chicago this week. R. A. Burke, of the
Story & Clark Piano Company, just returned from a
two weeks' trip through the Northwest, visiting en
route the Story & Clark dealers in Minnesota, North
and South Dakota, Nebraska and Kansas. He re-
ports conditions improving and expressed himself as
The Sterling piano has been added to the piano line
well pleased with the prospects for 1924.
of the M. L. Price Music Co., Tampa, Fla.
SWAN PIANOS
~r\
January 26, 1924.
QUALITY with QUANTITY
tttl
FREEPORT, ILL
Maximum Value in
PLAYERS, REPRODUCERS and GRANDS
GOLDSMITH
Players and Pianos
Have Every Advantage in Quality and Results
to the Dealers
An Investigation Will Prove It
GOLDSMITH
PIANO
CHICAGO, ILL.
COMPANY
1223-1227 Miller Street. CHICAGO
A QUALITY PRODUCT
FOR OVER
QUARTFR OF A CENTURY
Offices: 802-4 Republic Bldg.
Place That Want Ad in The Presto
POOLE
-BOSTON-
GRAND AND UPRIGHT PIANOS
AND
PLAYER PIANOS
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
13
PRESTO
January 26, 1924.
kee factory, to the Dollar Line S. S. Co., was an
excellent bit of publicity. The little piano was placed
on the "President Harrison," which sailed Jan. 5 in
the first trip of a 'round the world service. The de-
parture of the vessel was a well-advertised event in
which many local notables participated. The news-
papers were filled with the sailing story and the Stroh-
ber Diminutive was freely and flatteringly written
about.
NEWSY ITEMS FROM
CALIFORNIA FIELD
Anticipations for Proposed Convention of
Pacific Coast Dealers in San Francisco
Provides Themes for Conversation.
TO MY MUSIC BOX.
The question of holding a convention of western
music dealers this year is as good as settled and the
Do you smile, perhaps, when I play
location and date will possibly he determined in a few
His song to you, this way?
weeks. San Francisco is clearly the choice of the ma-
Tt's such a dear, silly little s o n g -
jority of dealers who responded to the questionnaire.
Funny, how I play it all day long . . .
Even the dealers of Los Angeles, a possible rival for
There—when I touch the key like this,
the convention location, have passed resolutions rec-
You and I know it is a kiss.
ommending San Francisco as the best place to hold
a meeting of the kind.
And here let's muse a bit, and dream
The Music Trades Association of Southern Califor-
Delightful little fantasies that seem
nia at a recent meeting suggested "early in spring"
Almost real—yet tragically so frail
as the time to hold the convention of Pacific Coast
They cut, like stinging storms of hail
dealers. But the Music Trades Association of North-
If songs would only have no end—
ern California suggests that the meeting would not
Hopelessly hopeful, I play it again,
be expedient until July at the earliest. The sugges-
Knowing crushingly that, for me,
tion is in view of the fact that the conventions of all
The end will sob to a minor key. .
the national associations of the music trades are
—RU T H E D A in Chi. Ev. Post.
scheduled to meet in May in New York. This week
George R. Hughes, president of the northern Califor-
nia association, will name committees to formulate
SUCCESSES WITH HARDMAN.
plans for the convention.
Yohn Bros., Harrisburg, Pa., representative in that
The continuation of the successful policy of the
section of the line of pianos and players of Hardman,
Southern California Music Co., Los Angeles, was as-
Peck & Co., New York, is achieving great success in
sured by the able and interesting speech made by
placing the Hardman instruments in theaters and
President Uhl on the occasion of the banquet of the
other public places where admirable tone and dura-
staff recently at which close to 200 participated. Mr. bility are essentials. The Harrisburg dealers recently
Uhl made it clear that he meant to perpetuate every-
placed a Hardman piano in the Regent Theater and
thing that had contributed to the growth and pros-
one in the Coliseum Dance Hall in that city.
perity of the company. Above all things he desired
co-operation, he said, and felt assured of that from
PIANO MERCHANTS MEET.
the character of the personnel. George Marygold,
The New York Piano Merchants' Association held
vice-president, also spoke and short talks were made
its monthly meeting on Tuesday of this week at the
by Worth Hathaway, second vice-president; Scott
Annex Grill Room, 12 West Thirty-third street. At
Williamson, Jr., secretary; R. M. Hovey, treasurer;
the meeting following the dinner H. J. Kenner, presi-
and others.
dent of the Better Business Bureau, spoke, and C. C.
