22
PRESTO
VIOLINS BIG SELLERS
Growing Favor for Fiddles Creates Greater
Interest in Instrument by the
Observant Dealer.
The great importance of the violin in the musical
merchandise business is evident in music stores big
and little. Since music stores became features in
merchandising the violin has been a prominent object
in the stocks. Today more than ever the violin is one
of the most'salable instruments.
The smallest percentage in violins sold in any year
is purchased by professionals. Many dealers assert
that the biggest business in violins is transacted with
beginners. On the strength of the number of violins
sold to students in preparatory music courses during
the past year, these dealers have considerably in-
creased their purchases of violins this year.
But it does not follow that the trade with begin-
ners is a cheap one. As a rule the beginner buys a
violin of merit, although the price may be com-
paratively reasonable. The musical merchandise
dealer who knows his business makes it a rule to
preach the advantage of quality goods for the be-
ginner. For the dealer himself economy in purchas-
ing means the buying of good merchandise, fiddles
and everything else. Guaranteed merchandise at fair
prices is the message the dealer should persistently
carry to the' trade. The growing demand for violins
of good quality with houses delivering that message,
shows an appreciation of the advice by the ultimate
consumers.
Inquiries among the musical merchandise dealers
HARP-O-GRAND
Small Keyless Piano
Maximum
producing
Profits in Minimum
Space
throughout the country made by a veteran traveler
have elicited the fact that the dealers who sell on
quality are the ones having the best and steadiest
business. Dealers buying with judgment at a fair
market price and selling the goods at a fair profit
with a strict guarantee are making a success of the
musical merchandise business. It is the selling of
reliable goods that not only makes but keeps trade.
Violins are objects of much interest in the music
stores, but the progressive dealers are constantly
striving to create that degree of interest that results
in sales.
CONTEST BOOMS HARMONICA
Band of Mouth Organs Supported by Trumpets,
Flutes and Drums Results in Philadelphia.
Philadelphia is to have a contest to decide who is
the Paderewski in the art of playing the harmonica.
The prospective contestants call it a mouth organ,
and the Quaker city now echoes to the trills of the
boys putting frills on its music. A prize and other
honors will be given the boy who is judged the best
by a group of musicians.
An outcome of the harmonica agitation is the action
of the boys of the parish of the Church of the Most
Precious Blood, 28th and Diamond streets, in or-
ganizing a mouth organ band, with trumpets, flutes
and drums as auxiliaries. The boys are members of
Scout Troop 201.
The Rev. William O. O'Donnell and George Morri-
son, 2116 N. 28th street, scoutmaster, are co-operat-
ing in the organization of the mouth organ band.
Paul Eno has taught them to play.
"There is a decided art in playing a mouth organ,"
said Mr. Eno. "The boys are making big headway.
If a boy can play a mouth organ correctly, it is a
good bet he will be able to play some instrument in
a band."
Plans for the instruction was arranged by Mrs.
Frederick W. Abbott, supervising director of the
Philadelphia Music League, which has its headquar-
ters at 1823 Walnut street.
The band will number fifty, and the intention is not
only to turn out the best individual mouth organ
player for the tournament, but they also expect their
band will beat others if similar organizations are
formed by Boy Scouts.
The furor over the contest has increased the calls
for harmonicas in the music stores to an amazing
extent. It is not limited to Philadelphia either, but
has spread to surrounding towns.
NEW "HOME MINSTREL" ROLLS.
The Vocalstylc Music Company, Cincinnati, has
sent a letter to the trade regarding Vocalstyle Home
Minstrel Series No. 6 which must be of interest. The
Minstrel Series have created new interest in players
and provided new avenues of player enjoyment. They
have helped sell playerpianos and many dealers al-
ways show them to prospective player buyers as
an inducement. Their sale has been large on ac-
count of their orginality and great popularity in
the home. They appeal to old and young alike.
February 24, 1923
The Background
A BUSY ROLL
DEPARTMENT
COLUMBIA
WORD ROLLS
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Title
When Will I Know
Fox Trot
Honeymoon Time
Waltz
Journey's End
Fox Trot
Aunt Hagar's Blues
Fox Trot
You've Got to See Mamma
Every Night
Fox Trot
Four O'Clock Blues
Blues
Way Down in New Orleans.Fox Trot
Bees' Knees
Fox Trot
Wonderful One . . . . . . . . . . . . . W a l t z
Jimbo-Jambo
Fox Trot
Baby Blue Eyes
Fox Trot
Family Trouble Blues
Blues
Who Did You Fool
After All
Fox Trot
Silver Swanee
Fox Trot
Aggravatin' Papa
Fox Trot
To Retail at
EXPOSITION OF INVENTIONS.
Small in Size—Big in Results
Only 50 in. high; 35 in. wide.
A Triumph in Compactness and Efficiency;
Powerful as Full-sized Piano.
Plays Standard 65-note Music Rolls.
Large Coin Box; Harp Attachment; Beau-
tiful Cabinet.
Dealers Can Make Money Selling This Per-
fect Music-Maker for Small Theatres and
Other Public and Private Purposes.
Send for Descriptive Circular
NELSON-WIGGEN PIANO CO.
CHICAGO, ILL.
The first International Exposition of Inventions
and Investments had an informal session at the
Grand Central Palace last week Wednesday. The
purpose of the exposition, which was open to the
public, was to bring inventions and capital together
and to give inventors the opportunity to demonstrate
their ideas. Maurice Pereles, managing director of
the Foreign Advertising and Service Bureau, was in
charge.
MR. BRADLEY IN CHICAGO.
H. D. Bradley, assistant secretary and general
manager of the Chase-Hackley Piano Co., Muske-
gon, Mich., visited the Chicago office this week in
the interests of the company. Mr. Bradley is the
brother of H. H. Bradley, manager of the Chicago
office.
R. C. McCauley has retired from the McCauley &
Marshall Music Co., Taylorville, 111.
C. G. CONN, Ltd., Elkhart, Ind.
C. D. GREENLEAF, Pres.
J. E. BOYER, Sec'y
World's largest manufacturers of High Grade Band and Orchestra Instruments. Employs 1,00*
expert workmen.
All of the most celebrated Artists use and endorse Conn Instruments.
Famous Bandmasters and Orchestra Directors highly endorse and recommend the use of the
Conn Instruments in their organizations.
Conn Instruments are noted for their ease of playing, light and reliable Talre or key action;
quick response, rich tonal quality, perfect intonation, tone carrying quality, artisticness of design,
beautiful finish and reliable construction.
Conn Instruments are sent to aay point in th » U. S. subject to ten £ays free trial. Branch store
or agencies will be found in all large cities. Writ e for catalogues, prices, etc.
C. G. CONN, Ltd.
DEPT. MS.
ELKHART, IND.
Why Pay More?
75
None Better.
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Columbia rolls the deal-
er's best profit producer
in a roll department.
A trial order will con-
vince you.
Columbia Music Roll Co.
22 S. Peoria St.
CHICAGO
ILL.
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