22
PRESTO
sound advice given to dealers by The Vocalstyle
Music Co., Cincinnati, which adds:
Revise your mailing list; take the name and address
Unprecedented Calls for Playerpiano and Organ Pur- of every customer that comes to your department.
Check up any returned mail from your department.
poses a Feature of the Business.
Show the musical qualities of your merchandise; call
to sensible musical selling features of such
One of the plain indications of the big improve- attention
makes of rolls as you may handle. Do not allow your
ments in the piano industry is the constantly in- customers to leave with the impression that a player
creasing demand for leathers for playerpianos no- piano is entirely mechanical. Put human interest into
ticed by T. L. Lutkin, Inc., 40 Spruce street, New your work. Let your customers see that you are tak-
York. The improvement in the business of piano ing a personal' interest in them. Play your best.
leathers has necessitated an expansion of that de- Don't "pump" the player. "Play" it.
Take special note of expressions offered by your
partment in the well known leather house.
"The demand for leathers for playerpianos and or- customers and cater in every way possible to their
gans has been unprecedented in its volume for the desires. This covers a vast field. Remember you
music to satisfy all tastes.
past few months," said T. L. Lutkin, president of the have
A great many prospective sales for playerpianos
company, this week. "And there seems no let-up in may
be secured in the roll department. Buyers often
the orders, a fact significant of a pleasant condition bring friends with them when making roll purchases.
in the piano and organ trade."
Ask questions. Find out if their friends have a
T. L. Lutkin, Inc., makes pneumatic leathers for player. If not, when do they expect to buy. Take
players, organs and pianos a specialty. The house is the names and addresses, or call the floor salesman.
renowned in the trade and industry for its admirable Secure from your customers names of those who are
line of packing, valve, and specially tanned bellows thinking of buying a playerpiano. Boost business in
all departments as well as your own. Be an optimist.
leathers.
Remember—the Public buys tunes and melodies.
Inform your customers you can supply them with any
title procurable. By following these suggestions we
SOUND ADVICE TO DEALERS
know you will be greatly benefited. Try them; they
will positively build up your music roll business.
Don't Lose Touch With Customers, Says Vocalstyle
SIGNS FREE TO DEALERS.
Music Co. Comprehensive Sales Plan.
Large metal signs advertising the U. S. Music
"Use the telephone often to call regular custom- Rolls and local dealers are being supplied to retailers
ers, also to keep in touch with those who' have not free of charge, by the U. S. Music Co., Chicago, as a
been purchasing. It is dangerous to allow a player further step in the campaign to get in tune with the
owner to lose interest in his player-piano. A regular dealer and offer him all the co-operation possible.
customer appreciate a little special attention," is the The signs are 3 by 6 feet in size, and are all metal
with a wooden frame. The face of the sign is painted
in a handsomely designed combination of colors, and
with a well-arrayed combination of words to adver-
tise the rolls and the dealer who erects the sign.
More than one are supplied in case the dealer has a
big field to cover. The signs are suitable for vacant
Small Keyless Piano producing
lots, highways, crossroads, and the like.
March 24, 1923
LUTKIN LEATHERS IN DEMAND
The Background
A BUSY ROLL
DEPARTMENT
COLUMBIA
WORD ROLLS
HARP-O-GRAND
Maximum Profits in Minimum Space
HELPFUL BENCH SUGGESTIONS.
The literature issued by the Tonk Mfg. Co., Chi-
cago, makers of piano benches, is excedingly terse
and well arranged, yet in its compactness it gives
many useful suggestions. One of the most helpful
suggestions is in indicating the kind of piano for
which the bench is intended, and with which it will
look its best and serve longest. Thus in the Tonk
folder which we have before us, there is a little line
under the cut of each style, reading "For your rea-
sonable priced upright," "Use this with your finest
grand," "For your moderate priced players," and so
on. Everyone has been studied and designed for use
with a particular kind of piano, and the Tonkbench
list places this information before the purchaser in
an unusually clear and concise manner.
Small in Size—Big in Results
Only SO in. high; 35 in. wide.
A Triumph in Compactness and Efficiency;
Powerful as .Full-sized Piano.
Plays Standard 65-note Music Rolls.
Large Coin Box; Harp Attachment; Beau-
tiful Cabinet.
Dealers Can Make Money Selling This Per-
fect Music-Maker for Small Theatres and
Other Public and Private Purposes.
Send for Descriptive Circular
NELSON-WIGGEN PIANO CO.
CHICAGO, ILL.
AWAIT CHICAGO EDITION.
The Chicago Edition of Musical Truth, published
by the C. G. Conn, Ltd., Elkhart, Ind., publicity de-
partment, has been promised for some time, and will
appear shortly, is the assertion of J. D. Henderson,
manager of the Conn Chicago Co., retailers of the
Conn instruments. This special edition has been de-
layed for a while because of the enormous work of
compiling all the data and illustrations necessary to
make it a review of musical activities in Chicago, and
especially Conn activities. The edition is awaited
with interest, because of the expectations for a bigger
and even better publication than the previous num-
bers of the Conn organ.
SHIPPING FROM COAST TO COAST.
Col. W. B. Brinkerhoff is covering the country in
his campaign to sell Standard benches, and is making
a success of his activity. The colonel has an office
at 209 South State street, Chicago, from which he
directs his sales, and where he receives orders "from
coast to coast," he said. The Standard Piano Bench
Mfg. Co., Chicago, is selling an extraordinary num-
ber of fine benches through the office of the veteran
salesman.
The Capital Music Co. recently opened a store at
1181 N. High street, Columbus, O.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. E. BOYER, Sec'y
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,000
expert workmen.
,.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable valve or k»y action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticnass of design,
beautiful finish and reliable construction.
Cortn Instruments are sent to any point in th» U. S. subject to ten <5ays free trial. Branch store
or agencies will be found in all larg* cities. Write for catalogues, prices, etc.
C. G. CONN,
DEPT. MS.
ELKHART, IND.
ADVANCE APRIL LISTINGS
551
552
556
557
558
559
560
561
563
564
565
566
567
568
569
570
Hawaiian Slumber Tune
Fox Trot
Love's Paradise
Waltz
Runnin' Wild
Fox Trot
Crying for You
Waltz
Whoa, Tillie, Take Your Time. .Fox Trot
Little Pal of Long Ago
Waltz
Sweet Lovin' Mama
Fox Trot
On a Saturday Night
Waltz
Mellow Moon
Marimba Waltz
Peggy Dear
Fox Trot
I'll Build a Stairway to Paradise . Fox Trot
Lady Butterfly
Fox Tfot
Love Sends a Little Gift of Roses. .Ballad
Carolina Mammy
Fox Trot
Burning Sands
Fox Trot
Everyone Is Beautiful in Some-
one's Eye*
Ballad
571 Underneath a Chinese Moon
Fox Trot
572 When Will the Sun Shine for Me Fox Trot
573 Crinoline Days
Fox Trot
To Retail at
Why Pay More?
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
er's best profit producer
in a roll department.
A trial order will con-
vince you.
Columbia Music Roll Co.
22 S. Peoria St.
CHICAGO
ILL.
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