25
PRESTO
July 28, 1923
SHEET MUSIC TRADE
THE WHY OF SOME POPULARS
Psycho-Analysts Have Tackled the Job of Explain-
ing Much-Sung Songs.
The themes and titles of many of the so-called
popular songs of today are explained by psycho-
analysts as the result of a "sex depression wave,"
whatever it is. The songs are evidences of the emo-
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiii
tionalism which the psycho-analytical gentlemen call
"mass fixation."
THE COMBINED CIRCULATION
NEW YALE SONG WANTED
The popular song, "No, We Have Bushels of
OF PRESTO (EST. 1884), AND MUS-
Prunes," is a case in point, if Dr. Scott, author of
ICAL TIMES (EST. 1881), ISBYFAR And General Public Is Invited to Send in Music for "Your Psychic Self," is to be called in evidence. In
his book Dr. Scott says:
Accepted Set of Words.
THE LARGEST IN THE FIELD OF
"Emotionalism is a mass fixation. It is an inspired
THE MUSIC TRADE. COMBINA-
An anonymous prize of $1,000 has been announced phenomenon. I mean by that that the germ of the
TION RATES OF SPECIAL AT- for a new Yale song. It is a repetition of the offer idea is implanted in a small, isolated group and grows
during the latter part of the college year to rapidly without apparent impetus or cause. Humans
TRACTIVENESS FOR ADVERTIS- made
which 162 aspirants responded. But strange and sad are sheeplike. They become enthusiastic over a novel
ING SPACE IN BOTH PAPERS to relate not one of the songs presented was consid- idea, absorb it beyond their capacity of assimilation
WILL BE MADE TO MUSIC PUB- ered deserving of the prize by the Yale Alumni Ad- and then, satiated, they purge themselves of the idea
visory Board.
and seek another as an antidote."
LISHERS.
The new competition which is divided into two
So whenever a song with a silly theme and title
This department is designed to advance the sales parts and will close May 1, 1924, is open to Yale satiates the public, look out for another equally silly
of sheet music, and give any current information in alumni and students only. This part is for words as an antidote.
only. On January 1, 1925, one or more sets of ac-
the Sheet Music Trade.
This publication believes that Sheet Music will cepted verses will be published and a musical setting
SHEET MUSIC IN PORTLAND
pay the dealer, just as any other commodity pays requested. Unlike the competition for words, this
will
be
open
to
the
general
public.
those who merchandise it properly.
The conductor of this department will review
Louis Mack Moves His Stock From Branch to His
MUSIC IN CLEVELAND.
any numbers that are sent in for the purpose. It is
Main Store.
The Cleveland Musical Association, Cleveland, O.,
not the intent to criticise, but to review these offer-
Louis
Mack,
who
has had a popular sheet music
ings, giving particular information of the theme and numbering some 400 members, awarded, on June 29,
a description of the musical setting of the number through competitive examination, the Wilson G. department at 124 Broadway, Portland, Ore., has
Smith gold medals to talented Cleveland music stu- moved to his main establishment in the Wiley B.
discussed.
dents. Two medals each, an A and B for piano, Allen store, where he will carry a complete stock in
Address all communications to Conductor Sheet
Music Dept., Presto. 407 S. Dearborn, Chicago, 111. violin, voice, and organ, were awarded. The Cleve- the future. Mr. Mack says the business is excellent,
land Musical Association has for its aim the develop- which he attributes in part to the summar musical
ment and promotion of local musical talent. Con- courses being held in the city.
certs are given during the season at which local talent
Music has been the main feature on the programs
appears exclusively and an annual medal contest at the Chautauqua which was held at Gladstone, Ore.,
takes place, the purpose of which is to stimulate and twenty miles south of Portland for the past two
Effective Gratuitous Publicity Accorded "Barney encourage students. The officers are Wilson G. weeks. Thousands attended every day and enjoyed
Smith, president; Dr. Charles U. Maxwell, treasurer; the lectures and the musical programs, which were
Google" Everywhere.
G. P. Doherty, secretary. The headquarters are at composed mostly of prominent local talent.
Jerome H. Remick & Co.'s successful production, 2063 East Fourth street, Cleveland.
