Presto
Issue: 1920 1786 - Page 29
29
PRESTO
October 16, 1920.
....
APOLLO
9h Suppose tt< C4ppL
does cost us B
a little
Tn^POLLO PL4NO COMB4NY
HIGH G R A D E
Folding Organs
School Orsans
Practice Keyboards
WORK EVIDENCE THAT THE
HIGH COST IS FALLING
Flivver-maker Ford Isn't Only One to Lift Burden
from Poor Man's Back.
The skies are brightening and the drift of prices
is downward, says the Los Angeles Times. We are
now informed that it is possible to buy a slide trom-
bone for $25. One should be able to strike a cheery
note with a thing like that.
A trombone may not be one of the necessaries of
life, but even a child watching a trombone perform-
er at his fascinating work would be satisfied that
it was filling a long-felt want. It seems that a trom-
bone can enter into the human face farther than
anything possible could save a pickax. A trombone
comes nearer being physical nourishment than any
other musical instrument known to man.
At least that is the way it will strike the careless
observer, and it is easy to see where the bony part
comes from. But with trombones going at $25 per
each our beloved country is once more reasonably
safe. It is a great improvement when people turn
from the bazoo and take to practicing on the trom-
bone. A man who has played with the plunger on
the bicycle pump ought to be able to work one fine.
Dealers' Attention Solicited.
A. L. WHITE MFC. CO. MAKES PROFESSION OF
MS West 6&t Place, CHICAGO, ILL.
ADVISING PROSPECTS
Expert Player Man Who Guides Purchasers in the
Way They Should Go.
6 7 Years of Improved Effort Are
Behind Every Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Factory and Offices t
550-552 West 38th Street
NEW YORK
The custom of advising prospective buyers as to
piano qualities is nothing new. It has been done
ever since the pin-money music teachers hung out
their shingles. But making a profession of doing
it, and openly advertising to sell the expert advice
is rather a novelty. That is what is being done by
a gentleman of San Francisco whose card reads as
follows:
With a Playerpiano the knowledge and enjoy-
ment of the world of music is available to everyone;
for without any training you can play Popular Airs,
Dance Music or the finest Classics. The greatest
teachers admit the importance of the Playerpiano.
The fascinating charm of the Playerpiano creates
a personal familiarity with the unlimited produc-
tions of musical talent, which is shared by every
member of the family. The necessary peculiarities
and complications of the Playerpiano construction
give rise to certain problems, hence the importance
of securing the services of a strictly impartial
Playerpiano Expert and Adviser in making your
choice and selection. The judicious selection of a
Playerpiano will result in a lifetime of pleasure;
otherwise your instrument may prove a continuous
annoyance and expense.
It would be unfair to classify Mr. Waterhouse
with the old-fashioned "commission fiends/' who
flourished in days agone. Members of that tribe
worked in gumshoes and pretended to give their
expert advice gratis and for the exclusive and con-
fidential benefit of the dear pupils and their parents.
The commission evil grew so annoying to the trade
that many prominent houses advertised' that they
would pay no commissions. Notably was this the
case with the several houses of the Wurlitzer Com-
pany, and it helped to clear the atmosphere.
But Mr. Waterhouse does his expert advising
openly and, without doubt, he earns every fee that
comes to him. He is, in other words, an animated
edition of Presto Buyers' Guide.
MISS BOYD, EXPORT EXPERT.
The big industry of the Jesse French & Sons
Piano Co., New Castle, Ind., has adopted the prin-
ciples of the suffragettes and a bright young lady
is in charge of the export department. And Miss
M. Boyd is making a success of her important du-
ties. The young lady was in Chicago Wednesday
of this week, passing on her way home from New
York where she made some good contracts with
representatives of foreign houses. It doesn't take
much of an interview with the young "piano lady"
from New Castle to realize that the Jesse French
& Sons Piano Co. has a well directed export depart-
ment. President Jesse French, of the New Castle
industry, is expected home from his European trip
some time this month.
LESLEY'S
PATCHING
VARNISH
dries in 10 seconds, flows without showing the
lap. With it damaged varnish can be repaired
invisibly and permanent.
Complete Repair
Outfit, $3.50; 1 Qt., $1.90; 1 Pt. $1.00. LESLEY'S
CHEMICAL CO., Mfr., 10 So. New Jersey St.,
Tndianapolis, Ind.
DISTRIBUTORS
Mooney-JIueller-Ward Co., Indianapolis, Ind.
Indianapolis, Ind.
Baldwin-Miller Co.,
Dallas, Texas
Sonora Distributing: Co.,
Boston 11, Mass.
Lansing: Sales Co.,
LESLEY CHEMICAL CO., Indianapolis, Ind.
EVERY MAN. WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—rDirectory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
- Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
Published by
Presto Publishing Co.
407 So. Dearborn St,
CHICAGO, ILL.
PBRFECT PUNCHINGS
AT
GEGOEPELftCO.
137 E A S T I3 T -* ST.
NE.WYORK
A LIVE LINE FOR LIVE DEALERS
WEBSTER
PIANOS AND PLAYERS
Fulfill Every Promise of
Profit to the Dealer
and Satisfaction to
His Customers.
NOTHING BETTER FOR YOUR
Manufactured by
TRADE
THE WEBSTER PIANO CO.
