Music Trade Review
Issue: 1954 Vol. 113 N. 3 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
usic
Established 1879
Vol. 113-No. 3
PIONEER
2,888th Issue
REVIEW
75th Year
THE
March, 1954
PUBLICATION
75th Year
O F T H E MUSIC
I N D U S T R Y
N A M M Directors Choose New York for
July, 1956 Convention; Chicago 1957 in June
NAMM Officers and Directors spent
two full days at the Ponte Vedra Club
in Florida formulating a continuing
"action program" for Association mem-
bers. In his official greetings to the offi-
cers and directors, President Wells said.
"My sincerest welcome and high regard
to all of you gentlemen, for laying aside
your personal problems to attend this
most important meeting of your Board
of Directors." President and Mrs. Wells
were hosts at a pre-meeting reception
of NAMM officials and their wives on
February 23. Several Florida members
and representatives of commercial
members were present.
Action Taken at Meeting
The Merchants-Manufacturers Piano
Tehnickms Committee are inviting the
cooperation of the National Association
of Piano Manufacturers to assist in
formulating a workable plan designed
to provide proper training facilities to
alleviate the dearth of qualified piano
tuners. The project would be the res-
ponsibility of a joint committee of
three persons experienced in the art of
tuning and repairing.
The directors also authorized the de-
velopment of plans to prepare a series
of lesson outlines to be used for daily
or weekly "in store" sales training
classes based on the Sales Training
Manual, "Merchandising Music".
It was also voted to award a citation
of appreciation to radio-television star
Arthur Godfrey for his invaluable con-
tribution to the public's interest in
music.
New York Convention in 1956
New York City was designated the
location of the 1956 Industry Conclave.
July 23-26. The 19S7 Convention and
THE MUSIC TRADE REVIEW, MARCH, 1954
Trade Show will he held in Chicago
during June.
Breakfast Meeting of Members — A
complimentary breakfast meeting for
official representatives of active mem-
ber companies al the Annual Meeting
of Members in Chicago July 13. 1954
was approved.
A plan of publicity was adopted to
supply home furnishings' editors of
newspapers and other media with in-
formation on styles and uses of musi-
cal instruments, and otherwise promote
the commercial aspect of music indus-
try products and services.
Also authorized was the study and
development of a system of uniform
accounting for music retailers, and the
ultimate development of a simplified
manual of accounting and the forms
necessary for an efficient record keep-
ing system.
Officials of JENAMM Meet
President J. Parham Werlein, Vice
President W. P. Chrisler, Jr., and Sec-
retary J. W. Jenkins, IV, met at Ponte
Vedra Club in Florida, to lay plans for
the Junior Execulives of NAMM group
during the July convention in Chicago;
to project committee activities; and to
put the finishing touches on the JE-
NAMM Constitution and By-Laws which
will be adopted by the membership
during their convention meeting. A re-
cent membership mailing released by
Membership Chairman, B. E. Neal, Jr..
brought an excellent response, adding
several new members and bringing the
total JENAMM membership to near
100.
NAMM President Russell B. Wells
was named to fill the unexpired term
of Ray S. Erlandson who resigned as
a trustee of the NAMM Group Insur-
ance Trust when he severed his con-
nections with the music industry last
September. President Wells' company
in Denver was the second member to
enroll its employees in the Group In-
surance Plan. A semi-annual meeting
of the trustees was held on February
25, following the final session of the
NAMM Board of Directors.
Customers are not especially inter-
ested in night openings of stores, ac-
cording to a survey of some 3000 fam-
ilies by Batten, Barton, Durstine and
Osborne, Inc., advertising agency. Al-
most 48% who shopped regularly in
downtown department stores preferred
shopping by daylight and 3.7% by
night. About 78 per cent said they
would shop no more often if there
were more evening openings. Other
findings: About 36 per cent of shop-
pers visited stores about every two
weeks; 9.8 per cent shopped at least
twice a week; 25.6 per cent once a
week; 21.7 per cent once a month; and
7.1 per cent less frequently.
Ohio Association Convention
Slated for Cincinnati, Ohio
At the mid-year meeting of the
Music Merchants Association of Ohio,
which was held in Columbus on Janu-
ary 31st. it was decided definitely that
the 43rd Annual Convention of the
Association will be held in Cincinnati.
Ohio at Sheridan Gibson Hotel on
May 16th, 17th and 18th of this year.
