Music Trade Review

Issue: 1953 Vol. 112 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
RCA and NBC Apply (or
Approval of TV Color System
Of interest to music merchants is the
fact that the Radio Corporation of
America and the National Broadcasting
Co. have recently asked the Federal
Communications Commission to ap-
prove their "•compatible" system of col-
or television broadcasts.
If the approval is granted by the end
of (he summer, the firms asserted in a
joint petition, the first pilot sets cost-
ing from $800 to $1000 will be avail-
able for home use next spring.
The petition comprised a 697-page
book and stressed that it was essential
to have a telecasting plan which would
preserve the public s investment in re-
ceivers now in use- The compatible sys-
tem is one in which color telecasts can
also be received in black and white by
present TV sets without the need of any
adaptation.
Dumonl Developing 3-D
Black & White Color
Allen B. Du Mont Laboratories, Inc.
is developing a compatible 3-dimen-
sional color television system. Dr. Allen
B. Du Mont, president, told stock hold-
ers recently at the company's annual
meeting.
He emphasized, however, that his
company was net preparing to put this
system forward at this time, but he
demonstrated optimism over the pos-
sibility of early successful develop-
ments.
The video scientist explained that
television pictures from such a compat-
ible 3-dimensional color television
system could be received in four differ
ent ways. They are: 1—In black and
white, 2—In color, 3—In 3-dimension-
al color, 4 —In 3-dimensional black
and white.
Mr. Du Mont estimated that 3-dimen-
sional black and white receivers would
cost less than color receivers. He placed
the retail cost of a 17" color receiver
at between $600 and $700.
Discussing color television he antici-
pated that it would be a long time be-
fore a commercially practical system
would be approved. He declared that
Du Mont engineers were still not satis-
fied that the NTSC system of color
television was "right" for the public.
'SHOW-PIECE' THAT SELLS
The only color system that has had
approval of the Commission so far is
that of the Columbia Broadcasting Sys-
tem. However, additional equipment is
required for reception of signals both
in color and black and white.
David Sarnoff. RCA Board Chairman,
said that RCA and NBC would invest
$15,000,000,000 during color televi-
sion's introductory year to establish this
new service on a solid foundation. He
added that the price of the color TV
sets will be substantially reduced as a
mass output is achieved.
Emerson Ready
At the annual convention of the Emer-
son Radio & Phonograph Corporations
distributors and dealers which took
place in New York the latter part of
last month. Benjamin Abrams, Presi-
dent of the Emerson Radio & Phono-
graph Corp.. predicted that color tele-
vision receivers will become a reality
early next year.
Proceeding on the assumption that
the Federal Communications Commis-
sion will approve the compatible Radio
Corporation of America's color system
at the end of the year. Mr. Abrams said
his company would begin output on a
small scale right after January 1st. Mr.
Abrams predicted that the first color
sets would be about three times as ex-
pensive for the home user as the present
black-and-white model, and that the first
color sets will take a 16-inch screen
while more and more black and white
sets will be 21 inches or larger.
THE MUSIC TRADE REVIEW. JULY.
1953
KRANICH & BACH
Kranich & Bach pianos... both consoles and grands...
are characterized by product excellence, pure tone and
exclusive case design. These examples of expert craftsman-
ship are made to move from your showroom into your
customers' living rooms.
i
Consistently nationally advertised in leading magazines
to inspire confidence in your store and Kranicli & Itacii.
K
RANICH e BACH
N«w York 54, N. Y.
Helmuth Kranich, Pr*tid*nt
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Barker Bros. Open New Music Center
with Enlarged Piano Department
Barker Bros., Los Angeles, Cal.. re-
cently opened a new music center which
is located on the mezzanine floor and is
claimed to be the largest of its kind to
he found in the far west.
struments on display as well as the
Hammond Chord Organ and Solovox.
Every room has double sliding doors
that permit grand pianos to be moved
in and out on their legs. They also pro-
house a dozen other often-used desk
items. The wall in the background is
covered with hand-blocked paper of ex-
cerpts of the Bach Prelude. Back of the
desk is a miniature piano collection, in-
cluding a tiny one of solid gold, music
boxes, ceramics, cigarette lighter, etc.
"All in all"", says Mrs. Pierce, "it leaves
little doubt as to the kind of business
TWO VIEWS OF THE NEW PIANO DEPARTMENT AT BARKER BROS., LOS ANGELES AND W. R. PIERCE, MANAGER OF THE
DEPARTMENT SEATED AT HIS UNIQUE DESK.
In the center photograph shown here-
with. W. R. Pierce, Manager of the
Piano Department, is shown seated at
his desk and on either side are two
views of the new piano salon where a
large display of grands and spinets is
always in evidenc. Here will be found
the Mason & Hamlin, Chickering & Sons,
Story & Clark, George Steck. Hobart M.
Cable, Minipiano, Bremen and other in-
vide necessary privacy for creating a
relaxed buying atmosphere.
One of the interesting features of this
layout is the private office of Mr. Pierce
in which he has a desk that is shaped
like a grand piano, 6 ft. 6 inches long
and regular piece. The centerpiece on
this desk is a miniature grand complete
with clock, calendar, shears, notepaper.
etc. while the keyboard is hinged to
Boston Symphony Orchestra Visits
Baldwin Factory on Transcontinental Tour
carried on in this offce."
At the time of the opening, the Los
Angeles Times published a lengthy story
regarding the new music center treating
each department by itself, and pointing
out the improvement which was made
at this time for the purpose of display-
ing musical instruments, pianos, organs,
as well as television, radio-phonographs,
etc.
cinnati on Friday. April 24, 1953.
Arriving at the plant about one
o'clock over 70 members of the or-
chestra had lunch in the company cafe-
teria after which they toured both the
piano and organ factories.
After the tour was completed the or-
chestra returned to a seven car stream-
lined special train on which they are
making this tour. That evening a large
audience in Cincinnati's famous old
Music Hall was treated to a thrilling
concert by the Bostonians under the
inspiring direction of their conductor,
Charles Munch.
After the concert Mr. & Mrs. Philip
Wyman, Vice-president of the Baldwin
Company, entertained in honor of Mr.
Munch and the principals of the or-
chestra.
Walnut Association Mails Booklet
MEMBERS OF THE BOSTON SYMPHONY ORCHESTRA AS THEY
THE BALDWIN PLANT.
The members of the world famous
Boston Symphony Orchestra took time
out from their transcontinental concert
VISITED
tour which takes them from Boston to
the West Coast and back, to visit the
Baldwin Piano Co., factories in Cin-
A comprehensive booklet with photos
and descriptions of more than 175 wal-
nut occasional pieces has been com-
piled by the American Walnut Mfrs.
Assn. and is being mailed this month
to dealers throughout the country.
THE MUSIC TRADE REVIEW, JULY. 1953

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