450 Fifth Ave., NEW YORK CITY
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO
October 16, 1920.
....
APOLLO
9h Suppose tt< C4ppL
does cost us B
a little
Tn^POLLO PL4NO COMB4NY
HIGH G R A D E
Folding Organs
School Orsans
Practice Keyboards
WORK EVIDENCE THAT THE
HIGH COST IS FALLING
Flivver-maker Ford Isn't Only One to Lift Burden
from Poor Man's Back.
The skies are brightening and the drift of prices
is downward, says the Los Angeles Times. We are
now informed that it is possible to buy a slide trom-
bone for $25. One should be able to strike a cheery
note with a thing like that.
A trombone may not be one of the necessaries of
life, but even a child watching a trombone perform-
er at his fascinating work would be satisfied that
it was filling a long-felt want. It seems that a trom-
bone can enter into the human face farther than
anything possible could save a pickax. A trombone
comes nearer being physical nourishment than any
other musical instrument known to man.
At least that is the way it will strike the careless
observer, and it is easy to see where the bony part
comes from. But with trombones going at $25 per
each our beloved country is once more reasonably
safe. It is a great improvement when people turn
from the bazoo and take to practicing on the trom-
bone. A man who has played with the plunger on
the bicycle pump ought to be able to work one fine.
Dealers' Attention Solicited.
A. L. WHITE MFC. CO. MAKES PROFESSION OF
MS West 6&t Place, CHICAGO, ILL.
ADVISING PROSPECTS
Expert Player Man Who Guides Purchasers in the
Way They Should Go.
6 7 Years of Improved Effort Are
Behind Every Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Factory and Offices t
550-552 West 38th Street
NEW YORK
The custom of advising prospective buyers as to
piano qualities is nothing new. It has been done
ever since the pin-money music teachers hung out
their shingles. But making a profession of doing
it, and openly advertising to sell the expert advice
is rather a novelty. That is what is being done by
a gentleman of San Francisco whose card reads as
follows:
With a Playerpiano the knowledge and enjoy-
ment of the world of music is available to everyone;
for without any training you can play Popular Airs,
Dance Music or the finest Classics. The greatest
teachers admit the importance of the Playerpiano.
The fascinating charm of the Playerpiano creates
a personal familiarity with the unlimited produc-
tions of musical talent, which is shared by every
member of the family. The necessary peculiarities
and complications of the Playerpiano construction
give rise to certain problems, hence the importance
of securing the services of a strictly impartial
Playerpiano Expert and Adviser in making your
choice and selection. The judicious selection of a
Playerpiano will result in a lifetime of pleasure;
otherwise your instrument may prove a continuous
annoyance and expense.
It would be unfair to classify Mr. Waterhouse
with the old-fashioned "commission fiends/' who
flourished in days agone. Members of that tribe
worked in gumshoes and pretended to give their
expert advice gratis and for the exclusive and con-
fidential benefit of the dear pupils and their parents.
The commission evil grew so annoying to the trade
that many prominent houses advertised' that they
would pay no commissions. Notably was this the
case with the several houses of the Wurlitzer Com-
pany, and it helped to clear the atmosphere.
But Mr. Waterhouse does his expert advising
openly and, without doubt, he earns every fee that
comes to him. He is, in other words, an animated
edition of Presto Buyers' Guide.
MISS BOYD, EXPORT EXPERT.
The big industry of the Jesse French & Sons
Piano Co., New Castle, Ind., has adopted the prin-
ciples of the suffragettes and a bright young lady
is in charge of the export department. And Miss
M. Boyd is making a success of her important du-
ties. The young lady was in Chicago Wednesday
of this week, passing on her way home from New
York where she made some good contracts with
representatives of foreign houses. It doesn't take
much of an interview with the young "piano lady"
from New Castle to realize that the Jesse French
& Sons Piano Co. has a well directed export depart-
ment. President Jesse French, of the New Castle
industry, is expected home from his European trip
some time this month.
LESLEY'S
PATCHING
VARNISH
dries in 10 seconds, flows without showing the
lap. With it damaged varnish can be repaired
invisibly and permanent.
Complete Repair
Outfit, $3.50; 1 Qt., $1.90; 1 Pt. $1.00. LESLEY'S
CHEMICAL CO., Mfr., 10 So. New Jersey St.,
Tndianapolis, Ind.
DISTRIBUTORS
Mooney-JIueller-Ward Co., Indianapolis, Ind.
Indianapolis, Ind.
Baldwin-Miller Co.,
Dallas, Texas
Sonora Distributing: Co.,
Boston 11, Mass.
Lansing: Sales Co.,
LESLEY CHEMICAL CO., Indianapolis, Ind.
EVERY MAN. WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—rDirectory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
- Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
Published by
Presto Publishing Co.
407 So. Dearborn St,
CHICAGO, ILL.
PBRFECT PUNCHINGS
AT
GEGOEPELftCO.
137 E A S T I3 T -* ST.
NE.WYORK
A LIVE LINE FOR LIVE DEALERS
WEBSTER
PIANOS AND PLAYERS
Fulfill Every Promise of
Profit to the Dealer
and Satisfaction to
His Customers.
NOTHING BETTER FOR YOUR
Manufactured by
TRADE
THE WEBSTER PIANO CO.
450 Fifth Ave., NEW YORK CITY
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).