The sale recently by Sherman, Clay & Co., San
Morningstern also gave a scheduled talk on "The
Francisco, of a Strohber Diminutive made by the
Smith, Barnes & Strohber Co., in its North Milwau- Playerpiano."
OLD MANCHESTER FIRM
FEATURES THE STEINWAY
Watkins Bros., with Branches in Other Important
Places, Has Built Up Great Business.
Watkins Bros., Manchester, Conn., is an enthu-
siastic representative of the Steinway piano and its
Steinway window displays are attractions in the hand-
some store of the company.
With the possible exception of one smaller concern,
Watkins Brothers is the oldest retail business in Man-
chester. Established in 1874 by Clarence G. and F.
Ernest Watkins, the first branch engaged in was
undertaking, but in less than two years from the time
they first opened their doors they had added a line of
furniture.
New quarters became imperative and in 1890 a large
wooden structure was built at Main and School
streets. The business was continued there until the
construction of the building at Main and Oak streets.
Meantime the firm had been branching out in other
directions. At the time of the opening of the first
new building a piano department was installed, which
was destined to become an important feature of the
business. In 1905 the business of the old firm of
Woods & McCann on Asylum street, Hartford, Conn.,
was bought and later the business of William Wander
& Son, Steinway agents, and still later the talking
machine department of Ludlow, Barker & Co., all of
Hartford. With these purchases came not only some
valuable connections but the good will of Hartford
people. A branch store in Bristol was opened six
years ago and only recently a very desirable long
term lease on a new location was secured. The new
Bristol store has recently been redecorated and is now
one of the most attractive places in Bristol. With
the purchase of William Wander & Son's stock and
good will the company acquired the splendid building
at 241 Asylum street, which it now occupies.
Arch C. Stallard, representing the E. C. Christian
Music Co., Lexington, Ky., has rented a store in New
Castle, Ky., and is displaying a line of pianos and
phonographs there.
Through Generations
Have Come Ludwig Ideals
CHARACTER
"Admirable Quality: Acknowledged Reputation'— (Standard Dictionary)
PIANOS and PLAYER-PIANOS
^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ = MANUFACTURED BY ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ S
SMITH, BARNES © STROHBER CO.
Have for 37 years justified their right to be called
T
PIANOS OF CHARACTER
OFFICE
FACTORIES
Eat 1884
North Milwaukee, Wi«.
Chicago, 111.
1872 Clybourn Ave m e
Chicago, 111.
TWO TRADE WINNERS
HARTFORD
H E Ludwigs, the Ericssons
and the Perrys c r e a t e d ,
nearly a century ago, the stand-
ards to which the Ludwig has
been built. Their ideas and ideals have been car-
ried forward by the present generation and today
the direct descendants of those early builders of artis-
tic pianos are the men directing the destiny of the
Ludwig Piano.
I CHURCHILL
If you want Good Goods at Right Prices, here ars two
that will meet your requirements—Players and Pianos.
RELIABLE — FINE TONE — BEAUTIFUL
Ludwig & Co.
Willow Ave. and 136th St.
NEW YORK
Made By
HARTFORD PIANO COMPANY
1223-1227 MILLER STREET, CHICAGO
Grands-KURTZMANN-PIayers
M A N U F A C T U R E D
BY
C. KURTZMANN & CO.
r&ctorlea
and
526-536 Niagara Street
FOR TONE, BEAUTY
AND LASTING
A
ACCOMPLISHMENT .
General
KRAKAUER BROS. E
C,pr«i» Ava, 13Ctb and 137th Sit
Offices*
Buffalo, N,
Y.
The WERNER INDUSTRIES
NEW YORK CITY
CO. Cmci
P I A N O S
AND
P L. A. V K R S
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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