Music Trade Review
Issue: 1953 Vol. 112 N. 7 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
RCA and NBC Apply (or
Approval of TV Color System
Of interest to music merchants is the
fact that the Radio Corporation of
America and the National Broadcasting
Co. have recently asked the Federal
Communications Commission to ap-
prove their "•compatible" system of col-
or television broadcasts.
If the approval is granted by the end
of (he summer, the firms asserted in a
joint petition, the first pilot sets cost-
ing from $800 to $1000 will be avail-
able for home use next spring.
The petition comprised a 697-page
book and stressed that it was essential
to have a telecasting plan which would
preserve the public s investment in re-
ceivers now in use- The compatible sys-
tem is one in which color telecasts can
also be received in black and white by
present TV sets without the need of any
adaptation.
Dumonl Developing 3-D
Black & White Color
Allen B. Du Mont Laboratories, Inc.
is developing a compatible 3-dimen-
sional color television system. Dr. Allen
B. Du Mont, president, told stock hold-
ers recently at the company's annual
meeting.
He emphasized, however, that his
company was net preparing to put this
system forward at this time, but he
demonstrated optimism over the pos-
sibility of early successful develop-
ments.
The video scientist explained that
television pictures from such a compat-
ible 3-dimensional color television
system could be received in four differ
ent ways. They are: 1—In black and
white, 2—In color, 3—In 3-dimension-
al color, 4 —In 3-dimensional black
and white.
Mr. Du Mont estimated that 3-dimen-
sional black and white receivers would
cost less than color receivers. He placed
the retail cost of a 17" color receiver
at between $600 and $700.
Discussing color television he antici-
pated that it would be a long time be-
fore a commercially practical system
would be approved. He declared that
Du Mont engineers were still not satis-
fied that the NTSC system of color
television was "right" for the public.
'SHOW-PIECE' THAT SELLS
The only color system that has had
approval of the Commission so far is
that of the Columbia Broadcasting Sys-
tem. However, additional equipment is
required for reception of signals both
in color and black and white.
David Sarnoff. RCA Board Chairman,
said that RCA and NBC would invest
$15,000,000,000 during color televi-
sion's introductory year to establish this
new service on a solid foundation. He
added that the price of the color TV
sets will be substantially reduced as a
mass output is achieved.
Emerson Ready
At the annual convention of the Emer-
son Radio & Phonograph Corporations
distributors and dealers which took
place in New York the latter part of
last month. Benjamin Abrams, Presi-
dent of the Emerson Radio & Phono-
graph Corp.. predicted that color tele-
vision receivers will become a reality
early next year.
Proceeding on the assumption that
the Federal Communications Commis-
sion will approve the compatible Radio
Corporation of America's color system
at the end of the year. Mr. Abrams said
his company would begin output on a
small scale right after January 1st. Mr.
Abrams predicted that the first color
sets would be about three times as ex-
pensive for the home user as the present
black-and-white model, and that the first
color sets will take a 16-inch screen
while more and more black and white
sets will be 21 inches or larger.
THE MUSIC TRADE REVIEW. JULY.
1953
KRANICH & BACH
Kranich & Bach pianos... both consoles and grands...
are characterized by product excellence, pure tone and
exclusive case design. These examples of expert craftsman-
ship are made to move from your showroom into your
customers' living rooms.
i
Consistently nationally advertised in leading magazines
to inspire confidence in your store and Kranicli & Itacii.
K
RANICH e BACH
N«w York 54, N. Y.
Helmuth Kranich, Pr*tid*nt
RCA and NBC Apply (or
Approval of TV Color System
Of interest to music merchants is the
fact that the Radio Corporation of
America and the National Broadcasting
Co. have recently asked the Federal
Communications Commission to ap-
prove their "•compatible" system of col-
or television broadcasts.
If the approval is granted by the end
of (he summer, the firms asserted in a
joint petition, the first pilot sets cost-
ing from $800 to $1000 will be avail-
able for home use next spring.
The petition comprised a 697-page
book and stressed that it was essential
to have a telecasting plan which would
preserve the public s investment in re-
ceivers now in use- The compatible sys-
tem is one in which color telecasts can
also be received in black and white by
present TV sets without the need of any
adaptation.
Dumonl Developing 3-D
Black & White Color
Allen B. Du Mont Laboratories, Inc.
is developing a compatible 3-dimen-
sional color television system. Dr. Allen
B. Du Mont, president, told stock hold-
ers recently at the company's annual
meeting.
He emphasized, however, that his
company was net preparing to put this
system forward at this time, but he
demonstrated optimism over the pos-
sibility of early successful develop-
ments.
The video scientist explained that
television pictures from such a compat-
ible 3-dimensional color television
system could be received in four differ
ent ways. They are: 1—In black and
white, 2—In color, 3—In 3-dimension-
al color, 4 —In 3-dimensional black
and white.
Mr. Du Mont estimated that 3-dimen-
sional black and white receivers would
cost less than color receivers. He placed
the retail cost of a 17" color receiver
at between $600 and $700.
Discussing color television he antici-
pated that it would be a long time be-
fore a commercially practical system
would be approved. He declared that
Du Mont engineers were still not satis-
fied that the NTSC system of color
television was "right" for the public.
'SHOW-PIECE' THAT SELLS
The only color system that has had
approval of the Commission so far is
that of the Columbia Broadcasting Sys-
tem. However, additional equipment is
required for reception of signals both
in color and black and white.
David Sarnoff. RCA Board Chairman,
said that RCA and NBC would invest
$15,000,000,000 during color televi-
sion's introductory year to establish this
new service on a solid foundation. He
added that the price of the color TV
sets will be substantially reduced as a
mass output is achieved.
Emerson Ready
At the annual convention of the Emer-
son Radio & Phonograph Corporations
distributors and dealers which took
place in New York the latter part of
last month. Benjamin Abrams, Presi-
dent of the Emerson Radio & Phono-
graph Corp.. predicted that color tele-
vision receivers will become a reality
early next year.
Proceeding on the assumption that
the Federal Communications Commis-
sion will approve the compatible Radio
Corporation of America's color system
at the end of the year. Mr. Abrams said
his company would begin output on a
small scale right after January 1st. Mr.
Abrams predicted that the first color
sets would be about three times as ex-
pensive for the home user as the present
black-and-white model, and that the first
color sets will take a 16-inch screen
while more and more black and white
sets will be 21 inches or larger.
THE MUSIC TRADE REVIEW. JULY.
1953
KRANICH & BACH
Kranich & Bach pianos... both consoles and grands...
are characterized by product excellence, pure tone and
exclusive case design. These examples of expert craftsman-
ship are made to move from your showroom into your
customers' living rooms.
i
Consistently nationally advertised in leading magazines
to inspire confidence in your store and Kranicli & Itacii.
K
RANICH e BACH
N«w York 54, N. Y.
Helmuth Kranich, Pr*tid*nt
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