February 5, 1920.
COINOLA
THE DEPENDABLE LINE
FOR THE
PROGRESSIVE TRADE
U n m a t c h e d for
thoroughness of
construction, re-
sponsiveness of ac-
tion and appeal to
dealers and the
public.
THE
COINOLA
P a y s for i t s e l f .
Especially adaptible
for confectionery
stores, cafes, cigar
stores, pool rooms
and theatres.
Join the Dependables,
It's worth your while
Write for Territory
OPERATORS
PIANO CO.
LOUIS M. SBVUISON, Prw.
16 South Peoria Street
CHICAGO, ILL.
29
PRESTO
it overtime. Working hard aimlessly gains nothing.
Some people are busier than a one-armed paper-
hanger with the hives, but get nowhere. They fail
to perceive the "sales viewpoint of your job." Con-
scientious effort without a plan is pure bunk.
Hits the Tightwad.
A firm with a directorate having the "sales view-
point" is \ery fortunate, indeed, for the unprogres-
sive tightwad who wants to do nothing but milk the
cow dry will soon have no cow to milk.
The general manager with the "sales viewpoint"
will so organize the departments of his business that
each single unit will be made a sales agency. Co-
ordination of departmental activities, manufacturing,
credit, collection or shipping and all others for sales
promotion cannot help but have a marked exhilarat-
ing effect on any business.
If a general manager cannot perceive the "sales
viewpoint" of each individual department, he should
find someone who can and enlist his aid. I pur-
posely omitted the sales and advertising depart-
ments a moment ago in order to especially refer to
them. Many sales and advertising departments have
entirely lost their "sales viewpoint" and have degen-
erated into merely detail departments, instead of
being living dynamos of energy, radiating juice, pep
and inspiration to the whole organization. Old
Father "Demand" has been responsible for this.
When production again gets within hailing dis-
tance of demand your sales and advertising depart-
ments will bear close scrutiny. Shakespeare said:
"The times are out of joint;
Hell is empty
And all the devils are here."
Shakespeare must have had our present time in
mind. Many sales organizations are going to smash
when the day of new competition arrives. Sales
resistance, if it has been any resistance at all, has
been at the lowest ebb during the past eighteen
months.
: j 5J**
Hints for Department Head.
A department head with the "sales viewpoint"
will analyze his work and find out just where his
department can best dovetail into the plans and sales
policies of his concern. He should learn the influ-
ence his work and the work of his department have
on the general business of his company. He should
study the psychological phase of his work and its
relationship to sales and work according to his
findings. That's the "sales viewpoint."
A man in any endeavor, if he is at all interested
in his work, soon gets the idea that what he is doing
is the very heart and soul of the business. The man
who works in the factory feels that production is of
greatest importance. The man who sells is equally
convinced that what he does is paramount. The
treasurer's department feels that had they not
financed the affair it would not be there. The credit
manager knows that had he not watched every order
the business would certainly have gone to the dogs.
This is a very natural condition, especially in these
times when demand surpasses production. The
prime requirement, however, is that an article be
marketed, and all branches of a business will come
more nearly reaching the ideal state when they con-
duct their work with sales in mind.
MILTON MAP OF MANHATTAN.
One of the practical ideas growing out of the
Music Show and. conventions is that of Vice-Pres-
ident George W. Allen, of the Milton Piano Com-
pany, which takes the form of a folder containing
a map of the city of New York and guide to the
Music Show and conventions. It will be mailed
out to the trade in time to prove useful to visitors
who attend the events of New York's Music Week,
and should aid strangers to the methopolis ma-
terially in finding their way about during their stay.
The folder is printed on strong, cream-tinted paper,
ornamented with orange decorative designs. The
inside is occupied by a map of the city on which
the chief points of interest are indicated, not forget-
ting the home of the "Matchless Milton." Other
portions of the folder contain the program of events
for the week, while the back page is devoted to a
picture of the big Milton plant at 542 W. 36th
street.
THEY CALL IT "HARMONY."
Sherman, Clay & Co. of San Francisco have de-
cided to call their new house organ "Harmony."
It's good and, as some other writer has said, "Har-
mony means more than just music. It means a
pleasing atmosphere in the home." The Sherman,
Clay & Co. "Harmony" is a bright four-page sheet.
One item, from Fresno, Calif., is: "We are sorry
to lose Mr. Frank Raymond from our piano depart-
ment, but there seems to be a powerful attraction in
San Francisco."
F. N. Fugate, Madisonville, Ky., has moved his
music store to the building formerly occupied by
Geo. Zaverdas in North Main street.
QUALITY FIRST
AND
FIRST QUALITY
Jesse French & Sons Piano Co.
FACTORIES at New Cattle, Ind.
AUSTRALIAN OFFICE:
94 Pitt St., Sydney, N. S. W.
"A Name W«U Known SIBM liTI"
STEGER
Steger & Sons
Leads
Others Follow
STEGER BUILDING
1~Tf
Jackson and Wabaih
The Piano Center of America
CHICAGO, ILLINOIS
AMERICAN
PIANO SUPPLY
COMPANY
Felts, C l o t h s , H a m m e r s ,
Punchings, Music Wire, Tun-
ing Pins, Player Parts, Hinges,
Casters.
A Full Line of Materials for Piano* mtA
Organs
When In Need of Supplies
Communicate With Us.
American Piano Supply Co.
110-112 E. 13th St.
New York
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