There were 27 members present and
there was much discussion regarding
exhibits. It was finally decided, how-
ever, that the Association should have
exhibits at this annual convention and
a strenuous effort should be made to
secure the attendance of a maximum
of retail dealers. Stress will be laid on
advertising the exhibits.
usic
Established 1879
Vol. 113-No. 3
PIONEER
2,888th Issue
REVIEW
75th Year
THE
March, 1954
PUBLICATION
75th Year
O F T H E MUSIC
I N D U S T R Y
N A M M Directors Choose New York for
July, 1956 Convention; Chicago 1957 in June
NAMM Officers and Directors spent
two full days at the Ponte Vedra Club
in Florida formulating a continuing
"action program" for Association mem-
bers. In his official greetings to the offi-
cers and directors, President Wells said.
"My sincerest welcome and high regard
to all of you gentlemen, for laying aside
your personal problems to attend this
most important meeting of your Board
of Directors." President and Mrs. Wells
were hosts at a pre-meeting reception
of NAMM officials and their wives on
February 23. Several Florida members
and representatives of commercial
members were present.
Action Taken at Meeting
The Merchants-Manufacturers Piano
Tehnickms Committee are inviting the
cooperation of the National Association
of Piano Manufacturers to assist in
formulating a workable plan designed
to provide proper training facilities to
alleviate the dearth of qualified piano
tuners. The project would be the res-
ponsibility of a joint committee of
three persons experienced in the art of
tuning and repairing.
The directors also authorized the de-
velopment of plans to prepare a series
of lesson outlines to be used for daily
or weekly "in store" sales training
classes based on the Sales Training
Manual, "Merchandising Music".
It was also voted to award a citation
of appreciation to radio-television star
Arthur Godfrey for his invaluable con-
tribution to the public's interest in
music.
New York Convention in 1956
New York City was designated the
location of the 1956 Industry Conclave.
July 23-26. The 19S7 Convention and
THE MUSIC TRADE REVIEW, MARCH, 1954
Trade Show will he held in Chicago
during June.
Breakfast Meeting of Members — A
complimentary breakfast meeting for
official representatives of active mem-
ber companies al the Annual Meeting
of Members in Chicago July 13. 1954
was approved.
A plan of publicity was adopted to
supply home furnishings' editors of
newspapers and other media with in-
formation on styles and uses of musi-
cal instruments, and otherwise promote
the commercial aspect of music indus-
try products and services.
Also authorized was the study and
development of a system of uniform
accounting for music retailers, and the
ultimate development of a simplified
manual of accounting and the forms
necessary for an efficient record keep-
ing system.
Officials of JENAMM Meet
President J. Parham Werlein, Vice
President W. P. Chrisler, Jr., and Sec-
retary J. W. Jenkins, IV, met at Ponte
Vedra Club in Florida, to lay plans for
the Junior Execulives of NAMM group
during the July convention in Chicago;
to project committee activities; and to
put the finishing touches on the JE-
NAMM Constitution and By-Laws which
will be adopted by the membership
during their convention meeting. A re-
cent membership mailing released by
Membership Chairman, B. E. Neal, Jr..
brought an excellent response, adding
several new members and bringing the
total JENAMM membership to near
100.
NAMM President Russell B. Wells
was named to fill the unexpired term
of Ray S. Erlandson who resigned as
a trustee of the NAMM Group Insur-
ance Trust when he severed his con-
nections with the music industry last
September. President Wells' company
in Denver was the second member to
enroll its employees in the Group In-
surance Plan. A semi-annual meeting
of the trustees was held on February
25, following the final session of the
NAMM Board of Directors.
Customers are not especially inter-
ested in night openings of stores, ac-
cording to a survey of some 3000 fam-
ilies by Batten, Barton, Durstine and
Osborne, Inc., advertising agency. Al-
most 48% who shopped regularly in
downtown department stores preferred
shopping by daylight and 3.7% by
night. About 78 per cent said they
would shop no more often if there
were more evening openings. Other
findings: About 36 per cent of shop-
pers visited stores about every two
weeks; 9.8 per cent shopped at least
twice a week; 25.6 per cent once a
week; 21.7 per cent once a month; and
7.1 per cent less frequently.
Ohio Association Convention
Slated for Cincinnati, Ohio
At the mid-year meeting of the
Music Merchants Association of Ohio,
which was held in Columbus on Janu-
ary 31st. it was decided definitely that
the 43rd Annual Convention of the
Association will be held in Cincinnati.
Ohio at Sheridan Gibson Hotel on
May 16th, 17th and 18th of this year.
There were 27 members present and
there was much discussion regarding
exhibits. It was finally decided, how-
ever, that the Association should have
exhibits at this annual convention and
a strenuous effort should be made to
secure the attendance of a maximum
of retail dealers. Stress will be laid on
advertising the exhibits.
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