Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
For All the World to See
Here is Beauty Through the Years
Talking to thousands upon
thousands of readers
every month, Baldwin
presents a new series of
advertisements...
In the finest homes . . . on the concert stage
Music weaves its spell of beauty through
a whole lifetime. And the Baldwin
Grand has a very special beauty. . .
a purity of tone, a classic grace
of design, an unparalleled standard of
craftsmanship. So—in selecting a piano for
your home, remember. . .the enduring
beauty of the Baldwin will be a source
of rare pride and deep satisfaction
for years to come.
WsBALDWIN
Among the many distinguished concert
artists who use the Baldwin exclusively
are: Battista, Bernstein, Flagstad, Fournier,
Goldovsky, Henriot, Jorda, Iturbi,
Kubelik, Lettvin, Moiseiwitsch, Sanroma,
Schwieger, Szigeti, Whittemore and Lowe.
The Baldwin Piano Company, Cincinnati 2, Ohio
B U I L D E R S
H A M I L T O N
O F :
B A L D W I N
V E R T I C A L
A N D
G R A N D
G R A N D
P I A N O S
P I A N O S
•
A C R O S O N I C
S P I N E T
• B A L D W I N
E L E C T R O N I C
P I A N O S
O R G A N S
For Baldwin believes that there
is a new era for the grand
piano—a new sales vista for
Baldwin dealers. Homes
have changed—the living
room once again has taken its
place as the dominant room
in new homes. All other
rooms have been sacrificed
to increasing its dimensions.
And now—once again
there is a place for the beauty
and distinction of a
handsome grand piano!
This first of a new
dramatic series will illustrate
that story to thousands of
home owners in this
new, most forceful of all
piano advertising. These
advertisements will be talking
directly to YOUR
customers thru leading
magazines throughout 1953.