The Portland trade was visited last week by Mar-
"Barney Google," is receiving all sorts of publicity
vin Lee, who is known as "The Globe Trotter," rep-
and every featuring incident of course adds to the
resenting the Waterson-Berlin-Snyder Co. Mr. Lee
FEATURING REMICK SONGS.
sales of the number. The general publicity of the
also represents the Cameo and Lincoln records,
Songs from the catalog of Jerome H. Remick & which are new to Portland. He visited the various
song is too good to be missed by the vodvillians and
Co.,
New
York
publishers,
will
be
featured
in
Dela-
a team on the Keith circuit is helping the Barney
record dealers but did not announce who would be
popularity. Olsen and Johnson is the team which in- ware Park, Buffalo, N. Y., during the Municipal Con- the Portland, Ore., distributors of the new records.
troduces "Barney Google," into what is technically cert season. Arrangements have been made to that
effect by William H. McDcrmott, of the Remick
termed a "nut act."
house, who will utilize his own fine tenor voice in
LYRIC WRITER SEEKS ADVICE
The winning song of Jerome H. Remick & Co., is further popularizing the Remick favorites.
also being helped in sales by striking window dis-
plays in music stores, and chain stores and depart-
Letter from Ambitious Song-Writer Is Passed on by
ment stores. A notable display was made recently by
C. L. Dennis.
the J. C. McCrory store, Baltimore, Md., which used
a life-sized reproduction of the now famous Spark
Who wants this lyric writer's product is the ques-
Plug in the setting.
tion with which C. L. Dennis, secretary of the Music
Industries Chamber of Commerce, presents the fol-
"Be First With a HEARST" i
lowing letter received by Mr. Dennis last week: .
TREAT PATIENTS WITH MUSIC
"C. L. Dennis Der Sir i got your leeter and thank
you very much for offering your service to an ama-
Wonderful Child
teur But Lisen How is a amateur going to git in to
Head of Hospital Staff of St. Luke's, Chicago, Favors
She's Got Another Daddy
the Lyrick world if He Dosent no iny one i Cant send
Radio and Phonograph Aids.
Beautiful Rose
my songs to Eny Body if i Dont no Eny Body if i
find a Composer of music He will use my com-
Home—My Lovin' Dixie Home
Increasing use of music as medicine for convales-
In The Land of Sweet Sixteen
cents and need of larger quarters wherein sick people
can be helped toward recovery by waltzes, lullabies
Many Years
and military marches is one of the prime motives
Always Looking For A Little Sunshine
behind the drive of St. Luke's hospital, Chicago, for
Just a Little Gold Watch and Chain
a building fund, declared Dean Burns of the hospital
In Baby's Smile
staff to a Chicago Post reporter.
Love is Love For Ever
"St. Luke's needs more space and the drive is to
Lonesome Two
procure the financing of the addition," Dr. Burns
Piano Dream
Falling
said. "One of the necessities for more space is
Step
caused by our use of phonograph and radio music in
Just a Little Blue
helping to cure patients. Music will never in any
Barney Google
Order From Your Jobber or Direct
way take the place of medicine or surgery, but sci-
Beside a Babbling Brook
ence has found it will help materially in effecting
j HEARST MUSIC PUBLISHERS LTD
cures. Its virtue is in cheering up sick people, send-
My
Buddy
199Y0NGEST
i 1658 BROADWAY _ PHOENIX BLDG. _
T
ing optimistic thoughts through them at a time when
TOIIONfO
I HEW YORK T WINNIPEG
Carolina
in the Morning
their spirits are low. We need more of it."
No Loss on a Hearst Son£
Song — Money
Dream
Melody
Back Guarantee
Guarantee
Jazz music is not therapeutic, said Dr. Burns, be-
Sweet One
ing too broken in time, too confused in structure to
TO PUBLISHERS
have any healing effect upon the nerves or minds of
patients. Strauss and Sousa were said to be the most
potent of the "medicine musicians."
HELPS SALE OF REMICK SONG
Songs &y. Profits
REMICK SONG HITS
L
ERSAND
9est /
Music Printers (
ANY PUBLISHER
\:
OUR REFERENCE
-^
PRINTERS
^X Gladly
Eates
Furnished
on Anything in Music
•^
_
BAYNER DALfljJEIM & C a
WORK DONE B Y
A L L PROCESSES
Rocky Mountain Moon
When Will I Know
Everything is K. O. in K. Y.
Nobody Lied
Sweet Indiana Home
Your Eyes Have Told Me So
Lovable Eyes
J. H. REMICK & CO.
New York
Chicago
Detroit
2054-2060 W.Lake St., Chicago, lib
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